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By Manu Vardhan Kannan
Published on November 15, 2025
Zostel, India’s largest community-led backpacker hostel brand, has announced its entry into the international market with the launch of Zostel Phuket, Thailand, its 100th property and first overseas destination. This milestone marks a defining moment in the brand’s journey from a homegrown travel movement to a global hospitality player.
Since its inception, Zostel has been synonymous with social, affordable, and experience-led travel for young explorers. Its expansion into Thailand not only celebrates its numerical achievement but also reflects the brand’s evolving philosophy, that travel is about connection, community, and shared experiences.
Located in the heart of Phuket, the new hostel captures Zostel’s signature design ethos of fostering creativity and belonging. With vibrant lounges, a courtyard café, and relaxed social zones, Zostel Phuket invites travellers to mingle, collaborate, and discover while embracing the island’s laid-back tropical energy.
Speaking on the launch, Aviral Gupta, CEO at Zo World, said, “Zostel Phuket is not just our 100th property, it’s our first footprint in a world without borders. This milestone reflects our vision of uniting people and cultures through travel. Over the next 12 months, we’re excited to take this movement deeper into Southeast Asia, with new Zostels lined up across Thailand, including Chiang Mai, Bangkok, and Koh Phangan and further expansions planned in Bali, the Philippines, and Sri Lanka.”
Zostel’s global push comes as part of the Zo World ecosystem, which is scaling across multiple travel and lifestyle verticals. Alongside Zostel’s hostels, the company is expanding Zo Trips across Europe and Asia, developing Zo House San Francisco in the United States, and growing Zo Villas across key leisure destinations.
These initiatives collectively aim to create a borderless travel network, connecting people, places, and cultures through purpose and community. For Zostel, reaching 100 hostels is not merely a number but a symbolic transformation, from being India’s backpacker pioneer to becoming a global connector of cultures.
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