Wego, the prominent online travel marketplace in the Middle East and North Africa (MENA), has revealed the extension of its partnership with the Tourism Authority of Thailand (TAT) for the fourth consecutive year. This ongoing collaboration is aimed at showcasing the unparalleled beauty and charm of Thailand as a premier travel destination.

Continuing their successful collaboration from previous years, Wego and the Tourism Authority of Thailand are once again joining forces to promote Thailand's diverse attractions, rich culture, and breathtaking landscapes to travelers worldwide. Through this strategic partnership, Wego aims to inspire travelers to explore the wonders of Thailand and experience its unique blend of tradition and modernity.

Previous campaigns between Wego and the Tourism Authority of Thailand have effectively amplified Thailand's appeal as a top travel destination, reaching millions of travelers and generating significant interest in visiting the country. From pristine beaches and vibrant cities to lush jungles and cultural heritage sites, Thailand offers a wide array of experiences catering to every traveler's preferences.

Mamoun Hmedan, Chief Business Officer at Wego, expressed delight in continuing the partnership with the Tourism Authority of Thailand for the fourth consecutive campaign, emphasizing Thailand's status as a beloved destination for travelers worldwide. Hmedan reiterated Wego's commitment to showcasing Thailand's beauty and diversity through their platform, aiming to inspire even more travelers to explore all that Thailand has to offer.

The success of previous campaigns underscores the effectiveness of Wego and the Thailand Tourism Board's collaborative efforts in promoting Thailand as a must-visit destination. Leveraging Wego's extensive reach and innovative marketing capabilities, the partnership seeks to further elevate Thailand's profile and attract more travelers to experience the magic of the Land of Smiles.

Mr. Chaiwat Tamthai, Director of TAT Dubai office, expressed excitement about continuing the partnership with Wego for the fourth campaign, highlighting Thailand's unparalleled travel experience, from stunning beaches and vibrant cities to rich cultural heritage. Through collaboration with Wego, TAT Dubai office aims to showcase the beauty of Thailand to travelers in the MENA region and invite them to discover the wonders of the country.

As travelers seek unforgettable experiences and breathtaking landscapes, Wego and the Tourism Authority of Thailand remain committed to showcasing Thailand's unique charm and allure, inviting travelers to embark on an unforgettable journey to this enchanting destination.

Saudia, Saudi Arabia's national airline, has unveiled its latest innovation, the Travel Companion (TC) app, powered by cutting-edge artificial intelligence. This launch marks the beginning of a two-year plan aimed at revolutionizing the travel industry through digital advancements. Developed in partnership with Accenture, a global professional services firm, the Travel Companion promises to redefine the way travelers engage with the airline and elevate digital travel standards.

The TC app offers personalized solutions tailored to individual preferences, providing search results from trusted sources and utilizing image-supported responses. Acting as a comprehensive one-stop solution, it allows users to seamlessly book various concierge services, eliminating the hassle of navigating multiple platforms. Additionally, the app establishes smooth connections with transportation platforms and various train companies, ensuring a seamless travel experience.

In future updates, Saudia plans to introduce voice command and digital payment options, enhancing user convenience further. With an always-on Travel Companion accessible via a telecom e-SIM card, users can enjoy global access without depending on other internet providers. Moreover, users can purchase data packages for continuous access to the app's services.

The ultimate goal of the Travel Companion is to become the top app for travelers, offering unparalleled travel information and services. With ambitions to expand beyond flight bookings, the app aims to establish itself as the go-to platform for various travel-related needs.

His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group, expressed his excitement about the Travel Companion, emphasizing its potential to revolutionize the digital travel experience. He highlighted the platform's role in providing guests with unmatched convenience and flexibility, reflecting Saudia's commitment to innovation.

About Saudia:

Established in 1945, Saudia is the national flag carrier of the Kingdom of Saudi Arabia. With a focus on continuous improvement, the airline boasts one of the youngest fleets in the Middle East. Operating an extensive global route network covering around 100 destinations across four continents, Saudia is committed to delivering exceptional service to passengers worldwide.

Recognized for its excellence in the aviation industry, Saudia has received numerous accolades, including the "World Class Airline 2024" award for the third consecutive year. The airline's commitment to on-time performance and customer satisfaction has earned it top rankings in various industry assessments.

In the heart of the Maldives, nestled in the North-West edge of Malé Atoll, lies VARU by Atmosphere, a 5-star resort that epitomizes luxury and sustainability. Recently, VARU achieved the prestigious Green Globe Recertification, underscoring its commitment to sustainable resort operations.

Led by Mei P Pun, the General Manager, VARU embodies the ethos of 'Joy of Giving' with a strong emphasis on sustainability. Mei believes in genuine, impactful changes that enhance guest experiences while respecting the local environment and community. One notable initiative is the development of a coral garden, aimed at biodiversity conservation.

Atmosphere Core, the managing company behind VARU, integrates sustainability into its long-term business growth strategy. Through the CORE Impact approach, focusing on Communities, Operations, Resources, and Environment, VARU ensures that every aspect of its operations aligns with environmental conservation goals.

From energy-efficient LED lighting to a water bottling plant that eliminates the use of over 100,000 plastic bottles annually, VARU's initiatives set new benchmarks in eco-friendly hospitality. Guests are encouraged to participate in conservation efforts, such as the Towel and Linen Reuse Program, while the resort prioritizes centralized sourcing, favoring local supplies and engaging in reef and island cleaning activities.

Beyond environmental initiatives, VARU is deeply committed to community welfare. The resort's 'Give Back Day' program and collaboration with local orphanages and communities reflect its genuine desire to make meaningful contributions.

As VARU continues to lead the way in sustainable luxury travel, it not only sets a new standard for eco-conscious resorts but also demonstrates that responsible tourism can go hand in hand with exceptional guest experiences. With VARU, guests can indulge in luxury while knowing they are contributing to a brighter, more sustainable future for the Maldives and beyond.