Mastercard Report: Cricket World Cup's Boost to Indian Tourism and Hospitality

Mastercard Report: Cricket World Cup's Boost to Indian Tourism and Hospitality

By Author

Published on December 24, 2023

The ICC Men's Cricket World Cup 2023, despite not clinching a victory for Team India, emerged as a significant catalyst for the Indian economy. Mastercard, a key sponsor of the event, conducted a study revealing the tournament's extensive multiplier effect, particularly on the tourism and hospitality industries. This effect underlines the broader impact of major sporting events on both national and local economies.

According to Mastercard's aggregated and anonymised data, the accommodation and food industries experienced a substantial boost due to the influx of cricket enthusiasts from all over the world. These fans, converging in India to support their teams, contributed significantly to the increased spending in these sectors. The data showed that small businesses, often considered the backbone of the economy, enjoyed a significant upsurge in revenue, especially in cities hosting the matches.

The boost for small businesses was particularly noticeable in quick-service restaurants in the host cities, where there was an average increase of over 300% in cross-border spending by tourists on match days compared to a regular week. This trend was not limited to foreign tourists, as domestic spending on online food delivery also recorded a sharp increase of over 100% on average during the matches held in Ahmedabad, Delhi, and Mumbai.

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Hotels and the broader food industry also reaped the benefits of the cricket tournament. Host cities saw an average growth of approximately 40% in domestic spending on hotels on match days compared to regular weeks. Moreover, there was an incremental spend of around INR ~23 million observed in hotels and restaurants in host cities and metro cities around match days, reflecting a 36% increase compared to non-game days.

The economic impact was particularly pronounced during crucial matches. For instance, during the India vs. Pakistan match, cross-border in-person restaurant spends soared by approximately 400%. The India vs. England witnessed an even more astonishing increase of over 600% in cross-border spends across hotels and dining establishments.

Gautam Aggarwal, Division President, South Asia at Mastercard, emphasized the profound impact of the ICC World Cup on India's economy. He stated that such tournaments can act as a booster shot for robust economies, energizing small businesses that power the local economy. Aggarwal highlighted the remarkable surge of 400% in in-person restaurant spends during key matches featuring Team India, showcasing the tournament's positive influence on the economy.

In conclusion, the ICC Cricket World Cup not only provided thrilling cricket action but also proved to be a significant economic stimulus for small businesses and the hospitality sector across India. This event showcased the potential of sporting and cultural events to drive economic growth and support various industries, contributing to the overall economic health of the country.


Maize & Malt Brewery: Bangalore's New Gem in Whitefield

Maize & Malt Brewery: Bangalore's New Gem in Whitefield

By Nishang Narayan

Published on July 26, 2024

Bangalore, renowned as the Brewery Capital of India, proudly introduces its latest gem: Maize & Malt Brewery in Whitefield. This expansive venue combines Anglo-Indian and global cuisine with a range of innovative beers, all set in a vibrant entertainment space.

A Journey Through Maize & Malt

Spanning over 60,000 square feet, Maize & Malt features a labyrinthine design with walkover bridges, winding pathways, and seating for 1,200 guests. The name "Maize & Malt" reflects both the key ingredients of beer and the venue's intricate layout, inviting exploration and discovery.

Culinary and Brewing Excellence

Chef Sombir Choudhary and mixologist Avinash Kapoli, known for their work at Soka & Jamming Goat, lead the culinary team. Amit Mishra, Co-founder of Falcon Brews, brings his expertise with a craft beer program featuring Blonde Ale, Hazy IPA, and Amber Ale. Each brew showcases his commitment to blending traditional techniques with modern flavors.

Versatile Event Spaces

Maize & Malt offers versatile event spaces, including The Speakeasy, an indoor cocktail bar ideal for corporate gatherings, and a rooftop area with an Island Bar, Live Counter, and seating for 1,000 guests, complete with a DJ Deck for vibrant nightlife.

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Innovative Beverage Program

The beverage program features signature cocktails inspired by regional flavors. The "Fruitful Phantoms" selection includes cold-pressed juices and premium spirits, while the "Revived Classics" elevate traditional drinks like Gin and Tonic with in-house sous-vide syrups.

A Message from the Directors

Siddharth Kumar Gupta and Shashaank Shekhar, Serial Entrepreneurs and Directors of Maize & Malt, express their excitement: "We’re unveiling a multifaceted entertainment destination meant for all occasions. Our venue offers the perfect backdrop for everything from intimate dinners to grand celebrations. We look forward to welcoming the community and creating memorable experiences."

Maize & Malt Brewery stands out in Bangalore's hospitality scene, promising a blend of tradition, innovation, and enjoyment. Whether for craft beer, regional cuisine, or hosting events, Maize & Malt offers an exceptional experience in Whitefield.


