Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

By Nishang Narayan

Published on November 28, 2024

The Wheat Products Promotion Society (WPPS), the leading body for wheat and wheat-based industries since 1987, hosted a landmark conference in Hyderabad, uniting over 100 industry leaders, experts, and stakeholders. Held at Vivanta Hyderabad Begumpet, the event focused on tackling pressing challenges in pest management, food safety, and sustainability for the wheat milling industry.

In his opening address, Mr. Manish Gupta, President of the Telangana Roller Flour Mills Association, stressed the importance of technological advancements and sustainable practices to address the sector’s evolving demands. WPPS Chairman Mr. Ajay Goyal echoed this sentiment, emphasizing the Society's commitment to fostering innovation and collaboration to overcome emerging challenges such as pest management and food safety.

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Keynote and Technical Insights

The conference’s keynote speaker, Shri R.V. Karnan, IAS, Commissioner of Food Safety for Telangana, highlighted the critical role of food safety standards and regulatory compliance. His address underscored the need for unified efforts to meet global food safety requirements while advancing sustainable pest management practices.

The technical sessions offered actionable insights into modern practices:

  • Grain Storage Evolution: Presented by Mr. Munishwar Vasudeva, Managing Director of Lotus Harvestec, focused on the role of automation in enhancing pest control and storage efficiency.
  • Good Fumigation Practices: Delivered by Dr. GSS Prakash and Mr. Bhupendra Patil of Sandhya Group, offering strategies to improve fumigation methods.
  • Sustainable Silo Storage: Dr. Anna-Maria Nunez Vega, CTO of Grain Technik Pvt. Ltd., highlighted eco-friendly technologies for grain storage.
  • Innovative Methods: Mr. Praveen Gupta, Vice President of GrainPro India, introduced energy-efficient drying and storage techniques aimed at reducing waste.
  • Chemical-Free Pest Control: Mr. Anil Bhat of Integro Engineers Pvt. Ltd. discussed heat treatments as alternatives to harmful chemicals.
  • Integrated Pest Management: Presented by Mr. Ujjwal Kumar of E&G Pathway, showcasing automation and data-driven pest control strategies.

Sustainability as the Core Theme

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Sustainability emerged as a central theme, with discussions focusing on reducing environmental impact while ensuring food safety and efficiency. Pest management consultant Mr. Siddharth Sarangpani emphasized the role of food safety audits in maintaining compliance and enhancing pest control effectiveness.

The conference concluded with a networking lunch, fostering collaboration and partnerships among participants. WPPS reaffirmed its dedication to driving innovation, sustainability, and growth in the wheat milling sector, ensuring its pivotal role in global food security.

About WPPS

Founded in 1987, the Wheat Products Promotion Society is the apex body representing India’s wheat-based industries. WPPS is committed to advancing the sector through advocacy, collaboration, and innovation, addressing challenges to ensure sustainable growth and global competitiveness.


HollyBelly Launches ‘The Holly Elf Basket’ for a Joyful Christmas Gifting Season

HollyBelly Launches ‘The Holly Elf Basket’ for a Joyful Christmas Gifting Season

By Hariharan U

Published on December 17, 2025

This festive season, HollyBelly introduces The Holly Elf Basket, a thoughtfully curated Christmas hamper designed to bring warmth, joy, and a touch of holiday nostalgia to festive celebrations. Created as a celebration of togetherness and comfort, the basket captures the spirit of cosy Christmas moments through handcrafted gourmet treats.

The Holly Elf Basket reflects HollyBelly’s signature approach to food carefully made, emotionally connected, and rooted in festive tradition. Each element is designed to evoke the charm of a classic Christmas, making it an ideal gifting choice for families, friends, and corporate celebrations during the holiday season.

Priced at ₹5,500, the hamper offers a premium festive experience and is available through HollyBelly’s official website. With its focus on quality ingredients and thoughtful presentation, the basket serves as a meaningful alternative to conventional festive gifts.

Known for redefining gourmet catering and food solutions in India, HollyBelly continues to expand its offerings across curated gifting, bespoke events, and B2B culinary services. The brand operates with a strong focus on sustainability, innovation, and locally sourced ingredients, delivering end-to-end culinary experiences for corporates, cafés, retail brands, and government bodies.

Founded by Janeya Mehta, a Le Cordon Bleu and London School of Economics alumna and a Forbes 40 Under 40 honouree, HollyBelly is driven by the philosophy of “Food by Mood”, where menus are designed to reflect emotion and occasion. Co-founded by Rishikant Bharadwaj, Executive Chef trained at Le Cordon Bleu London, the brand blends French, British, and regional Indian techniques to deliver versatile, refined food experiences.

