Exclusive Interview with Suresh Menon: Hospitality Trends and More

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Published on October 4, 2023

Introduction

Born into an Armed Forces family, Menon spent the first 15 years of his life in an army unit. After graduating from St. Joseph's Bangalore in Industrial Relations (Personnel Management), he began his career in the hotel industry in 1992. "You don't choose a profession; the profession chooses you," he says, explaining how he ended up in Sales and Marketing. He went for an interview for Personnel Management, but the interviewer asked him if he would like to consider Sales and Marketing. Menon was open to anything and wanted a job, so he accepted. Menon has worked in Sales and Marketing for 31 years now, with some of the top international hotel chains, including Mahindra Hospitality and ITC Hotels. This is his second stint with Le Méridien; he previously worked at the Le Méridien in Bangalore in the mid-1990s. Menon is proud of his foundation in the Armed Forces. He believes that his 31-year career has benefited greatly from his military background. The hotel industry is very regimented, and one must always be prepared to do any task. Chaos is bound to happen, and the Armed Forces taught him how to handle it.

How was the business before COVID and after COVID?

The current scenario can be likened to a system reset affecting various industries. Before the pandemic, businesses were operating as usual, but a profound transformation has since unfolded. The domestic market has taken center stage, spurred by India's 'Atmanirbhar Bharat' initiative, resulting in a surge in domestic activities and remarkable progress. Hotels are no longer solely focused on attracting foreign business; the domestic market plays a pivotal role in achieving our targets. Numerous industries benefiting from 'Atmanirbhar Bharat' have had a positive ripple effect, and as they thrive, so do we. In this symbiotic relationship, hotels stand as a driving force for various industries' growth, particularly the travel industry, which demonstrates its resilience in challenging times.

How is the Chennai inventory placed and how about the demand and supply?

The hotel inventory in Chennai has remained largely unchanged, with no new additions both pre and during the COVID era. However, there are a few notable projects by renowned brands underway along Nelson Manickam Road. Additionally, smaller hotels have sprung up in areas like the IT corridor and elsewhere, responding to rising demand. Occupancy rates are consistently high across all hotels, reflecting the strong demand despite the relatively stable supply. This surge in demand can be attributed to India's growth on the global stage, bolstered by diplomatic relations, the emergence of new startups, and international networks, all of which have contributed significantly to the hotel industry's upward trajectory.

What are the new challenges you face on a daily basis in sales?

Currently, we are not encountering any significant sales challenges, although this situation is likely transient, akin to a passing cloud. If we were to recall today's challenges, the foremost issue would be acquiring the right manpower. In sales, the task of identifying the most suitable resources and nurturing a capable team is paramount, particularly in an emerging market. Moreover, navigating the traffic outside Chennai's metro area and coordinating work that extends beyond the city pose additional hurdles in meeting customer expectations. Effective preplanning becomes crucial in addressing these challenges, and these are the key considerations I can outline for a comprehensive overview.

What is your opinion on brand loyalty?

Brand loyalty plays a pivotal role in any business, particularly in the hotel industry where adhering to brand standards and procedures is of paramount importance. For us, as part of Marriott International with eight hotels in Chennai, customer loyalty holds immense significance. Collaboration within our Marriott fraternity has been instrumental in ensuring our guests' comfort, leading to high customer satisfaction levels. We leverage each other's strengths and selling points, forming a symbiotic relationship. Consequently, we have cultivated a strong and loyal clientele, establishing brand loyalty as one of our core strengths within the Marriott International network.

How about the business forecast for the next 5 years?

We are currently witnessing a substantial surge in domestic business, and the growth of the domestic market appears to be closely intertwined with the foreign market's expansion. Looking ahead, the next five years hold significant promise. Anticipated demand is expected to rise, with minimal changes in the supply landscape – perhaps just one or two new hotels on the horizon. Initiatives like "Make in India" and foreign diplomatic tie-ups are poised to make a substantial impact on the Chennai market. With an international port, a strong defense presence, an international airport, and a thriving industrial ecosystem in every direction, the outlook for the next five years is exceptionally promising in terms of growth and opportunities.

