Ascott Expands Presence in India with Citadines Faridabad Signing

Ascott Expands Presence in India with Citadines Faridabad Signing

By Nishang Narayan

Published on December 15, 2024

The Ascott Limited (Ascott), a subsidiary of CapitaLand Investment (CLI), has announced its latest expansion in India with the signing of Citadines Faridabad, set to open in the fourth quarter of 2025. This signing marks Ascott’s first strategic partnership with BBRS Hospitality Wellness LLP and is part of its larger plan to increase its portfolio in India, which will now include 19 properties, both operational and in development. The new property will be located in Sector 21C, Faridabad, a key hub within the National Capital Region (NCR).

The Citadines Faridabad property will offer a range of guest rooms, food and beverage options, and meeting and banquet facilities. This addition follows the successful debut of the Citadines brand in Goa and Gurugram earlier this year, alongside the signing of two Oakwood properties in Bangalore and Navi Mumbai.

Ascott’s expansion plans focus on both metro cities and emerging Tier 2 markets, where the demand for serviced apartments is rising, particularly among families and leisure travellers who value larger spaces with kitchenettes and laundry facilities. With a strong local operational team, Ascott aims to open 12 more properties over the next five years, adding 4,000 rooms to its portfolio across India.

Vikas Ray, Vice President and Head of South Asia at Ascott, said, “India is a key market for Ascott’s global growth, and we are excited to expand our portfolio with brands like Citadines, Somerset, Oakwood, and more. Our global brands such as lyf, an experience-led social living brand, and our The Unlimited Collection and The Crest Collection will also make their mark in India, offering unique stays that provide guests with immersive cultural and heritage experiences.”

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Hoshang Garivala, Country General Manager for India at Ascott, added, “We are thrilled to bring the Citadines brand to Faridabad. This milestone is a significant step in our ambitious growth plans, as we aim to operate over 5,000 units in India within the next five years.”

Chetan Sharma, Managing Partner at BBRS Hospitality Wellness LLP, expressed pride in the partnership, stating, “Ascott’s global presence and reputation make them the perfect partner to bring Citadines to Faridabad.”

Beni Agrawal from GK Hospitality Services, who facilitated the tie-up, also commented, “It has been a privilege to help bring this world-class hotel experience to Faridabad.”

With Ascott’s commitment to expanding in India, the Citadines Faridabad property will cater to the growing demand for quality accommodation in the NCR region, making it an ideal choice for both business and leisure travellers.


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