Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

By Nishang Narayan

Published on November 28, 2024

The Wheat Products Promotion Society (WPPS), the leading body for wheat and wheat-based industries since 1987, hosted a landmark conference in Hyderabad, uniting over 100 industry leaders, experts, and stakeholders. Held at Vivanta Hyderabad Begumpet, the event focused on tackling pressing challenges in pest management, food safety, and sustainability for the wheat milling industry.

In his opening address, Mr. Manish Gupta, President of the Telangana Roller Flour Mills Association, stressed the importance of technological advancements and sustainable practices to address the sector’s evolving demands. WPPS Chairman Mr. Ajay Goyal echoed this sentiment, emphasizing the Society's commitment to fostering innovation and collaboration to overcome emerging challenges such as pest management and food safety.

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Keynote and Technical Insights

The conference’s keynote speaker, Shri R.V. Karnan, IAS, Commissioner of Food Safety for Telangana, highlighted the critical role of food safety standards and regulatory compliance. His address underscored the need for unified efforts to meet global food safety requirements while advancing sustainable pest management practices.

The technical sessions offered actionable insights into modern practices:

  • Grain Storage Evolution: Presented by Mr. Munishwar Vasudeva, Managing Director of Lotus Harvestec, focused on the role of automation in enhancing pest control and storage efficiency.
  • Good Fumigation Practices: Delivered by Dr. GSS Prakash and Mr. Bhupendra Patil of Sandhya Group, offering strategies to improve fumigation methods.
  • Sustainable Silo Storage: Dr. Anna-Maria Nunez Vega, CTO of Grain Technik Pvt. Ltd., highlighted eco-friendly technologies for grain storage.
  • Innovative Methods: Mr. Praveen Gupta, Vice President of GrainPro India, introduced energy-efficient drying and storage techniques aimed at reducing waste.
  • Chemical-Free Pest Control: Mr. Anil Bhat of Integro Engineers Pvt. Ltd. discussed heat treatments as alternatives to harmful chemicals.
  • Integrated Pest Management: Presented by Mr. Ujjwal Kumar of E&G Pathway, showcasing automation and data-driven pest control strategies.

Sustainability as the Core Theme

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Sustainability emerged as a central theme, with discussions focusing on reducing environmental impact while ensuring food safety and efficiency. Pest management consultant Mr. Siddharth Sarangpani emphasized the role of food safety audits in maintaining compliance and enhancing pest control effectiveness.

The conference concluded with a networking lunch, fostering collaboration and partnerships among participants. WPPS reaffirmed its dedication to driving innovation, sustainability, and growth in the wheat milling sector, ensuring its pivotal role in global food security.

About WPPS

Founded in 1987, the Wheat Products Promotion Society is the apex body representing India’s wheat-based industries. WPPS is committed to advancing the sector through advocacy, collaboration, and innovation, addressing challenges to ensure sustainable growth and global competitiveness.


Monkey Bar Celebrates Cinco de Mayo with a Special Mexican Menu in Bengaluru

Monkey Bar Celebrates Cinco de Mayo with a Special Mexican Menu in Bengaluru

By Manu Vardhan Kannan

Published on May 8, 2026

Monkey Bar is adding a festive Mexican twist to Bengaluru’s dining scene with a special limited-edition Cinco de Mayo menu at its Museum Road outlet. Available from 4th to 17th May 2026, the menu brings together bold flavours, refreshing cocktails, and a lively atmosphere inspired by the globally celebrated Mexican festival.

Observed every year on 5th May, Cinco de Mayo marks the Mexican army’s victory at the Battle of Puebla and is widely celebrated across the world through food, music, and cultural festivities. Bringing that spirit to Bengaluru, Monkey Bar has curated a menu that blends comforting dishes with playful flavours and signature drinks.

The food offerings include freshly prepared tacos served with salsa and lime, with options such as Avocado & Cottage Cheese and Grilled Chicken & Prawn. Guests can also end their meal on a sweet note with desserts like the smooth Caramel Custard Flan featuring hints of vanilla and caramel, or the Sopapilla Cheesecake Bar layered with cinnamon-sugar pastry and a creamy filling.

