Morocco's Tourism Rollercoaster: Dirhams, Dreams, and Revival

Morocco's Tourism Rollercoaster: Dirhams, Dreams, and Revival

By Author

Published on October 2, 2023

Morocco's tourism industry has experienced a remarkable renaissance, defying global challenges and setting new records in revenue growth. In the first eight months of this year, tourism incomes surged by an impressive 32.5 percent compared to the same period last year, reaching an astounding 71.36 billion dirhams ($6.9 billion). This surge can be primarily attributed to the influx of tourists during the summer months, particularly in July and August, which contributed around 23.56 billion dirhams to the total.

The data, revealed by the Office des Changes, paints a picture of Morocco's resilience in the face of worldwide threats, including the ongoing COVID-19 pandemic. This remarkable growth in tourism revenue is a testament to the nation's unwavering spirit and appeal as a travel destination.

Governor Abdellatif Jouahri, during a recent press conference held by Bank Al-Maghrib, expressed optimism about Morocco's tourism prospects. He emphasised that the successful summer season, combined with the anticipated impact of upcoming international events hosted by Morocco, is expected to further boost tourism revenues. Bank Al-Maghrib predicts a substantial 23.4 percent increase in tourism revenues for the entire year, projecting a total of 115.5 billion dirhams ($11.1 billion).

July marked a significant turning point for Morocco's tourism industry, as revenues exceeded pre-pandemic levels recorded in July 2019, reaching MAD 41.4 billion. These numbers reflect Morocco's commitment to reviving the country's tourism sector following the challenges posed by the COVID-19 pandemic.

Morocco has set ambitious goals for its tourism industry, aiming to attract 17.5 million tourists by 2026 and generate approximately 200,120 direct and indirect employment opportunities. The country also targets tourism revenue of MAD 120 billion, a significant increase from the MAD 93 billion reported in 2022.

With its rich cultural heritage, diverse landscapes, and vibrant traditions, Morocco continues to captivate travellers from around the world. The nation's commitment to growth and resilience in the face of adversity positions it as a rising star in the global tourism arena.

Morocco's tourism sector is not just rebounding; it's thriving and poised for an even brighter future as it continues to attract visitors and set new standards in the industry.


AMRPL Unveils ‘Vue De Luxe’- A Premier Sunglass Concept Store at Lucknow and Ahmedabad Airports

AMRPL Unveils ‘Vue De Luxe’- A Premier Sunglass Concept Store at Lucknow and Ahmedabad Airports

By Nithyakala Neelakandan

Published on June 8, 2024

April Moon Retail Pvt Ltd (AMRPL) has launched its first exclusive sunglass concept store, ‘Vue De Luxe,’ located at the Departure Sections of Terminal 3 at Lucknow CSS International Airport and Terminal 2 at Ahmedabad International Airport. This new venture aims to elevate the shopping experience for premium sunglasses, targeting millennial and Gen Z travelers, business professionals, and holidaygoers.

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‘Vue De Luxe’ offers a sophisticated selection of luxury eyewear for both men and women, featuring a curated collection of international brands. Shoppers can find renowned names such as Burberry, Dolce & Gabbana, Emporio Armani, Fendi, Givenchy, Off-White, Prada, Prada Linea Rossa, Ray-Ban, Tom Ford, and Versace.

Designed to be visually appealing and state-of-the-art, the store provides a seamless shopping experience. It is equipped with digital screens that display brand videos and communications, enhancing the overall ambiance. The launch of 'Vue De Luxe' is well-timed, coinciding with the holiday season and the recent cricket season, which have brought increased passenger traffic to both Lucknow and Ahmedabad Airports. These prime airport locations are ideal for catering to travelers seeking luxury and style.

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Gaurav Singh, CEO of AMRPL, shared his excitement about the launch, stating, “It is with immense pride and joy that I announce the opening of our latest sunglass concept, ‘Vue De Luxe,’ at the new Lucknow Airport Terminal. This luxury sunglasses store is not just a testament to April Moon Retail Pvt Ltd's commitment to excellence but also a symbol of our vision to bring the finest experiences to the discerning traveler. ‘Vue De Luxe’ stands as a beacon of style and sophistication, offering a curated selection of eyewear that embodies the spirit of luxury. The store is designed to provide our customers with an unparalleled accessory experience. I invite you all to visit 'Vue De Luxe' and see the world through a new lens of luxury.”

AMRPL’s initiative with ‘Vue De Luxe’ reflects their dedication to offering top-notch products and services to travelers. By focusing on high-quality brands and an enhanced shopping environment, ‘Vue De Luxe’ aims to set new standards in luxury eyewear retail. This launch marks a significant step in AMRPL’s mission to provide exceptional shopping experiences in premium locations.

