McDonald's India - North and East Joins Forces with GreenCell Mobility to Revolutionize Sustainable Travel

McDonald's India - North and East Joins Forces with GreenCell Mobility to Revolutionize Sustainable Travel

By Author

Published on September 2, 2023

Fast food giant McDonald's is teaming up with GreenCell Mobility's NueGo electric bus service to provide eco-conscious travelers with a unique dining experience.

In an exciting move towards a greener future, McDonald's India - North and East is partnering with NueGo, the renowned electric bus service brand operated by GreenCell Mobility. This collaboration aims to cater to the needs of modern, environmentally aware travelers by offering convenient meal options to those choosing NueGo's sustainable travel services.

Passengers traveling on NueGo's electric bus routes from Inter State Bus Terminal (ISBT), New Delhi to popular destinations such as Chandigarh, Ludhiana, Dehradun, Agra, or Jaipur can now enjoy McDonald's meals while awaiting departure in an exclusive lounge. As this partnership unfolds, it will expand to cover additional routes and introduce a pre-booking feature for meals to enhance traveler convenience.

Rajeev Ranjan, Managing Director of McDonald's India - North and East, emphasized the company's dedication to sustainability. From reducing carbon footprints with renewable energy to conserving water and responsibly sourcing ingredients, McDonald's is deeply committed to promoting a sustainable Earth. The collaboration with NueGo is a significant step toward contributing to a carbon-neutral economy.

Devendra Chawla, CEO and MD of GreenCell Mobility, expressed enthusiasm for the partnership. He stated that this collaboration with McDonald's India - North and East is designed to cater to NueGo's environmentally aware travelers and deliver innovative customer experiences. It reinforces GreenCell Mobility's commitment to sustainable mobility.

McDonald's India - North and East has consistently demonstrated its commitment to sustainability. The brand uses FSC certified paper-based packaging sourced from recycled materials or responsibly managed forests as an eco-friendly alternative to plastic packaging. Their French Fries are produced in a zero-water discharge facility, significantly reducing water consumption.

The brand also sources coffee sustainably with Rainforest Alliance certification, empowering coffee farmers to enhance productivity through sustainable practices. Furthermore, McDonald's India - North and East's engagement in local lettuce sourcing supports the livelihoods of over 250 small and marginal farmers across the country.

In terms of palm oil, McDonald's India - North and East sources 100% through sustainable production and deforestation-free supply chains certified by the Roundtable on Sustainable Palm Oil (RSPO) and Mass Balance certification. To further reduce its carbon footprint, the brand repurposes used cooking oil into biodiesel.

Together, McDonald's India - North and East and NueGo share a vision of sustainability and eco-friendly travel. This partnership is set to create new industry benchmarks by aligning principles of customer satisfaction with sustainability, fostering positive change for both passengers and the environment. It's a significant step towards a more sustainable and greener future for travelers and fast-food enthusiasts alike.


FashionTV Launches Ultra-Stylish F Café in Bengaluru

FashionTV Launches Ultra-Stylish F Café in Bengaluru

By Manu Vardhan Kannan

Published on December 13, 2024

FashionTV, the global leader in fashion and lifestyle media, has launched its first F Café in Bengaluru, marking a significant milestone in its F Hospitality journey. Located in Koramangala, this ultra-stylish café is poised to redefine the city’s café culture with its luxurious interiors, high-quality brews, and a community-focused experience.

Spanning 2,100 sq. ft., F Café by FashionTV combines the glamour of New York-inspired lofts with nostalgic design elements like printed furniture and checkered floors. The walls are adorned with stunning artwork of renowned supermodels, creating a chic yet inviting atmosphere. The café is not just a place for coffee but a destination where fashion, food, and self-expression converge.

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Speaking at the launch, Mr. Michel Adam, Founder & Chairman of FashionTV, expressed his excitement:
"It personally gives me immense joy to behold yet another opening in India, thus continually enhancing the very special relationship we have with its people. India is a country of great hope and prosperity for the FashionTV brand."

Mr. Kashiff Khan, Managing Director, highlighted the significance of the Bengaluru outlet:
"We are extremely pleased to announce our very first F Café in Bengaluru. This partnership with Chef Inn Deluxe aims to bring an unparalleled, ultra-stylish café experience to the vibrant people of Koramangala. Bengaluru’s enormous market potential makes it the perfect city for our debut."

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Franchisee Owner, Mr. Akshay Kumar, shared the vision behind the café:
"Our goal is to create a space where coffee connoisseurs and food enthusiasts can connect over great brews, fashion, and a welcoming ambiance. We aspire to build a community-first café that celebrates self-expression and becomes Bengaluru’s favorite gathering spot."

F Café by FashionTV is part of the rapidly expanding F Hospitality division, which plans to open over 100 outlets across India by the end of 2025. Offering specialty coffee, refined continental cuisine, and a stylish vibe, the café is set to become a hub for Bengaluru’s fashion-forward and coffee-loving community.

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About Café by FashionTV:
F Café by FashionTV blends the art of specialty coffee with continental culinary excellence. With its iconic branding and unique design, the café provides a luxurious experience for coffee enthusiasts, food lovers, and those passionate about fashion.


