Wyndham Hotels & Resorts, the world’s largest hotel franchising company, has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce its iconic Super 8® by Wyndham brand in Spain and Portugal. Under this partnership, Soliteight will develop 40 new Super 8 hotels across the region over the next ten years, addressing the growing demand for quality, budget-friendly accommodations amidst a booming tourism sector.

Super 8, known globally for its hospitality, trusted quality, and great value, will offer a much-needed option for budget-conscious travelers in Southern Europe. The first Super 8 hotel is set to open in Leiria, Portugal, in late 2027, with more locations planned across prime travel hubs, airports, retail zones, and transportation routes in Tier 1 and Tier 2 cities.

"Bringing Super 8 to Spain and Portugal is a strategic move to make quality, affordable travel more accessible," said Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts. "Our collaboration with Soliteight allows us to meet the growing demand for reliable, budget-friendly accommodations without compromising on comfort or quality."

The move comes as Spain and Portugal witness record-breaking tourism growth. Spain welcomed 94 million international visitors in 2024 alone, with Portugal also seeing significant increases. This, coupled with a 3.2% GDP rise in Spain, is driving demand for branded economy hotels—a segment still under-penetrated compared to the rest of Europe.

"Spain and Portugal continue to lag other European markets in branded economy hotels," said Rui Alpalhão, Chief Executive, Soliteight. "We are thrilled to partner with Wyndham to introduce Super 8 to Iberia, offering consistent comfort and value to both domestic and international travellers."

Wyndham’s franchisees benefit from the Wyndham Advantage, which includes world-class marketing, cutting-edge technology solutions, and access to a powerful Wyndham Rewards member base of approximately 114 million travelers globally. These strengths, combined with Soliteight’s regional expertise and investment capabilities, position the Super 8 brand for long-term success in Iberia.

The hotels will feature smart modular construction designs focused on efficiency and sustainability, reinforcing Super 8’s commitment to quality and modern comfort.

For more information on franchising opportunities, visit whrdevelopmentemea.com.

About Wyndham Hotels & Resorts:

Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company, with approximately 9,300 hotels across more than 95 countries. Its 25 brands span the economy and midscale segments, catering to everyday travelers globally. Wyndham’s award-winning Wyndham Rewards loyalty program boasts approximately 114 million enrolled members worldwide.

About Soliteight:

Soliteight is a Portugal-based hotel development company specializing in premium hospitality projects. Founded through a joint venture between FundBox Holdings and Estoril 8023, Soliteight focuses on asset-light models and long-term leases, ensuring sustainable returns while meeting global standards.