At The Franchise Awards 2023, Wyndham Hotels & Resorts, the world's largest hotel franchising company with a vast global presence of approximately 9,100 hotels in over 95 countries, secured the prestigious title of "Franchisor of the Year – Hotels & Motels" in India.

Additionally, Sadda Pind, a unique Punjabi village living museum, has been honoured as the 'Franchise Startup of the Year - Destination Restaurant'.

Covering 12 acres of land, Sadda Pind offers an authentic experience of Punjab's traditional village culture, colours, and flavours all in one place. It aims to redefine Punjabi culture and hospitality by providing world-class service and commitment.

The Franchise Awards, a highly esteemed recognition in the franchising industry, took place in Delhi and celebrated the 19th consecutive year of this prestigious event. The ceremony brings together industry leaders, innovators, and visionaries to honour organizations that have demonstrated exceptional business acumen, unwavering passion, and remarkable achievements in the franchise domain.

The awards are adjudicated by an independent panel of experts and are supported by Francorp, a prominent franchise consulting firm.