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Adding to the celebration is Monkey Bar’s range of signature Picantes. These tequila-based cocktails are available in four varieties, OG, Carrot & Ginger, Guava, and Mango & Chilli, each offering a unique balance of spice and freshness. Guests can also enjoy the Michelada, a refreshing blend of beer, tequila, lime juice, and spicy sauces, perfect for the summer season.

With vibrant flavours, refreshing drinks, and its signature lively setting, Monkey Bar’s Cinco de Mayo celebration promises a fun-filled dining experience designed for relaxed evenings and memorable moments with friends and family.

  • Venue: Monkey Bar, Museum Road, Bengaluru
  • Dates: 4th – 17th May 2026
  • Timings: 12 PM to 1 AM.

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

By Manu Vardhan Kannan

Published on May 7, 2026

Sweet Truth, a desserts brand from Rebel Foods, is celebrating Mother’s Day with its heartfelt campaign ‘Sweet Mom of Mine’. The initiative focuses on the small, everyday acts of love that often go unnoticed but play a big role in shaping our lives.

Built around the idea that the most meaningful memories come from simple and consistent gestures, the campaign highlights moments like packing tiffins, staying up late, or remembering little preferences. These everyday actions form the emotional core of the campaign, bringing attention to the quiet ways in which mothers care for their families.

At the centre of the campaign is the ‘Receipt of Love’ Mother’s Day card, a creative take on a retail bill. The card lists familiar gestures, each marked at ₹0, symbolising that a mother’s love has no price. It ends with the word ‘Priceless’, capturing the message in a simple yet powerful way. This card will be included with every order from Sweet Truth across its 380+ locations PAN India, turning each delivery into a thoughtful experience during the campaign period.

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Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods said, “At Sweet Truth, we believe that the most meaningful expressions of love often lie in the smallest, everyday moments. With ‘Sweet Mom of Mine’, we wanted to celebrate these quiet gestures that shape our lives in profound ways, even if we don’t always recognise them at the time. The ‘Receipt of Love’ is a simple yet powerful reminder that a mother’s care is truly priceless, and we hope it inspires people to pause, reflect, and express their gratitude this Mother’s Day.”

Along with the campaign, the brand is also encouraging customers to celebrate with its range of desserts. From specially curated Mother’s Day cakes to dessert boxes, the idea is to create a complete “sweet + sentiment” gifting experience, suitable for both at-home celebrations and surprise moments.

The campaign will also extend to digital platforms, where short films and social media content will highlight relatable “mom moments”, those small yet meaningful experiences that stay with us over time. Adding to this, influencers and content creators will share their personal stories, recreating memories and presenting the ‘Receipt of Love’ card along with desserts, inviting audiences to reflect on their own journeys with their mothers.

With this initiative, Sweet Truth brings together emotion and indulgence, making Mother’s Day celebrations more personal and memorable across the country.


Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

By Manu Vardhan Kannan

Published on May 7, 2026

Harajuku Bakehouse brings the joy of mango season to life with a thoughtfully curated menu that celebrates Alphonso in its most delightful form. This limited-time offering features seven desserts, each blending the finesse of Japanese pastry techniques with the richness of India’s most loved summer fruit. Made using fresh Alphonso mangoes, every creation reflects the signature detail and warmth the Bakehouse is known for.

The menu features a range of desserts that feel both comforting and exciting. The Hokkaido Mango Milk Cake stands out with its soft vanilla sponge soaked in mango-flavoured milk and topped with fresh Alphonso. The Mango Rose Tart pairs an almond sablé base with mango vanilla pastry cream, finished neatly with pistachios. Each dessert is crafted to bring out the natural sweetness and freshness of mango in a simple yet memorable way.

Other highlights include the Mango Mochi, where soft Japanese dough wraps around fresh mango and vanilla cream, and the Mango Roll Cake, made with light chiffon layers and smooth mango cream. The Puru Puru Pudding adds a playful touch with its delicate wobble, served alongside cookie crumbs and mango sauce. The Mango Fraisier and Mango Bento complete the menu with rich layers and satisfying textures that stay true to the season.

For those looking to try just one, the Mango Rose Tart comes highly recommended, bringing together pistachios, Alphonso mango, and a pastry cream that truly stands out.

This special menu captures mango at its best, fresh, vibrant, and full of summer character, making it a must-visit experience for dessert lovers.

  • What: Mango Seasonal Menu
  • Where: Harajuku Bakehouse, Mumbai
  • When: Limited time during the mango season

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