Boosting Tourism and Hospitality Training in Uttarakhand: A Game-Changing Partnership

Boosting Tourism and Hospitality Training in Uttarakhand: A Game-Changing Partnership

By Author

Published on October 10, 2023

In an exciting development for Uttarakhand, a Memorandum of Understanding (MoU) was recently signed between Samagra Shiksha Uttarakhand and Swiss Education Group, Switzerland. This collaboration aims to revolutionize tourism and hospitality training in the state.

The primary goal of this partnership is to provide advanced training in tourism and hospitality to students in classes 9th to 12th in Uttarakhand. By formalizing this MoU, the state takes a significant step toward empowering its youth with valuable skills for the future.

Uttarakhand Chief Minister Pushkar Singh Dhami views this collaboration as a milestone in enhancing the quality of training in tourism and hospitality. He emphasized the vast employment potential in these sectors in Uttarakhand and how this partnership aligns with the state's efforts to promote tourism, including religious, spiritual, adventure, eco, and wellness tourism.

The Chief Minister expressed his gratitude to Abhay Das Maharaj for playing a pivotal role in facilitating this agreement with Switzerland. This collaboration stems from discussions between the Chief Minister and Abhay Das Maharaj approximately four months ago.

Tourism holds immense importance for Uttarakhand, especially during events like the Chardham Yatra, which draws thousands of devotees to the state. The state government is committed to attracting both devotees and tourists throughout the year to Uttarakhand's religious and tourist destinations.

In another exciting development, the Uttarakhand government signed an MoU worth ₹15,000 crore with JSW Neo Energy Limited for the development of two pumped storage projects in Almora. This initiative is expected to generate employment for around 1,000 people and provide essential services like drinking water supply and irrigation.

Global Investor Summit 2023: Transforming Uttarakhand's Future

During the Global Investor Summit 2023 roadshow in New Delhi, MoUs worth over ₹19,000 crore were inked with various institutions, with a focus on renewable energy, electronics manufacturing, and more. The flagship agreement involves a ₹15,000 crore commitment from JSW Neo Energy for two pumped storage projects in Almora.

In another historic move, EaseMyTrip, an online travel tech platform, and the government of Uttarakhand have signed an MoU worth over ₹250 crore to elevate Uttarakhand's standing as a global tourism hotspot. This transformative partnership aims to launch dynamic marketing campaigns targeting diverse markets worldwide, showcasing the state's unmatched beauty and cultural heritage.

These developments signify Uttarakhand's commitment to enhancing education, employment, tourism, and economic growth. The state is poised to become a thriving hub for tourism and hospitality, offering opportunities for both its residents and tourists from around the world. With visionary leadership and strategic collaborations, Uttarakhand is on a path to a brighter future.


Saudia’s Brand Value Soars to $1.1 Billion, Ranks 32nd Globally

Saudia’s Brand Value Soars to $1.1 Billion, Ranks 32nd Globally

By Nishang Narayan

Published on June 23, 2025

Saudia, the national carrier of Saudi Arabia, has reached a brand valuation milestone of $1.1 billion, marking an impressive 34% year-on-year growth, as revealed in the 2025 airline brand rankings by Brand Finance. This remarkable surge underscores the airline's strategic evolution and rising stature in global aviation.

Saudia now ranks 32nd globally in brand value among airlines, a notable leap since its debut in the Top 50 list in 2021 with a valuation of $506 million. In just four years, the brand has more than doubled in value, thanks to focused efforts in fleet enhancement, guest experience, and innovative initiatives.

The airline’s recent order of 105 Airbus aircraft highlighted its commitment to fleet modernisation and capacity expansion. At home, Saudia grabbed attention with BLVD Runway, a creative aviation-meets-entertainment concept aimed at engaging domestic travellers.

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Globally, Skytrax honoured Saudia as the 'World’s Most Improved Airline' in 2024, a nod to its operational excellence and growing global presence. The airline has also maintained strong On-Time Performance (OTP) and received accolades for enhancing passenger experiences.

Commenting on this achievement, Khaled Tash, Chief Marketing Officer, Saudia Group, said:

“Achieving a brand value of $1 billion is a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence.”

With this milestone, Saudia continues to strengthen its global positioning and reaffirm its role as a key player in the Kingdom’s ambitious aviation growth story.


Planning a Solo Trip? These Top Booking Platforms Have You Covered!

Planning a Solo Trip? These Top Booking Platforms Have You Covered!

By Nishang Narayan

Published on March 28, 2025

While traveling with loved ones can be an enriching experience, sometimes a solo adventure is just what you need to relax, recharge, and explore on your own terms. Whether it’s that long-awaited European escape or a tranquil retreat to refresh your spirit, solo travel offers the ideal opportunity for self-discovery and adventure.

If you’re considering a solo trip, planning is key for safety, comfort, and making the most of the experience. To simplify the process, we’ve compiled a list of the top travel platforms that will help you plan the ultimate solo getaway.

