McDonald's India - North and East Joins Forces with GreenCell Mobility to Revolutionize Sustainable Travel

McDonald's India - North and East Joins Forces with GreenCell Mobility to Revolutionize Sustainable Travel

By Author

Published on September 2, 2023

Fast food giant McDonald's is teaming up with GreenCell Mobility's NueGo electric bus service to provide eco-conscious travelers with a unique dining experience.

In an exciting move towards a greener future, McDonald's India - North and East is partnering with NueGo, the renowned electric bus service brand operated by GreenCell Mobility. This collaboration aims to cater to the needs of modern, environmentally aware travelers by offering convenient meal options to those choosing NueGo's sustainable travel services.

Passengers traveling on NueGo's electric bus routes from Inter State Bus Terminal (ISBT), New Delhi to popular destinations such as Chandigarh, Ludhiana, Dehradun, Agra, or Jaipur can now enjoy McDonald's meals while awaiting departure in an exclusive lounge. As this partnership unfolds, it will expand to cover additional routes and introduce a pre-booking feature for meals to enhance traveler convenience.

Rajeev Ranjan, Managing Director of McDonald's India - North and East, emphasized the company's dedication to sustainability. From reducing carbon footprints with renewable energy to conserving water and responsibly sourcing ingredients, McDonald's is deeply committed to promoting a sustainable Earth. The collaboration with NueGo is a significant step toward contributing to a carbon-neutral economy.

Devendra Chawla, CEO and MD of GreenCell Mobility, expressed enthusiasm for the partnership. He stated that this collaboration with McDonald's India - North and East is designed to cater to NueGo's environmentally aware travelers and deliver innovative customer experiences. It reinforces GreenCell Mobility's commitment to sustainable mobility.

McDonald's India - North and East has consistently demonstrated its commitment to sustainability. The brand uses FSC certified paper-based packaging sourced from recycled materials or responsibly managed forests as an eco-friendly alternative to plastic packaging. Their French Fries are produced in a zero-water discharge facility, significantly reducing water consumption.

The brand also sources coffee sustainably with Rainforest Alliance certification, empowering coffee farmers to enhance productivity through sustainable practices. Furthermore, McDonald's India - North and East's engagement in local lettuce sourcing supports the livelihoods of over 250 small and marginal farmers across the country.

In terms of palm oil, McDonald's India - North and East sources 100% through sustainable production and deforestation-free supply chains certified by the Roundtable on Sustainable Palm Oil (RSPO) and Mass Balance certification. To further reduce its carbon footprint, the brand repurposes used cooking oil into biodiesel.

Together, McDonald's India - North and East and NueGo share a vision of sustainability and eco-friendly travel. This partnership is set to create new industry benchmarks by aligning principles of customer satisfaction with sustainability, fostering positive change for both passengers and the environment. It's a significant step towards a more sustainable and greener future for travelers and fast-food enthusiasts alike.


Top Spots to Catch the IPL Action in Bangalore This Season

Top Spots to Catch the IPL Action in Bangalore This Season

By Manu Vardhan Kannan

Published on April 27, 2025

Cricket season is here—and so is the hunt for the perfect spot to catch all the IPL action in Bangalore. Whether you’re a die-hard fan chasing every boundary or just soaking in the vibes with brews and friends, the city has lined up some fantastic venues to turn match nights into full-blown experiences. From rooftop views to stadium-like energy and irresistible bar offers, here’s where you can catch every thrilling moment this April-May.

Ouzo by Fire — Drinks Specials & Big Screen Action

Located on 100 Ft Road, Ouzo by Fire brings cricket spirit alive with a tempting Buy 2, Get 1 Free on alcoholic beverages during all IPL matches. Pair it with bold Goan-Mangalorean flavours, a lively bar setting, and big screens, and you’ve got a perfect match-night hangout.

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Highlights:

  • Buy 2, Get 1 Free on alcoholic drinks
  • Live match screenings
  • Goan Bar & Grill vibes
  • Ouzo by Fire, 100 Ft Road, Indiranagar | April-May | 7:00 PM onwards

2Moons — Cricket with a View

Perched atop 1MG Mall, 2Moons offers an elegant escape from the typical cricket crowd. Expect skyline views, a globally-inspired menu, handcrafted cocktails, and a warm, luxe atmosphere. It’s the perfect spot for couples or small groups looking to turn match night into a mood.

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Highlights:

  • Rooftop city views
  • Curated global cuisine
  • Signature cocktails & premium pours
  • Warm, luxe ambiance
  • 2Moons, 1MG Mall, Bangalore | April-May | 7:00 PM onwards

Maize and Malt — Big Screens, Bold Brews

For those who love high-energy cricket nights, Maize and Malt in Whitefield delivers with house-crafted beers, hearty pub food, and multiple big screens. Known for its stadium-like energy, it’s a great spot whether you're arriving solo or with your full squad.

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Highlights:

  • Large-format IPL screenings
  • House-brewed beers on tap
  • Hearty pub fare & game-day offers
  • Stadium-like energy 
  • Maize and Malt, Whitefield | April-May | 7:00 PM onwards

Whether you’re chasing rooftop sunsets, craft brews, or electrifying cricket vibes, these Bangalore hotspots promise to deliver the perfect IPL fix. Bookmark your favourites, rally your crew, and let the good times and sixes roll!


Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

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The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

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Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

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Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

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Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

By Manu Vardhan Kannan

Published on April 11, 2025

In a thoughtful move towards sustainability, Bhagat Halwai, one of Agra’s oldest and most cherished sweet shops, has introduced an innovative refill discount offer for customers who bring their own clean containers. This initiative aims to reduce packaging waste while rewarding eco-conscious behavior.

The new offer allows customers to refill their favorite sweets directly into their containers and enjoy exclusive discounts, blending the age-old tradition of mithai with a fresh, environment-friendly twist.

“This is more than just a discount—it’s a small yet meaningful step toward protecting our environment,” said Shri Shivam Bhagat, Director, Bhagat Halwai. “With this refill initiative, we’re offering not just mithai, but a way for our customers to make a responsible choice for the planet.”

Echoing the sentiment, Ms. Riddhi Bhagat, Strategic Director, added, “As a brand built on legacy and trust, we want to lead by example in sustainable practices. This is just the beginning of many green efforts we plan to introduce, and we’re excited to have our customers join us on this journey.”

With this initiative, Bhagat Halwai is setting a strong example of how traditional businesses can contribute to a greener future. So the next time you crave something sweet, just carry your container, fill up on deliciousness, and do your part for the environment—one mithai refill at a time.

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