Wyndham Hotels & Resorts, a prominent US-based hospitality chain, is setting its sights on the Indian market with ambitious plans to introduce its renowned budget accommodations. Recognizing the burgeoning potential of India's hospitality sector, the company aims to launch economy brands such as Days Inn and Super 8, further expanding its global footprint.

In a strategic move to leverage the escalating spiritual tourism and infrastructure development within India, Wyndham has outlined plans to open approximately 150 hotels by 2025. This includes a mix of budget hotels aimed at strengthening the company's presence in the region. Dimitris Manikis, President of Wyndham Hotels Europe, the Middle East, Eurasia, and Africa (EMEA), expressed the company's bullish stance on the Indian market in a recent interview with Moneycontrol. "We cannot miss the opportunity that India represents for the world today," Manikis stated, highlighting the importance of India in Wyndham's expansion strategy.

With nearly 60 hotels already operating in India, accounting for 5,500 rooms, and an additional 25 hotels under development plus 40 more in the pipeline, Wyndham's expansion plans are well underway. The introduction of economy brands Days Inn and Super 8, well-established in the US, marks a significant step towards catering to the diverse needs of Indian travelers and tapping into the budget accommodation segment.

Manikis also emphasized the importance of religious tourism in India, noting the company's intent to open hotels in key pilgrim places. "It is crucial for us to open hotels in some of the country's pilgrim places," Manikis said, revealing that Wyndham has a couple of hotels in the pipeline, with locations to be announced soon.

Over the next three to four years, Wyndham expects a balanced mix of budget/economy properties and midscale to upper midscale hotels in India. The company's focus will not be limited to major cities but will also extend to smaller cities, targeting India’s tier II and III cities.

In October 2023, Wyndham further solidified its commitment to the Indian market by entering into a franchise deal with Saryu Ratna Hotel & Resort to open a new Ramada Encore by Wyndham branded property in Ayodhya, Uttar Pradesh, India. This move is indicative of Wyndham's broader strategy to offer diverse lodging options across India, catering to the needs of both domestic and international travelers.

As Wyndham Hotels & Resorts continues to expand its portfolio in India, the company is poised to play a significant role in the country's evolving hospitality landscape, offering affordable and quality accommodations to a wide range of travelers.