Mastercard Report: Cricket World Cup's Boost to Indian Tourism and Hospitality

Mastercard Report: Cricket World Cup's Boost to Indian Tourism and Hospitality

By Author

Published on December 24, 2023

The ICC Men's Cricket World Cup 2023, despite not clinching a victory for Team India, emerged as a significant catalyst for the Indian economy. Mastercard, a key sponsor of the event, conducted a study revealing the tournament's extensive multiplier effect, particularly on the tourism and hospitality industries. This effect underlines the broader impact of major sporting events on both national and local economies.

According to Mastercard's aggregated and anonymised data, the accommodation and food industries experienced a substantial boost due to the influx of cricket enthusiasts from all over the world. These fans, converging in India to support their teams, contributed significantly to the increased spending in these sectors. The data showed that small businesses, often considered the backbone of the economy, enjoyed a significant upsurge in revenue, especially in cities hosting the matches.

The boost for small businesses was particularly noticeable in quick-service restaurants in the host cities, where there was an average increase of over 300% in cross-border spending by tourists on match days compared to a regular week. This trend was not limited to foreign tourists, as domestic spending on online food delivery also recorded a sharp increase of over 100% on average during the matches held in Ahmedabad, Delhi, and Mumbai.

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Hotels and the broader food industry also reaped the benefits of the cricket tournament. Host cities saw an average growth of approximately 40% in domestic spending on hotels on match days compared to regular weeks. Moreover, there was an incremental spend of around INR ~23 million observed in hotels and restaurants in host cities and metro cities around match days, reflecting a 36% increase compared to non-game days.

The economic impact was particularly pronounced during crucial matches. For instance, during the India vs. Pakistan match, cross-border in-person restaurant spends soared by approximately 400%. The India vs. England witnessed an even more astonishing increase of over 600% in cross-border spends across hotels and dining establishments.

Gautam Aggarwal, Division President, South Asia at Mastercard, emphasized the profound impact of the ICC World Cup on India's economy. He stated that such tournaments can act as a booster shot for robust economies, energizing small businesses that power the local economy. Aggarwal highlighted the remarkable surge of 400% in in-person restaurant spends during key matches featuring Team India, showcasing the tournament's positive influence on the economy.

In conclusion, the ICC Cricket World Cup not only provided thrilling cricket action but also proved to be a significant economic stimulus for small businesses and the hospitality sector across India. This event showcased the potential of sporting and cultural events to drive economic growth and support various industries, contributing to the overall economic health of the country.


Espire Hospitality Group Launches New Luxury Resort 'ZANA' in Jim Corbett

Espire Hospitality Group Launches New Luxury Resort 'ZANA' in Jim Corbett

By Nishang Narayan

Published on April 14, 2024

Espire Hospitality Group, renowned for its luxurious properties, has recently introduced its latest venture, 'ZANA - A Luxury Escape, Dhikuli, Jim Corbett'. Situated just ten minutes from Jim Corbett National Park, this new resort is designed to provide an unmatched blend of opulence and tranquillity set against the backdrop of the majestic Himalayas.

The resort's architecture draws inspiration from a quaint English country house, featuring elegant gardens, woodland surroundings, and European-style stonework, wood cladding, and shingle roofs. With 57 beautifully appointed rooms and cottages, each offering breathtaking views of the surrounding landscape and Kosi river, ZANA provides a serene retreat from the bustling city life.

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Dining at ZANA is a culinary adventure with options ranging from 'Mayfair', the brand’s signature all-day dining restaurant, to 'Bohemia - Grills & Bar', which offers a relaxed atmosphere with live grills and an array of exquisite drinks. The resort also offers unique outdoor dining experiences, perfect for enjoying the natural beauty of the area.

Recreational facilities include an idyllic outdoor swimming pool surrounded by lush foliage and the upcoming 'Toddle Wobble' kids' play area, ensuring entertainment for all ages. Guests can also partake in thrilling wildlife safaris offered by the nearby national park.

For events, ZANA boasts a large pillar-less ballroom and an expansive adjacent lawn, providing an ideal venue for weddings, corporate off-sites, and other gatherings.