Trusted by global brands such as Facebook, Adidas, Sephora, BMW, Jimmy Choo, and Pernia’s Pop-Up, HollyBelly has become a preferred culinary partner across fashion, tech, and lifestyle sectors. With The Holly Elf Basket, the brand adds a festive chapter to its growing portfolio, offering a gift that feels personal, warm, and seasonally special.

Product: The Holly Elf Basket
Website: hollybellyfoodboutique.com


From Badshah to Ajay Devgn Celebrity Owned Spirits Shape India’s Festive Drinking Culture

From Badshah to Ajay Devgn Celebrity Owned Spirits Shape India’s Festive Drinking Culture

By Manu Vardhan Kannan

Published on December 17, 2025

India’s festive drinking culture is evolving, and celebrity-owned spirits are playing a visible role in this shift. More than just premium bottles on a shelf, these brands reflect the personalities, values and lifestyles of the stars behind them. From expressive vodkas and bold agave spirits to refined single malts and approachable Scotch whiskies, these labels are finding their place at festive tables across the country.

Badshah’s Shelter 6 is a vodka that mirrors his rhythm, confidence and creative energy. Distilled six times in Russia, the liquid is refined and ultra-smooth, designed for those who stand out without seeking approval. Shelter 6 represents individuality and inclusivity, celebrating self-expression, music, late nights and memories that last, this vodka is positioned for people who live life unapologetically and on their own terms.

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Actor Karan Tacker brings a playful edge to the spirits space with EL GOONDA, a 100% agave spirit that is bold, smooth and full of character. Proudly Made in India, the brand speaks to a younger, experimental audience that enjoys cocktails and cultural experiences. With variants like Picante, Café and Strawberry, EL GOONDA caters to different moods and social moments. More than just a drink, it presents itself as a lifestyle built around fearless choices, shared laughter and memorable nights with friends.

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Ajay Devgn’s The GlenJourneys takes a quieter, more reflective approach to luxury. The 21-year-old single malt whisky is crafted for those who appreciate depth, patience and heritage. Smooth and complex, it reflects Ajay Devgn’s belief that true luxury does not need to be loud. The brand celebrates passion, adventure and excellence, beginning with a global travel retail launch, followed by the introduction of an exclusive Cask Series for whisky enthusiasts in India.

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Sanjay Dutt’s The Glenwalk is a blended Scotch whisky that reflects warmth, boldness and approachability. Designed to feel familiar rather than intimidating, the whisky offers smooth, comforting flavours that unfold gently. The Glenwalk was created with the intention of making premium whisky enjoyable for everyone, not just connoisseurs. It stands for shared moments, lively conversations and celebrating life with openness and joy.

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Together, these four brands highlight how celebrity-owned spirits are shaping modern drinking habits in India. Each label carries a distinct identity, inviting consumers to choose not just a drink, but a story and a mindset. Whether it is the clarity of vodka, the punch of agave, the depth of a single malt or the warmth of a Scotch, festive celebrations now come with a personal touch poured straight from the star behind the bottle.


Comfort Meets Craft at Anardana with a Winter Menu Inspired by Indian Classics

Comfort Meets Craft at Anardana with a Winter Menu Inspired by Indian Classics

By Hariharan U

Published on December 16, 2025

As winter sets in, Anardana welcomes the season with a specially curated Winter Menu that celebrates India’s much-loved seasonal dishes, reimagined with a contemporary approach. Rooted in freshness and familiar flavours, the menu reflects the restaurant’s focus on comfort-driven food crafted with care and balance.

The winter offering opens with the Lamb Bone Marrow Soup, a slow-simmered broth that delivers deep, layered flavours and comforting warmth, making it a perfect start to a cold evening. For those who enjoy rich yet delicate preparations, the Murgh Methi Malai stands out with tender chicken gently cooked with fenugreek and malai, finished with charcoal parmesan shards that add a subtle smoky note.

Vegetarian diners can enjoy the Tandoori Broccoli with Masoor Dal Hummus, where smoky, tandoor-roasted broccoli is paired with a smooth and mildly spiced lentil hummus. The dish brings together familiar Indian flavours with a modern presentation, offering balance and depth in every bite.

A true winter favourite, Makke di Roti and Sarson da Saag, anchors the menu with nostalgia and warmth, capturing the essence of the season and the comfort of traditional Indian kitchens.

To complement the food, Anardana also introduces winter beverages designed to warm and soothe. The Anardana Special Mulled Wine is served warm with citrus and spice notes, while the Kashmiri Kahwa offers a lighter option with saffron, green tea, and almonds.

Every dish on the Winter Menu reflects Anardana’s philosophy of honouring Indian culinary heritage while adding thoughtful, contemporary touches. The result is a dining experience that feels familiar, comforting, and quietly elevated — ideal for the winter months.

Address: Ambience Mall, Vasant Kunj, New Delhi

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