ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

By Nithyakala Neelakandan

Published on April 3, 2024

Allied Blenders and Distillers (ABD) is celebrating a remarkable achievement as its new ICONiQ White Whisky reaches a sales milestone of 2 million cases in its inaugural year. Despite being available in only 70% of the operational segment, this premium offering has resonated strongly with consumers, reflecting ABD's deep understanding of market preferences and its ability to deliver high-quality products.

ICONiQ White Whisky is a unique blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. This blend not only showcases ABD's commitment to quality but also positions the brand in the super-premium segments of the market.

Alok Gupta, Managing Director at ABD India, expressed his delight at the success of ICONiQ White Whisky, emphasizing how it reinforces ABD's strategic focus on premiumization. He noted that achieving such a milestone amid competition from established multinational brands further strengthens their resolve to venture into even higher value segments.

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Bikram Basu, Chief Strategy & Marketing Officer at ABD, echoed Gupta's sentiments, stating that while they celebrate the current success, they are already setting their sights higher for the future. This success story underscores ABD's dedication to excellence and its ambition to continually exceed expectations in the spirits industry.

ICONiQ White Whisky is available in various pack sizes, including 750 ml, 375 ml, 180 ml, and 90 ml, catering to a wide range of consumer preferences.

In addition to its success with ICONiQ White Whisky, ABD has also gained recognition for its other brands, including Sterling Reserve Whisky, further solidifying its position as a leader in the market. With a strong distribution network and a focus on understanding consumer needs, ABD is poised for continued growth and success in the ever-evolving spirits industry.


Loya Mumbai Marks Anniversary with Himachali Dessert Akotri on Menu

Loya Mumbai Marks Anniversary with Himachali Dessert Akotri on Menu

By Hariharan U

Published on May 27, 2026

As Loya Mumbai marks a year of culinary storytelling, the restaurant continues its journey of exploring lesser-known dishes from the northern heartlands of India through its anniversary menu.

At the centre of this celebration is Akotri, a traditional Himachali breakfast dish reinterpreted as a dessert, reflecting Loya’s signature approach of blending heritage with contemporary presentation.

Originally a humble buckwheat pancake from Himachal Pradesh, Akotri is reimagined at Loya using ingredients such as buckwheat, coconut milk, jaggery, rabdi, and saffron. The result is a dessert that balances earthy depth with soft sweetness, offering a comforting yet refined finish to the dining experience.

The dish remains rooted in simplicity while introducing layered textures and subtle richness, paying tribute to the culinary traditions passed down through generations in the Himalayan region.

As part of its anniversary menu, Loya continues to spotlight regional Indian flavours that are often underrepresented, presenting them through a modern fine-dining perspective while preserving their cultural identity.

The Akotri dessert reflects the restaurant’s larger philosophy, bringing forgotten or lesser-known recipes into contemporary relevance without losing their essence. At Loya, each dish is designed not just as a preparation, but as a narrative rooted in place, memory, and tradition.


Haldiram's Revives Summer Nostalgia with ‘The Great Summer Chillers’ Campaign

Haldiram's Revives Summer Nostalgia with ‘The Great Summer Chillers’ Campaign

By Manu Vardhan Kannan

Published on May 27, 2026

Haldiram's has launched ‘The Great Summer Chillers’ campaign, introducing a refreshing range of nostalgic beverages and seasonal food favourites inspired by India’s timeless summer traditions. Designed around flavours deeply associated with Indian summers, the campaign brings back memories of cooling drinks and familiar street-style favourites that generations have enjoyed over the years.

For many Indians, summer has always been linked with traditional beverages and flavours that provide comfort during the scorching heat. Through this campaign, Haldiram's aims to recreate those memorable experiences by pairing refreshing drinks with classic food favourites that reflect a distinctly Indian summer experience.

Leading the range is Mango Lassi, bringing back the familiar creamy comfort associated with homemade summer afternoons. Kacha Aam Panna also returns as one of the standout offerings with its timeless balance of sweet and tangy flavours. The menu further includes Jamun Kala Khatta with Soda, Sweet Tamarind with Soda, Masala Soda Lemonade, Masala Sikanji, Peach Iced Tea with Soda, and Dark Roast Cold Coffee.

Adding to the seasonal experience, Haldiram's has also included street-style classics such as Jhalmuri and Bhelpuri, continuing flavours customers have enjoyed over the years. Summer-special meal additions include Mango Shrikhand, Elaichi Shrikhand, Dakshin Curd Rice, and Mishti Doi, offering refreshing and comforting choices for the season.

Speaking about the initiative, the brand highlighted that the campaign was designed to help customers reconnect with memorable summer moments and relive familiar experiences with friends and family through nostalgic flavours.

Customers can experience ‘The Great Summer Chillers’ at Haldiram's outlets or order online through Swiggy and Zomato.


Ironhill India Unveils a Fresh New Menu Packed with Comfort and Bold Flavours

Ironhill India Unveils a Fresh New Menu Packed with Comfort and Bold Flavours

By Manu Vardhan Kannan

Published on May 27, 2026

Ironhill India has rolled out a refreshed menu that brings together comfort food, bold flavours, and creative culinary touches. Designed to pair seamlessly with Ironhill’s craft beers and signature cocktails, the new menu combines global inspirations with familiar local favourites, creating a dining experience that feels exciting yet comforting.

The updated spread features a range of dishes perfect for sharing and enjoying over conversations. Seafood lovers can look forward to the crispy and flavour-packed Prawn Koliwada, while the Venezuelan Avocado Chicken Salad adds a fresh and creamy balance to the menu. Comfort food also gets its moment with the hearty Keema Pav, while the Mezze Board creates a laid-back experience ideal for social dining.

One of the highlights of the new additions is the Mutton Donne Biryani, a dish rich in aroma and deeply rooted in local flavours. Bringing together tradition and soul, it stands out as one of the menu’s most memorable offerings. Ending the experience on a sweet note is the Jaggery Brûlée with Red Velvet, adding a rich and indulgent finish.

Created with thoughtful flavours and versatility in mind, the menu has been designed for every occasion, whether it is a quick catch-up, a relaxed meal with friends, or long conversations that stretch into the evening.

  • What: New menu at Ironhill.
  • Where: Ironhill Marathahalli, Sy no 90, 7 & 90/8, Marathahalli - Sarjapur Outer Ring Rd, beside Radisson Blu, Marathahalli, Bengaluru.
  • Ironhill South Forum, 4th floor, Cross Metro Station, Forum South, Anjanadri Layout, Konanakunte, Bengaluru, Karnataka 560062.

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