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Mr. Akhil Arora, CEO and Managing Director of Espire Hospitality Group, expressed his enthusiasm for the new opening, "We are excited to bring a unique sanctuary for both adventure seekers and those looking to unwind. With ZANA, we are set to enhance the hospitality landscape in Jim Corbett, accommodating the growing number of domestic and international visitors."

Reservations for ZANA can be made by emailing reservations@zanaresorts.com, calling +91 7838 203 203, or visiting their website at www.zanaresorts.com. As Espire Hospitality Group continues to expand, it remains dedicated to providing exceptional experiences that meld luxurious comfort with the beauty of India's landscapes.


Celebrate Vishu with a Special Brunch at The Den Bengaluru

Celebrate Vishu with a Special Brunch at The Den Bengaluru

By Nishang Narayan

Published on April 14, 2024

As the Malayalam New Year, Vishu, draws near, The Den Bengaluru is excited to host a special brunch to celebrate this auspicious occasion. Scheduled for April 14, 2024, the brunch is a tribute to the joy, abundance, and togetherness that Vishu signifies.

This exclusive event will be held at The Creek within The Den and will run from 12:00 PM to 4:00 PM. Guests are invited to indulge in a carefully curated brunch prepared by our very own Executive Chef Vineeth Jayan, who hails from Guruvayur, Kerala. With a deep-rooted passion for his culinary heritage, Chef Vineeth is set to bring the authentic flavours of Kerala to the table.

The menu will feature a variety of traditional Kerala dishes, including the rich coconut-based Avial, the flavorful Thoran, and the comforting Olan. Dessert lovers can rejoice in the sweet notes of Ada Pradhaman among other delights. Each dish is crafted to evoke the essence of Kerala's famed cuisine, ensuring a memorable dining experience that resonates with the spirit of Vishu.

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Prices for the brunch are set at INR 2199++ per person for the non-alcoholic version and INR 2999++ per person for the brunch that includes Indian Made Foreign Liquor (IMFL).

To secure your spot at this not-to-be-missed celebration, please call +080 71117272 or +91 9513677272 for reservations. Celebrate the new beginnings and cultural heritage of Kerala with us at The Den Bengaluru's Vishu Brunch.


Caffe Allora Elevates Bangalore's Culinary Scene with New Outlet Launch

Caffe Allora Elevates Bangalore's Culinary Scene with New Outlet Launch

By Author

Published on April 13, 2024

Introducing Caffe Allora's latest venture: the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore. This marks a significant milestone in the renowned Italian bistro's expansion strategy, promising to enrich Bangalore's culinary landscape and reinforce Caffe Allora's position as a premier café chain in the country.

Caffe Allora embodies the essence of family-run Italian trattorias, offering the warmth and authenticity of traditional Italian dining. Its menu boasts meticulously crafted pizzas, pastas, risottos, and antipasti, catering to every palate with a symphony of flavors.

Patrons can delight in signature 15” pizzas, featuring the unique option for two toppings side-by-side, or indulge in authentic Napoli (Neapolitan) pizzas, available in various sizes. Beyond pizzas, the culinary offerings include a diverse selection of soups, salads, small plates, sandwiches, pastas, and risottos. Committed to freshness and sustainability, the restaurant allows patrons to pick fresh basil leaves from its hydroponics set-up for a true farm-to-table experience.

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In addition to its exquisite cuisine, Caffe Allora at Phoenix Mall of Asia, Bangalore, offers an ambiance that goes beyond the ordinary, inviting patrons to unwind and socialize in style. With a thoughtfully curated selection of beverages, including expertly crafted coffees, refreshing lemonades, artisanal juices, and an extensive array of wine, beer, and cocktails, it promises a complete dining experience.

Commenting on the launch, Prashant Issar, Director of Bellona Hospitality Service Limited, expressed excitement about the expansion, highlighting the brand's commitment to excellence and confidence in Bangalore's dynamic market.

The opening of Caffe Allora's sixth outlet at Phoenix Mall of Asia, Bangalore, reflects the brand's dedication to expanding its presence while maintaining its fundamental principles of culinary mastery and exceptional hospitality. As Caffe Allora continues to redefine social dining, patrons can anticipate nothing less than an extraordinary culinary journey at each of its outlets.

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