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By Nithyakala Neelakandan
Published on October 20, 2024
Wyndham Hotels & Resorts has entered an exclusive development agreement with NILE Hospitality LLP to introduce its Microtel by Wyndham brand to India. This partnership aims to open 40 Microtel hotels across the country by 2031, expanding Wyndham’s presence in India, where it currently operates 60 hotels.
The Microtel brand, known for its efficient design and value-focused services, will cater to the growing demand for economy hotels. The new hotels will be developed in Tier II, III, and IV cities, aligning with India’s ongoing infrastructure growth. The first Microtel properties under this agreement are scheduled to open in 2025. Each hotel will feature at least 50 rooms, along with meeting spaces, gyms, and other amenities suited to regional needs.
Dimitris Manikis, President of Wyndham Hotels & Resorts for the EMEA region, emphasized the importance of the Indian market. “We continue to see incredible opportunity in India, which is why we’re focusing our strategic efforts on introducing more of our diverse brands to the country. Microtel is an ideal example of a brand that can be purpose-built for the market and with the continued collaboration with trusted partners like NILE Hospitality, we can quickly scale to meet growing demand.”
Vikram Singh Chauhan, Founder and CEO of NILE Hospitality LLP, highlighted the benefits of the partnership, stating, “Wyndham is a proven partner for NILE and this is just the latest chapter in our combined growth story as we aim to collectively tap into India’s rapidly expanding economy lodging segment. By introducing Microtel, we’ll be able to propel development in a robust domestic market while further tapping into the scale and resources of the world’s largest hotel franchisor. It’s an ideal match and reflection of our shared ambition to grow and build together.”
The agreement is part of Wyndham’s ambitious growth strategy, which targets at least 25% expansion of its operations in India over the next 18 months. This move reflects the increasing importance of both domestic and inbound tourism in India’s hospitality sector.
Wyndham franchisees benefit from the “Wyndham Advantage,” which offers access to best-in-class marketing, distribution, and property management tools, including advanced technology solutions and a large global loyalty program. Wyndham Rewards, the company’s loyalty program, has more than 110 million members, driving a significant portion of check-ins worldwide.
With India’s hotel market evolving rapidly, the partnership between Wyndham and NILE Hospitality positions the Microtel brand to meet growing demand for affordable yet high-quality lodging options.
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