ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

ABD's Iconiq White Whisky Hits 2 Million Cases Sold in Debut Year

By Nithyakala Neelakandan

Published on April 3, 2024

Allied Blenders and Distillers (ABD) is celebrating a remarkable achievement as its new ICONiQ White Whisky reaches a sales milestone of 2 million cases in its inaugural year. Despite being available in only 70% of the operational segment, this premium offering has resonated strongly with consumers, reflecting ABD's deep understanding of market preferences and its ability to deliver high-quality products.

ICONiQ White Whisky is a unique blend of imported Scotch malts aged in bourbon oak casks, combined with select matured malts and Indian grain spirits. This blend not only showcases ABD's commitment to quality but also positions the brand in the super-premium segments of the market.

Alok Gupta, Managing Director at ABD India, expressed his delight at the success of ICONiQ White Whisky, emphasizing how it reinforces ABD's strategic focus on premiumization. He noted that achieving such a milestone amid competition from established multinational brands further strengthens their resolve to venture into even higher value segments.

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Bikram Basu, Chief Strategy & Marketing Officer at ABD, echoed Gupta's sentiments, stating that while they celebrate the current success, they are already setting their sights higher for the future. This success story underscores ABD's dedication to excellence and its ambition to continually exceed expectations in the spirits industry.

ICONiQ White Whisky is available in various pack sizes, including 750 ml, 375 ml, 180 ml, and 90 ml, catering to a wide range of consumer preferences.

In addition to its success with ICONiQ White Whisky, ABD has also gained recognition for its other brands, including Sterling Reserve Whisky, further solidifying its position as a leader in the market. With a strong distribution network and a focus on understanding consumer needs, ABD is poised for continued growth and success in the ever-evolving spirits industry.


Mumbai Cafes Serve Power-Packed Breakfasts for Healthy Morning Starts

Mumbai Cafes Serve Power-Packed Breakfasts for Healthy Morning Starts

By Manu Vardhan Kannan

Published on May 23, 2026

Healthy breakfasts are moving beyond simple salads and basic meals, with cafés across Mumbai creating menus that combine nutrition with comfort and flavour. Whether it is a quick morning bite before work or a relaxed brunch outing, several food destinations are now offering breakfast options that are both wholesome and satisfying.

Leading the list is Pantry, known for serving mindful meals without compromising on indulgence. Its breakfast menu includes the Four Cheese Omelet, bringing together mozzarella, cheddar, parmesan and artisanal gouda for a rich start to the day. For those looking for a protein-rich option, the Protein Packed Quinoa Egg Scrambled combines eggs, quinoa, cheddar and spinach into a filling breakfast plate. Another standout is the Marine Lines Wrap, filled with spicy cottage cheese, BBQ mix, peppers and lettuce wrapped in multigrain bread.

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Flax Healthy Living continues to focus on lighter and nourishing breakfast choices. The Granola Power Bowl combines Greek yoghurt, fresh fruits and chia seeds for a balanced meal, while the Avocado and Garlic Butter Rye Toast pairs creamy avocado with roasted garlic butter and seeds on sourdough toast. Its smoothie bowls and parfait options, including Dragon Fruit Parfait, Blueberry Honey Parfait and Green Protein Smoothie, offer refreshing choices packed with nutrients.

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Adding a creative touch to breakfast is Juliette Café & Bar, where classic comfort food meets global flavours. The café’s smoothie bowl collection, featuring options like The Beetfruit, Day Dreamer and The Green Galaxy, includes a mix of fruits, nuts, seeds and superfoods.

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Those looking for sweet breakfast options can choose Japanese Fluffy Pancakes and French Toast, while savoury selections include Healthy Bowls, Quinoa Upma and Eggs Benedict Crobun. The Benne Dosas also bring a familiar South Indian touch to the menu.

Across the city, cafés and cloud kitchens are increasingly focusing on menus that balance indulgence with healthier ingredients. From protein-rich scrambles to energising smoothie bowls and wraps, breakfast options are becoming more thoughtful and diverse.

With changing eating habits and growing interest in wellness-led dining, these breakfast destinations show that healthy eating no longer means giving up flavour or comfort.


MoMo Café Brings Back The Brunch Society with Mango-ficent Edition

MoMo Café Brings Back The Brunch Society with Mango-ficent Edition

By Hariharan U

Published on May 23, 2026

MoMo Café is bringing back its popular brunch concept, The Brunch Society, with a special Mango-ficent Edition celebrating the flavours and vibrancy of the summer season.

Scheduled for Sunday, 24 May 2026, the themed brunch experience at Courtyard by Marriott Mumbai International Airport will spotlight mango-inspired delicacies, refreshing beverages, desserts, and interactive family-friendly activities designed around India’s favourite summer fruit.

The specially curated brunch menu features a wide selection of mango-forward dishes including Mango Sushi, Raw Mango Chicken Tikka, Raw Mango Som Tum, Meen Mango Curry, Mango Risotto, and the classic Aamras Puri.

Complementing the culinary experience are seasonal beverages such as Mango Mint Cooler and Aam Panna, alongside indulgent desserts including Mango Shrikhand and Mango Tres Leches.

Beyond the dining experience, the Mango-ficent Edition aims to create an immersive summer-themed afternoon through vibrant décor, Mango-themed Housie sessions, interactive paper craft workshops for children, and activities curated for guests across all age groups.

The brunch continues the larger concept of The Brunch Society, which blends experiential dining with entertainment-led hospitality experiences focused on family gatherings, social dining, and relaxed weekend indulgence.

With seasonal flavours, interactive engagement, and a festive atmosphere, the Mango-ficent Edition offers guests a lively Sunday celebration centred around the king of fruits.

Event Details

  • Venue: MoMo Café
  • Date: Sunday, 24 May 2026
  • Time: 1:00 PM to 4:00 PM
  • Location: Courtyard by Marriott Mumbai International Airport

Rumour Hosts Immersive Flea Experience for International Wine Day in Delhi

Rumour Hosts Immersive Flea Experience for International Wine Day in Delhi

By Hariharan U

Published on May 23, 2026

Rumour is set to celebrate International Wine Day with an immersive one-night flea experience designed around wine, music, curated brands, and social experiences in the capital.

Scheduled for 24 May 2026, the event titled “Flea at Rumour” will transform the New York-inspired speakeasy into an experiential social space featuring curated wine tastings, a dedicated wine window, pop-up lifestyle brands, and music-led experiences.

Positioned as an evening for wine enthusiasts and culture-focused audiences, the event aims to combine the relaxed charm of European wine evenings with the evolving social and nightlife culture of Delhi. Guests will have the opportunity to explore homegrown brands, engage in wine discovery sessions, and enjoy an atmosphere designed for conversations and community interaction.

Speaking about the concept, founders Rhea Parekh Jain and Nishchay Jain shared that the event was created to make wine experiences more social, approachable, and immersive beyond conventional dining settings.

The venue interiors, designed by Sussanne Khan through The Charcoal Project, feature warm lighting, layered textures, rustic detailing, and intimate seating inspired by hidden wine bars and loft-style spaces in New York.

The Flea at Rumour further reflects Delhi’s growing appetite for experiential hospitality concepts that blend food, beverages, music, retail, and community-led engagement into a single curated evening.

Event Details

  • Venue: Rumour
  • Date: Sunday, 24 May 2026
  • Time: 5:00 PM – 8:00 PM
  • Location: Vasant Vihar, New Delhi

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