You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Nithyakala Neelakandan
Published on April 3, 2024
Allied Blenders and Distillers (ABD) is celebrating a remarkable achievement as its new ICONiQ White Whisky reaches a sales milestone of 2 million cases in its inaugural year. Despite being available in only 70% of the operational segment, this premium offering has resonated strongly with consumers, reflecting ABD's deep understanding of market preferences and its ability to deliver high-quality products.
ICONiQ White Whisky is a unique blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. This blend not only showcases ABD's commitment to quality but also positions the brand in the super-premium segments of the market.
Alok Gupta, Managing Director at ABD India, expressed his delight at the success of ICONiQ White Whisky, emphasizing how it reinforces ABD's strategic focus on premiumization. He noted that achieving such a milestone amid competition from established multinational brands further strengthens their resolve to venture into even higher value segments.
Bikram Basu, Chief Strategy & Marketing Officer at ABD, echoed Gupta's sentiments, stating that while they celebrate the current success, they are already setting their sights higher for the future. This success story underscores ABD's dedication to excellence and its ambition to continually exceed expectations in the spirits industry.
ICONiQ White Whisky is available in various pack sizes, including 750 ml, 375 ml, 180 ml, and 90 ml, catering to a wide range of consumer preferences.
In addition to its success with ICONiQ White Whisky, ABD has also gained recognition for its other brands, including Sterling Reserve Whisky, further solidifying its position as a leader in the market. With a strong distribution network and a focus on understanding consumer needs, ABD is poised for continued growth and success in the ever-evolving spirits industry.
IIHM Signs Three-Year MoU with Andhra Pradesh Government to ...
BuCo. Brings Mangalorean Flavours and Filter Kaapi to Bengal...
Tivoli Hospitality Group to Launch Midori by Tivoli in Chhat...
Air India Express Introduces Special Diwali Meal for Onboard...
By Hariharan U
Published on November 14, 2026
The Westin Hyderabad Mindspace is marking Children's Day with 'Carnival of Smiles', a special family brunch at Seasonal Tastes on November 15, 2026, featuring playful activities, interactive food experiences and entertainment for young guests.
Centred on the spirit of childhood, the Sunday brunch will combine a dedicated children's food fiesta with creative experiences and carnival-inspired entertainment. The menu will include familiar favourites such as mini burgers, pasta and pizzas, alongside a live pancake and waffle counter and a selection of specially curated desserts.
Children will also have the opportunity to get hands-on with food through pizza-making and cupcake art activities, where they can create their own treats as part of the afternoon's programme.
Beyond the dining experience, the celebration will feature face painting, balloon art, magic shows, mascot appearances and interactive games. A themed Little Stars Photo Booth, complete with props, frames and a Children's Day backdrop, will give families an opportunity to capture moments from the celebration.
Young guests will also receive giveaways to take home as keepsakes. The programme is intended to give children space to play, create and explore, while parents enjoy a relaxed Sunday afternoon with family.
With its combination of food stations, creative activities and carnival entertainment, Carnival of Smiles offers families an opportunity to celebrate Children's Day through a shared dining and leisure experience at the hotel.
Event: Carnival of Smiles – Children's Day Brunch
Venue: Seasonal Tastes, The Westin Hyderabad Mindspace, Hyderabad
Date: Sunday, November 15, 2026
Time: 12:30 PM–4:00 PM
Courtyard by Marriott Bengaluru Hebbal is celebrating Children's Day with Toon Town Brunch, a cartoon-inspired dining experience at The Hebbal Cafe on November 22, 2026. Bringing together colourful food, familiar favourites and a playful atmosphere, the brunch invites children and families to enjoy an afternoon of food and togetherness.
Inspired by the imaginative world of cartoons and childhood favourites, the special brunch has been curated by Executive Chef Kalpesh Kature. The menu features a selection of child-friendly dishes, combining familiar flavours with bite-sized preparations suited to younger diners.
The savoury spread includes Mini Rainbow Vegetable Sandwiches, Cheese Quesadillas, Mini Margherita Pizza and Macaroni and Cheese. Young guests can also enjoy Crispy Chicken Popcorn, Mini Cheese Sliders and Fish Fingers with Tartar Sauce, adding a mix of vegetarian and non-vegetarian options to the menu.
For dessert, Mini Pancakes with Chocolate Sauce offer a sweet finish to the meal, giving little food explorers another treat to look forward to.
Designed as a family outing, Toon Town Brunch also offers adults an opportunity to revisit the simple pleasures of childhood while spending time with their little ones. With its playful theme and familiar menu choices, the experience centres on shared moments around the table.
Event: Toon Town Brunch
Venue: The Hebbal Cafe, Courtyard by Marriott Bengaluru Hebbal
Date: November 22, 2026
Time: 12:30 PM – 4:00 PM
Published on November 13, 2026
Faasos, a food brand from Rebel Foods, has introduced its Paratha Burger range, combining the familiar format of a burger with the flaky, layered texture of lachha paratha. Available across 20 cities in India from November 12, 2026, the launch gives a distinctly Indian interpretation to a globally popular fast-food favourite.
Instead of conventional burger buns, the new range uses lachha paratha as its outer layer, enclosing flavourful patties, generous fillings and indulgent sauces. Described by the brand as having a “flaky outside, freaky inside” format, the product is positioned as a loaded burger experience rather than a wrap, roll or stuffed paratha.
The range features six vegetarian and non-vegetarian options across three flavour profiles: Teriyaki, Chipotle and Hot Garlic.
The non-vegetarian selection includes Teriyaki Chicken Dynamite, Chipotle Chicken Blast and Hot Garlic Chicken. The vegetarian options are Teriyaki Paneer Dynamite, OG Chipotle and Hot Garlic Manchurian.
Commenting on the launch, Mohit Mahajan, AVP – Marketing, Rebel Foods, said, “At Rebel Foods, product innovation is about finding new ways to make familiar food formats exciting for consumers. With the Paratha Burger, we have brought together the flaky, layered goodness of Indian lachha paratha with the bold, globally inspired flavours of a burger. The idea was to create something that feels familiar yet new, combining the comfort of a desi favourite with the indulgence of a loaded burger. The pilot across Mumbai and NCR is helping us understand the consumer response to the flavours that resonate the most with them. Our focus remains on expanding our offerings and bringing exciting food experiences to consumers across India.”
The flavour combinations range from the sweet and savoury notes of Teriyaki to the smoky profile of Chipotle and the sharper, more pronounced flavours of Hot Garlic. The concept builds on the appeal of familiar food formats while introducing new textures and internationally inspired flavour combinations.
Customers can order the Faasos Paratha Burger at a promotional price of ₹169. The launch also includes Buy One Get One (BOGO) offers and specially curated combos.
The introduction of the Paratha Burger adds another format to Faasos' menu innovation efforts, bringing together an Indian flatbread and the structure of a burger. The range also reflects the brand's approach of adapting familiar food experiences through new combinations of ingredients, textures and flavours.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.