Bira 91 Unveils First Taproom at DLF CyberHub, Gurugram

Bira 91 Unveils First Taproom at DLF CyberHub, Gurugram

By Author

Published on July 28, 2023

Bira 91, a rapidly growing beer company, has launched its first Taproom at DLF CyberHub in Gurugram. This marks the brand's third Taproom and the first in the Delhi-NCR region. Opening to the public on July 28, 2023, the Taproom offers a diverse selection of 16 beers on tap, complemented by a delectable food menu curated by Chef Vicky Ratnani. The venue also features specialty cocktails crafted by sommelier Magandeep Singh and showcases the first-ever offline Bira 91 Merch Store.

Ankur Jain, Founder, and CEO of Bira 91 expressed excitement about bringing the Taproom experience to Delhi-NCR and engaging with beer enthusiasts through Make Play Thursdays, where a new beer is released each week, gathering valuable feedback from consumers. Rahul Singh, Senior Vice President, Pubs at Bira 91, highlighted how the out-of-home experience plays a crucial role in shaping India's growing beer culture.

The Taproom spans an area of 3700 sq. ft and accommodates over 120 people. Its interior design draws inspiration from the beer brewing process, featuring unique murals dedicated to various stages. The aesthetic embodies the brand's creative, playful, and vibrant nature. The Taproom will host live experiences like music, sports screenings, pub quizzes, beer education workshops, and tastings, creating an engaging atmosphere for beer enthusiasts.


Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

By Manu Vardhan Kannan

Published on July 21, 2025

Tequila gets a bold new twist in Bengaluru as Siren, the city’s only Asian cocktail bar, joins hands with Patrón for a limited-time celebration of World Tequila Day. From July 15 to 31, guests can sip their way through a specially curated menu where agave spirits meet Asian-inspired creativity.

The menu features four unique cocktails, each showcasing a different expression of Patrón tequila, Blanco, Reposado, and  Añejo crafted with Siren’s trademark style rooted in clarity, control, and craft.

Here’s what’s pouring:

  • Patrón OG Picante – a bold and spiced creation, striking a perfect balance between heat and flavour

  • Patrón Añejo Old Fashioned – a smooth, slow-sipping reinterpretation of the classic

  • Patrón Mango Verse Highball – light, lyrical, and layered with tropical notes

  • Patrón Sour Cherry Margarita – tangy, vibrant, and meant to leave a lasting impression

This isn't just a celebration of tequila, it’s an elevated experience where technique, bold ingredients, and inspired pairing take centre stage. Every sip tells a story of tradition meeting modern cocktail artistry.

Whether you’re a tequila lover or someone curious to explore new blends, this collaboration promises an unforgettable journey through taste, intention, and agave.

Catch the experience from 7 PM to 10 PM at Siren, located on Lavelle Road, and raise a glass to the craft of cocktails and the heart of heritage.


Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

By Manu Vardhan Kannan

Published on July 21, 2025

The vibrant spirit of National Mango Day comes alive at Eros Hotel New Delhi, where the beloved King of Fruits takes center stage. This delightful event promises guests a tropical escape through taste, décor, and ambiance, perfect for both food lovers and photo enthusiasts.

To celebrate the legacy of mangoes, the hotel has turned its signature restaurants, Tea Lounge, Blooms, and Lounge AND Bar, into mango wonderlands. Whether it’s the zesty thrill of raw mango or the smoothness of creamy mango desserts, there’s something to please every palate.

Blooms will feature a lavish buffet lined with irresistible mango desserts that are both indulgent and refreshing. Guests can sip on expertly blended mocktails and cocktails, created specially to highlight the juicy richness of mangoes, each drink a perfect balance of cooling and flavor-packed delight.

The menu is a tribute to mango’s many moods, offering tropical twists on classic treats and cooling drinks that keep the summer heat at bay. From sweet to spicy, tangy to chilled, the spread is designed to take guests on a taste journey.

Adding to the experience is the mango-themed décor, featuring a grand mango tree as its centerpiece. With lush greens and sunny yellows filling the space, guests will feel like they’ve stepped into a tropical celebration, ideal for those Insta-perfect pictures.

If you’re looking for a fresh, fruity escape with unforgettable flavors, Eros Hotel New Delhi is the place to be. This mango-inspired festival is set to stir your senses and leave you with lingering memories of taste and joy.


Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

By Manu Vardhan Kannan

Published on July 20, 2025

Baskin Robbins India is adding a playful twist to your ice cream outings by teaming up with the much-loved Smurfs movie franchise. This cheerful collaboration brings together the joy of scoops and the charm of everyone’s favourite blue characters—creating a fun and flavourful adventure for kids and families across the country.

Inspired by the adventurous world of The Smurfs, Baskin Robbins has introduced a lively new flavour called Splish Splash. This vibrant blue scoop captures the energy and mischief of the Smurfs, blending colour and taste into one joyful bite.

But the excitement doesn’t stop at the counter. Speaking about the partnership, Aleesha Desai, General Manager (Marketing) – Baskin Robbins India, shared,

“At Baskin Robbins, our mission is to spread smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us do that in a playful way.”

The celebration extends beyond flavours, Baskin Robbins is lighting up its parlours with Smurfs-themed in-store activations, engaging games, and social media contests. The brand has even gone full blue on its Instagram feed, making fans a part of the blue wave.

To bring the magic closer to fans, special product activations will take place at movie screenings, with influencers and content creators joining in for Smurfs-themed celebrations. Lucky fans will also get the chance to win limited-edition Smurfs goodies, turning every visit into a memorable moment.

With this colourful collaboration, Baskin Robbins once again proves that it’s more than just an ice cream brand, it’s a creator of joyful memories. While the love for ice cream spans all ages, this Smurfs-inspired tie-up is sure to leave kids smiling from ear to ear and parents reaching for another scoop.

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