The World Travel & Tourism Council (WTTC) introduced a new initiative called "Together in Travel" at its 2024 Global Summit in Perth, Australia. The initiative aims to support small and medium enterprises (SMEs) in the global Travel & Tourism sector by providing essential tools and resources to help these businesses grow and have a stronger voice on the world stage.

The platform is free to subscribe to and offers access to various educational programs, networking opportunities, and valuable content. Starting next year, WTTC will offer a paid subscription with additional features to further assist SMEs in their development.

Julia Simpson, WTTC President & CEO, highlighted the importance of SMEs in the industry, stating, "SMEs are a cornerstone of Travel & Tourism, with millions of small enterprises providing services to customers, creating innovative start-ups, and providing local knowledge to larger partners." She added that for the first time, SMEs can join a community to exchange ideas and resources to improve their businesses.

WTTC is predicting a record-breaking year for the travel and tourism industry in 2024, with the sector's global economic contribution expected to reach $11.1 trillion. Simpson also pointed out that up to 80% of the travel and tourism industry consists of SMEs, emphasizing the need for a system that can enhance their productivity and impact.

Matthew Upchurch, Vice Chair of Membership at WTTC and CEO of Virtuoso, said that the "Together in Travel" initiative marks a significant step forward in supporting SMEs. He emphasized the importance of building a more resilient and sustainable future for the travel industry, especially as it continues to recover from the effects of the global pandemic.

Ryan Mossny, Co-Founder of Matagarup Zip+Climb, shared his excitement about the initiative, saying, "As a small business, accessing the vital resources and industry connections needed to thrive in the travel sector can be challenging. WTTC’s new initiative has come at a perfect time; through tailored support, we will be able to directly tackle our problem areas head-on, allowing us not only to survive but to thrive in an increasingly competitive market."

For more information about the "Together in Travel" platform, visit their official website at www.togetherintravel.com or WTTC at www.wttc.org.