In a notable expansion drive during 2023, Wyndham Hotels & Resorts, the world's largest hotel franchisor, marked significant growth milestones across Europe, the Middle East, Eurasia, and Africa (EMEA). The company introduced nine of its brands into new countries, signed 107 franchise agreements, and celebrated the opening of 87 new hotels, adding approximately 9,500 rooms.

Underpinning this expansion is Wyndham's OwnerFirst™ approach, which emphasizes a strong partnership with hotel owners and franchisees, providing them with comprehensive support to ensure their success. This approach has bolstered Wyndham's reputation as a leader in the hospitality industry across the region.

Dimitris Manikis, President of EMEA at Wyndham Hotels & Resorts, highlighted the strategic growth, "We're incredibly proud of our record growth in 2023 and the trust that owners and franchisees across the region continue to put in Wyndham Hotels & Resorts. The increasing value of partnering with the world’s largest hotel franchisor is evident as more owners join our family."

Noteworthy openings in 2023 included the first-ever Wyndham Grand in Rajasthan, India, and the introduction of the company's first Registry Collection Hotel in Greece. Wyndham also strengthened its presence in Türkiye, a key growth market, by opening 11 new hotels, making it the largest international hotel operator in the country.

Further, the company expanded its Trademark Collection by Wyndham into Malta, Portugal, Türkiye, and Qatar, and debuted brands like Wyndham Grand in Krakow, Dolce by Wyndham in Milan, and Super 8 by Wyndham in the UK. The CIS region saw significant activity with eight new hotel openings, including three brand entries in Uzbekistan.

The "Wyndham Advantage" continues to play a crucial role in this expansion, offering franchisees world-class marketing, powerful distribution platforms, and innovative technology investments totaling more than $275 million over the past five years. This includes cutting-edge property and revenue management systems and access to the Wyndham Rewards loyalty program, which boasts over 106 million members worldwide.

Wyndham Hotels & Resorts now operates 639 hotels across EMEA, with a robust pipeline of over 150 hotels, as it continues to lead and innovate in the hospitality sector. This strategic expansion not only enhances the company's global footprint but also strengthens its market leadership position, providing exceptional value and service to guests and stakeholders alike.

For more information on franchising opportunities with Wyndham in the EMEA region, visit https://whrdevelopmentemea.com/