Strengthening its brand presence and market positioning, Bhumika Realty has announced the onboarding of Rohit Sharma and Ritika Sajdeh as its official brand ambassadors.

The association comes as part of the company’s broader strategy to enhance brand credibility while expanding its footprint across North India’s key real estate markets. It reflects Bhumika Realty’s continued focus on delivering projects rooted in design precision, quality craftsmanship, and global standards, while engaging with a wider and more diverse audience.

Rohit Sharma, widely recognised for his consistency, leadership, and performance on the field, brings a strong alignment with the company’s brand values. Complementing this, Ritika Sajdeh adds a nuanced perspective through her experience in brand building and consumer engagement, strengthening the partnership’s overall positioning.

Commenting on the association, Uddhav Poddar said, “We are delighted to welcome Rohit Sharma and Ritika Sajdeh to the Bhumika Realty family. This association reflects the direction in which we are taking the brand as we scale our operations across key markets. The alignment of discipline, consistency, and long-term focus resonates strongly with our brand philosophy.”

Sharing their thoughts on the collaboration, Rohit Sharma and Ritika Sajdeh said, “For us, it’s always about consistency, discipline, and contributing to a larger vision. We are pleased to associate with Bhumika Realty; the company’s strong leadership vision and focus on execution make this collaboration both meaningful and well-aligned.”

The announcement comes at a time when Bhumika Realty is actively advancing its growth trajectory, particularly across the NCR region. The company is strengthening its presence through strategic land acquisitions and a focused long-term vision to expand across Delhi-NCR with thoughtfully planned developments.

Among its key assets, Bhumika Realty has delivered and operates Urban Square Mall in Udaipur, one of the city’s largest retail destinations anchored by a premium hotel chain. Its development pipeline includes a mixed land-use project in Faridabad, a commercial project in Gurugram, and upcoming integrated township plans across Sonipat, Meerut, and Vrindavan.

Beyond real estate, the company is also expanding into transit-oriented infrastructure, including opportunities at metro stations, as well as hospitality assets such as hotels in strategic locations. This diversified approach highlights Bhumika Realty’s intent to build long-term value while strengthening its position across multiple segments.

With this collaboration, the brand aims to further connect with consumers while reinforcing its identity as a developer focused on consistency, scale, and execution.

A unique perspective on Bharat’s cultural and historical journey comes alive with the release of Tides of Time: Bharat's History Through Murals in Parliament, authored by Sudha Murty. The book was unveiled in New Delhi by the Hon. Vice President of India, C. P. Radhakrishnan, in the presence of Om Birla, Harivansh, and other Members of Parliament.

At the launch, Sudha Murty expressed her vision for the book, saying, “It is my hope that through this book, future generations will also get to enjoy the richness of this culture that I have known.” In her dedication, she honours the people of Bharat across centuries, as well as the soldiers safeguarding the nation’s sovereignty.

Tides of Time draws from one of humanity’s oldest storytelling traditions, murals. From the prehistoric cave paintings of Bhimbetka Rock Shelters to the intricate artworks of Ajanta Caves and Ellora Caves, India’s visual narratives have long preserved its civilisational memory.

This artistic continuum finds a modern expression in the murals of Sansad Bhavan, where 58 panels line the circular corridors of the Parliament building. Commissioned in 1954 by G. V. Mavalankar, these murals depict a sweeping timeline of Bharat’s history, from the Indus Valley Civilisation at Mohenjo-daro to the moment of Independence marked by the flag hoisting at the Red Fort in 1947.

The architectural inspiration of the Parliament building itself echoes the Chausath Yogini Temple, a thousand-year-old circular structure, reinforcing the sense of continuity between past and present.

The idea for the book emerged during a visit to the Samvidhan Sadan, where Sudha Murty noticed students briefly observing the murals without fully understanding their depth. Recognising the need for accessible storytelling, she set out to document the historical context behind each panel, transforming the experience into a narrative journey.

More than a historical account, the book stands as a tribute to the artists and curators who brought these stories to life. It reflects the enduring values of Bharatiya Sanskriti, shaped by tolerance, patience, and compassion, while inviting readers to engage more deeply with the nation’s heritage.

In a world where skincare trends promise “overnight glass skin” and “Korean skin in 7 days,” Fixderma is taking a refreshingly honest stand this April Fool’s Day. With a witty yet thought-provoking campaign, the brand questions the growing obsession with instant results and quick fixes.

Drawing a clever comparison with 2-minute noodles, Fixderma highlights how unrealistic these viral claims have become. The campaign playfully asks a simple question: since when did skincare start working at Wi-Fi speed? The message is clear, good skin cannot be rushed.

Shaily Mehrotra, Founder & CEO of Fixderma, addresses this trend directly. “Skincare today is being sold like instant gratification. But your skin is not a 2-minute recipe. Claims like overnight ‘Korean skin’ are not just misleading, they set unrealistic expectations and often lead to product hopping and skin damage.”

Through this campaign, the brand focuses on educating consumers while cutting through the noise of exaggerated marketing. It reinforces a simple truth that often gets overlooked, skin needs time, care, and consistency. Healing does not happen overnight, and active ingredients take weeks to show visible results.

Fixderma’s message is rooted in dermatological science and years of formulation expertise. Whether it’s managing acne, improving skin texture, or achieving long-term radiance, the brand emphasizes that meaningful results come from patience and the right skincare routine, not viral shortcuts.

At a time when social media trends dominate buying decisions, this April Fool’s initiative stands out for its honesty. It encourages consumers to think twice before believing claims that sound too good to be true.

With this campaign, Fixderma continues its larger mission of building an informed skincare community, one that values science over speed, and real results over fleeting trends.