Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

Wheat Industry Unites in Hyderabad to Advance Pest Management and Sustainability

By Nishang Narayan

Published on November 28, 2024

The Wheat Products Promotion Society (WPPS), the leading body for wheat and wheat-based industries since 1987, hosted a landmark conference in Hyderabad, uniting over 100 industry leaders, experts, and stakeholders. Held at Vivanta Hyderabad Begumpet, the event focused on tackling pressing challenges in pest management, food safety, and sustainability for the wheat milling industry.

In his opening address, Mr. Manish Gupta, President of the Telangana Roller Flour Mills Association, stressed the importance of technological advancements and sustainable practices to address the sector’s evolving demands. WPPS Chairman Mr. Ajay Goyal echoed this sentiment, emphasizing the Society's commitment to fostering innovation and collaboration to overcome emerging challenges such as pest management and food safety.

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Keynote and Technical Insights

The conference’s keynote speaker, Shri R.V. Karnan, IAS, Commissioner of Food Safety for Telangana, highlighted the critical role of food safety standards and regulatory compliance. His address underscored the need for unified efforts to meet global food safety requirements while advancing sustainable pest management practices.

The technical sessions offered actionable insights into modern practices:

  • Grain Storage Evolution: Presented by Mr. Munishwar Vasudeva, Managing Director of Lotus Harvestec, focused on the role of automation in enhancing pest control and storage efficiency.
  • Good Fumigation Practices: Delivered by Dr. GSS Prakash and Mr. Bhupendra Patil of Sandhya Group, offering strategies to improve fumigation methods.
  • Sustainable Silo Storage: Dr. Anna-Maria Nunez Vega, CTO of Grain Technik Pvt. Ltd., highlighted eco-friendly technologies for grain storage.
  • Innovative Methods: Mr. Praveen Gupta, Vice President of GrainPro India, introduced energy-efficient drying and storage techniques aimed at reducing waste.
  • Chemical-Free Pest Control: Mr. Anil Bhat of Integro Engineers Pvt. Ltd. discussed heat treatments as alternatives to harmful chemicals.
  • Integrated Pest Management: Presented by Mr. Ujjwal Kumar of E&G Pathway, showcasing automation and data-driven pest control strategies.

Sustainability as the Core Theme

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Sustainability emerged as a central theme, with discussions focusing on reducing environmental impact while ensuring food safety and efficiency. Pest management consultant Mr. Siddharth Sarangpani emphasized the role of food safety audits in maintaining compliance and enhancing pest control effectiveness.

The conference concluded with a networking lunch, fostering collaboration and partnerships among participants. WPPS reaffirmed its dedication to driving innovation, sustainability, and growth in the wheat milling sector, ensuring its pivotal role in global food security.

About WPPS

Founded in 1987, the Wheat Products Promotion Society is the apex body representing India’s wheat-based industries. WPPS is committed to advancing the sector through advocacy, collaboration, and innovation, addressing challenges to ensure sustainable growth and global competitiveness.


Chennai Gets a New Rooftop Address for Alfresco Evenings at Taj Club House

Chennai Gets a New Rooftop Address for Alfresco Evenings at Taj Club House

By Manu Vardhan Kannan

Published on February 13, 2026

Taj Club House, Chennai has introduced LAVA, Grill at the Roof, a contemporary rooftop dining venue designed for relaxed alfresco evenings. Positioned as a sundowner destination, the new space brings together open-air charm, sweeping city views and a menu that celebrates bold global flavours.

Perched at the top of the hotel, LAVA, Grill at the Roof offers both an intimate air-conditioned indoor section and a breezy rooftop area. Soft mood lighting and panoramic views of the Chennai skyline set the tone for easy conversations and laid-back dining under the open sky. The alfresco section forms the heart of the venue, making it an inviting spot for after-hours gatherings and special evenings.

The menu focuses on global grilling traditions with a noticeable Asian accent. Guests can explore a range of Asian tapas, sushi, dim sum, sliders and signature grill dishes. Small bites include Edamame with Sea Salt or Pepperoncino and Marinated Gordal Olives with Beetroot Tzatziki. The selection also features Chicken Katsu Bao with Tonkatsu Sauce, Duck Rillette Sliders with Jalapeño and Mint Chutney, and sushi options such as California Roll, Spicy Tofu Roll and Crispy Prawn Uramaki.

Vegetarian diners can choose from Water Chestnut & Mushroom Dumplings and Corn & Spinach Dumplings, while grill highlights include Persian Lamb Skewers and Harissa-spiked Prawns served with Roasted Grape Salsa. The dishes are complemented by a curated list of wines, craft cocktails and premium beverages, carefully paired to enhance the grill-focused menu.

