Wyndham Hotels & Resorts has announced a new partnership with investment firm Lafayette Square to help diverse hotel owners access capital. Through this collaboration, Wyndham will work closely with Lafayette Square to connect qualified franchisees with up to $100 million in financing over the coming years. This initiative is designed to assist hoteliers with projects that would otherwise be delayed or stalled due to the lack of traditional financing options.

The partnership is a key aspect of Wyndham’s ongoing efforts to support the Black and women hotel ownership communities through its BOLD (Black Owners and Lodging Developers) and Women Own the Room programs. These initiatives aim to break down barriers faced by diverse hotel owners, providing both financial assistance and additional resources to help foster success in the hospitality industry.

According to Galen Barrett, Vice President of Strategic Franchise Initiatives at Wyndham, there are still significant inequities in the hospitality sector, especially when it comes to financing. He believes that partnerships like the one with Lafayette Square can help address these issues by providing deserving hoteliers with the tools and resources they need to succeed. "We’re committed to using our network to not only give the keys to hotel ownership to more diverse owners, but ultimately help give them the access to tools, resources, and partners they need to succeed," said Barrett.

Lafayette Square’s strategy is focused on addressing the financing gaps that often limit opportunities for diverse hotel owners. The firm’s Managing Director, Abhay Patel, emphasized the importance of intervention to support entrepreneurs who have historically struggled to secure financing. "Tapping into Wyndham’s network brings us and our resources to the epicenter of hospitality, helping make hotel ownership more attainable for qualified hoteliers," Patel noted.

The partnership has already led to its first success story with Dr. Amina James, a member of Wyndham’s BOLD program and an experienced hotelier. Despite her background in real estate and her experience owning a hotel in Memphis, Dr. James faced financing challenges when seeking to expand into Lake Charles, Louisiana. Wyndham introduced her to Lafayette Square, which provided the necessary funding to acquire her second hotel, now operating as Wyndham Lake Charles. Dr. James plans to use the funds to improve the property and streamline operations through a third-party management team.

"I can now say I own two hotels. BOLD and Women Own the Room are actively changing hospitality by forging the path – and knocking down the barriers along the way – to make hotel ownership possible," said Dr. James, expressing gratitude for the opportunity provided by Wyndham and Lafayette Square.

This collaboration is part of Wyndham’s broader commitment to ensuring more diverse hotel ownership and supporting initiatives that increase representation in the industry. The firm’s BOLD and Women Own the Room programs have already facilitated over 100 hotel deals with Black and women hoteliers, with more than 20 of these properties now operational.

The new financing program aims to build on this momentum, helping more diverse entrepreneurs access the capital needed to grow and succeed in the competitive hotel industry. The partnership between Wyndham and Lafayette Square reflects a shared commitment to creating greater opportunities for historically underrepresented groups in hospitality.