ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

By Nithyakala Neelakandan

Published on April 3, 2024

Allied Blenders and Distillers (ABD) is celebrating a remarkable achievement as its new ICONiQ White Whisky reaches a sales milestone of 2 million cases in its inaugural year. Despite being available in only 70% of the operational segment, this premium offering has resonated strongly with consumers, reflecting ABD's deep understanding of market preferences and its ability to deliver high-quality products.

ICONiQ White Whisky is a unique blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. This blend not only showcases ABD's commitment to quality but also positions the brand in the super-premium segments of the market.

Alok Gupta, Managing Director at ABD India, expressed his delight at the success of ICONiQ White Whisky, emphasizing how it reinforces ABD's strategic focus on premiumization. He noted that achieving such a milestone amid competition from established multinational brands further strengthens their resolve to venture into even higher value segments.

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Bikram Basu, Chief Strategy & Marketing Officer at ABD, echoed Gupta's sentiments, stating that while they celebrate the current success, they are already setting their sights higher for the future. This success story underscores ABD's dedication to excellence and its ambition to continually exceed expectations in the spirits industry.

ICONiQ White Whisky is available in various pack sizes, including 750 ml, 375 ml, 180 ml, and 90 ml, catering to a wide range of consumer preferences.

In addition to its success with ICONiQ White Whisky, ABD has also gained recognition for its other brands, including Sterling Reserve Whisky, further solidifying its position as a leader in the market. With a strong distribution network and a focus on understanding consumer needs, ABD is poised for continued growth and success in the ever-evolving spirits industry.


Sheraton Grand Palace Indore Celebrates Independence Day with Special Brunch

Sheraton Grand Palace Indore Celebrates Independence Day with Special Brunch

By Manu Vardhan Kannan

Published on August 10, 2026

Marking India's 80th Independence Day, Sheraton Grand Palace Indore is hosting a special Independence Day Brunch at S Café on 15 August 2026, bringing together festive flavours, cultural celebrations, and family-friendly experiences under one roof.

The brunch has been curated as a tribute to India's rich culinary heritage, offering an extensive vegetarian menu featuring regional favourites alongside international dishes. Guests can enjoy Indian specialities such as Nizami Paneer Tikka, Navratan Korma, Peshawari Paneer, and Soya Nihari, complemented by global flavours including Laksa Soup, Minestrone Genovese, Thai Corn Cake, and Spinach & Cheese Tartlets.

Adding to the experience are live cooking stations serving freshly prepared Paneer Shawarma and Chilli Paneer Bao, giving guests the opportunity to enjoy dishes made to order.

The festive atmosphere will be enhanced with tricolour-inspired décor, live music, and a dedicated Kids' Activity Zone, creating a memorable celebration for families and friends.

With a combination of authentic flavours, warm hospitality, and a vibrant setting, Sheraton Grand Palace Indore invites guests to celebrate the spirit of India's 80th Independence Day over a memorable brunch experience.

Event Details

  • Event: Independence Day Brunch

  • Venue: S Café, Sheraton Grand Palace Indore

  • Date: 15 August 2026

  • Time: 1:00 PM – 4:00 PM.


Novotel Vijayawada Varun Revives Nizami Culinary Heritage with Sixth Edition of ‘Lost Cuisine’ Series

Novotel Vijayawada Varun Revives Nizami Culinary Heritage with Sixth Edition of ‘Lost Cuisine’ Series

By Hariharan U

Published on August 10, 2026

Novotel Vijayawada Varun invites diners to embark on a culinary journey through the royal kitchens of Hyderabad with the sixth edition of its ‘Lost Cuisine’ series on 9th August 2026 at Food Exchange.

The exclusive one-day brunch experience aims to revive the forgotten flavours and timeless traditions of Nizami cuisine, offering guests in Vijayawada a rare opportunity to explore the rich culinary legacy of Hyderabad’s royal kitchens.

Rooted in a blend of Persian, Turkish, Mughlai, and Deccani influences, Nizami cuisine is celebrated for its slow-cooking methods, balanced spices, and intricate layers of flavour. Over generations, it has played a significant role in shaping Hyderabad’s food culture and remains one of India’s most cherished culinary traditions.

Curated by the culinary team at Novotel Vijayawada Varun, the specially designed menu brings back traditional recipes and iconic dishes, featuring a selection of royal delicacies including Haazma-e-Zam Zam, Lost Nizami Mutton Maraq, Asaf Jahi Shamiya Kebab, Pathar Ka Gosht, Roohani Kachhi Yakhni Biryani, Bagara Khana, Meetah Gosht, Hyderabadi Lagan Ka Murgh, and the classic Khubani Ka Meetha with Gaadi Malai.

Speaking about the initiative, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said, “The Lost Cuisine series is our way of celebrating India's diverse culinary heritage by bringing regional food traditions to our guests. With the sixth edition, we are presenting Nizami cuisine, which continues to be recognized for its history, craftsmanship, and enduring influence on Indian gastronomy.”

A signature initiative of Novotel Vijayawada Varun, the Lost Cuisine series focuses on preserving India’s diverse regional food traditions by reviving authentic recipes and sharing the stories, techniques, and cultural significance behind them.

Event Details

Event: Lost Cuisine Series – Nizami Cuisine Brunch
Date: 9th August 2026, Sunday
Venue: Food Exchange, Novotel Vijayawada Varun


Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

By Manu Vardhan Kannan

Published on August 9, 2026

JW Kitchen at JW Marriott Kolkata is set to host the Osama Jalali Food Festival, bringing India's forgotten recipes and rich culinary traditions to the table. Celebrated food historian and author Osama Jalali will showcase a selection of heirloom recipes, regional delicacies and traditional cooking techniques, offering diners an opportunity to explore lesser-known flavours from different parts of India.

Running over ten evenings from 14–23 August 2026, the festival will feature specially curated dinner menus inspired by royal kitchens, historic food traditions and regional home cooking.

More than just a food festival, the experience aims to connect diners with the stories and traditions behind India's diverse cuisine. Each dish reflects a different part of the country's culinary heritage, giving guests an opportunity to discover authentic flavours and recipes that have been passed down through generations.

For food lovers and those interested in India's culinary history, the festival offers a chance to explore traditional Indian cooking through a specially curated dining experience.

Event Details

  • Venue: JW Kitchen, JW Marriott Kolkata
  • Dates: 14–23 August 2026
  • Time: Dinner from 7.00 PM Onwards.

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