Accor’s Handwritten Collection is set to make its debut in Saudi Arabia with the Handwritten Collection Al Baha, a 148-room boutique hotel opening in 2027. Located on the outskirts of Al Baha City, this property promises to offer unique and personalized stays in a picturesque mountainous setting, overlooking the Red Sea coast.

The project was officially announced at the Future Hospitality Summit in Dubai, marking a collaboration between Accor and Al Hilali Trading and Contracting Company. This partnership reflects Accor’s ongoing expansion of its Handwritten Collection, which was launched in January 2023 and has quickly grown to over 15 properties, with more than 25 hotels currently in development across the globe.

Accor’s Handwritten Collection is known for offering design-led hotels that provide a personal touch, blending the charm of independent properties with the backing of a global hospitality brand. Each hotel in the collection embodies the essence of stylish homes, tailored for travellers seeking immersive experiences. The Handwritten Collection Al Baha is expected to follow this philosophy, featuring bespoke dining experiences and inviting interiors that reflect local culture and design.

Duncan O’Rourke, CEO of Accor’s premium, midscale, and economy division for the Middle East, Africa, and Asia Pacific, along with Mansoor Abdullah Hussein Al Hilali, founder and chairman of Al Hilali Trading and Contracting Company, were present at the signing event, marking a significant milestone in Accor's regional expansion plans.

Speaking on the brand’s growth, Camil Yazbeck, Global Chief Development Officer for Accor Premium, Midscale & Economy brands, noted that the Handwritten Collection was designed to support independent midscale hotels. The concept allows these properties to retain their unique character while benefiting from the global reach and support of Accor. He added, "We are pleased with the positive response from owners and partners and are excited about the future expansion of the Handwritten Collection globally."

Accor’s Handwritten Collection will soon open its first Middle Eastern property in Istanbul, Turkey, this October. The Levni Istanbul Hotel – Handwritten Collection will feature 72 rooms, drawing inspiration from the Ottoman Empire’s Tulip Era, with a strong focus on local art and culture. Additionally, the brand is expanding further into Africa, with Hotel Andalucia Maputo in Mozambique, set to open in 2026.

As Paul Stevens, Chief Operating Officer for Accor’s Middle East and Africa premium, midscale, and economy brands, mentioned, the Handwritten Collection reflects the growing demand for authentic stays and personalized travel experiences. He emphasized that travellers today seek deeper connections with local cultures, and the Handwritten Collection is perfectly positioned to meet these evolving expectations.

The Handwritten Collection Al Baha promises to offer a unique blend of luxury, culture, and personalized service, contributing to Saudi Arabia’s growing hospitality sector and the Kingdom’s efforts to attract more international visitors. With its stunning location and commitment to quality, this property is set to become a key destination for both leisure travellers and those seeking unforgettable experiences.