Bhojanam, a first-of-its-kind dining concept rooted in the culinary traditions of Telugu-speaking regions, has opened its flagship restaurant in the heart of Jubilee Hills, Hyderabad. Conceptualised by Pranavi & Teja Chekuri under Fullstack Ventures, the 8000 sq. ft. restaurant is designed as a thoughtful culinary journey across Andhra Pradesh and Telangana.

At a time when South Indian food is often grouped under one broad label, Bhojanam takes a different route by spotlighting the distinct regional identities of Krishna, Godavari, Rayalaseema, and Telangana. The menu is built around a region-first thali experience, where each thali reflects the flavours, spice profiles, and everyday food culture of its place of origin. The idea is simple yet powerful, to offer food that feels familiar, comforting, and rooted in home kitchens passed down through generations.

What makes Bhojanam stand out is its clear focus on comfort food that people grow up with and return to. These are dishes associated with memory, warmth, and everyday joy rather than complexity. The brand believes that true happiness in food lies in comfort, not in overworked presentation or heavy formality.

Sharing the vision behind the brand, Pranavi Chekuri, Fullstack Ventures, said, "Bhojanam is built on a very personal mission to preserve, celebrate, and mainstream the recipes that have lived in our Telugu families across generational kitchens. Through our earlier ventures, we've worked extensively on bringing regional flavours into contemporary dining spaces. With Bhojanam, we go a step deeper. This is not fusion, not reinvention but pure Telugu culinary heritage showcasing the most beloved comfort dishes from each region, presented with respect and served with pride. This is where Telugu food feels easy, familiar, and comforting, not heavy, not formal, not "cultural" but simply home-like. Our goal is to ensure that the next generation grows up recognising the simplicity and diversity of their own cuisine and sees it represented on the national stage."

At the heart of the menu are Bhojanam’s signature Regional Thalis, which define the brand’s culinary identity. Krishnamma Bhojanam focuses on mild and balanced flavours with coastal influences. Godavari Bhojanam is rich, festive, and indulgent. Rayalaseema Bhojanam is bold, spicy, and built for larger appetites, while Telangana Bhojanam highlights earthy, rustic flavours rooted in age-old traditions. Each thali is a complete experience, featuring starters, mains, accompaniments, condiments, desserts, and house-made beverages inspired by traditional kitchens.

Beyond the thalis, the menu includes everyday Telugu favourites ranging from Alasanda Vada to comforting gravies. Small plates are offered for those who want an extra bite without committing to full portions. Pot-cooked curries and pulavs add warmth and familiarity, while visually striking Andhra specialities cater to discovery-driven diners and younger audiences. Popular picks from pre-launch tastings include Pachi Mirchi Kodi Vepudu, Golichina Mamsam, Gongura Mutton, Fish Pulusu, Palakova Samosa, and Bellam Junnu.

Strategically located at a high-footfall junction in Jubilee Hills, Bhojanam enjoys strong visibility and easy access, along with proximity to key residential and corporate areas. With limited competition in the premium Telugu dining space and growing interest in regional Indian cuisines, the brand enters the market with a clear opportunity to lead the category.

Highlighting the scalability of the concept, Teja Chekuri, Full Stack Ventures, added, "This is a format built for scale. Telugu cuisine is vast, diverse, and loved across India. Our thali-first approach gives us the ability to expand into multiple cities and formats without compromising on authenticity or experience."

Bhojanam’s Hyderabad opening also marks the start of its expansion journey, with plans to introduce new formats in Delhi and Mumbai in the coming year. The flagship outlet will act as the cultural anchor for the brand, setting the benchmark for how Telugu dining can evolve while staying true to its roots.

Bhojanam is now open to the public, inviting Hyderabad to rediscover Telugu cuisine one region, one thali, and one generational recipe at a time.

Where: 1200, Bhojanam, Road No. 36 & 59 junction, Jubilee Hills
Timings: 12:00pm–3:30pm & 7:00pm–10:30pm