The Ascott Limited (Ascott), a wholly owned business unit of CapitaLand Investment (CLI), has achieved significant growth for its Oakwood brand, signing 16 new properties in 2024. This marks a 30% year-on-year increase and reflects the brand’s strong appeal to bleisure travelers seeking seamless blends of business and leisure experiences.

The new signings include four Oakwood Premier properties in Adelaide, Bali, Shenzhen, and Singapore. This growth is driven by Oakwood’s flex-hybrid model, which merges the comfort of serviced apartments with the luxury of hotels. With nearly 100 properties worldwide, Oakwood's portfolio spans 14 countries and 50 cities, offering diverse options for travelers in both key urban centers like Tokyo and resort destinations like Batam, Chongli, and Ha Long.

Key openings in 2024 include:

Oakwood Suites Chongli, a ski resort in Zhangjiakou City, China.

Oakwood Ha Long, an all-villa property near Vietnam's Ha Long Bay.

Oakwood Hotel & Apartments Grand Batam, located on Batam Island, Indonesia.

The brand also introduced the "All You Knead is Comfort" culinary campaign, celebrating comfort food as a universal language. This initiative includes a digital cookbook, Comfort, Curated, featuring recipes from Oakwood chefs worldwide. Guests can explore local cuisines through cooking classes, celebrity chef collaborations, and seasonal menus at Oakwood properties.

Ms. Serena Lim, Chief Growth Officer at Ascott, shared, “Oakwood’s strong growth reflects its ability to capitalize on the rising demand for bleisure travel. By delivering comfort and connection, we continue to expand into new markets and enhance our offerings for business and leisure travelers.”

As culinary experiences play a key role in travel, Oakwood properties emphasize interactive dining options. The campaign features special recipes such as Hainanese Chicken Rice Nigiri by Chef Nixon Low from Oakwood Studios Singapore and Haleem by Executive Chef Reagan Fernandes from Oakwood Residence Kapil Hyderabad.

For more information about Oakwood’s culinary activities and upcoming events, visit Oakwood’s campaign page.