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By Author
Published on January 16, 2024
In a bid to further elevate its status as a top-tier travel destination, the Bahamas Ministry of Tourism, Investments and Aviation (BMOTIA) has launched an exciting new advertising campaign at New York's bustling Penn Station. This month-long brand campaign is set to captivate the hearts of American travelers with the allure of the tropical paradise that is the Bahamas.
The campaign features the strategic placement of 200 eye-catching Bahamas posters throughout Penn Station, the busiest rail hub in the United States. Located just outside midtown Manhattan, Penn Station is a transit hub for over 600,000 commuters daily from New York City, Long Island, and New Jersey. This makes it an ideal location for reaching a vast audience in the US northeast, which is the largest source market for visitors to the Bahamas, contributing over 360,000 visitors annually.
In a unique twist, BMOTIA has partnered with JetBlue Vacations to run a sweepstake that complements the poster campaign. The grand prize? A three-night air and hotel package to the Bahamas, including roundtrip tickets for two. This sweepstake adds an interactive element to the campaign, inviting potential travellers to envision themselves basking in the sun-drenched beaches of the Bahamas.The goal of this campaign is clear: to enhance the visibility of the Bahamas during the peak travel season and to drive increased visitor traffic from the US northeast. The Hon I Chester Cooper, Bahamas Deputy Prime Minister and Minister of Tourism, Investments and Aviation, expressed optimism about the initiative. “Our tourism business is in robust growth mode. Having welcomed an unprecedented 8 million plus visitors in 2023, our aim for 2024 is to continue this upward trajectory in visitor arrivals,” he stated.
BMOTIA Director General Latia Duncombe highlighted the surge in demand for a Bahamas vacation experience, noting, “In 2023, we witnessed a surge in demand for a Bahamas vacation experience. Our diverse offerings of 16 unique islands, coupled with the hospitality of our people, continue to attract travellers from around the world to our destination.”
This campaign by the Bahamas Ministry of Tourism showcases a proactive approach to marketing, merging strategic location selection with engaging promotional activities. As travellers in the US northeast hustle through Penn Station, the dream of a Bahamian getaway now beckons closer than ever.
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By Manu Vardhan Kannan
Published on September 9, 2025
Visakhapatnam is about to add a new landmark to its tourism map with the launch of India’s longest glass skywalk bridge at Kailasagiri Hills. The 55-metre-long structure, perched 862 feet above ground, will offer visitors panoramic views of the Bay of Bengal, the bustling city of Vizag, and the Eastern Ghats.
The new attraction has been designed with both thrill and safety in mind. Built with three layers of 40-mm thick tempered laminated glass imported from Germany, the bridge is supported by 40 tonnes of steel and engineered to handle up to 500 kg per square metre. The project, developed at a cost of INR 7 crore, also takes into account the region’s cyclone-prone climate, with the structure built to withstand wind speeds of up to 250 km/h.
While the bridge can technically accommodate over 100 people, entry will be carefully regulated for safety and visitor experience. Only 40 visitors will be allowed at a time, with each visit lasting between 5 and 10 minutes, ensuring everyone gets a chance to enjoy the walk.
The glass skywalk at Kailasagiri Hills surpasses Kerala’s Vagamon bridge, which measures 38 metres, making it the longest hanging glass bridge in the country. Its location was finalized after a detailed survey to ensure visitors get the most scenic vantage points.
The initiative was developed through a public-private partnership between the Visakhapatnam Metropolitan Region Development Authority (VMRDA), SSM Shipping & Logistics, and Bharat Mata Ventures, the creators of the Vagamon bridge. Alongside the glass skywalk, other attractions such as ziplining and sky cycling by RJ Adventures are also being introduced, turning Kailasagiri into a growing adventure hub.
The bridge is expected to be inaugurated soon, with final touches like lighting and safety checks underway. Once opened, it is anticipated to become one of the most popular attractions in the region, drawing tourists from across India and abroad to experience Vizag’s natural beauty from a whole new perspective.
Published on September 7, 2025
The Char Dham Yatra this year has suffered its worst disruption in more than a decade, second only to the catastrophic Kedarnath floods of 2013. Continuous rains, flash floods, and landslides have brought the annual pilgrimage to a standstill for over 50 days, leaving behind significant human and financial losses.
According to official data, 80 people lost their lives, 114 were injured, and 95 remain missing due to weather-related incidents since April 1. The calamities also destroyed 229 houses and left 1,828 partially damaged, underscoring the widespread impact of the extreme weather conditions.
The pilgrimage to Gangotri and Yamunotri was halted for over 20 days each, while Badrinath and Kedarnath saw shorter suspensions of four days each. Since the yatra began on May 4, more than 40 lakh devotees have visited the four Himalayan shrines. However, from July onwards, heavy rains forced authorities to impose repeated bans on movement, causing a steep decline in pilgrim turnout.
Stakeholders said that excluding the pandemic years, this season may have caused the highest financial losses in recent history. “This has been the most challenging season in recent memory. Many bookings have been cancelled, and there are no new inquiries. September was our last hope, but numbers may fall far below last year’s,” said Sudhir Rana, a travel agency owner.
Among the worst-hit destinations is Gangotri, where the Dharali disaster caused severe damage. “It will take us a long time to recover. Most people are still coming to terms with the magnitude of their losses,” said Rajnikant Semwal, a resident of Mukhba.
The shortened duration of the yatra has worsened matters. With Diwali falling earlier this year, three of the four shrines are expected to close by October, reducing the earning window for locals. “Hotel occupancy rates in July, August, and now early September have plummeted to around 10%. Except for some business in May and June, the season has remained completely dry,” said Rakesh Ranjan, president of the Joshimath Hotel Association.
Echoing these concerns, Brijesh Sati, general secretary of Char Dham Teerth Purohit Mahapanchayat, said, “We had just begun recovering from the Covid-induced losses. This year’s natural disasters have pushed us back further.”
As the season heads towards an early closure, pilgrims, hoteliers, and traders remain uncertain about recovery, with many still grappling with the devastation caused by nature’s fury.
Published on September 6, 2025
Akasa Air has strengthened its international operations by inaugrated its direct flight from Chennai to Abu Dhabi route with 6x weekly services. The flights, which began on 1st September, are now operating with enhanced frequency to meet growing travel demand.
This new route not only improves connectivity between Chennai and Abu Dhabi but also offers travellers the airline’s signature service at affordable fares. The route functions as a turnaround flight, with inbound and outbound operations at Abu Dhabi International Airport and a ground time of just two hours, ensuring efficiency and convenience.
This inaugral service reflects Akasa Air’s focus on expanding its global footprint and supporting seamless travel between India and the UAE. By offering more flight options, the airline continues to cater to both business and leisure travellers while reinforcing its reputation for reliability and customer-friendly service.
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