The Point Break Challenge got underway in Mahabalipuram, Tamil Nadu, marking Stop 3 of the Surfing Federation of India (SFI) National Surf Series, India's premier national surfing championship circuit. The opening day witnessed nearly 80 surfers from seven to eight coastal states competing across multiple categories.

The competition features athletes in the Men's Open, Women's Open, Under-18, and Under-14 divisions, with every heat contributing valuable points towards the national championship rankings.

Mahabalipuram's renowned right-hand point break provided ideal conditions for the opening day. Known for its long, peeling waves, the surf break offered competitors the opportunity to showcase high-performance surfing and extended rides, making it one of the most anticipated venues on the national calendar.

Among the standout performances, Shrikanth D led the Men's Open category with wave scores of 9.00 and 7.67, while Kishore Kumar dominated the Under-18 Boys division with scores of 9.33 and 8.17. His 9.33 emerged as the highest single-wave score recorded on the opening day. In the Under-14 Boys category, Prahalad Sriram topped the leaderboard with scores of 6.50 and 6.33.

As the third stop of the national championship circuit, the Point Break Challenge plays an important role in shaping the overall standings before the series moves to the Covelong Classic in Kovalam, Chennai, scheduled from 6–8 August.

Following the domestic circuit, Mahabalipuram will also host the WSL Shore Temple Classic from 12–16 August, giving Indian surfers the opportunity to compete on home waves in an international event.

The Point Break Challenge will continue until 1 August 2026 and is supported by the Sports Authority of India (SAI), the Sports Development Authority of Tamil Nadu (SDAT), and TT Group. The event is organised by the Surfing Federation of India (SFI) and the Tamil Nadu Surfing Association (TNSA).

Yes Madam, India's leading at-home beauty and wellness platform, has partnered with CarryMen, India's on-demand human assistance platform, to introduce a unique shopping experience that blends convenience with wellness.

As part of the collaboration, shoppers using CarryMen's assistance service at Lajpat Nagar are invited to the CarryMen booth after completing their shopping, where trained wellness professionals from Yes Madam provide complimentary massages. The initiative is designed to help shoppers relax and recover after walking through busy markets and carrying heavy shopping bags.

The partnership combines CarryMen's assistance service with Yes Madam's wellness expertise to make shopping more comfortable from start to finish. While CarryMen helps shoppers manage heavy purchases, Yes Madam addresses the physical fatigue that often follows long hours of shopping.

By bringing together convenience and personal care, the two brands aim to transform a regular shopping trip into a more enjoyable and refreshing experience.

Commenting on the collaboration, Aditya Arya, Co-Founder and CEO, Yes Madam, said, "We, at Yes Madam, always believed that wellness should seamlessly become a part of people's everyday lives. Recognizing CarryMen's innovative approach to solving everyday consumer needs, we saw an opportunity to complement that experience with our expertise. This collaboration brings together convenience and care in a way that enhances the overall shopping journey. As we continue to innovate, our focus will remain on building solutions that don't just deliver services but enrich everyday experiences. Collaborations like these redefine how consumers experience convenience and wellness in their everyday lives."

The collaboration highlights how brands can work together to create meaningful consumer experiences by combining practical services with wellness. By making shopping both easier and more relaxing, the initiative sets a new benchmark for experience-led services in India's retail ecosystem.

Royal Ranthambore Whisky, the premium whisky brand from Radico Khaitan Ltd., has reaffirmed its commitment to India's tiger conservation efforts on the occasion of World Tiger Day through its ongoing partnership with The Corbett Foundation.

The collaboration supports conservation initiatives focused on habitat restoration, biodiversity monitoring, veterinary care, livestock health camps, and community-led programmes that promote coexistence between wildlife and local communities living around forest landscapes.

India is home to more than 70% of the world's wild tiger population. According to the latest All India Tiger Estimation, the country's tiger numbers increased from 2,967 in 2018 to an estimated average of 3,682 in 2022, reflecting an annual growth rate of 6.1%. Since the launch of Project Tiger in 1973, the country's network of tiger reserves has expanded from nine to 58 reserves covering nearly 84,500 square kilometres across 18 states.

The company highlighted that nearly one-third of India's tigers now live outside designated tiger reserves, underlining the importance of wildlife corridors, habitat connectivity, and community participation in long-term conservation efforts. Protecting tigers also contributes to the preservation of forests and numerous other species that share these ecosystems.

Earlier this year, Royal Ranthambore introduced its Royal Ranthambore Heritage Collection, featuring six limited-edition collectible packs inspired by iconic Indian tigers and showcased through traditional Indian art forms. The collection combined wildlife conservation, storytelling, and cultural heritage while drawing attention to the legacy of India's celebrated tigers.

Commenting on the initiative, Kunal Madan, Chief Marketing Officer, Radico Khaitan Ltd., said the tiger has always been central to the Royal Ranthambore brand identity and represents India's rich natural and cultural heritage. He added that the partnership with The Corbett Foundation reflects the brand's commitment to supporting meaningful conservation efforts and preserving this legacy for future generations.

Launched in 2022, Royal Ranthambore Heritage Collection Whisky has emerged as one of Radico Khaitan's premium brands, receiving international recognition at the Monde Selection Awards and The Fifty Best. The brand also recorded more than 50% growth during FY2026, strengthening its presence in India's premium whisky segment