Westin Hotels & Resorts, renowned for its commitment to guest well-being, introduces its latest innovation: the next-generation Heavenly Bed. Developed in collaboration with sleep experts and guests, this bed represents a new era in hotel sleep experiences.

“An industry benchmark was set with the launch of our legacy Heavenly Bed in 1999, and it now serves as a testament to our unwavering commitment to provide the very best sleep experiences for guests around the world,” said Brian Povinelli, Senior Vice President and Global Head of Marketing and Brand, Marriott International. “Understanding the devoted fanbase the legacy bed has garnered over the years; our goal was to listen and carefully review every aspect of the guest and associate experience, ensuring each update was both intentional and impactful. We are confident that it will exceed the expectations of both loyal and future Westin guests across the globe and again raise the bar for the comfort of our guests.”

Recognizing the importance of quality sleep, Westin has long been at the forefront of providing guests with a restorative rest during their travels. With the travel industry increasingly emphasizing sleep as a vital aspect of the overall guest experience, Westin has responded with the unveiling of its advanced Heavenly Bed.

The original Heavenly Bed, launched in 1999, quickly became synonymous with unparalleled comfort, setting the standard for hotel bedding worldwide. Its success has not only transformed the way travelers perceive sleep during their hotel stays but has also sparked a trend in bringing the hotel sleep experience home, with over 500,000 Heavenly Beds sold to date.

Now, building on this legacy, Westin has embarked on a journey to elevate the sleep experience even further. The next-generation Heavenly Bed features a modern design and upgraded materials, including hypoallergenic components and temperature-regulating features, ensuring guests enjoy a cool and comfortable night's sleep.

In addition to its physical enhancements, the new Heavenly Bed embodies Westin's commitment to holistic wellness. Through its Six Pillars of Well-Being – Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well – Westin aims to provide guests with an all-encompassing wellness experience. From enjoying nutritious meals from the Westin Eat Well Menu to engaging in fitness activities with WestinWORKOUT, guests are encouraged to prioritize their well-being during their stay.

To celebrate the launch of the next-generation Heavenly Bed, Westin is offering guests the chance to win their own bed through exciting giveaways and promotions. Participants can join the Move Well to Sleep Well challenge with Strava or enter the Westin Store Sweepstakes for a chance to win their choice of the Heavenly Bed or a two-night stay at a Westin hotel.

With its unwavering dedication to guest comfort and well-being, Westin continues to redefine the hotel sleep experience, ensuring that travelers around the world can enjoy a truly restful stay. To learn more about the next-generation Heavenly Bed and Westin's commitment to wellness, visit www.westin.marriott.com.