Abu Dhabi's 'Find Your Pace': A New Chapter in Global Travel

By Author

Published on December 26, 2023

Abu Dhabi's latest travel invitation, "Find Your Pace," is like a fresh breeze for wanderlust hearts. Rolled out by Experience Abu Dhabi, this global campaign isn't just a regular travel ad; it's a call to adventure, culture, and self-discovery.

Imagine a journey where you're the author of your story. That's what Abu Dhabi offers. From the time-worn paths of ancient heritage sites to the awe-inspiring wonders of modern architecture, the campaign invites everyone to explore and find their own rhythm in this diverse landscape.

The highlight of this campaign? It's how it celebrates individuality. Whether you're an adrenaline junkie, a culture enthusiast, or just someone looking to unwind amidst nature, Abu Dhabi promises a slice of paradise for all. The campaign spotlights destinations like the tranquil Al Ain Oasis, the majestic Sheikh Zayed Grand Mosque, and the ancient Al Wathba Fossil Dunes, each telling its own unique story.

But it's not just about places; it's about experiences. The campaign video is a mosaic of emotions, each frame capturing the essence of Abu Dhabi - where culture, adventure, and tranquility blend seamlessly. It's about feeling the rhythm of the place, whether through the serene landscapes or the vibrant urban settings.

Abu Dhabi, through "Find Your Pace," showcases its commitment to offering a spectrum of experiences. It's not just a trip; it's an exploration of passions, a dive into a rich cultural tapestry, and an opportunity to find your own pace in a world that's always rushing.

So, if you're planning your next vacation, why not let Abu Dhabi be the canvas for your next adventure? It's more than a destination; it's a journey waiting to be written by you.

Sandals Resorts Celebrates the Spirit of the Caribbean with "Made of Caribbean" Campaign

By Nishang Narayan

Published on December 22, 2024

Sandals Resorts International has unveiled a transformative global campaign, "Made of Caribbean," celebrating the soul and vibrancy of the islands. Developed by Leo Burnett, the campaign captures the brand's authentic connection to the Caribbean, weaving together its rich traditions, natural beauty, and welcoming spirit.

Narrated by Sandals Executive Chairman Adam Stewart, the campaign showcases Sandals' commitment to championing the Caribbean's essence. Stewart explains, “The Caribbean connects us all. It’s part of our soul, and we want to share these unique experiences and this joy with the world.”

The campaign's centerpiece is a visually stunning brand film and innovative visuals created with Wolff Olins, introducing a refreshed identity that blends typography, color palettes, and motion graphics. The launch emphasizes Sandals and Beaches Resorts' distinction as pioneers in all-inclusive luxury, offering immersive experiences that go beyond standard vacation packages.

Sandals Resorts' new spot, "Three Things," highlights exclusive adventures and soul-stirring experiences across the islands. Meanwhile, Beaches Resorts’ family-oriented spot, "Memories," directed by Tucker Bliss, captures the wonder of travel through a child’s eyes, celebrating connections across generations.

Expanding across television, print, digital, and out-of-home advertising, the multimillion-dollar campaign will reach audiences worldwide throughout 2025. A key highlight includes a spectacular New Year’s Eve presence in Times Square during the iconic ball drop and strategic video displays in New York City and Chicago.

The evolved brand identity aligns with Sandals’ legacy of showcasing the Caribbean’s vibrancy. Wolff Olins' Thomas Wilder shares, “Through ‘Natural Vibrancy,’ we inspire travelers to embrace the richness of the islands, celebrating tastes, styles, and rhythms unique to the region.”

As the campaign unfolds, Sandals Resorts reaffirms its position as a leader in Caribbean tourism. Stewart concludes, “This is more than a campaign—it’s a celebration of our home and a tribute to the transformative power of the Caribbean.”

For over four decades, Sandals Resorts has been at the forefront of delivering world-class, all-inclusive vacations. With this campaign, the brand invites travelers to connect with the heart of the Caribbean like never before.

Crowne Plaza Expands in Australia with New Openings in Adelaide and Sydney

By Nishang Narayan

Published on December 22, 2024

IHG Hotels & Resorts has announced a remarkable milestone for its Crowne Plaza brand with the opening of two new properties in Australia—Crowne Plaza Adelaide Mawson Lakes and Crowne Plaza Sydney Airport. These openings mark the beginning of an ambitious expansion strategy, with three more Crowne Plaza hotels set to launch in the next 12 months.

Crowne Plaza Adelaide Mawson Lakes

Nestled in northern Adelaide, the Crowne Plaza Adelaide Mawson Lakes is part of a stunning seven-storey development. With 155 guest rooms, the property features artistic elements inspired by the breathtaking landscapes of South Australia.

Guests can choose from a variety of accommodations, including king and twin-share rooms, suites, and kitchenette-equipped options. Catering to both leisure and business travelers, the hotel offers 24-hour in-room dining and boasts more than 442m² of versatile event space, accommodating up to 250 guests for conferences, weddings, or special occasions.

