Atmosphere Core has announced an exciting new partnership with Sakurafresh, an award-winning Japanese zero alcohol spirits brand. This collaboration aligns with Atmosphere Core's commitment to sustainability and innovative practices in the hospitality industry. As part of their strategic plan, the Corporate F&B team at Atmosphere Core is focusing on sourcing natural raw ingredients to create premium quality beverages that cater to the growing demand for zero alcohol cocktails in the Maldives.

Anupam Banerjee, VP of Food & Beverage at Atmosphere Core, expressed enthusiasm for the partnership, highlighting Sakurafresh's innovative approach to cocktail making. "As a group, we are constantly looking at how we can improve our sustainability practices. We are now even looking at the raw ingredients our suppliers use, and we have been extremely impressed with Sakurafresh’s approach," Banerjee said.

The launch of this partnership will be marked by the introduction of Sakurafresh products at RAAYA by Atmosphere, the latest resort in the Atmosphere Core portfolio, set to open on July 4th. Following the launch, mixology masterclasses will be conducted across all nine Atmosphere Core resorts in the Maldives, further promoting the unique zero alcohol offerings.

In the lead-up to RAAYA by Atmosphere’s launch, the F&B team will collaborate with Sakurafresh mixologists to create a sophisticated non-alcoholic cocktail menu. By combining Sakurafresh’s distinctive bitters and zero alcohol spirits with local herbs and spices, they aim to develop a unique cocktail menu that sets a new standard in the Maldives.

Nameet M, Co-Founder and Director of Sakurafresh, shared his excitement about the partnership, emphasizing Sakurafresh's role as a global leader in the zero alcohol spirits segment. "We are thrilled to collaborate with Atmosphere Core properties in the Maldives and work alongside their beverage team to create unique experiences for hotel guests. With our award-winning products, we are poised to meet the growing trend of guests seeking exciting non-alcoholic drinks," Nameet added.

Sakurafresh has garnered 60 prestigious medals at international competitions, including the San Francisco World Spirits Competition, Concours Mondial de Bruxelles, International Wine & Spirit Competition (IWSC), London Spirits Competition (LSC), International Spirits Challenge (ISC), The Bartender Spirits Awards (BSA), The Global Spirits Masters, and China Wines & Spirits (CWSA) competitions.

Atmosphere Core operates nine resorts in the Maldives under three distinctive lifestyle brands: THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts. The company has plans to expand further with one new resort in the Maldives, another in Sri Lanka, and ten hotels and resorts across India over the next three years. Each Atmosphere Core property is known for its distinctive design, authentic sense of place, inspiring service styles, and exceptional cuisine.

Sakurafresh, headquartered in Yokohama, Japan, is a full-stack manufacturer and blender offering a wide range of alcohol and zero alcohol spirits, liqueurs, bitters, ready-to-drink cocktails, and cocktail mixers. Committed to sustainable and healthy farming practices, Sakurafresh embraces innovation and diversity in its beverage creations. Guided by the Shokunin Kishitsu (職人気質) or craftsman spirit, Sakurafresh strives to provide a vast array of choices and foster growth through exceptional craftsmanship and meaningful consumer engagement.

This partnership between Atmosphere Core and Sakurafresh marks a significant step towards sustainable and innovative hospitality, promising unique and enjoyable experiences for guests in the Maldives.

Nothing quenches summer thirst like a cold and refreshing beverage. Scuzo Ice 'O' Magic understands this need and has introduced a special range of Boba Ice Teas, perfect for combating the summer heat.

Renowned for its delectable frozen treats, Scuzo Ice 'O' Magic proudly adds Boba Tea to its menu. These new drinks are curated to fight the summer heat with their delightful flavors. Scuzo's Boba Tea stands out for its superior quality and taste. Available in flavors like Lemon Mint, Peach, Strawberry and Mint, Blackcurrant, and Raspberry, these teas enhance your cold receptors, providing a refreshing feeling this summer. The chewy boba pearls add a fun texture to each sip and can be created in no time, ensuring you don’t have to wait long to enjoy your cool treat.

Mr. Gagan Anand, Founder of Scuzo Ice 'O' Magic, expressed his excitement about the launch, "Scuzo Ice 'O' Magic continually strives for innovation and provides something new and exciting to our customers. We are confident that our Boba Tea will be well-received and will be perfect to tackle this summer's heat. Each drink is meticulously crafted to provide a special experience, combining great taste and fun texture in every sip."

Recognizing the environmental impact, Scuzo Ice 'O' Magic provides edible rice straws with this new drink to reduce waste and promote sustainability. By using rice straws, customers can enjoy their refreshing Boba Tea while helping the environment, contributing to a more sustainable future. This initiative reflects Scuzo's commitment to being environmentally responsible and innovative.

Scuzo Ice 'O' Magic's Boba Tea invites everyone to enjoy a tasty and eco-friendly summer drink. Whether enjoyed alone or with friends, this special treat will add coolness to your summer days. Each sip offers a burst of refreshing flavors and a unique experience perfect for the warm weather.

Experience the thrill of cricket like never before at JW Marriott Hotel Bengaluru! The hotel invites cricket enthusiasts to immerse themselves in the excitement of the T20 World Cup 2024 with live screenings at two of their premier venues. This unique opportunity allows fans to cheer for their favorite teams while enjoying the luxurious ambiance and top-notch service JW Marriott is known for.

Exclusive Beer Package

Enhance your cricket-watching pleasure with the hotel's specially crafted beer package, which includes:

• Four carefully selected beers

• A choice of appetizer to complement your drinks

• All-inclusive price: INR 2000/- per person

Gather your friends, colleagues, or family for an unforgettable cricketing experience. With state-of-the-art screens, a vibrant atmosphere, and delectable offerings, JW Marriott ensures you won’t miss a single boundary or wicket.

Event Details

Date: Till 29th June, 2024

Time: 7:00 PM onwards

Venues: Merak Brewhouse and UNO Izakaya

For reservations and additional information: Call: +91 88846 75454

About JW Marriott Hotel Bengaluru

Overlooking the lush 300-acre Cubbon Park, JW Marriott Hotel Bengaluru blends style and sophistication. This 5-star property offers 281 rooms and suites designed to cater to both business and leisure travelers. Guests can enjoy a variety of dining options at five distinctive venues: Bengaluru Baking Company, Alba, Spice Terrace, JW Kitchen, Merak Brewhouse, and UNO Izakaya. Each venue is crafted to provide an elevated culinary experience.

The hotel also features a 25,000 square feet meeting and banquet space, ideal for events of all sizes. Additional amenities include the luxurious Spa by JW, with six treatment rooms, a sauna, steam room, Jacuzzi, and a state-of-the-art fitness center.