Wyndham Targets Indian Market with Budget Hotel Expansion

Wyndham Targets Indian Market with Budget Hotel Expansion

By Author

Published on February 24, 2024

Wyndham Hotels & Resorts, a prominent US-based hospitality chain, is setting its sights on the Indian market with ambitious plans to introduce its renowned budget accommodations. Recognizing the burgeoning potential of India's hospitality sector, the company aims to launch economy brands such as Days Inn and Super 8, further expanding its global footprint.

In a strategic move to leverage the escalating spiritual tourism and infrastructure development within India, Wyndham has outlined plans to open approximately 150 hotels by 2025. This includes a mix of budget hotels aimed at strengthening the company's presence in the region. Dimitris Manikis, President of Wyndham Hotels Europe, the Middle East, Eurasia, and Africa (EMEA), expressed the company's bullish stance on the Indian market in a recent interview with Moneycontrol. "We cannot miss the opportunity that India represents for the world today," Manikis stated, highlighting the importance of India in Wyndham's expansion strategy.

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With nearly 60 hotels already operating in India, accounting for 5,500 rooms, and an additional 25 hotels under development plus 40 more in the pipeline, Wyndham's expansion plans are well underway. The introduction of economy brands Days Inn and Super 8, well-established in the US, marks a significant step towards catering to the diverse needs of Indian travelers and tapping into the budget accommodation segment.

Manikis also emphasized the importance of religious tourism in India, noting the company's intent to open hotels in key pilgrim places. "It is crucial for us to open hotels in some of the country's pilgrim places," Manikis said, revealing that Wyndham has a couple of hotels in the pipeline, with locations to be announced soon.

Over the next three to four years, Wyndham expects a balanced mix of budget/economy properties and midscale to upper midscale hotels in India. The company's focus will not be limited to major cities but will also extend to smaller cities, targeting India’s tier II and III cities.

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In October 2023, Wyndham further solidified its commitment to the Indian market by entering into a franchise deal with Saryu Ratna Hotel & Resort to open a new Ramada Encore by Wyndham branded property in Ayodhya, Uttar Pradesh, India. This move is indicative of Wyndham's broader strategy to offer diverse lodging options across India, catering to the needs of both domestic and international travelers.

As Wyndham Hotels & Resorts continues to expand its portfolio in India, the company is poised to play a significant role in the country's evolving hospitality landscape, offering affordable and quality accommodations to a wide range of travelers.


Encalm Hospitality Expands Airport Experience with New International Lounge at Hyderabad Airport

Encalm Hospitality Expands Airport Experience with New International Lounge at Hyderabad Airport

By Hariharan U

Published on July 11, 2026

Encalm Hospitality has announced the launch of its new International Lounge at Rajiv Gandhi International Airport, Hyderabad, further expanding its airport hospitality portfolio and reinforcing its focus on delivering premium travel experiences.

The new lounge has been designed to meet the evolving expectations of modern international travellers by integrating comfort, wellness, dining, and personalised hospitality within a thoughtfully curated environment. The launch marks another milestone in Encalm's strategy of building a comprehensive airport hospitality ecosystem across India's leading aviation hubs.

Designed as a space for relaxation before departure, the lounge features state-of-the-art sleeping pods, therapeutic spa treatments, private dining facilities for families and guests seeking privacy, and a well-stocked bar. The experience has been curated to transform pre-flight waiting time into a seamless journey of comfort and rejuvenation.

Food remains a central part of the experience, with interactive live culinary stations serving freshly prepared dishes that combine regional Indian flavours with contemporary international cuisine. The curated dining programme is complemented by a refined beverage selection, catering to a wide range of traveller preferences.

Commenting on the launch, Vikas Sharma, Group Chief Executive Officer of Encalm, said the new lounge reflects the company's commitment to creating future-ready hospitality experiences driven by innovation, thoughtful design, and operational excellence. He added that Encalm aims to continue setting new benchmarks by delivering intuitive and differentiated experiences for global travellers.

Pooja Bhondekar, Business Head – Airport Hospitality, Encalm, said the expansion reflects the brand's mission of creating memorable experiences across every touchpoint of the passenger journey. She noted that every element of the lounge, from wellness facilities to curated dining and personalised service, has been carefully designed to offer warmth, comfort, and convenience.

With the addition of the Hyderabad International Lounge, Encalm continues to strengthen its integrated airport hospitality ecosystem, which includes premium lounges, meet-and-assist services, wellness offerings, in-flight catering, and curated food and beverage concepts across major Indian airports.


Taj Connemara Hosts Parvathy Thiruvothu for Chennai Debut of Screen Expresso

Taj Connemara Hosts Parvathy Thiruvothu for Chennai Debut of Screen Expresso

By Manu Vardhan Kannan

Published on July 11, 2026

Taj Connemara, Chennai recently hosted the 15th edition of Screen Expresso, the popular conversation series by The Indian Express, marking the platform's first-ever event in Chennai. Held on June 30, the evening featured acclaimed actor Parvathy Thiruvothu, who engaged in an open conversation on cinema, gender equality, and staying true to one's values in the film industry.

