ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

By Nithyakala Neelakandan

Published on April 3, 2024

Allied Blenders and Distillers (ABD) is celebrating a remarkable achievement as its new ICONiQ White Whisky reaches a sales milestone of 2 million cases in its inaugural year. Despite being available in only 70% of the operational segment, this premium offering has resonated strongly with consumers, reflecting ABD's deep understanding of market preferences and its ability to deliver high-quality products.

ICONiQ White Whisky is a unique blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. This blend not only showcases ABD's commitment to quality but also positions the brand in the super-premium segments of the market.

Alok Gupta, Managing Director at ABD India, expressed his delight at the success of ICONiQ White Whisky, emphasizing how it reinforces ABD's strategic focus on premiumization. He noted that achieving such a milestone amid competition from established multinational brands further strengthens their resolve to venture into even higher value segments.

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Bikram Basu, Chief Strategy & Marketing Officer at ABD, echoed Gupta's sentiments, stating that while they celebrate the current success, they are already setting their sights higher for the future. This success story underscores ABD's dedication to excellence and its ambition to continually exceed expectations in the spirits industry.

ICONiQ White Whisky is available in various pack sizes, including 750 ml, 375 ml, 180 ml, and 90 ml, catering to a wide range of consumer preferences.

In addition to its success with ICONiQ White Whisky, ABD has also gained recognition for its other brands, including Sterling Reserve Whisky, further solidifying its position as a leader in the market. With a strong distribution network and a focus on understanding consumer needs, ABD is poised for continued growth and success in the ever-evolving spirits industry.


SOCIAL Launches ‘Mumbai Local Heroes’ Menu – A Tribute to the City’s Iconic Flavour

SOCIAL Launches ‘Mumbai Local Heroes’ Menu – A Tribute to the City’s Iconic Flavour

By Nishang Narayan

Published on May 14, 2025

SOCIAL, India’s favourite neighbourhood café, has unveiled its latest culinary celebration—the ‘Mumbai Local Heroes’ menu, a bold tribute to the city’s vibrant street food culture. Now available across all 17 SOCIAL outlets in Mumbai, the menu brings together nostalgic dishes with a SOCIAL twist, paying homage to the rich flavours and iconic food moments of Mumbai.

Drawing inspiration from the city’s beloved street vendors and timeless recipes, the curated menu reimagines local classics into something bold, modern, and unmistakably Mumbai.

From Samosa Bhakarwadi with Thecha, a fiery fusion of flaky samosa filling and spicy thecha, to the cheesy and indulgent Beet(root) That Toastie with garlic chutney, each dish is crafted to awaken memories and taste buds. Kothimbir Vadi, served with coconut chutney, and Crispy Chana Garlic, with golden Kabuli chana, are the perfect crunchy companions.

Meat lovers can dig into Kandivali Fried Chicken paired with mint chutney or the adventurous Pohe Bhujing—BBQ chicken with Savji-style poha. Seafood fans are in for a treat with East Indian Fish N Chips featuring rawa-fried bombil and banana chips, or Hirva Masala Zinga, prawns cooked in green thecha. The much-loved Prawns Koliwada and Kombadi Wade Kala Mutton Taco complete the meaty indulgence.

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For a sweet finish, the Teen Leches Bread & Butter Pudding offers a Mumbai-style comfort dessert like no other.

“Mumbai's food culture is more than just a collection of flavors—it's a feeling, a memory, a shared experience that brings people together,” said Chef Glyston Gracias, City Chef - Mumbai, Impresario Entertainment & Hospitality Pvt Ltd. “With the 'Mumbai Local Heroes' menu, we set out to honour these iconic flavours and reimagine them with a SOCIAL twist—something fresh, something unexpected, yet deeply rooted in the city's soul.”

Available all day, every day, the new menu is being served at SOCIAL’s 17 Mumbai locations including Colaba, Khar, Palladium, Carter Road, Vashi, Vikhroli, Versova, Malad, Chembur, Ghatkopar, New Cuffe Parade, Capital (BKC), Goregaon, Dadar, Nesco, Powai, and Thane.

This new offering is yet another example of SOCIAL’s deep connection with the neighbourhoods it serves—serving up food, memories, and the flavour of Mumbai on every plate.


BRICKS Bar & Kitchen Debuts in Indiranagar with a Rooftop Hangout Vibe

BRICKS Bar & Kitchen Debuts in Indiranagar with a Rooftop Hangout Vibe

By Nishang Narayan

Published on May 14, 2025

Indiranagar has a new reason to raise a toast with the opening of BRICKS Bar & Kitchen, a laid-back rooftop bar that’s all about building great vibes and better connections. Conveniently located near the Domlur Flyover on 100ft Road, BRICKS steps away from the high-energy nightlife to offer a warm, community-focused space where locals can unwind multiple times a week.

After a successful launch in JP Nagar in 2024, this marks the second outpost for BRICKS—and it's designed to feel like your own neighborhood escape. Wrapped in lush greenery and accented with warm wooden interiors, the rooftop space balances comfort and style, making it perfect for after-work drinks, chilled weekends, or catching live music under the stars.

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"The name 'BRICKS' symbolizes a strong foundation—not just in structure, but in relationships," shares Parunraj Alexander, Operations Head at BRICKS Bar & Kitchen, Indiranagar. "We've created a space where friendships and stories are built and strengthened over food and drinks."

True to its ethos, the bar offers a carefully crafted menu with something for everyone—quick bites, tandoori grills, and local comfort food that pairs perfectly with craft cocktails, beers, and spirits. The drinks menu caters to casual sippers and cocktail enthusiasts alike.

Guests can look forward to regular live bands, DJ nights, and major sporting screenings, making it a versatile venue that transitions effortlessly from weekday chill to weekend thrill.

Walk-ins are always welcome, and reservations can be made via Google, Zomato, Swiggy, or EazyDiner. For group bookings or direct inquiries, reach out at +91-78801 14295.

So if you're in Indiranagar and craving a rooftop vibe that feels like home—BRICKS Bar & Kitchen is the new go-to.


World Cocktail Day: The LaliT New Delhi Unveils Signature Sips of Celebration

World Cocktail Day: The LaliT New Delhi Unveils Signature Sips of Celebration

By Nishang Narayan

Published on May 14, 2025

With World Cocktail Day around the corner (13th May), The LaliT Hotel New Delhi is raising a toast with a vibrant collection of signature cocktails curated by expert mixologists.

From the sweet Matador Colada to the aromatic Citrus Jewel, each drink tells a story—one of craftsmanship, creativity, and character. This curated menu is not just a celebration of spirits, but of culture, flavour, and flair. Infused with locally inspired ingredients and presented with global finesse, the cocktail offerings from The LaliT’s signature outlets—24/7, OKO, and Baluchi—are a testament to The LaliT Suri Hospitality Group’s unwavering commitment to offering immersive and elevated beverage experiences.

Whether you're sipping beneath the city lights or raising a glass to a moment well-earned, there's a cocktail at The LaliT waiting to make it unforgettable.

OKO Cocktails

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LALIT SIGNATURE COCKTAILS

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Baluchi Cocktails

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24/7 Cocktails

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Whether you're sipping beneath the city lights or raising a glass to a moment well-earned, there’s a cocktail at The LaliT waiting to make it unforgettable.

So this World Cocktail Day, ditch the ordinary and dive into a menu that’s bold, balanced, and beautifully brewed. Cheers to signature sips and stories in every glass.

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