Yes Madam, India's leading at-home beauty and wellness platform, has partnered with CarryMen, India's on-demand human assistance platform, to introduce a unique shopping experience that blends convenience with wellness.

As part of the collaboration, shoppers using CarryMen's assistance service at Lajpat Nagar are invited to the CarryMen booth after completing their shopping, where trained wellness professionals from Yes Madam provide complimentary massages. The initiative is designed to help shoppers relax and recover after walking through busy markets and carrying heavy shopping bags.

The partnership combines CarryMen's assistance service with Yes Madam's wellness expertise to make shopping more comfortable from start to finish. While CarryMen helps shoppers manage heavy purchases, Yes Madam addresses the physical fatigue that often follows long hours of shopping.

By bringing together convenience and personal care, the two brands aim to transform a regular shopping trip into a more enjoyable and refreshing experience.

Commenting on the collaboration, Aditya Arya, Co-Founder and CEO, Yes Madam, said, "We, at Yes Madam, always believed that wellness should seamlessly become a part of people's everyday lives. Recognizing CarryMen's innovative approach to solving everyday consumer needs, we saw an opportunity to complement that experience with our expertise. This collaboration brings together convenience and care in a way that enhances the overall shopping journey. As we continue to innovate, our focus will remain on building solutions that don't just deliver services but enrich everyday experiences. Collaborations like these redefine how consumers experience convenience and wellness in their everyday lives."

The collaboration highlights how brands can work together to create meaningful consumer experiences by combining practical services with wellness. By making shopping both easier and more relaxing, the initiative sets a new benchmark for experience-led services in India's retail ecosystem.