Zydus Wellness has announced the launch of Complan Powerplay, a ready-to-drink nutritional milkshake that marks the brand’s entry into India’s ready-to-drink dairy beverage segment.

Designed to cater to the nutritional needs of children aged 7 years and above, Complan Powerplay aims to create a new consumption occasion for the brand within the milkshake and flavoured milk category, which is estimated at ₹1,700 crore.

The launch comes at a time when children’s lifestyles are becoming increasingly active, creating demand for convenient and nutrient-rich options beyond traditional meal occasions. With parents seeking better nutritional choices that fit into busy routines, Complan Powerplay combines the brand’s nutritional expertise with the convenience of an on-the-go milkshake.

Alongside the product launch, Complan has introduced its integrated campaign “Har Passion Ko Do Poshan”, celebrating children’s diverse interests and encouraging parents to support their ambitions with the right nutrition.

Complan Powerplay provides 10g of high-quality milk protein in every 160 ml serving, along with calcium and 30% of the recommended daily allowance of Vitamin D2. The product also contains prebiotics and is formulated with no added sugar, preservatives, artificial colours, or artificial flavours.

Commenting on the launch, Tarun Arora, CEO & Whole Time Director, Zydus Wellness Ltd., said, “Children's lifestyles today are fundamentally different from what they were a decade ago, and nutrition solutions must evolve alongside them. At Zydus Wellness, our innovation strategy is centered on identifying emerging consumer behaviours and creating relevant formats that seamlessly fit into everyday life.”

He added, “Complan Powerplay is a natural extension of the brand's trusted nutrition heritage into a fast-growing adjacent category, allowing us to address new consumption occasions while remaining focused on delivering science-backed nutrition.”

The launch is supported by an integrated marketing campaign across platforms including Meta, YouTube, Snapchat, and other digital channels. The campaign is anchored by a television commercial that brings the message “Har Passion Ko Do Poshan” to life, showcasing children pursuing their interests across sports, music, dance, and other activities while highlighting the role of parents in supporting their journeys.

Available in Chocolate and Vanilla variants, Complan Powerplay is positioned as a convenient nutrition solution to support children during school, sports, and hobby-related activities.

About Zydus Wellness

Zydus Wellness is a consumer wellness company with an Indian heritage and global presence. With over 35 years of operational experience, the company’s portfolio includes brands such as RiteBite Max Protein, Complan, Sugar Free, Sugar Free D’lite, Glucon-D, Nutralite, I’m Lite, Everyuth, and Nycil.

Headquartered in Ahmedabad, Zydus Wellness operates four manufacturing facilities across Aligarh, Ahmedabad, and Sikkim, along with 18 co-packing facilities across India, New Zealand, Dubai, and Bangladesh.