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By Nishang Narayan
Published on April 10, 2024
Wyndham Hotels & Resorts, the global leader in hotel franchising, marks its entry into India's hospitality market with the debut of the Trademark Collection brand through the opening of The Earth Amritsar. This 57-room heritage hotel, situated in the heart of Amritsar, Punjab, offers upscale accommodations in a historic setting, presenting guests with a unique blend of luxury and cultural immersion.
Operated in collaboration with Earth Suites & Resorts Private Limited, The Earth Amritsar is a testament to Wyndham's commitment to providing travellers with distinctive experiences in diverse destinations. The property spans five acres and features two distinct buildings, including a 130-year-old heritage structure once home to the Victoria Jubilee Hospital, as well as a new build addition currently under construction.
Dimitris Manikis, President of Wyndham Hotels & Resorts EMEA, expresses enthusiasm for the brand's expansion into India, stating, "Trademark Collection by Wyndham is one of the fastest-growing brands in our portfolio, offering independent and unique experiences to travellers. The Earth Amritsar exemplifies the spirit of the Trademark Collection brand, providing guests with upscale accommodations and personalised service in the culturally rich city of Amritsar."
With India being a strategic market for Wyndham, the company aims to leverage the strength of the Trademark Collection brand to cater to midscale and upscale travellers seeking distinctive experiences. Mr. Vivek Shah, Director of Earth Suites & Resorts Private Limited, echoes this sentiment, highlighting the fruitful collaboration between the two companies and the potential for delivering an elevated guest experience in Amritsar.
The Earth Amritsar boasts 57 contemporary suites designed to seamlessly blend with the property's natural surroundings and historical elements. Guests can enjoy high-end amenities, including a fitness centre, outdoor pool, two restaurants offering elevated culinary experiences, a sophisticated whiskey lounge, and event spaces for meetings and banquets. Luxury transfers to and from Sri Guru Ram Das Jee International Airport further enhance the guest experience, ensuring convenience and comfort throughout their stay.
As Wyndham continues to expand its footprint in India, The Earth Amritsar serves as a testament to the brand's commitment to providing travellers with memorable and authentic experiences in key destinations around the world.
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