How do you sell this hotel?

Our location is strategically advantageous, situated in proximity to both the airport and the central business district, and we're also conveniently positioned in the emerging business district. This strategic location is of utmost importance to us. Our clientele primarily consists of frequent business travelers who appreciate the brand loyalty of Marriott International. We take pride in providing a personalized and comfortable experience for our guests, catering to their unique needs and preferences.

What types of clientele have you got for this hotel?

As I previously mentioned, our hotel's unique selling points lie in our exceptional location and our valued clientele. We prioritize the retail market, working closely with direct reservations and online travel agents to enhance our retail segment. Additionally, we have established a strong foundation of contracted business. Our attention is particularly devoted to our top 20% of clients, which contributes significantly to our revenue. Furthermore, we have a thriving MICE (Meetings, Incentives, Conferences, and Exhibitions) market, consistently hosting bulk and group business events. These specific clientele segments are our primary focus, and we ensure their needs are exceptionally well taken care of.

This interview is exclusively published on Hospitalitynews.in.

Manoj Mathew’s Vision: Transforming Hospitality with Sustainability and Innovation

Manoj Mathew

Published on January 2, 2025

In a highly anticipated exclusive interview, Manoj Mathew, the Senior Vice President of Operations at Tamara Leisure Experiences, sat down with us to discuss his remarkable career and his strategic vision for the future of the hospitality industry. With over 40 years of experience, Mr. Mathew has witnessed firsthand the transformation of the industry, and his thoughts on sustainability, innovation, and operational excellence are shaping the way forward for hospitality businesses across India.

Having started his career with the Taj Group of Hotels, Mr. Mathew’s journey has been one of constant adaptation and growth. He recalled the dramatic changes the industry has undergone, especially after the pandemic, and how these shifts have informed his leadership style and operational strategies. "Sustainability has become a central value," he shared, emphasizing the importance of eco-friendly practices that resonate with today’s more conscious travelers. At Tamara Leisure Experiences, sustainability isn't just a buzzword; it’s woven into every aspect of their operations, from energy-efficient technologies to organic gardens that provide both luxury and a guilt-free experience for guests.

But it’s not all about the environment. Mr. Mathew also spoke passionately about the people who drive success in hospitality - employees. His leadership style emphasizes trust, empowerment, and a deep commitment to staff well-being. “Great guest experiences start with a strong support system for our employees,” he stated, a philosophy that has guided his decision-making and leadership for years.

One of the most exciting aspects of his conversation was the role of technology in enhancing operational efficiency and guest personalization. “Balancing operational efficiency with exceptional service is about blending both seamlessly,” he explained, showcasing how innovations like AI-driven insights and contactless technology are not only streamlining processes but also enriching the guest experience.

Mr. Mathew’s perspective on the future of hospitality is equally compelling. With a focus on sustainable practices, personalized guest experiences, and a forward-thinking approach to technology, he believes the industry is entering a new era - one where companies must integrate innovation with the timeless art of hospitality.

It was a truly insightful conversation, and we are excited to share more from this exclusive interview in the January issue of Hospitalitynews India Magazine. For the complete story, make sure to check out the magazine on our website or grab a physical copy today.

Exclusive Insights from Aditya Ishan Varshnei: The Vision Behind Latambarcem Brewers

Aditya Ishan Varshnei

Published on January 2, 2025

In an exclusive conversation, Aditya Ishan Varshnei, Co-Founder and CEO of Latambarcem Brewers, shared his remarkable journey and the bold vision that drives the company’s groundbreaking work in the Indian beverage industry. Through an insightful feature article, he opened up about the inspiration behind Latambarcem Brewers and its two flagship brands - Maka di and Borecha.

As the craft brewing market in India grows, Latambarcem Brewers stands at the forefront, redefining both quality and culture. Aditya, alongside his brother Anish, embarked on this mission with a simple yet profound idea: blending tradition with innovation to craft beverages that truly resonate with the Indian palate while having a global appeal. Their story began with a shared passion for creating beverages that honor India’s heritage and connect people over refreshing drinks.