Magnolia Bakery's Monsoon Hot Chocolate Trio: Cake, Cupcake, and Signature Drink

Magnolia Bakery's Monsoon Hot Chocolate Trio: Cake, Cupcake, and Signature Drink

By Nishang Narayan

Published on July 26, 2024

Magnolia Bakery is thrilled to present its indulgent trio of hot chocolate treats this Monsoon season. The bakery introduces a new Hot Chocolate Cake alongside its popular Hot Chocolate Cupcake and Signature Hot Chocolate, all available at their locations.

Hot Chocolate Cake Slice: Experience peak decadence with this cake, featuring layers of milk chocolate ganache, meringue icing, and a cocoa powder dusting.

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Hot Chocolate Cupcake: A nostalgic favorite, this classic chocolate cupcake is filled with milk chocolate ganache, topped with meringue icing, and finished with cocoa powder.

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Signature Hot Chocolate: Made with premium cocoa, this luxurious drink is perfect on its own or paired with Magnolia’s baked goods.

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All items are baked fresh daily to ensure the highest quality.

Availability: Monday - Sunday, 10am - 11:30pm

Locations & Phone Numbers:

  • J.K. Plaza, Indiranagar, Bengaluru: +91 96067 46364

  • RMZ Ecoworld, Sarjapur, Bengaluru: +91 99809 99943

  • Phoenix Market City, Mahadevapura, Bengaluru: +91 98453 32233

  • Forum Mall, Prestige Falcon City, Konanakunte, Bengaluru: +91 99026 42266

  • Phoenix Mall of Asia, Unit No F-10A and 10B, 1st Floor: +91 96067 27455

Price: Starting at INR 250 + tax

For media inquiries, contact:

  • Priyam Asrani: +91 96202 53335

  • Divya Shivaprasad: +91 63666 47055

  • Nasreen Patel: +91 99452 80507

Follow @magnoliabakery.india for the latest updates and indulge in Magnolia Bakery's Monsoon offerings.


Eight Continents and Wandr Collaborate to Elevate Luxury at the City of Music Resort

Eight Continents and Wandr Collaborate to Elevate Luxury at the City of Music Resort

By Nithyakala Neelakandan

Published on July 25, 2024

In an innovative partnership, Wandr’s music-themed township and luxury hospitality brand Eight Continents have joined forces to enhance the City of Music resort in Khopoli, India. This unique township, situated along the picturesque Amba River, aims to combine the essence of music with luxurious living.

Spanning 22 acres, the City of Music boasts 150 lavish villas and 300 resort suites. Each accommodation is designed to create a musical retreat, offering guests a serene and immersive experience. Among the resort's many highlights are Asia’s largest guitar-shaped pool, beautifully landscaped gardens, a state-of-the-art gym, a mini theater, and a musical landscape garden. Additionally, the resort features private pool villas, jacuzzi ensuites, and riverside gazebos for an exclusive and tranquil stay.

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The vibrant music culture is a hallmark of the City of Music. Live music events and activities such as box cricket add to the lively atmosphere. The resort will soon introduce Windchime, a musical café designed to attract music enthusiasts. Endorsements from musical legends like Ustad Amjad Ali Khan, Shaan, and Sunidhi Chauhan further highlight the resort’s commitment to celebrating music.

The collaboration with Eight Continents signifies a new chapter for the City of Music. Eight Continents will oversee the global management, sales, and marketing of the property, ensuring it meets their high standards. This partnership is set to elevate the City of Music to new heights, drawing guests from around the world and offering them an exceptional luxury experience.

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Avinash Abhichandani, Director and CEO of Wandr, expressed his excitement about the partnership, saying, “We are ecstatic to join forces with Eight Continents to introduce the City of Music to a global audience. This partnership underscores our dedication to providing a unique fusion of music and luxury. With Eight Continents' hospitality expertise, we are confident that the City of Music will emerge as a premier destination for music enthusiasts and luxury seekers alike." He further added, "Our vision is to establish this venue as Maharashtra's largest destination wedding hotspot, conveniently located near Mumbai and Pune.”

Richa Adhia, Managing Director of Eight Continents Hotels & Resorts, added, “At Eight Continents, we are always looking for opportunities to create extraordinary experiences for our guests. The City of Music is a perfect fit for our brand, combining the beauty of nature with the universal language of music. We are excited to bring our signature standards of luxury and service to this remarkable property, ensuring that every guest enjoys an unforgettable stay.” 

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The City of Music also prioritizes safety, with a gated community and CCTV monitoring providing peace of mind for residents and guests. 

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