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By Nithyakala Neelakandan
Published on October 6, 2024
Wyndham Hotels & Resorts, the world’s largest hotel franchising company, has launched its first Trademark Collection by Wyndham hotel in Ankara, Turkey. Named Boreas Hotel, this new addition to Wyndham’s portfolio features a blend of classic elegance and modern comfort, offering guests a stylish boutique experience in the heart of the capital city.
The Boreas Hotel, Trademark Collection by Wyndham, was developed by Boreas Gayrimenkul and consists of 51 rooms. It is strategically located in Ankara's Çankaya district, providing easy access to shopping centers, business areas, historic landmarks, and embassies. The hotel’s central location makes it convenient for guests to explore the rich cultural and historical sites of Ankara.
Trademark Collection by Wyndham, a fast-growing "soft brand" in the hospitality industry, first launched in 2017. With more than 270 hotels in popular destinations around the world, the Boreas Hotel adds to Wyndham’s expanding portfolio in Turkey. Recent openings in Istanbul and Izmir have also bolstered the brand’s presence in the country, solidifying Wyndham's position as the largest international hotel company in Turkey, with approximately 120 hotels under 11 different brands.
Panos Loupasis, Market Managing Director for Türkiye, Middle East, and Africa, said, "Our Trademark brand amplifies the uniqueness and charm each hotel has to offer, and we see continued opportunity for owners in Türkiye to bring incredible experiences to guests. With the opening of Boreas Hotel, we’re offering a boutique hotel experience with unparalleled service right in the heart of one of Türkiye’s largest provinces, reinforcing our commitment to growing in a market we know our guests care about."
Alper Onel, Chairman of the Board for Boreas Gayrimenkul, expressed enthusiasm for the collaboration: "We’re partnering with Wyndham because of its unparalleled reputation and global expertise in the hospitality industry. The Trademark brand allows us to maintain the unique charm and character of Boreas Hotel while benefiting from the brand's extensive network, resources, and support. This collaboration enables us to deliver a high-quality, boutique experience for our guests in Ankara, supported by a world-class brand valuing independent-minded hotels."
The Boreas Hotel, designed by the luxury architecture firm Artmim, aims to provide a unique experience that caters to the needs of modern travelers. The hotel features natural materials like stone and wood, and the extensive use of glass brings in natural light, creating a warm and elegant atmosphere. The spacious lobby and integrated sunroom provide relaxing areas for guests, and the hotel's bistro offers flexible seating for casual dining and business meetings, catering to both leisure and business travelers.
In addition to its elegant design, Boreas Hotel’s proximity to notable attractions such as Ankara Castle, museums, and shopping districts makes it an ideal choice for visitors wanting to experience the best of Ankara’s cultural and historical offerings. Guests can enjoy a boutique stay combined with easy access to the city’s vibrant attractions.
Trademark Collection by Wyndham focuses on providing distinctive accommodations in desirable locations while allowing hotel owners to maintain the unique characteristics of their property. Wyndham's global expertise, technology, and extensive distribution network provide valuable support to hotel owners under the Trademark Collection brand.
Since entering the Turkish market in 2023, Trademark Collection by Wyndham now includes three hotels: the Boreas Hotel in Ankara, Operla Airport Hotels in Istanbul, and FT Lotus Thermal Hotel & Spa in Izmir’s Menemen district. Wyndham has over 100 additional hotels planned for its pipeline, demonstrating the company's strong commitment to expanding its footprint in Turkey and beyond.
Guests staying at Trademark Collection hotels can also take advantage of Wyndham Rewards, a highly-rated loyalty program recognized by USA Today and U.S. News & World Report. The program offers members access to more than 60,000 hotels, vacation club resorts, and vacation rentals worldwide.
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By Hariharan U
Published on October 22, 2025
ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.
Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.
“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.
“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.
Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.
With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.
If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.
Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.
This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.
The upcoming Lemon Tree Resort, Saj by the Mountain will feature:
78 well-appointed rooms offering scenic views
A restaurant and a bar serving curated local and global cuisines
A banquet hall for events and celebrations
A swimming pool and spa for recreation and relaxation
Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”
The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
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