Zomato, the leading food delivery app in India, has emerged as the most popular choice among respondents of a survey conducted by Rakuten Insight in April 2023. This popularity is evident across all age groups, highlighting Zomato's widespread appeal in the country. With a staggering 100 million active users and a vast listing of over 500,000 restaurants, Zomato has firmly established itself as a dominant player in the food delivery industry.

Among the plethora of dishes available on Zomato, two stand out as the most frequently ordered. Butter Chicken takes the top spot, with over 1 million orders per day. Known for its rich and creamy flavour, this versatile dish can be enjoyed as a main course, appetizer, or snack. Following closely behind is Chicken Tikka Masala, another beloved Indian dish. It features marinated chicken cooked in a delectable creamy tomato sauce, often served alongside basmati rice or naan bread.

Chole Bhature claims the third spot on the list, representing the popularity of North Indian cuisine. This dish combines spicy chickpeas in a flavorful gravy, served with bhatura, a fried bread. Chole Bhature is a favoured choice for breakfast or lunch, reflecting the diversity of Indian culinary preferences.

In terms of geographical preferences, Zomato experiences the highest demand in major cities such as Mumbai, Delhi, and Bengaluru. These metropolitan areas, known for their vibrant social scenes and tech-savvy populations, exhibit a strong affinity for mobile app-based food delivery. Zomato's influence extends beyond food delivery, as users rely on the platform for restaurant discovery. By browsing through listings, reading reviews, and viewing food photos, users can explore new dining experiences and expand their culinary horizons.

Zomato's success in the Indian food delivery market can be attributed to its extensive user base, diverse restaurant options, and its role as a platform for both delivery and restaurant exploration. With its user-friendly interface and a broad range of offerings, Zomato continues to shape the way Indians discover and enjoy food.