Air India's New General Sales Agent in Hong Kong: TAM Group

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Air India's New General Sales Agent in Hong Kong: TAM Group

By Author

Published on November 12, 2023

Air India, one of India’s leading global airlines, has recently chosen TAM Group as its General Sales Agent (GSA) in Hong Kong. TAM Group, a well-established provider of passenger and freighter services, will play a vital role in supporting Air India's operations, including reservations, ticketing, marketing efforts, and cargo sales services.

The appointment of TAM Group marks a significant step for Air India in expanding its presence in Hong Kong and furthering its global expansion plans.

Expressing his gratitude, Dr Wing Kun Tam, Founder and Chairman of TAM Group, stated, "We are honored to be selected as Air India's GSA. Our partnership will leverage Air India's extensive network and our industry expertise to promote its offerings and enhance its reach in the Hong Kong market. We believe that this collaboration will not only provide seamless travel experiences for passengers but also foster cultural and economic exchanges between India and Hong Kong. With our shared vision, we are confident in our ability to drive growth and strengthen the bonds between these regions."

Currently, Air India operates three weekly flights between Hong Kong and Delhi, utilizing their state-of-the-art Boeing 787-8 Dreamliner aircraft.Air India is undergoing a comprehensive transformation following its privatization, with major changes implemented across functions and organization. The airline has placed unprecedented orders for 470 aircraft from Airbus and Boeing, with deliveries commencing in December of this year. To support immediate expansion plans, Air India has leased 36 aircraft, including 11 widebody Boeing 777s and 25 narrowbody Airbus A320 family aircraft. These additions to the fleet have enabled the airline to enhance its domestic route network and extend its international reach.

As part of its ambitious plans, Air India has allocated a US$400 million program to refurbish the interiors of its 43 widebody aircraft. The initiative will involve the installation of brand-new seats in all cabins, state-of-the-art inflight entertainment systems, and inflight Wi-Fi connectivity. By March 2024, 33% of Air India's widebody fleet will be upgraded, and within the next two-and-a-half years, the entire long-haul fleet will be completely transformed. Moreover, the airline has allocated $200 million to revamp its IT infrastructure, introducing new systems and implementing various digitization initiatives across flight operations, ground operations, and customer-facing touchpoints.

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Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

By Manu Vardhan Kannan

Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.