1. Yatra.com – Your One-Stop Travel Partner

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Yatra Online, Inc. is one of India’s leading travel service providers, offering:

  • Flight bookings (domestic & international)
  • Hotel reservations
  • Holiday packages & homestays
  • Bus, train & cab bookings
  • Cruise and in-city activity bookings

With its user-friendly interface and extensive network, Yatra makes planning your solo adventure smooth and hassle-free.

2. EaseMyTrip – Budget-Friendly & Hassle-Free

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If you're looking for a platform with great deals, EaseMyTrip is a fantastic choice! It offers:

  • Competitive prices on flights, hotels & vacation packages
  • No convenience fee on flight bookings
  • Discounts on domestic & international travel
  • User-friendly mobile app & website

Solo travelers can take advantage of special offers to make their trips more affordable and convenient.

3. TripXL – Customized Travel Solutions

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TripXL is a travel marketplace that offers affordable and comfortable holiday experiences. It stands out for its:

  • Personalized travel services & expert guidance
  • Verified travel agents for a hassle-free experience
  • Informative travel guides & vacation ideas
  • Easy-to-use booking interface

Whether you’re dreaming of the beaches of Kerala or the snowy landscapes of Scotland, TripXL offers a range of custom travel plans to suit your needs.

4. Goibibo – The Trusted Travel Partner

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Goibibo is one of India’s most trusted online travel booking platforms, offering:

  • Flight, train, bus, and car bookings
  •  A wide range of hotels, from budget to luxury
  • Quick refunds & seamless payment options
  • GoStays for standardized, affordable stays

With its easy-to-use interface and GoCash+ rewards program, Goibibo is perfect for solo travelers looking for budget-friendly yet quality travel options.

5. Booking.com – Global Travel at Your Fingertips

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A household name in global travel, Booking.com helps solo travelers find:

  • Millions of accommodation options worldwide
  • Flexible payment and cancellation policies
  • Verified guest reviews for informed decisions
  • Exclusive deals on hotels, apartments & homestays

Whether you’re looking for a cozy hostel in Bangkok, a luxury resort in Bali, or a charming homestay in Paris, Booking.com has something for every traveler.

Time to Pack Your Bags!

What are you waiting for? Book that solo trip you’ve been dreaming of and choose the perfect platform to customize your itinerary. Whether you crave an adventure-filled backpacking trip or a relaxing retreat, these top travel websites make planning easier than ever.

Cheers to discovering new places—and yourself—on your solo journey!


How India Assist Uses Tourist Information Centres (TICs) to Facilitate Smooth Travel and Special Needs at Kumbh

How India Assist Uses Tourist Information Centres (TICs) to Facilitate Smooth Travel and Special Needs at Kumbh

By Nishang Narayan

Published on February 15, 2025

Kumbh Mela is a gathering like no other—an awe-inspiring confluence of spirituality, culture, and tradition. But as millions of pilgrims and visitors converge, the challenge is clear: how do we ensure that each person’s experience is safe, accessible, and stress-free? Well, that's where India Assist steps in, working in collaboration with the Uttar Pradesh Government to modernise travel assistance for Mahakumbh 2025. Through Tourist Information Centres (TICs) located at key places like the railway stations, airport, and within the Mahakumbh area, we're making the Kumbh experience smoother for everyone.

Mr. Harish Khatri, Founder and MD at India Assist, shares valuable insights on enhancing travel experiences, as featured in our article on facilitating smooth travel and special needs at Kumbh.

These TICs are not your typical information desks. They’re lifelines for the millions attending the festival. Right from providing live updates on travel routes, assisting with local transportation, or guiding elderly pilgrims and those with disabilities, the TICs are designed to be accessible, responsive, and human-centered. When someone loses a belonging or needs help locating a loved one, TICs offer real-time assistance in locating them, ensuring that no pilgrim is left feeling lost or alone. The multilingual support ensures that visitors from across the globe feel heard and understood, breaking down language barriers and connecting them to the heart of the Kumbh experience.

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Perhaps most importantly, TICs are equipped with a team of responsive on-ground staff that allows us to address health-related emergencies quickly. From directing pilgrims to the nearest medical station or coordinating emergency response, these centres act as the first point of contact for medical aid. In a sea of people, it’s critical that help can be found without delay. With a simple tap on our mobile application, followed by a quick phone call, we ensure that pilgrims receive the immediate assistance they need. India Assist’s involvement in large-scale events like MotoGP Bharat has given us valuable experience in managing complex logistics, tech integration, and crowd management. We've learned that the key to success is seamless coordination between technology and human touch & that’s exactly what we’re bringing to Mahakumbh 2025.

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We are excited about the impact TICs will have at Kumbh. For millions of pilgrims, these centers are not just places to seek directions but also sources of care, comfort, and support. By combining technology with compassionate, on-the-ground expertise, we’re ensuring that every pilgrim’s journey remains focused on their spiritual experience, not the stress of hovering through a sea of people. As we move forward into this new era of tech-enabled religious tourism, we’re proud to play our part in making Mahakumbh 2025 safe, accessible, and unforgettable for all.

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