White Star Launches Own Your Shine Campaign in KZN

White Star Returns to KZN With Heartfelt “Own Your Shine” Homecoming Campaign

By Manu Vardhan Kannan

Published on December 11, 2025

White Star, one of South Africa’s most trusted and loved maize meal brands, has made a heartfelt comeback to KwaZulu-Natal with its new campaign titled “Own Your Shine.” More than a relaunch, the initiative celebrates the deep cultural roots, strong food traditions and vibrant community spirit that define the province.

For years, White Star has held a special place in South African homes. It is more than maize meal, it represents comfort, togetherness and heritage passed down across generations. With this new campaign, the brand strengthens its bond with the people of KZN, reaffirming its connection with families who have grown up with its familiar taste.

The campaign highlights three inspiring personalities who proudly represent KZN:
• Zamani Mbatha, a well-known actor from Umlazi, admired for his ambition, values and storytelling.
• Azana, an award-winning Afro-soul singer from Durban whose voice captures the feeling of homecoming.
• Chef Lucia Mthiyane, a celebrated KZN-born chef known for her passion for traditional flavours and generational recipes.

From township kitchens to large family gatherings, White Star has long been part of everyday life in KZN. Through this campaign, the brand will reconnect with communities through vibrant local activations and uplifting initiatives across Durban, Pietermaritzburg, Umlazi, KwaMashu, Inanda and surrounding areas.

“KwaZulu-Natal holds a powerful place in the heart of our national narrative. It is a province rich in culture and community spirit,” says Jonita Cuff, Marketing Manager for White Star. “Our brand’s values are deeply rooted in these same qualities. Through this campaign, we are honouring the proud spirit of KwaZulu-Natal and celebrating local families with a brand that has always belonged here. No matter where life takes us, the taste of home will always be White Star.”

As a tribute to KZN’s artistic heritage, White Star has partnered with Cosmo Extraordinary Creations, a local artisan group known for their beautiful beadwork inspired by Zulu culture. This collaboration includes a limited-edition set of beaded wooden spoons, a meaningful nod to the traditional role wooden spoons play in preparing pap. The partnership seamlessly blends culture, craft and cuisine, celebrating homegrown artistry and everyday cooking traditions.

Cosmo Mafoti, founder of Cosmo Extraordinary Creations, shares, "Being part of a brand that has been an integral part of so many South African homes is truly an honour. Our beadwork tells the story of Zulu culture and tradition, and to see it paired with something as cherished as White Star pap feels like a perfect harmony of heritage and community. We are proud to bring this beautiful art to the everyday kitchen, making each meal a celebration of who we are."

The “Own Your Shine” campaign will roll out through Shisa Nyama activations, in-store visits, product sampling, media events and township engagements. Along with this, consumer rewards will bring added value and joy to families across the province, reinforcing White Star’s place as a brand that truly belongs to KZN.

TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

By Manu Vardhan Kannan

Published on February 25, 2026

As Japan gears up for its much-awaited cherry blossom season, Tobu Tower Skytree Co., Ltd. has announced a special spring programme titled “THE Sakura SKYTREE – Going to Meet the Cherry Blossoms Above the Clouds” at TOKYO SKYTREE. The limited-period experience will run from February 26 to April 14, 2026, offering visitors a fresh way to enjoy sakura from 350 metres above ground.

Designed as an alternative to traditional park hanami, the event brings cherry blossom viewing into an urban, elevated setting. Located on the Tembo Deck at Floors 350 and 340, the experience blends sakura-inspired installations with wide, uninterrupted views of Tokyo, allowing visitors to enjoy spring scenery from above the city skyline.

Built around the theme “Sky × Sakura,” the Tembo Deck will be transformed with cherry blossom décor and Japanese-style photo installations. The setting reflects the fleeting beauty of sakura while creating striking visual moments for visitors. With the Tokyo skyline as a backdrop, the space offers a modern interpretation of spring that combines tradition with a sense of scale and spectacle.

For evening visitors, a key attraction will be the seasonal showcase at the SKYTREE ROUND THEATER® on Floor 350. The observatory’s large windows will turn into a panoramic screen for a three-minute visual presentation capturing the delicate and short-lived nature of cherry blossoms. Using 24 projectors and surround sound from 13 speakers, the experience adds a cinematic layer to hanami, bringing together culture, technology, and storytelling.

Adding to the seasonal feel, the SKYTREE CAFE on Floor 350 will launch a limited-edition cherry blossom-themed menu. The offerings will include both alcoholic and non-alcoholic drinks, along with spring-inspired sweets. Highlights include donuts in “Sakura Mochi” and “Sakura Sky Vanilla” flavours, made as 100% plant-based, vegan, and gluten-free options. The menu is designed to be visually appealing and easy to share, enhancing the overall visitor experience.