Crowne Plaza Sydney Airport

The Crowne Plaza Sydney Airport has undergone a major transformation, following a $15 million refurbishment in 2022. The upgraded hotel now showcases a refreshed reception area and redesigned guestrooms aimed at providing a relaxing, restorative experience for travelers.

Guests can enjoy 24-hour room service, state-of-the-art fitness facilities, a sauna, and event spaces that feature ample natural light and private bar facilities—perfect for hosting corporate gatherings or social events. Conveniently located near Sydney Airport, this property offers a seamless blend of comfort and functionality.

A Glimpse into the Future

IHG’s commitment to growth extends far beyond Australia, with over 90 Crowne Plaza hotels currently in the pipeline for the Asia-Pacific region. Upcoming launches include notable properties such as Crowne Plaza Bangkok Grand Sukhumvit and Crowne Plaza Bangkok Rama 9, further solidifying the brand’s footprint in Southeast Asia.

Additionally, IHG’s Vignette Collection continues to flourish with unique offerings such as the Shanghai Snow World Hotel—a 272-room property featuring direct access to a 90,000m² indoor snow area. This initiative showcases IHG’s focus on innovation and delivering one-of-a-kind experiences tailored to diverse traveler preferences.

Industry Insights

Commenting on the expansion, Tom Rowntree, Vice-President of IHG Luxury & Lifestyle Brands, shared, “The creation of the Vignette Collection brand has allowed us to grow a family of properties that offers guests one-of-a-kind experiences at hotels filled with individuality and character. The brand is a demonstration of both future innovation and hotels filled with rich history.”

The growth of Crowne Plaza in Australia underscores IHG’s broader strategy to cater to the evolving needs of travelers in the Asia-Pacific region, blending modern amenities with local cultural nuances.

As IHG continues to break new ground, the future of hospitality looks promising with properties that not only celebrate individuality but also push the boundaries of guest experiences

Celebrate Festive Bliss at Courtyard by Marriott Mahabaleshwar

By Nishang Narayan

Published on December 22, 2024

This festive season, Courtyard by Marriott Mahabaleshwar beckons you to celebrate amidst the tranquil beauty of the Western Ghats. Nestled in the serene hills of Mahabaleshwar, the resort offers an enchanting escape filled with magical evenings, indulgent feasts, and unforgettable celebrations.

Whether you're looking for a peaceful holiday retreat, a cosy family gathering, or a lively New Year’s bash, Courtyard Mahabaleshwar has crafted the perfect festive experiences for everyone. From star-lit evenings to lavish dinners and exclusive stay packages, every moment here promises joy and togetherness.

Festive Offers at Courtyard Mahabaleshwar

1. Evenings Under the Stars

As twilight descends over the hills, Courtyard by Marriott Mahabaleshwar comes alive with the charm of its Quarter Deck Sundowners. Imagine relishing smoky grills, sipping cocktails, and enjoying live music under a starry sky while the mountain breeze adds a magical touch.

Time: 5:00 PM - 8:00 PM
Inclusions: Unlimited starters, beer, and wine

2. Christmas Eve Extravaganza

Celebrate Christmas Eve in grandeur with a sumptuous buffet showcasing global flavours. The festive ambience, paired with warm mulled wine and live music, sets the stage for an unforgettable evening of cheer.

Time: 7:00 PM - 11:00 PM
Inclusions: Live band, unlimited dinner buffet, and IMFL alcohol

3. Christmas Day Brunch

Start Christmas Day with a lavish brunch featuring traditional favourites reimagined with a modern twist. From tender roasts to decadent desserts, this festive feast promises a delightful gathering with loved ones.

Time: 12:30 PM - 3:30 PM
Inclusions: Live band and unlimited brunch buffet

4. New Year’s Eve Gala Dinner

Welcome 2025 in style with Courtyard Mahabaleshwar’s opulent New Year’s Eve Gala Dinner. Indulge in a lavish buffet, premium spirits, and vibrant entertainment that keeps the celebration alive all night. As the clock strikes midnight, enjoy a spectacular fireworks display lighting up the night sky.

Time:

5:30 PM – 6:30 PM: Sundowners at Quarter Deck with DJ, appetisers, beer, and wine
7:00 PM - 1:00 AM: DJ and unlimited snacks & bar at Karvy Hall, live band, unlimited dinner buffet, and IMFL alcohol

5. Celebration Packages

Make your festive season even more special with exclusive stay packages for December 24th and 31st. These packages include luxury accommodations, access to Gala Dinners, complimentary breakfast, and curated activities for all ages—perfect for families, friends, or couples seeking a romantic getaway.

Courtyard by Marriott Mahabaleshwar is ready to make your holiday season magical, whether you're soaking in the cosy Christmas vibes or dancing into the New Year. Every moment here is designed to bring joy, laughter, and cherished memories.

So, gather your loved ones, pack your holiday spirit, and head to the hills for a festive celebration you’ll never forget. Courtyard by Marriott Mahabaleshwar is all set to welcome you with warm hospitality and holiday cheer!

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