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By Nishang Narayan
Published on July 31, 2025
Wyndham Hotels & Resorts is charging ahead in the EMEA region, officially surpassing 720 operational hotels across Europe, the Middle East, Eurasia, and Africa. The first half of 2025 alone saw over 60 new hotel openings, adding more than 4,700 rooms and delivering a 5% year-on-year organic system growth in the region.
This growth reinforces Wyndham’s commitment to expanding access to quality, branded accommodation across high-growth markets, with 27 new hotel signings further solidifying its regional presence.
Some of the standout openings include Dolce by Wyndham Siracusa, Monasteri Golf and Spa in Sicily, and the Signature Cave Cappadocia, Trademark Collection by Wyndham in Türkiye. The group also ramped up operations in Eastern Europe and Central Asia with hotel launches in Georgia, Romania, and Kazakhstan.
Momentum is particularly strong in Eurasia, where Wyndham opened 21 new hotels in just six months, with a significant presence in India, now one of the company’s most dynamic and fastest-growing hospitality markets.
Wyndham’s strategic partnerships are also paving the way for iconic brand introductions. The globally recognised Super 8® by Wyndham is making its debut in Saudi Arabia and Iberia, with plans for 100 hotels across the Kingdom and 40 hotels in Spain and Portugal in the coming decade.
“With more than 720 hotels now open across EMEA, we're seeing incredible momentum. Travel is thriving and we're meeting that demand with a growing portfolio that reflects the energy and diversity of this region. From stunning resorts in Sicily to one-of-a-kind cave stays in Cappadocia, we're adding experiences that truly inspire,” said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts. “And with new signings in markets like Iberia and Saudi Arabia, we're not just growing – we're creating new opportunities for our partners and giving travellers even more great places to stay across the region.”
Globally, this expansion contributed to Wyndham’s 20th consecutive quarter of developmental pipeline growth, bringing the global pipeline to 255,000 rooms. The company also achieved 4% global organic net room growth and 7% constant currency RevPAR growth in the EMEA region.
Some key milestones from H1 2025 include:
Türkiye now hosts over 125 Wyndham-branded hotels, including the newly launched Cappadocia Cave Hotel, Wyndham Tarsus St. Paul, and Wyndham Alanya.
India and South Asia saw growth with new openings like Ramada Encore by Wyndham Lucknow Airport, Ramada by Wyndham Cox’s Bazar Kolatoli Beach, and Wyndham Garden Jim Corbett Chhoi.
New European destinations saw brand introductions like La Quinta by Wyndham Batumi in Georgia and Tor’re Astana, Trademark Collection in Kazakhstan.
The Super 8® by Wyndham expansion into Saudi Arabia and Iberia is a landmark move, targeting value-conscious travellers in these rapidly evolving markets.
Driving this expansion is Wyndham Advantage, a platform offering best-in-class marketing, distribution, and technology support to hotel owners, bolstered by nearly $350 million invested in digital transformation and access to over 120 million Wyndham Rewards® members globally.
With bold new destinations and an aggressive pipeline, Wyndham’s EMEA footprint continues to grow rapidly, making it a major player in global hospitality.
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