World Travel Holdings Ranked In Top 20 Of Travel Weekly's 2024 Travel Agency Power List

World Travel Holdings Ranked In Top 20 Of Travel Weekly's 2024 Travel Agency Power List

By Nishang Narayan

Published on June 30, 2024

World Travel Holdings has proudly announced its ranking at #16 on Travel Weekly's 2024 Power List, an annual survey recognizing the largest and most successful retail travel agencies in the industry based on full-year 2023 sales.

As the nation’s largest cruise agency and an award-winning leisure travel company, World Travel Holdings boasts a portfolio of nearly 40 diverse brands. The company’s consistent inclusion in this prestigious list underscores its significant impact on the travel industry.

"Being named to this list year after year is a true honor," said Co-CEO Jeff Tolkin. "It is a testament to every single person who works with our company – our employees, suppliers, villa travel advisor partners, and all our customers including our Dream Vacations and CruiseOne franchise owners and their associates, partner brands, and those who book their vacations directly with us. My brother Brad and I thank each person who plays a role in our company's success."

Privately held and owned by Co-Chairmen/Co-CEOs Brad and Jeff Tolkin, World Travel Holdings operates 19 travel brands, including three in the United Kingdom, and a top-rated travel agency franchise. Their Dream Vacations franchise provides owners with extensive training opportunities, robust marketing assets, a dedicated Business Development Manager, and support services. Each year, the franchisor funds $4 million in exclusive promotions, national branding, and marketing programs to help its network of travel advisors grow their business.

World Travel Holdings also manages a comprehensive cruise vertical for various private-label partnerships with top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. These corporations outsource their cruise and villa verticals to World Travel Holdings due to its size, which maximizes buying power and value creation for their customers, its purpose-built technology, and its customer-centric reservations and operations.

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Notable Developments in 2023:

  • Franchise Brands Performance: Dream Vacations and CruiseOne land sales surpassed pre-pandemic numbers, ending 2023 up more than 100% compared with 2019 and 21% compared with 2022.

  • Record-Breaking Group Sales: Dream Vacations and CruiseOne achieved record-breaking affinity group sales in 2023, thanks to a new groups application.

  • New Partnership Launch: World Travel Holdings launched a cruise vertical for Booking.com.

  • Expansion of Signature Villas Brand: Villas of Distinction doubled its on-site concierge staff in Italy and Jamaica.

The Power List has tracked the sales of travel agency organizations for over 30 years, reflecting the rebound of travel post-pandemic. To qualify for the 2024 Power List, a company had to record a minimum of $110 million in travel sales in 2023. Sales are defined as gross sales of travel products worldwide, whether to consumers or corporate travelers, and the company must be the agent of record on the transactions from a supplier's perspective. At least 15% of the sales volume must have been generated in the U.S.

For a complete list, visit Travel Weekly's Power List 2024.

About World Travel Holdings

World Travel Holdings is the nation's largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. The company owns major brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services. Additionally, World Travel Holdings has a vast portfolio of private-label partnerships with top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. The company operates a top-rated travel agency franchise and is recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.


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