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By Nithyakala Neelakandan
Published on April 3, 2024
Allied Blenders and Distillers (ABD) is celebrating a remarkable achievement as its new ICONiQ White Whisky reaches a sales milestone of 2 million cases in its inaugural year. Despite being available in only 70% of the operational segment, this premium offering has resonated strongly with consumers, reflecting ABD's deep understanding of market preferences and its ability to deliver high-quality products.
ICONiQ White Whisky is a unique blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. This blend not only showcases ABD's commitment to quality but also positions the brand in the super-premium segments of the market.
Alok Gupta, Managing Director at ABD India, expressed his delight at the success of ICONiQ White Whisky, emphasizing how it reinforces ABD's strategic focus on premiumization. He noted that achieving such a milestone amid competition from established multinational brands further strengthens their resolve to venture into even higher value segments.
Bikram Basu, Chief Strategy & Marketing Officer at ABD, echoed Gupta's sentiments, stating that while they celebrate the current success, they are already setting their sights higher for the future. This success story underscores ABD's dedication to excellence and its ambition to continually exceed expectations in the spirits industry.
ICONiQ White Whisky is available in various pack sizes, including 750 ml, 375 ml, 180 ml, and 90 ml, catering to a wide range of consumer preferences.
In addition to its success with ICONiQ White Whisky, ABD has also gained recognition for its other brands, including Sterling Reserve Whisky, further solidifying its position as a leader in the market. With a strong distribution network and a focus on understanding consumer needs, ABD is poised for continued growth and success in the ever-evolving spirits industry.
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By Hariharan U
Published on June 10, 2026
Vivanta Miramar has introduced Verre, a new rooftop glasshouse concept that brings together handcrafted cocktails, global cuisine, curated music, and immersive storytelling, set against sweeping views of the Goan coastline.
Positioned as more than a rooftop bar, Verre is designed as a “parallel universe” experience where familiar archetypes are reimagined as playful characters, creating a layered and evolving social space. The venue transitions naturally from relaxed sundowners during sunset to high-energy nightlife as the evening progresses.
At the centre of the experience is a cocktail programme inspired by celestial themes, drawing from the sun and moon to create drinks that combine classic mixology techniques with global influences and experimental ingredients. The beverage offering is complemented by a contemporary menu featuring Asian, Mediterranean, and Indian flavours, along with curated shareable plates and a live sushi bar.
Music plays a key role in shaping the atmosphere at Verre, beginning with lounge and ambient sounds at sunset before shifting into upbeat and club-driven sets later in the night. This gradual transformation is designed to mirror the changing energy of the space as guests move from evening relaxation to late-night celebration.
A defining element of the concept is the introduction of “Verre Characters,” a storytelling feature that assigns playful personas inspired by everyday human traits. From dreamers to socialites and collectors, guests are invited to identify with these characters, adding an interactive narrative layer to the experience.
According to Ranjit Philipose, Senior Vice President – Operations, Goa, IHCL, Verre has been designed to go beyond traditional dining and drinking formats. He noted that the concept blends design, music, storytelling, and mixology to create a more immersive and memorable social experience in Goa’s evolving hospitality landscape.
With its combination of panoramic views, evolving atmosphere, and experiential storytelling, Verre positions itself as a distinctive addition to Goa’s rooftop and nightlife scene
By Manu Vardhan Kannan
Novotel Hyderabad Airport is inviting guests to experience the flavours of coastal Italy with A Taste of the Italian Coast, a specially curated brunch designed to bring together authentic Italian cuisine, seasonal ingredients, and a relaxed dining atmosphere.
Hosted at Food Exchange, the brunch celebrates the rich culinary traditions of Italy’s coastline through a menu featuring classic favourites and fresh creations inspired by the region’s vibrant food culture.
Designed as a leisurely Sunday dining experience, the brunch offers families, friends, and food enthusiasts an opportunity to enjoy a carefully crafted selection of Italian dishes in a welcoming and elegant setting.
With its focus on comforting flavours, quality ingredients, and the laid-back charm associated with coastal Italy, the experience aims to transport guests on a culinary journey while offering a memorable afternoon of dining and hospitality.
The brunch will be available every Sunday in June 2026, except 21 June, at Food Exchange, Novotel Hyderabad Airport, from 12:30 PM to 4:00 PM.
Café Delhi Heights (CDH) has announced the opening of its newest outlet at Central 50, Noida, further expanding its presence in one of the city's emerging lifestyle destinations. Designed as an all-day dining space, the new café offers a welcoming atmosphere that transitions seamlessly from casual daytime gatherings to relaxed evening experiences.
Spread across 1,680 sq. ft. and accommodating up to 69 guests, the outlet has been thoughtfully designed to create the feel of a modern neighbourhood café. The interiors feature a soothing mix of terracotta and lime tones, complemented by warm wooden finishes, brick-tiled details, and rattan accents. Carefully placed black highlights add contrast, while large windows allow natural light to create changing patterns throughout the day.
Speaking about the new opening, Vikrant Batra said, “We wanted this space to feel calm, comfortable and effortlessly welcoming, a place that truly speaks of comfort, where you can drop in for a coffee during the day or unwind in the evening. Central 50 is an exciting new destination in Noida, and it gives us the perfect opportunity to connect with a diverse, evolving audience.”
Located within Central 50, the café is expected to attract a wide range of guests, including corporate professionals, families, and young urban diners. Its flexible layout and relaxed ambience make it suitable for everything from informal meetings and quick coffee breaks to leisurely meals and evening catch-ups.
Over the years, Café Delhi Heights has built a strong reputation for offering comfort-focused dining experiences across India. Since opening its first outlet in Gurgaon, the brand has expanded across multiple cities while maintaining its signature approach of creating spaces that feel both familiar and unique.
The launch at Central 50 marks another step in the brand’s growth journey. With a focus on combining thoughtfully designed spaces and enjoyable dining experiences, Café Delhi Heights continues to strengthen its presence in key urban markets across the country.
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