ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

By Nithyakala Neelakandan

Published on April 3, 2024

Allied Blenders and Distillers (ABD) is celebrating a remarkable achievement as its new ICONiQ White Whisky reaches a sales milestone of 2 million cases in its inaugural year. Despite being available in only 70% of the operational segment, this premium offering has resonated strongly with consumers, reflecting ABD's deep understanding of market preferences and its ability to deliver high-quality products.

ICONiQ White Whisky is a unique blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. This blend not only showcases ABD's commitment to quality but also positions the brand in the super-premium segments of the market.

Alok Gupta, Managing Director at ABD India, expressed his delight at the success of ICONiQ White Whisky, emphasizing how it reinforces ABD's strategic focus on premiumization. He noted that achieving such a milestone amid competition from established multinational brands further strengthens their resolve to venture into even higher value segments.

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Bikram Basu, Chief Strategy & Marketing Officer at ABD, echoed Gupta's sentiments, stating that while they celebrate the current success, they are already setting their sights higher for the future. This success story underscores ABD's dedication to excellence and its ambition to continually exceed expectations in the spirits industry.

ICONiQ White Whisky is available in various pack sizes, including 750 ml, 375 ml, 180 ml, and 90 ml, catering to a wide range of consumer preferences.

In addition to its success with ICONiQ White Whisky, ABD has also gained recognition for its other brands, including Sterling Reserve Whisky, further solidifying its position as a leader in the market. With a strong distribution network and a focus on understanding consumer needs, ABD is poised for continued growth and success in the ever-evolving spirits industry.


The Patio at 24/1, JW Marriott Bengaluru Introduces New All-Day Dining Menu

The Patio at 24/1, JW Marriott Bengaluru Introduces New All-Day Dining Menu

By Hariharan U

Published on July 12, 2026

The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Bringing together global flavours, contemporary techniques, and comforting favourites, the new menu has been designed to cater to guests throughout the day, from leisurely breakfasts to relaxed evening meals.

The breakfast selection is headlined by the Ms. Patio Big Breakfast, featuring eggs prepared to guests' preference, beef bacon, chicken sausage, and crispy potatoes. The offering is designed to provide a hearty start to the day while reflecting the restaurant's relaxed yet refined dining philosophy.

Guests can also explore a variety of globally inspired small plates, including Lebanese Batata Harra served with roasted red pepper dip and Edamame & Red Cheddar Croquetas paired with saffron aioli and jalapeño salsa, offering vibrant flavours and contemporary presentation.

The main course menu highlights Chef Afzal Mahmood's international culinary approach with dishes such as Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, Saffron Seafood Cappelletti served in a delicate creamy bisque, and Premium Pink Cut Salmon complemented by saffron caviar butter sauce and a refreshing citrus fennel salad.

For dessert, guests can indulge in A Must Eat Risotto, a creative sweet dish featuring white chocolate gelato and almond crumble, or enjoy the restaurant's signature Tiramisu, prepared using a family recipe that dates back 58 years.

Whether visiting after a game on the pickleball court, enjoying a casual breakfast meeting, or extending lunch into the afternoon, The Patio at 24/1's new menu offers an elevated yet approachable dining experience in the heart of Bengaluru.

The menu is available daily from 11:00 AM to 11:00 PM at The Patio at 24/1, JW Marriott Hotel Bengaluru. The average cost for two is approximately INR 3,000 plus taxes.


Maize & Malt Introduces Viral Rose Jalebi Tres Leches with an Indian Twist in Bengaluru

Maize & Malt Introduces Viral Rose Jalebi Tres Leches with an Indian Twist in Bengaluru

By Author

Published on July 12, 2026

As Tres Leches continues to dominate dessert menus and social media feeds across the world, Bengaluru-based Maize & Malt has introduced its own Indian-inspired interpretation with the launch of the Rose Jalebi Tres Leches.

Bringing together the richness of the classic Latin American dessert with the familiar flavours of jalebi and rose, the new creation reflects the growing trend of reimagining traditional Indian favourites through contemporary culinary techniques.

The dessert features a light and airy sponge soaked in three kinds of milk, layered with crisp jalebi for texture and finished with delicate rose flavours. The combination delivers a balance of creamy richness, sweetness, and crunch, offering diners a fresh take on one of the internet's most popular desserts.

Designed for guests who enjoy innovative desserts as well as those seeking nostalgic Indian flavours, the Rose Jalebi Tres Leches blends global inspiration with local culinary traditions in a single serving.

Located in Bengaluru's Mahadevapura, Maize & Malt continues to expand its menu with inventive offerings that celebrate both international food trends and regional influences, positioning itself as a destination for contemporary dining experiences.


The Patio at 24/1 Unveils a New All-Day Dining Menu in Bengaluru

The Patio at 24/1 Unveils a New All-Day Dining Menu in Bengaluru

By Manu Vardhan Kannan

Published on July 11, 2026

The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Designed to cater to every part of the day, the new offering combines globally inspired flavours with comforting classics and thoughtfully crafted dishes.

Guests can begin their day with the restaurant's breakfast selection, Patio Breakfast Then I'll Change The World. One of the highlights is the Ms. Patio Big Breakfast, featuring eggs cooked to preference, beef bacon, chicken sausage, and crispy potatoes.

As the day progresses, diners can explore a selection of small plates, including the Lebanese Batata Harra served with roasted red pepper dip and the Edamame & Red Cheddar Croquetas, accompanied by saffron aioli and jalapeño salsa.

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The main course menu reflects Chef Afzal Mahmood's global culinary approach. Signature dishes include the Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, the Saffron Seafood Cappelletti served in a delicate creamy bisque, and the Premium Pink Cut Salmon paired with saffron caviar butter sauce and a citrus fennel salad.

To end the meal, guests can choose from desserts such as A Must Eat Risotto, a playful creation featuring white chocolate gelato and almond crumble, or the restaurant's signature Tiramisu, prepared using a 58-year-old recipe.

Whether visiting after a game on the pickleball court, meeting over breakfast, or enjoying a leisurely lunch, the new menu at The Patio at 24/1 is designed to offer a relaxed and memorable dining experience throughout the day.

  • Venue: The Patio at 24/1, JW Marriott Hotel Bengaluru.
  • Timing: 11:00 AM to 11:00 PM.
  • Address: JW Marriott Hotel Bengaluru, 24/1, Vittal Mallya Rd, Bengaluru – 560001.

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