The two brands, Maka di and Borecha, represent this dual approach—Maka di being a premium craft beer that showcases Goa’s vibrant culture, and Borecha, a health-focused kombucha that’s reshaping wellness trends. But there’s more to the story - Aditya elaborated on the steps Latambarcem Brewers is taking to expand into international markets and revolutionize the craft beverage space.

Their business model also emphasizes sustainability, with significant job generation in rural Goa, helping to empower local communities. As the company grows, it continues to bridge the gap between global beverage trends and local consumer needs, ensuring every product offers both quality and a sense of belonging.

In our conversation with Aditya, we explored the exciting plans for the future, including their upcoming production facility and the recent $1.5 million funding that will power their expansion.

This feature offers an exclusive look into the vision that’s propelling Latambarcem Brewers to new heights. Don’t miss out on this in-depth discussion that sheds light on a brand redefining the future of beverages in India.

It was a great conversation, and you can read the complete interview in the January issue of Hospitality News India Magazine. Available in our website and make sure to grab your physical copies to get more insights in the world of hospitality!

Samarth Sidhana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidhana

Published on January 2, 2025

Samarth Sidhana is a passionate entrepreneur managing multiple roles, including Director of Underdoggs, Co-Owner of Sidana Exports, and Director of Sere Resort in Goa. His educational background in Business Administration and International Management has equipped him with the knowledge to successfully lead ventures in hospitality, with Underdoggs being his standout achievement.

Underdoggs, the dynamic sports bar concept created by Sidhana, has quickly become a favorite destination for sports enthusiasts and socialites alike. Known for its lively atmosphere, large TVs showcasing live sports, and innovative food and drink menu, Underdoggs has built a loyal fan base across cities like Bengaluru, Delhi, and Chandigarh. Sidhana’s vision is to expand the brand significantly, with a goal to grow by 200% and open 30 new outlets by 2025.

In this interview, Sidhana discusses what drives Underdoggs’ rapid expansion, both domestically and internationally. The brand’s aggressive growth strategy is fueled by the increasing demand for elevated sports bar experiences, as customers seek more than just a place to watch sports—they want a community hub that offers food, drinks, and entertainment. With an eye on expanding into global markets like Dubai and London, Sidhana is confident that Underdoggs can make a significant mark in the competitive F&B industry.

When asked about how Underdoggs balances its high-energy sports bar vibe with a premium dining experience, Sidhana explains that the brand has mastered the art of offering both. While the atmosphere is charged with excitement through live sports and dynamic ambiance, the food and beverage menu is curated with gourmet options and craft beverages, ensuring that it appeals to diverse audiences.

Sidhana also addresses the rapid changes in the F&B industry, including the rise of craft drinks, healthier menu options, and demand for unique, immersive dining experiences. By adapting to these trends, Underdoggs remains ahead of the curve, ensuring that every guest’s expectations are met while maintaining its distinctive energy and brand appeal.

In addition to expanding its reach, Underdoggs is committed to creating a positive impact on local communities. With plans to create 2,700 new jobs through expansion, Sidhana emphasizes the importance of supporting local economies through job creation and by sourcing from regional suppliers. By fostering a culture of community and connection, Underdoggs is focused on building lasting relationships with its customers.

As the sports entertainment scene grows in India, Sidhana is committed to keeping Underdoggs at the forefront by offering unique events, interactive experiences, and maintaining a high-energy atmosphere that keeps fans engaged. Looking ahead to 2025 and beyond, Sidhana envisions Underdoggs becoming not just a sports bar but a global destination for sports fans and entertainment seekers alike.

Underdoggs’ future looks bright as it continues to evolve, expand, and adapt to the needs of today’s entertainment landscape. Whether in India or abroad, the brand’s commitment to innovation, community, and exceptional experiences will ensure its place as a leader in the hospitality industry.

For more insights into Samarth Sidhana’s vision for Underdoggs and the future of sports hospitality, read the full interview in January Edition of Hospitality News India Magazine - Its All yours now!