With its blend of indoor comfort and alfresco elegance, LAVA, Grill at the Roof is set to become a preferred choice for sundowners, intimate dinners and celebratory evenings in the city. At Taj Club House, Chennai, the new rooftop address promises evenings where fire-led flavours, fresh air and city lights come together effortlessly.


Celebrate Valentine’s Offline with SOCIAL’s New Campaign

Celebrate Valentine’s Offline with SOCIAL’s New Campaign

By Manu Vardhan Kannan

Published on February 13, 2026

This Valentine’s season, SOCIAL is inviting guests to take love offline with its nationwide campaign, लव like the OGs, running from 10th to 28th February across all SOCIAL outlets. Inspired by the simplicity of old-school romance, the campaign encourages people to slow down, have real conversations, and reconnect without screens in the way.

At a time when love often plays out over DMs and dating apps, SOCIAL is tapping into a growing desire among Gen Z for something more intentional and personal. The idea behind लव like the OGs is not about going back in time, but about bringing back what truly matters, showing up, speaking honestly, and giving someone your full attention.

Speaking about the campaign, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt. Ltd., said, “Love today is fast, filtered, and often fleeting. With लव like the OGs theme, we wanted to slow things down and bring back the charm of old-school romance, where effort mattered and conversations weren’t rushed. SOCIAL has always been about belonging and real connections, and this Valentine’s, we’re inviting people to step away from screens and rediscover what love feels like offline.”

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As part of the experience, guests can write handwritten postcards while waiting for their food and exchange notes the old-fashioned way. The idea is simple, whether you’re on a first date, with your partner, or just out with friends, sit across the table and share a moment that feels real.

A major highlight of the campaign is the limited-edition Valentine’s menu titled Do Dishon Ka Mel. Celebrating cross-cultural love stories through bold food pairings, the menu blends flavours from different regions with SOCIAL’s signature twist. Dishes include Sev Puri Toastada, bringing Puraani Dilli and Mexico together; Bhuna Ghost Cheese Tart; Chicken Biryani Burrito; and Andhra Chilli Paneer & Chicken Chopsuey.

Other special creations include Krapow Aglio Olio in plant-based, chicken, and lamb options, Kebab Paella, Cheeseburst Smash Burgers, and desserts like Snicker Samosa and Gajar Halwa Sizzler. The Valentine’s special menu will be available across SOCIAL outlets from 10th to 28th February. Select dishes will also be offered for delivery through Swiggy and Zomato for those celebrating at home.

Staying true to its community-first approach, SOCIAL will also host curated in-outlet experiences and events at select locations. Designed to be inclusive and warm, the celebration welcomes everyone: single, taken, or somewhere in between.

With लव like the OGs, SOCIAL reinforces its space as more than just a café-bar. This Valentine’s, the brand reminds guests that love doesn’t need an algorithm, just a table, a postcard, and a little effort.


Third Wave Coffee Unveils Limited-Edition Valentine’s Beverages Nationwide

Third Wave Coffee Unveils Limited-Edition Valentine’s Beverages Nationwide

By Hariharan U

Published on February 12, 2026

Third Wave Coffee is marking Valentine’s Day with a limited-edition beverage lineup crafted to celebrate connection and everyday indulgence. Launched nationwide on February 11, 2026, the seasonal range features four themed creations - La Vie en Rose Frappe, La Vie en Rose Latte, Red Velvet Milkshake, and Red Velvet Mocha Frappe - each designed to bring a playful yet comforting touch to coffee breaks.

The rose-inspired offerings lead with floral, creamy notes, where the La Vie en Rose Frappe blends delicate rose flavours with whipped cream and dehydrated rose petals, while the La Vie en Rose Latte offers a smoother, mellow sip with subtle sweetness. Complementing the floral profiles are dessert-style red velvet creations: the Red Velvet Milkshake delivers a rich, thick indulgence topped with whipped cream and velvet crumbs, and the Red Velvet Mocha Frappe combines bold coffee and cocoa with a decadent finish.

Priced from ₹305 onwards, the collection is positioned as an accessible festive treat. Available across all outlets till February 22, the range reflects the brand’s structured, insight-led approach to seasonal innovation, aligning menu development with cultural moments and evolving consumer preferences. Founded in 2016 by Sushant Goel, Anirudh Sharma and Ayush Bathwal, Third Wave Coffee has grown to over 200 cafés nationwide and continues to focus on a coffee-first experience driven by quality beans, accessible locations and technology-enabled engagement.

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