Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

By Nishang Narayan

Published on November 28, 2024

The Wheat Products Promotion Society (WPPS), the leading body for wheat and wheat-based industries since 1987, hosted a landmark conference in Hyderabad, uniting over 100 industry leaders, experts, and stakeholders. Held at Vivanta Hyderabad Begumpet, the event focused on tackling pressing challenges in pest management, food safety, and sustainability for the wheat milling industry.

In his opening address, Mr. Manish Gupta, President of the Telangana Roller Flour Mills Association, stressed the importance of technological advancements and sustainable practices to address the sector’s evolving demands. WPPS Chairman Mr. Ajay Goyal echoed this sentiment, emphasizing the Society's commitment to fostering innovation and collaboration to overcome emerging challenges such as pest management and food safety.

image

Keynote and Technical Insights

The conference’s keynote speaker, Shri R.V. Karnan, IAS, Commissioner of Food Safety for Telangana, highlighted the critical role of food safety standards and regulatory compliance. His address underscored the need for unified efforts to meet global food safety requirements while advancing sustainable pest management practices.

The technical sessions offered actionable insights into modern practices:

  • Grain Storage Evolution: Presented by Mr. Munishwar Vasudeva, Managing Director of Lotus Harvestec, focused on the role of automation in enhancing pest control and storage efficiency.
  • Good Fumigation Practices: Delivered by Dr. GSS Prakash and Mr. Bhupendra Patil of Sandhya Group, offering strategies to improve fumigation methods.
  • Sustainable Silo Storage: Dr. Anna-Maria Nunez Vega, CTO of Grain Technik Pvt. Ltd., highlighted eco-friendly technologies for grain storage.
  • Innovative Methods: Mr. Praveen Gupta, Vice President of GrainPro India, introduced energy-efficient drying and storage techniques aimed at reducing waste.
  • Chemical-Free Pest Control: Mr. Anil Bhat of Integro Engineers Pvt. Ltd. discussed heat treatments as alternatives to harmful chemicals.
  • Integrated Pest Management: Presented by Mr. Ujjwal Kumar of E&G Pathway, showcasing automation and data-driven pest control strategies.

Sustainability as the Core Theme

image

Sustainability emerged as a central theme, with discussions focusing on reducing environmental impact while ensuring food safety and efficiency. Pest management consultant Mr. Siddharth Sarangpani emphasized the role of food safety audits in maintaining compliance and enhancing pest control effectiveness.

The conference concluded with a networking lunch, fostering collaboration and partnerships among participants. WPPS reaffirmed its dedication to driving innovation, sustainability, and growth in the wheat milling sector, ensuring its pivotal role in global food security.

About WPPS

Founded in 1987, the Wheat Products Promotion Society is the apex body representing India’s wheat-based industries. WPPS is committed to advancing the sector through advocacy, collaboration, and innovation, addressing challenges to ensure sustainable growth and global competitiveness.


Burger King India Launches Doomsday Whopper and Avengers: Doomsday Collection

Burger King India Launches Doomsday Whopper and Avengers: Doomsday Collection

By Hariharan U

Published on November 4, 2026

Burger King India has unveiled its limited-edition Avengers: Doomsday Collection, bringing Marvel-inspired flavours, character-themed packaging and collectible merchandise to its restaurants across the country ahead of the film's theatrical release on December 17, 2026.

As the Official Restaurant Partner for Avengers: Doomsday in India, Burger King has introduced a special menu that gives its signature flame-grilled offerings a superhero-inspired twist. Available from November 3, the collection features burgers, sides and a beverage, with burger prices starting at ₹199.

Doomsday Whopper Takes Centre Stage

The highlight of the collection is the Doomsday Whopper, available in two variants: Doomsday Whopper Extra Crunch Veg and Doomsday Whopper Flame-Grilled Chicken.

Inspired by the film's antagonist, Doctor Doom, the signature Whopper features a striking black glazed bun and a bold spicy garlic flavour. The brand says the distinctive bun colour is achieved using plant-derived natural food colour, aligning with its stated commitment to avoiding synthetic colours and artificial flavours in its menu.

The collection also draws inspiration from other Marvel characters, with a selection of premium burgers and sides named after familiar superheroes and villains.

What's on the Avengers: Doomsday Menu?

The limited-edition collection includes:

  • Doomsday Whoppers: Doomsday Whopper Extra Crunch Veg and Doomsday Whopper Flame-Grilled Chicken

  • Premium Burgers: Loki Molten Cheese Burger, Cyclops Soft Paneer Burger and Magneto Crunchy Chicken Burger

  • Sides: Shuri Vibranium Fries, Falcon Fearless Chicken Wings, Magneto Boneless Chicken and Thor Thunder Nuggets

  • Beverage: Fantastic Fizz

The menu follows Burger King's signature dunking platform, with spicy garlic flavour cues and bold sauces featuring across the offerings.

Themed Packaging and Collectible Merchandise

The collaboration extends beyond the menu through special-edition packaging featuring Avengers: Doomsday-themed burger boxes and a Doctor Doom-inspired crown. The packaging draws on the film's visual identity, turning the meal into a themed experience for fans.

Select meals from the collection also come with opportunities to access Marvel-themed merchandise. The campaign begins with a limited-edition collectible tumbler, with further merchandise planned to be introduced in phases.

