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By Author
Published on July 2, 2024
We have carefully curated this newsletter to ensure it becomes your go-to resource for all things hospitality-related. Whether you are an industry professional, an avid traveller, or simply passionate about the art of hospitality, this newsletter will be your gateway to a world of inspiration, knowledge and unforgettable experiences.
Atmosphere Core has announced an exciting new partnership with Sakurafresh, an award-winning Japanese zero alcohol spirits brand. This collaboration aligns with Atmosphere Core's commitment to sustainability and innovative practices in the hospitality industry. As part of their strategic plan, the Corporate F&B team at Atmosphere Core is focusing on sourcing natural raw ingredients to create premium quality beverages that cater to the growing demand for zero alcohol cocktails in the Maldives.
Anupam Banerjee, VP of Food & Beverage at Atmosphere Core, expressed enthusiasm for the partnership, highlighting Sakurafresh's innovative approach to cocktail making. "As a group, we are constantly looking at how we can improve our sustainability practices. We are now even looking at the raw ingredients our suppliers use, and we have been extremely impressed with Sakurafresh’s approach," Banerjee said.
The launch of this partnership will be marked by the introduction of Sakurafresh products at RAAYA by Atmosphere, the latest resort in the Atmosphere Core portfolio, set to open on July 4th. Following the launch, mixology masterclasses will be conducted across all nine Atmosphere Core resorts in the Maldives, further promoting the unique zero alcohol offerings.
In the lead-up to RAAYA by Atmosphere’s launch, the F&B team will collaborate with Sakurafresh mixologists to create a sophisticated non-alcoholic cocktail menu. By combining Sakurafresh’s distinctive bitters and zero alcohol spirits with local herbs and spices, they aim to develop a unique cocktail menu that sets a new standard in the Maldives.
Nameet M, Co-Founder and Director of Sakurafresh, shared his excitement about the partnership, emphasizing Sakurafresh's role as a global leader in the zero alcohol spirits segment. "We are thrilled to collaborate with Atmosphere Core properties in the Maldives and work alongside their beverage team to create unique experiences for hotel guests. With our award-winning products, we are poised to meet the growing trend of guests seeking exciting non-alcoholic drinks," Nameet added.
Sakurafresh has garnered 60 prestigious medals at international competitions, including the San Francisco World Spirits Competition, Concours Mondial de Bruxelles, International Wine & Spirit Competition (IWSC), London Spirits Competition (LSC), International Spirits Challenge (ISC), The Bartender Spirits Awards (BSA), The Global Spirits Masters, and China Wines & Spirits (CWSA) competitions.
Atmosphere Core operates nine resorts in the Maldives under three distinctive lifestyle brands: THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts. The company has plans to expand further with one new resort in the Maldives, another in Sri Lanka, and ten hotels and resorts across India over the next three years. Each Atmosphere Core property is known for its distinctive design, authentic sense of place, inspiring service styles, and exceptional cuisine.
Sakurafresh, headquartered in Yokohama, Japan, is a full-stack manufacturer and blender offering a wide range of alcohol and zero alcohol spirits, liqueurs, bitters, ready-to-drink cocktails, and cocktail mixers. Committed to sustainable and healthy farming practices, Sakurafresh embraces innovation and diversity in its beverage creations. Guided by the Shokunin Kishitsu (職人気質) or craftsman spirit, Sakurafresh strives to provide a vast array of choices and foster growth through exceptional craftsmanship and meaningful consumer engagement.
This partnership between Atmosphere Core and Sakurafresh marks a significant step towards sustainable and innovative hospitality, promising unique and enjoyable experiences for guests in the Maldives.
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By Manu Vardhan Kannan
Published on April 27, 2025
Cricket season is here—and so is the hunt for the perfect spot to catch all the IPL action in Bangalore. Whether you’re a die-hard fan chasing every boundary or just soaking in the vibes with brews and friends, the city has lined up some fantastic venues to turn match nights into full-blown experiences. From rooftop views to stadium-like energy and irresistible bar offers, here’s where you can catch every thrilling moment this April-May.
Ouzo by Fire — Drinks Specials & Big Screen Action
Located on 100 Ft Road, Ouzo by Fire brings cricket spirit alive with a tempting Buy 2, Get 1 Free on alcoholic beverages during all IPL matches. Pair it with bold Goan-Mangalorean flavours, a lively bar setting, and big screens, and you’ve got a perfect match-night hangout.
Highlights:
2Moons — Cricket with a View
Perched atop 1MG Mall, 2Moons offers an elegant escape from the typical cricket crowd. Expect skyline views, a globally-inspired menu, handcrafted cocktails, and a warm, luxe atmosphere. It’s the perfect spot for couples or small groups looking to turn match night into a mood.
Maize and Malt — Big Screens, Bold Brews
For those who love high-energy cricket nights, Maize and Malt in Whitefield delivers with house-crafted beers, hearty pub food, and multiple big screens. Known for its stadium-like energy, it’s a great spot whether you're arriving solo or with your full squad.
Whether you’re chasing rooftop sunsets, craft brews, or electrifying cricket vibes, these Bangalore hotspots promise to deliver the perfect IPL fix. Bookmark your favourites, rally your crew, and let the good times and sixes roll!
Published on April 16, 2025
Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.
The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.
The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.
The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.
Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach.
Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.
Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.
As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.
The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.
Published on April 11, 2025
In a thoughtful move towards sustainability, Bhagat Halwai, one of Agra’s oldest and most cherished sweet shops, has introduced an innovative refill discount offer for customers who bring their own clean containers. This initiative aims to reduce packaging waste while rewarding eco-conscious behavior.
The new offer allows customers to refill their favorite sweets directly into their containers and enjoy exclusive discounts, blending the age-old tradition of mithai with a fresh, environment-friendly twist.
“This is more than just a discount—it’s a small yet meaningful step toward protecting our environment,” said Shri Shivam Bhagat, Director, Bhagat Halwai. “With this refill initiative, we’re offering not just mithai, but a way for our customers to make a responsible choice for the planet.”
Echoing the sentiment, Ms. Riddhi Bhagat, Strategic Director, added, “As a brand built on legacy and trust, we want to lead by example in sustainable practices. This is just the beginning of many green efforts we plan to introduce, and we’re excited to have our customers join us on this journey.”
With this initiative, Bhagat Halwai is setting a strong example of how traditional businesses can contribute to a greener future. So the next time you crave something sweet, just carry your container, fill up on deliciousness, and do your part for the environment—one mithai refill at a time.
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