Nolte Küchen Expands Across India with a $2 Million Investment

Nolte Küchen Expands Across India with a $2 Million Investment

By Nishang Narayan

Published on December 12, 2024

Nolte Küchen, Germany’s most popular kitchen brand with over a century of design excellence, is all set to revolutionize the Indian market with its Pan-India expansion plans. The company has allocated $2 million (approx. INR 17 crore) to establish flagship stores, strategic channel partnerships, and revitalized retail projects across the country.

Renowned for its 'Made in Germany' quality, Nolte Küchen is a global leader with a presence in more than 60 countries, including the US, Middle East, Africa, South Asia, and the Far East. Speaking about the expansion, Selvakumar Rajulu, Managing Director of Nolte FZE, shared:
"Our mission is to transform the kitchen interior landscape in India by launching 30 Nolte stores by 2025. Our unmatched quality and innovation prioritize diverse preferences, offering contemporary solutions for Indian households."

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Expanding Presence Across India

Nolte Küchen is strengthening its current presence in cities such as New Delhi, Bangalore, Kolkata, Jaipur, Cochin, Pune, Indore, Surat, Guwahati, Raipur, and Baroda, while also entering new markets including Chennai, Ludhiana, Goa, Hyderabad, Ahmedabad, Chandigarh, Lucknow, and Andhra Pradesh over the next six months.

Mumbai, India’s commercial capital, will soon host a flagship store and competence center, reflecting Nolte's commitment to customer satisfaction and quality design. The expansion comes in response to the growing demand for modular kitchens and customized utility spaces in urban Indian homes.

Leadership and Sustainability

Nolte’s India operations are led by Nolte FZE, headquartered in Dubai, which oversees exports to over 25 countries and manages 75 showrooms across the Middle East, Africa, and South Asia. Known for its sustainable and eco-friendly craftsmanship, Nolte’s complete interior solutions cater to diverse design needs, making every product a lifetime asset.

The company’s offerings include kitchen, bathroom furnishings, and home interior/storage solutions, combining German innovation with Indian aspirations.

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About Nolte Küchen

Founded over a century ago, Nolte Küchen is a German leader in modular kitchen and interior design. Its Indian subsidiary, Nolte India, brings this legacy to life by crafting bespoke solutions for homes and commercial spaces. Known for its design innovation and sustainable approach, Nolte continues to set industry benchmarks with high-quality products that meet evolving customer needs.


Nutrizoe Launches SnackEasy: India’s First Pregnancy-Focused Snack

Nutrizoe Launches SnackEasy: India’s First Pregnancy-Focused Snack

By Nishang Narayan

Published on December 10, 2024

Nutrizoe, a leading Indian women’s wellness brand specializing in maternal care, has unveiled SnackEasy – a groundbreaking snack range tailored for expectant mothers. This innovative launch addresses a critical gap in the market by combining essential nutrition with delightful flavors, ensuring pregnant women can snack confidently without compromising on health.

Developed after engaging over 2000 mothers and 50 healthcare professionals, SnackEasy stems from Nutrizoe’s commitment to understanding and addressing the unique dietary challenges faced during pregnancy. Pregnant women often struggle to find convenient, tasty, and nutrient-dense options that align with their needs. Current solutions like protein powders and nuts often fall short in satisfying cravings or providing balanced nutrition.

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The SnackEasy Difference

Crafted with natural ingredients like jowar, ragi, makhana, almonds, and pumpkin seeds, SnackEasy is fortified with vital nutrients such as DHA, calcium, folic acid, Vitamin D2, and 9 grams of protein per serving. These nutrients are essential for maternal health, fetal development, and overall well-being. Nutrizoe’s proprietary extrusion process and pregnancy-safe seasonings ensure every bite is as wholesome as it is delicious.

SnackEasy also tackles common pregnancy concerns like nausea and dietary restrictions by offering light, easy-to-digest snacks free from added sugar. It’s versatile too – enjoy it as a topping, mix it into porridge, or grab it on the go for a convenient energy boost.

Delightful Flavors for Every Craving

SnackEasy comes in four carefully curated flavors designed to cater to diverse palates:

  • Desi Masala
  • Banana & Caramel
  • Italian Arrabbiata
  • Choco Crunch

These flavors ensure pregnant women can enjoy snacking while receiving vital nutrients for themselves and their babies.

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The Vision Behind SnackEasy

Speaking at the launch, Richa Pendake, CEO and Founder of Nutrizoe, shared, “At Nutrizoe, we deeply understand the nutritional challenges faced by pregnant women. With SnackEasy, we’ve bridged the gap between essential nutrition and taste, offering a convenient solution that empowers women to embrace their pregnancy journey with confidence.”

Proper nutrition during pregnancy is vital to prevent complications like anaemia, pre-eclampsia, gestational diabetes, and postpartum health concerns. SnackEasy is a revolutionary step in maternal care, setting new standards for convenient, tasty, and nutritious pregnancy snacks.

SnackEasy: Empowering Pregnancies, One Bite at a Time

As India’s first pregnancy-focused snack range, SnackEasy paves the way for a healthier and happier pregnancy journey. Available now, SnackEasy is set to become an essential companion for expectant mothers seeking the perfect balance of nutrition and indulgence.

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