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About AMRPL

April Moon Retail Pvt Ltd (AMRPL) is a company committed to delivering premium retail experiences. With the introduction of ‘Vue De Luxe,’ AMRPL continues to showcase its dedication to excellence, catering to the needs of discerning travelers by offering a unique blend of luxury and style.


Snow World Entertainment Announces Major Expansion Plans Across Key Indian Cities

Snow World Entertainment Announces Major Expansion Plans Across Key Indian Cities

By Nishang Narayan

Published on May 24, 2024

Snow World Entertainment, a trailblazer in the Indian entertainment and hospitality sector, announced today its ambitious plan to expand its footprint across the nation. Founded by Prasuk Jain, the company is set to open new facilities in prominent cities including Bangalore, Hyderabad, Thane, Pitampura, Connaught Place, and Golf Course Extension Road, aiming to double its presence by 2026.

Prasuk Jain, the visionary behind Snow World Entertainment, stated, "The entertainment sector in India holds immense potential for growth. Our objective is to revolutionize entertainment by introducing unique experiences that cater to diverse customer preferences, contributing to the 'Make in India, Make for the World' initiative and enhancing India's global stature in these sectors."

The expansion includes the launch of new outlets under popular brands like The Game Palacio, The Game Ranch, Amazonia, and Snow World. With an investment of approximately INR 300 crores in 2023-24 and INR 500 crores in 2024-25, the expansion is expected to generate numerous job opportunities across its new locations.

Currently, Snow World Entertainment operates 14 luxury gaming and bar concepts and three complete restaurants nationwide. Notable among them are The Game Ranch, a cowboy-themed luxury gaming and bar experience; The Game Palacio, a palace-themed venue; KOA, a bohemian-themed restaurant; and Amazonia, an immersive dining experience themed around the Amazon rainforest.

By focusing on customer satisfaction, embracing innovation, and advocating ecological responsibility, Snow World Entertainment is poised to redefine the entertainment landscape in India, ensuring unforgettable experiences for its patrons.

For further information on Snow World Entertainment and its range of services, please visit Snow World Entertainment.

About Snow World Entertainment:

Founded by Prasuk Jain, Snow World Entertainment stands as a pioneering force in the Indian entertainment and hospitality industry. The company boasts a diverse portfolio, including Snow World, The Game, Amazonia, and several other distinct brands, each offering unique experiences tailored to a variety of customer interests and age groups. Dedicated to delivering exceptional entertainment, Snow World Entertainment is shaping the future of leisure and hospitality in India.


Regency Holidays Showcases Qatar’s Luxurious Offerings at ATM 2024

Regency Holidays Showcases Qatar’s Luxurious Offerings at ATM 2024

By Nishang Narayan

Published on May 18, 2024

Regency Holidays, Qatar's premier destination management company (DMC), recently participated in the Arabian Travel Mart (ATM) 2024, held at the Dubai World Trade Centre. The event, themed 'Empowering Innovation: Transforming Travel Through Entrepreneurship', saw Regency Holidays engaging with a global audience, showcasing the opulence and luxury that Qatar has to offer to travelers.

With a 15% increase in attendance from last year, ATM 2024 provided an unparalleled platform for Regency Holidays to display its extensive range of luxury travel services. Throughout the four-day event, the company highlighted its vast network of luxury hotels and resorts, exclusive excursions such as visits to the Inland Sea and Katara Cultural Village, personalized shopping trails, and city tours, all designed to offer a premium experience in Qatar.

Manoj Kumar Tiwari, General Manager of Regency Holidays, expressed his enthusiasm about the company's participation: "ATM 2024 was a record-breaking event, with about 46,000 travel professionals from around the world in attendance. It was an excellent opportunity for Regency Holidays to present our signature products and upcoming offerings, enhancing Qatar's appeal as a global luxury destination."

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The vibrant and meticulously designed stall by Regency Holidays drew significant attention, translating into increased foot traffic and potential business opportunities. The company showcased how it could tailor travel experiences to meet the specific needs and preferences of international tourists, emphasizing luxury and cultural richness.

Regency Holidays collaborates with an extensive list of partners, including travel and tour operators, cultural sites, and luxury accommodation providers, to craft unique travel experiences. This network, coupled with their premium ground transport fleet, ensures that every aspect of the traveler’s journey in Qatar is seamless and tailored to high standards of luxury and personalization.

As Regency Holidays continues to innovate and expand its offerings, the company is set to play a pivotal role in promoting Qatar as a top-tier destination for luxury and culturally enriching travel experiences. For more information on planning a luxurious trip to Qatar with Regency Holidays, visit their official website.

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