The spring theme will also extend to the W1SH RIBBON monument on the Tembo Deck, where limited-edition pink ribbons will be available during the event period. Visitors can tie their wishes onto the softly lit pink installation, reflecting themes of renewal and fresh beginnings associated with the season. The monument lighting will also shift to pink to match the overall décor.

On selected evenings, TOKYO SKYTREE itself will light up in special spring illumination called “Sakura SKY (Sakura-Sora).” Inspired by cherry blossoms set against a spring sky, gentle pink beams will represent petals floating in the wind, turning the tower into a seasonal highlight visible across the city.

With immersive décor, visual storytelling, seasonal food, and special lighting, “THE Sakura SKYTREE” positions TOKYO SKYTREE as a standout attraction during spring. By presenting the cherry blossom season from 350 metres above ground, the event offers visitors an experience that feels modern, memorable, and uniquely Tokyo.

Chef Bobby Appointed Sous Chef at TIYA in San Francisco

By Manu Vardhan Kannan

Published on February 25, 2026

TIYA, a Michelin Guide-recognized restaurant, has announced the appointment of Chef Bobby as its new Sous Chef. The move underlines the restaurant’s continued focus on quality, innovation, and refined modern Indian cuisine in the heart of San Francisco.

In his new role, Chef Bobby will oversee day-to-day kitchen operations at TIYA. His responsibilities include ensuring smooth service, refined plating presentation, well-balanced flavours, and consistent portion control. Through his leadership, the restaurant aims to further strengthen its position as a premium modern Indian dining destination known for creativity, precision, and memorable guest experiences.

Before joining TIYA, Chef Bobby worked as Sous Chef at Madras Group Inc., located at 1177 W El Camino Real, Sunnyvale. There, he supported the Executive Chef in running high-performing kitchen operations. His role included supervising and training culinary teams, maintaining HACCP and ServSafe food safety standards, handling inventory and supplier coordination, and contributing to cost control and menu innovation. His involvement in recipe development and tasting menu execution played a key role in maintaining high dining standards.

Earlier in his career, Chef Bobby gained valuable experience as a Demi Chef de Partie at The Quorum, Two Horizon Center, Golf Course Road, and as a Commi at Hotel Crowne Plaza Mayur Vihar. He began his professional journey at Aamod Resorts, Kandaghat, District Solan, Himachal Pradesh, where he built a strong foundation in kitchen operations and hospitality discipline.

Speaking on his appointment, Chef Bobby said, “Joining TIYA, a Michelin Guide restaurant, as Sous Chef is an exciting milestone in my culinary journey. The brand’s vision of redefining modern Indian cuisine resonates deeply with my passion for innovation and excellence. I look forward to contributing to TIYA’s continued growth and delivering memorable dining experiences to our guests.”

With experience across well-known hospitality brands in both India and the United States, Chef Bobby’s appointment marks a meaningful step forward for TIYA as it continues to raise the bar for modern Indian fine dining in San Francisco.

Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

By Hariharan U

Published on February 24, 2026

As the holy month of Ramadan begins, Novotel Cairo Airport welcomes guests to experience the season in an atmosphere defined by serenity, reflection, and heartfelt hospitality. Designed for both Cairo residents seeking a peaceful retreat within the city and travellers exploring Egypt’s capital, the hotel offers a setting where the spirit of togetherness takes centre stage.

Ramadan at Novotel Cairo Airport focuses on creating meaningful moments. Guests can slow down, reconnect, and embrace the traditions of the holy month while enjoying a comfortable and relaxing stay. The property’s dining venues present thoughtfully curated Iftar and Sohour experiences, blending traditional Ramadan flavours with contemporary touches. Each meal is crafted to bring families, friends, couples, and colleagues together around the table in celebration.

For corporate guests, the hotel provides fully equipped banquet rooms and dedicated facilities suited for Iftars, Sohour gatherings, and Ramadan celebrations. The spaces are designed to encourage connection and appreciation, offering organisations a welcoming environment to host teams and partners during the blessed month.

A highlight of the season is the exclusive Ramadan dessert display, available throughout the day. Guests can indulge in a carefully selected assortment of oriental pastries, featuring both classic favourites and delicately crafted treats that reflect the flavours of Ramadan. Whether enjoyed on-site or taken home to share, the sweet offerings add a festive touch to the experience.

More than a destination to stay or dine, Novotel Cairo Airport positions itself as a place where Cairo’s Ramadan evenings come alive with warmth and community spirit. It is a space to unwind after a long day of fasting, reflect on the blessings of the season, and create lasting memories.

Part of the global Accor portfolio, Novotel operates over 590 hotels across more than 65 countries and participates in the ALL – Accor Live Limitless lifestyle loyalty programme, offering members access to rewards and exclusive experiences worldwide.

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White Star Returns to KZN With Heartfelt “Own Your Shine” Homecoming Campaign

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TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

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Chef Bobby Appointed Sous Chef at TIYA in San Francisco

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Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

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