Bira 91, a rapidly growing beer company, has launched its first Taproom at DLF CyberHub in Gurugram. This marks the brand's third Taproom and the first in the Delhi-NCR region. Opening to the public on July 28, 2023, the Taproom offers a diverse selection of 16 beers on tap, complemented by a delectable food menu curated by Chef Vicky Ratnani. The venue also features specialty cocktails crafted by sommelier Magandeep Singh and showcases the first-ever offline Bira 91 Merch Store.

Ankur Jain, Founder, and CEO of Bira 91 expressed excitement about bringing the Taproom experience to Delhi-NCR and engaging with beer enthusiasts through Make Play Thursdays, where a new beer is released each week, gathering valuable feedback from consumers. Rahul Singh, Senior Vice President, Pubs at Bira 91, highlighted how the out-of-home experience plays a crucial role in shaping India's growing beer culture.

The Taproom spans an area of 3700 sq. ft and accommodates over 120 people. Its interior design draws inspiration from the beer brewing process, featuring unique murals dedicated to various stages. The aesthetic embodies the brand's creative, playful, and vibrant nature. The Taproom will host live experiences like music, sports screenings, pub quizzes, beer education workshops, and tastings, creating an engaging atmosphere for beer enthusiasts.