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By Nishang Narayan
Published on October 7, 2024
Accor’s Handwritten Collection is set to make its debut in Saudi Arabia with the Handwritten Collection Al Baha, a 148-room boutique hotel opening in 2027. Located on the outskirts of Al Baha City, this property promises to offer unique and personalized stays in a picturesque mountainous setting, overlooking the Red Sea coast.
The project was officially announced at the Future Hospitality Summit in Dubai, marking a collaboration between Accor and Al Hilali Trading and Contracting Company. This partnership reflects Accor’s ongoing expansion of its Handwritten Collection, which was launched in January 2023 and has quickly grown to over 15 properties, with more than 25 hotels currently in development across the globe.
Accor’s Handwritten Collection is known for offering design-led hotels that provide a personal touch, blending the charm of independent properties with the backing of a global hospitality brand. Each hotel in the collection embodies the essence of stylish homes, tailored for travellers seeking immersive experiences. The Handwritten Collection Al Baha is expected to follow this philosophy, featuring bespoke dining experiences and inviting interiors that reflect local culture and design.
Duncan O’Rourke, CEO of Accor’s premium, midscale, and economy division for the Middle East, Africa, and Asia Pacific, along with Mansoor Abdullah Hussein Al Hilali, founder and chairman of Al Hilali Trading and Contracting Company, were present at the signing event, marking a significant milestone in Accor's regional expansion plans.
Speaking on the brand’s growth, Camil Yazbeck, Global Chief Development Officer for Accor Premium, Midscale & Economy brands, noted that the Handwritten Collection was designed to support independent midscale hotels. The concept allows these properties to retain their unique character while benefiting from the global reach and support of Accor. He added, "We are pleased with the positive response from owners and partners and are excited about the future expansion of the Handwritten Collection globally."
Accor’s Handwritten Collection will soon open its first Middle Eastern property in Istanbul, Turkey, this October. The Levni Istanbul Hotel – Handwritten Collection will feature 72 rooms, drawing inspiration from the Ottoman Empire’s Tulip Era, with a strong focus on local art and culture. Additionally, the brand is expanding further into Africa, with Hotel Andalucia Maputo in Mozambique, set to open in 2026.
As Paul Stevens, Chief Operating Officer for Accor’s Middle East and Africa premium, midscale, and economy brands, mentioned, the Handwritten Collection reflects the growing demand for authentic stays and personalized travel experiences. He emphasized that travellers today seek deeper connections with local cultures, and the Handwritten Collection is perfectly positioned to meet these evolving expectations.
The Handwritten Collection Al Baha promises to offer a unique blend of luxury, culture, and personalized service, contributing to Saudi Arabia’s growing hospitality sector and the Kingdom’s efforts to attract more international visitors. With its stunning location and commitment to quality, this property is set to become a key destination for both leisure travellers and those seeking unforgettable experiences.
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By Manu Vardhan Kannan
Published on May 28, 2025
Fusion, the wellness-inspired resort group, is set to welcome June with a vibrant month-long celebration of health and mindfulness across its properties in Vietnam and Thailand. Honouring Global Wellness Day (June 14) and International Yoga Day (June 21), Fusion's resorts will offer guests enriching wellness experiences, from beachside yoga to guided meditations and spa rituals.
The Fusionlife loyalty program enhances this celebration with exclusive perks on accommodation and dining. Guests can explore more about these wellness benefits at: fusionhotelgroup.com/fusionlife.
Fusion Resort & Villas Da Nang
This resort begins its journey on June 14 with outdoor yoga and an evening painting meditation at Maia Spa, fostering mindfulness and creativity. On June 21, International Yoga Day will feature early morning yoga and meditation, followed by a blend of yoga and painting in the afternoon—creating a thoughtful balance of movement and reflection throughout the month.
Fusion Resort Cam Ranh
Guests can enjoy a full day of activities on June 14, including tai chi on the beach, family yoga, detox sessions, and a kids' yoga class. The afternoon brings an organic hair conditioner workshop and chi nei tsang therapy. For International Yoga Day, the schedule includes surya namaskar by the ocean, vinyasa flow, nidra yoga, and more—designed to promote emotional balance and deep relaxation.
Alba Wellness Valley by Fusion
Nestled in the Trường Sơn Mountains, this resort offers a nature-immersed experience. Global Wellness Day begins with a forest hike and meditation, followed by a joyful "nature dance" and a healing hot spring soak. On Yoga Day, guests are invited for sunrise yoga beneath trees and a tranquil evening sound healing session using singing bowls.
