Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

By Nishang Narayan

Published on November 28, 2024

The Wheat Products Promotion Society (WPPS), the leading body for wheat and wheat-based industries since 1987, hosted a landmark conference in Hyderabad, uniting over 100 industry leaders, experts, and stakeholders. Held at Vivanta Hyderabad Begumpet, the event focused on tackling pressing challenges in pest management, food safety, and sustainability for the wheat milling industry.

In his opening address, Mr. Manish Gupta, President of the Telangana Roller Flour Mills Association, stressed the importance of technological advancements and sustainable practices to address the sector’s evolving demands. WPPS Chairman Mr. Ajay Goyal echoed this sentiment, emphasizing the Society's commitment to fostering innovation and collaboration to overcome emerging challenges such as pest management and food safety.

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Keynote and Technical Insights

The conference’s keynote speaker, Shri R.V. Karnan, IAS, Commissioner of Food Safety for Telangana, highlighted the critical role of food safety standards and regulatory compliance. His address underscored the need for unified efforts to meet global food safety requirements while advancing sustainable pest management practices.

The technical sessions offered actionable insights into modern practices:

  • Grain Storage Evolution: Presented by Mr. Munishwar Vasudeva, Managing Director of Lotus Harvestec, focused on the role of automation in enhancing pest control and storage efficiency.
  • Good Fumigation Practices: Delivered by Dr. GSS Prakash and Mr. Bhupendra Patil of Sandhya Group, offering strategies to improve fumigation methods.
  • Sustainable Silo Storage: Dr. Anna-Maria Nunez Vega, CTO of Grain Technik Pvt. Ltd., highlighted eco-friendly technologies for grain storage.
  • Innovative Methods: Mr. Praveen Gupta, Vice President of GrainPro India, introduced energy-efficient drying and storage techniques aimed at reducing waste.
  • Chemical-Free Pest Control: Mr. Anil Bhat of Integro Engineers Pvt. Ltd. discussed heat treatments as alternatives to harmful chemicals.
  • Integrated Pest Management: Presented by Mr. Ujjwal Kumar of E&G Pathway, showcasing automation and data-driven pest control strategies.

Sustainability as the Core Theme

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Sustainability emerged as a central theme, with discussions focusing on reducing environmental impact while ensuring food safety and efficiency. Pest management consultant Mr. Siddharth Sarangpani emphasized the role of food safety audits in maintaining compliance and enhancing pest control effectiveness.

The conference concluded with a networking lunch, fostering collaboration and partnerships among participants. WPPS reaffirmed its dedication to driving innovation, sustainability, and growth in the wheat milling sector, ensuring its pivotal role in global food security.

About WPPS

Founded in 1987, the Wheat Products Promotion Society is the apex body representing India’s wheat-based industries. WPPS is committed to advancing the sector through advocacy, collaboration, and innovation, addressing challenges to ensure sustainable growth and global competitiveness.


Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

By Manu Vardhan Kannan

Published on July 21, 2025

Tequila gets a bold new twist in Bengaluru as Siren, the city’s only Asian cocktail bar, joins hands with Patrón for a limited-time celebration of World Tequila Day. From July 15 to 31, guests can sip their way through a specially curated menu where agave spirits meet Asian-inspired creativity.

The menu features four unique cocktails, each showcasing a different expression of Patrón tequila, Blanco, Reposado, and  Añejo crafted with Siren’s trademark style rooted in clarity, control, and craft.

Here’s what’s pouring:

  • Patrón OG Picante – a bold and spiced creation, striking a perfect balance between heat and flavour

  • Patrón Añejo Old Fashioned – a smooth, slow-sipping reinterpretation of the classic

  • Patrón Mango Verse Highball – light, lyrical, and layered with tropical notes

  • Patrón Sour Cherry Margarita – tangy, vibrant, and meant to leave a lasting impression

This isn't just a celebration of tequila, it’s an elevated experience where technique, bold ingredients, and inspired pairing take centre stage. Every sip tells a story of tradition meeting modern cocktail artistry.

Whether you’re a tequila lover or someone curious to explore new blends, this collaboration promises an unforgettable journey through taste, intention, and agave.

Catch the experience from 7 PM to 10 PM at Siren, located on Lavelle Road, and raise a glass to the craft of cocktails and the heart of heritage.


Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

By Manu Vardhan Kannan

Published on July 21, 2025

The vibrant spirit of National Mango Day comes alive at Eros Hotel New Delhi, where the beloved King of Fruits takes center stage. This delightful event promises guests a tropical escape through taste, décor, and ambiance, perfect for both food lovers and photo enthusiasts.

To celebrate the legacy of mangoes, the hotel has turned its signature restaurants, Tea Lounge, Blooms, and Lounge AND Bar, into mango wonderlands. Whether it’s the zesty thrill of raw mango or the smoothness of creamy mango desserts, there’s something to please every palate.

Blooms will feature a lavish buffet lined with irresistible mango desserts that are both indulgent and refreshing. Guests can sip on expertly blended mocktails and cocktails, created specially to highlight the juicy richness of mangoes, each drink a perfect balance of cooling and flavor-packed delight.

The menu is a tribute to mango’s many moods, offering tropical twists on classic treats and cooling drinks that keep the summer heat at bay. From sweet to spicy, tangy to chilled, the spread is designed to take guests on a taste journey.

Adding to the experience is the mango-themed décor, featuring a grand mango tree as its centerpiece. With lush greens and sunny yellows filling the space, guests will feel like they’ve stepped into a tropical celebration, ideal for those Insta-perfect pictures.

If you’re looking for a fresh, fruity escape with unforgettable flavors, Eros Hotel New Delhi is the place to be. This mango-inspired festival is set to stir your senses and leave you with lingering memories of taste and joy.


Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

By Manu Vardhan Kannan

Published on July 20, 2025

Baskin Robbins India is adding a playful twist to your ice cream outings by teaming up with the much-loved Smurfs movie franchise. This cheerful collaboration brings together the joy of scoops and the charm of everyone’s favourite blue characters—creating a fun and flavourful adventure for kids and families across the country.

Inspired by the adventurous world of The Smurfs, Baskin Robbins has introduced a lively new flavour called Splish Splash. This vibrant blue scoop captures the energy and mischief of the Smurfs, blending colour and taste into one joyful bite.

But the excitement doesn’t stop at the counter. Speaking about the partnership, Aleesha Desai, General Manager (Marketing) – Baskin Robbins India, shared,

“At Baskin Robbins, our mission is to spread smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us do that in a playful way.”

The celebration extends beyond flavours, Baskin Robbins is lighting up its parlours with Smurfs-themed in-store activations, engaging games, and social media contests. The brand has even gone full blue on its Instagram feed, making fans a part of the blue wave.

To bring the magic closer to fans, special product activations will take place at movie screenings, with influencers and content creators joining in for Smurfs-themed celebrations. Lucky fans will also get the chance to win limited-edition Smurfs goodies, turning every visit into a memorable moment.

With this colourful collaboration, Baskin Robbins once again proves that it’s more than just an ice cream brand, it’s a creator of joyful memories. While the love for ice cream spans all ages, this Smurfs-inspired tie-up is sure to leave kids smiling from ear to ear and parents reaching for another scoop.

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