Assam's Tourism Minister, Jayanta Malla Baruah, held a meeting with prominent tour operators in Delhi to boost tourism in the northeastern state. During the gathering, attended by 25 tour operators, travel agents, and travel journal houses, they discussed ways to promote Assam as a captivating tourist destination and enhance cooperation with tourism partners.

Baruah emphasized the importance of working in sync with the tourism department and other stakeholders to capitalize on Assam's immense tourism potential, encompassing its rich culture, traditions, diverse flora and fauna. He urged the tour operators to curate attractive packages tailored to the preferences of tourists visiting various destinations within the state.

Assam has witnessed a remarkable increase in tourist footfalls, with a 573% rise in domestic tourists and a 783% rise in foreign tourists in 2023. This growth can be attributed to the improved law and order situation, enhanced infrastructure, and the establishment of new branded hotels and resorts, including five-star accommodations, in popular areas like Guwahati, Kaziranga, and Manas.

The overall feedback from both tour operators and visitors has been encouraging, providing a significant boost to the tourism sector. To further enhance collaboration, the government plans to organize familiarization tours for Delhi-based tour operators to Assam, allowing them to tailor packages according to the needs of travelers.

Assam's state government has been actively promoting tourism through various initiatives, including road shows in metropolitan cities and participation in tourism-related events.