Maia Resort Quy Nhon & The Ocean Resort Quy Nhon
The sister resorts are teaming up to offer a multi-day wellness retreat. Activities such as breath meditation, tai chi, qigong, and wellness workshops will take place in scenic venues, offering a deeply holistic wellness journey.
Fusion Suites Vung Tau
The “A Touch of Peace” workshop on June 22 will feature yoga breathwork, a singing-bowl meditation, and a reflective journaling session. The experience is designed to leave guests feeling calm, aware, and renewed.
HIIVE by Fusion Binh Duong
From June 9 to 15, guests can enjoy a complimentary perilla juice with any dish—a refreshing mix of perilla leaves, ginger, and orange—celebrating wellness in simple, flavourful ways.
GLOW Mira Karon Beach (Thailand)
A sunset yoga session by the beach, just steps from the ocean, will be held at this Phuket resort. Led by a professional coach, the experience is complemented by rejuvenating spa treatments and a tranquil setting, ideal for family-friendly wellness escapes.
This June, Fusion welcomes guests to reconnect with their inner selves, soak in natural beauty, and celebrate a mindful lifestyle, one moment at a time.
Published on May 27, 2025
The Western Sydney Convention Centre (WSCC) at the Panthers Precinct has entered a landmark partnership with Encore, a global leader in event technology and creative production, to serve as its in-house event production partner.
This collaboration comes on the heels of WSCC’s recent expansion, bringing its total event space to over 4,000 sqm, strengthening the region’s role as a premier destination for business and tourism, especially with the Western Sydney International Airport set to open next year.
Encore’s involvement further raises the bar for the precinct, bringing in advanced AV and production equipment, particularly to upgraded spaces beyond the main 1,000-seat WSCC venue.
With access to AI-powered event technologies, bespoke production services, and the largest LED inventory in APAC, clients can expect seamless, immersive, and high-quality event experiences. The Encore team will work closely with WSCC’s planning teams to ensure every event is personalised and flawlessly executed.
Charles Young, General Manager of WSCC, stated,
“Encore brings an unmatched suite of cutting-edge technologies to help us deliver elevated client experiences. This new partnership reflects our commitment to excellence and forward-thinking conference and event hospitality.”
Katherine Pfahl, Senior Director of Strategic Commercial Partnerships, Encore APAC, added,
“Our advanced production capabilities and innovative services will elevate every event at the venue. We look forward to making a significant impact together.”
As Western Sydney continues to grow as a major events destination, this partnership represents a shared commitment to delivering quality, innovation, and premium service.
Published on May 24, 2025
This summer, let your celebrations unfold in unforgettable style. Whether you're planning a dreamy destination wedding, celebrating a milestone, or simply gathering your loved ones for a summer escape, these destinations bring charm, elegance, and a touch of magic to every moment.
From mountaintops to beachfronts and royal villas, your next celebration is just a booking away.
SWITZERLAND – Grand Hotel Kronenhof, Pontresina
Tucked away in the blooming valleys of Pontresina, this Swiss jewel is the perfect setting for intimate weddings and elegant gatherings. With sweeping panoramic views, timeless interiors, and refined hospitality, it’s where mountain magic meets storybook charm.
BALI, INDONESIA – Desa Potato Head
Celebrate in soulful style at this sustainable beachfront retreat. From barefoot vows on the beach to starlit sunset dinners, Desa Potato Head blends boho luxury with tropical serenity—ideal for dreamy destination weddings and group retreats.
NETHERLANDS – De L'Europe Amsterdam
For those seeking a regal European affair, De L’Europe offers the perfect setting. Overlooking the scenic Amstel River in the heart of Amsterdam, this iconic hotel turns any celebration into an elegant, once-in-a-lifetime event.
VILLAS ACROSS INDIA – ELIVAAS
From golden anniversaries in Udaipur and beachside birthdays in Goa to serene weddings in Kasauli’s hills, ELIVAAS curates luxury villa stays across India. Each handpicked location offers a mix of elegance, privacy, and charm, making every celebration feel personal and picturesque.
Let the Celebrations Begin, This summer, let your events turn into stories worth telling. Whether you dream of alpine elegance, coastal romance, or city sparkle, these destinations are ready to host your most memorable moments.
Plan your celebration now and make every occasion a stylish affair.
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