The event was presented by AU Small Finance Bank, in association with Taj Hotels, with BMW KUN Exclusive as the Mobility Partner.

Known for her acclaimed performances across Malayalam, Tamil, Kannada, and Hindi cinema, Parvathy has built a reputation for choosing meaningful roles while also advocating for gender equality within the film industry. During the session, she shared her thoughts on speaking up, navigating challenges, and remaining committed to authenticity and artistic integrity throughout her career.

The discussion was moderated by Pooja Pillai, Senior Assistant Editor, The Indian Express, and drew a distinguished audience comprising leaders from the business, arts, media, entertainment, and hospitality sectors, making it one of Chennai's notable cultural gatherings.

Commenting on the occasion, Shilpa Rameja, General Manager, Taj Connemara, Chennai, said:

"It was a privilege for Taj Connemara to host the first-ever Chennai edition of Screen Expresso. At Taj, we have always believed that hospitality extends beyond creating memorable stays - it is about creating meaningful experiences and fostering conversations that inspire. Hosting an artist as accomplished and thought-provoking as Parvathy Thiruvothu made for an unforgettable evening. We are delighted to have partnered with The Indian Express to bring this celebrated platform to the city."

Guests were welcomed with an elegant high tea featuring a selection of regional delicacies and contemporary favourites. The menu included artisanal cookies, handcrafted tea cakes, open-faced canapés with roasted chicken and herb-infused mayonnaise, grilled seasonal vegetable sandwiches, cottage cheese and spinach turnovers, and a live station serving ragi paniyaram with gongura and cream cheese, accompanied by speciality teas, freshly brewed coffee, and refreshing beverages.

Following the conversation, attendees enjoyed a specially curated flying buffet featuring a mix of global and Indian flavours. The menu included honey chilli prawns, mutton galouti, Chettinad fried chicken, vegetable sushi, corn and jalapeño arancini, along with live stations serving dim sums, Thai curries, pastas, appams with stew, and dum biryanis. The evening concluded with desserts such as mango rasmalai, gulab jamun, vegan chia seed panna cotta, banana crème brûlée, and artisanal chocolates.

Through its association with Screen Expresso, Taj Connemara reinforced its commitment to creating spaces that celebrate meaningful conversations, creativity, and culture while continuing its legacy of blending hospitality with memorable experiences.


Zari Debuts Luxury Hospitality Brand with Launch of Bijapur Lodge in Jawai

Zari Debuts Luxury Hospitality Brand with Launch of Bijapur Lodge in Jawai

By Hariharan U

Published on July 10, 2026

Zari has announced its entry into India's luxury hospitality landscape with the launch of Bijapur Lodge in Jawai, Rajasthan. The boutique property marks the debut of the new hospitality brand, which aims to create intimate, experience-led stays rooted in authentic local culture, thoughtful design and personalised hospitality.

Positioned as more than a traditional luxury hotel brand, Zari is built around the philosophy of offering meaningful travel experiences that celebrate destination, heritage and community. The company plans to expand its portfolio with several boutique luxury properties across India in the coming months.

Located in Rajasthan's renowned Leopard Country, Bijapur Lodge is an exclusive six-suite retreat set amidst Jawai's dramatic granite landscape. Spread across five acres of restored natural terrain, the property has been designed to offer guests privacy, tranquillity and immersive experiences while embracing sustainability and understated luxury.

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One of the property's signature experiences is its private leopard safari, led by experienced naturalists who introduce guests to Jawai's unique ecosystem, where leopards have coexisted peacefully with the indigenous Rabari community for generations. The conservation-focused safari offers visitors an opportunity to experience one of India's most remarkable wildlife destinations while gaining insights into its ecological and cultural significance.

The culinary programme at Bijapur Lodge highlights Rajasthan's rich food heritage through its Curated Heritage Table, featuring consultant-designed menus prepared using hyper-local ingredients, seasonal produce and traditional recipes. Guests can enjoy regional specialities including Dal Baati Churma, Laal Maas, Ker Sangri and wood-fired delicacies that celebrate the region's culinary traditions.

Beyond wildlife experiences, the lodge offers a range of curated activities including sunset sundowners overlooking Jawai's granite hills, guided Rabari village walks, birdwatching, boat excursions and sunrise yoga sessions amidst nature. Each experience has been designed to encourage deeper connections with the destination, its people and its cultural heritage.

Commenting on the launch, the management of Zari said the brand was created with the belief that true luxury is deeply personal and rooted in meaningful experiences, genuine hospitality and a strong sense of place. They added that Bijapur Lodge embodies this philosophy by offering guests an intimate connection with Jawai's wildlife, traditions and culture, while future Zari properties will continue to celebrate the unique identity of each destination.

The launch of Bijapur Lodge marks the beginning of Zari's vision to establish a portfolio of boutique luxury properties across India, focused on experiential travel, sustainability, cultural authenticity and personalised hospitality.

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