Burger King has also opened a pre-booking window through its app, featuring a limited-edition Doomsday Meal bundled with a collectible Avengers: Doomsday tumbler at a special price.

Speaking about the launch, Kapil Grover, Chief Marketing Officer, Burger King India, said the collaboration brings together the Marvel fandom and Burger King's signature Whopper experience. He added that the menu, themed packaging and merchandise are intended to extend the excitement of the film beyond the cinema.

Nationwide Availability and Campaign

The launch is supported by a 360-degree marketing campaign spanning digital promotions, in-restaurant activations, outdoor advertising and influencer partnerships. The strategy aims to engage both food enthusiasts and Marvel fans ahead of the film's release.

Guests can access the Avengers: Doomsday Collection through dine-in, takeaway and home delivery at Burger King restaurants across India. Orders are also available through the BK App and leading food delivery platforms.

With its character-inspired menu, distinctive black-bun Whopper and collectible merchandise, Burger King India is bringing the Marvel universe into its quick-service restaurant experience for a limited period.


The Masala Story Opens First Dine-In Outlet on Golf Course Road, Gurugram

The Masala Story Opens First Dine-In Outlet on Golf Course Road, Gurugram

By Manu Vardhan Kannan

Published on November 4, 2026

Gurugram-based food brand The Masala Story has opened its first dine-in outlet on Golf Course Road, Sector 54, marking a new phase in its journey since its establishment in 2020. Known for its North Indian and Mughlai offerings through delivery and catering, the brand is now welcoming guests to a dedicated dining space while continuing its existing operations.

Spread across approximately 1,000 sq. ft., the new outlet has been designed as a small, intimate space with soft lighting and music. Its location in Sector 54 offers access to a mix of commercial offices, residential towers and an established food and café scene, allowing the brand to serve walk-in diners as well as nearby households.

image

At the heart of the brand's culinary operations is Vatsala Khanna, Founder and Head Chef of The Masala Story. Having previously worked as an academician, she pursued her interest in food through national and international culinary programmes. She now oversees the kitchen's day-to-day operations and personally develops the dishes and recipes featured on the menu.

The menu brings together several of the brand's signature preparations. Its Butter Chicken, named among Zomato's Top 10 in Gurgaon in 2025, is one of the highlights. Other offerings include slow-cooked Dal Makhani served in a clay handi, Paneer Lababdar, high-protein non-fried Paneer Cigar Rolls and Chicken Tikka.

The dessert selection includes the signature Gulab Jamun Nut, which presents the familiar flavours of gulab jamun in a doughnut shape, along with Phirni.

Speaking about the expansion, Vatsala Khanna, Founder and Head Chef, The Masala Story, said, “Our guests have trusted us with their meals at home, and this space lets us welcome them to our table for the first time. Every dish we serve carries a story written in spice, from our Butter Chicken to our slow-cooked Dal Makhani, and Golf Course Road, with its energy and love for good food, felt like the perfect place to share it.”

Beyond its dine-in and delivery operations, The Masala Story also caters to private and corporate gatherings. Its catering portfolio includes grazing tables, charcuterie and cheese boards, Mediterranean mezze, Mexican spreads, executive lunch combinations, and customised Jain, vegan and vegetarian menus.

With its first dine-in outlet, The Masala Story is expanding its presence in Gurugram while bringing its North Indian and Mughlai offerings to guests in a new setting.

Outlet Details:

  • Location: Golf Course Road, Sector 54, Gurugram, Haryana

  • Format: Dine-In, Cloud Kitchen and Catering

  • Cuisine: Mughlai and North Indian

  • Timings: 11:30 AM – 12:00 AM


Tipsy Tiger Introduces Five New Ramen Preparations

Tipsy Tiger Introduces Five New Ramen Preparations

By Manu Vardhan Kannan

Published on November 4, 2026

Tipsy Tiger has introduced a new ramen menu featuring five distinct preparations, bringing together Japanese influences and Himalayan-inspired flavours. The selection explores different broths, ingredients and textures, offering both vegetarian and non-vegetarian options for diners.

The vegetarian selection includes Katsu Tofu Ramen, which pairs crispy katsu tofu with a rich, umami-packed miso broth. Another option is Thukpa Ramen, combining ramen noodles with a fragrant Himalayan broth and seasonal vegetables.

The non-vegetarian offerings bring together bolder flavour combinations. Bacon Ramen features crispy bacon and ramen noodles served in a rich teriyaki broth, balancing sweet and savoury notes. Yakitori Ramen takes inspiration from Japanese-style yakitori flavours, with a chashu-style milk broth finished with crispy chilli oil.

Completing the five-bowl selection is Gyoza Ramen, which combines delicate gyoza dumplings and ramen noodles in a savoury Kikkoman-infused broth. The preparation brings two popular Asian favourites together in one bowl.

With these five options, Tipsy Tiger's new menu offers diners different interpretations of ramen, from miso-based and teriyaki flavours to a Himalayan-inspired broth. The selection adds another Asian comfort food offering to the restaurant's menu.

Restaurant Details:

  • Tipsy Tiger, Hotel Peninsula Redpine, Andheri-Kurla Road, Marol, Andheri East, Mumbai – 400059
  • Timings: 4:00 PM to 1:00 AM.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.