Atmosphere Core has announced an exciting new partnership with Sakurafresh, an award-winning Japanese zero alcohol spirits brand. This collaboration aligns with Atmosphere Core's commitment to sustainability and innovative practices in the hospitality industry. As part of their strategic plan, the Corporate F&B team at Atmosphere Core is focusing on sourcing natural raw ingredients to create premium quality beverages that cater to the growing demand for zero alcohol cocktails in the Maldives.

Anupam Banerjee, VP of Food & Beverage at Atmosphere Core, expressed enthusiasm for the partnership, highlighting Sakurafresh's innovative approach to cocktail making. "As a group, we are constantly looking at how we can improve our sustainability practices. We are now even looking at the raw ingredients our suppliers use, and we have been extremely impressed with Sakurafresh’s approach," Banerjee said.

The launch of this partnership will be marked by the introduction of Sakurafresh products at RAAYA by Atmosphere, the latest resort in the Atmosphere Core portfolio, set to open on July 4th. Following the launch, mixology masterclasses will be conducted across all nine Atmosphere Core resorts in the Maldives, further promoting the unique zero alcohol offerings.

In the lead-up to RAAYA by Atmosphere’s launch, the F&B team will collaborate with Sakurafresh mixologists to create a sophisticated non-alcoholic cocktail menu. By combining Sakurafresh’s distinctive bitters and zero alcohol spirits with local herbs and spices, they aim to develop a unique cocktail menu that sets a new standard in the Maldives.

Nameet M, Co-Founder and Director of Sakurafresh, shared his excitement about the partnership, emphasizing Sakurafresh's role as a global leader in the zero alcohol spirits segment. "We are thrilled to collaborate with Atmosphere Core properties in the Maldives and work alongside their beverage team to create unique experiences for hotel guests. With our award-winning products, we are poised to meet the growing trend of guests seeking exciting non-alcoholic drinks," Nameet added.

Sakurafresh has garnered 60 prestigious medals at international competitions, including the San Francisco World Spirits Competition, Concours Mondial de Bruxelles, International Wine & Spirit Competition (IWSC), London Spirits Competition (LSC), International Spirits Challenge (ISC), The Bartender Spirits Awards (BSA), The Global Spirits Masters, and China Wines & Spirits (CWSA) competitions.

Atmosphere Core operates nine resorts in the Maldives under three distinctive lifestyle brands: THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts. The company has plans to expand further with one new resort in the Maldives, another in Sri Lanka, and ten hotels and resorts across India over the next three years. Each Atmosphere Core property is known for its distinctive design, authentic sense of place, inspiring service styles, and exceptional cuisine.

Sakurafresh, headquartered in Yokohama, Japan, is a full-stack manufacturer and blender offering a wide range of alcohol and zero alcohol spirits, liqueurs, bitters, ready-to-drink cocktails, and cocktail mixers. Committed to sustainable and healthy farming practices, Sakurafresh embraces innovation and diversity in its beverage creations. Guided by the Shokunin Kishitsu (職人気質) or craftsman spirit, Sakurafresh strives to provide a vast array of choices and foster growth through exceptional craftsmanship and meaningful consumer engagement.

This partnership between Atmosphere Core and Sakurafresh marks a significant step towards sustainable and innovative hospitality, promising unique and enjoyable experiences for guests in the Maldives.