Chinese Wok Revamps Menu with Sharper Pricing and Bolder Choices to Redefine the Dine-In Experience

Chinese Wok Revamps Menu with Sharper Pricing and Bolder Choices to Redefine the Dine-In Experience

By Manu Vardhan Kannan

Published on June 27, 2025

Chinese Wok, one of India’s leading Desi Chinese quick service restaurant (QSR) brands, has unveiled a revamped dine-in menu that simplifies choices, introduces sharper pricing, and delivers a bolder dining experience. The transformation is part of the brand’s continued evolution, informed by extensive consumer research and AI-led behavioural analytics.

The new two-page menu, designed to reduce complexity and decision fatigue, replaces the earlier expansive list of over 100 items and 1,000 possible combinations. Guests can now enjoy 12 customisable value combos, offering up to 40% savings, alongside popular picks like the Super Bowl. The result: a 35% reduction in ordering time, improved guest accessibility, and faster in-store operations.

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“We noticed a pattern — customers were increasingly defaulting to à la carte orders, which often led to unplanned spends and slower decision-making,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks. “Our trials during Sunday and Wednesday offers proved that the right pricing and packaging could shift this behaviour significantly. The new menu is a direct response to those insights — designed to simplify choices, accelerate order time, and drive higher combo adoption. It’s about making indulgence easier while strengthening dine-in efficiency and profitability.”

As part of this strategic revamp, hero products like Kurkure Momos and Desi Chowmein now take centre stage, reflecting the brand’s commitment to innovation and scaling high-demand favourites.

Complementing the menu update are refreshed interiors across Chinese Wok outlets, featuring bold colour palettes, dynamic graphics, modernised furniture, upgraded lighting, curated music, and AR-powered digital experiences — all curated to foster a vibrant, social, and immersive dining atmosphere.

The menu and store redesigns arrive at a pivotal point in Chinese Wok’s 10-year journey. With over 235 stores operating under a COCO (Company-Owned, Company-Operated) model, the brand ensures consistency in quality and service. As it aims for a ₹1000 crore target, this consumer-focused transformation is set to drive the next phase of growth.

As a proud homegrown QSR, Chinese Wok continues to set new standards in Indian-style Chinese cuisine—blending innovation, scalability, and consumer delight to solidify its place as a frontrunner in India's evolving food retail landscape.


Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

By Hariharan U

Published on June 10, 2026

Vivanta Miramar has introduced Verre, a new rooftop glasshouse concept that brings together handcrafted cocktails, global cuisine, curated music, and immersive storytelling, set against sweeping views of the Goan coastline.

Positioned as more than a rooftop bar, Verre is designed as a “parallel universe” experience where familiar archetypes are reimagined as playful characters, creating a layered and evolving social space. The venue transitions naturally from relaxed sundowners during sunset to high-energy nightlife as the evening progresses.

At the centre of the experience is a cocktail programme inspired by celestial themes, drawing from the sun and moon to create drinks that combine classic mixology techniques with global influences and experimental ingredients. The beverage offering is complemented by a contemporary menu featuring Asian, Mediterranean, and Indian flavours, along with curated shareable plates and a live sushi bar.

Music plays a key role in shaping the atmosphere at Verre, beginning with lounge and ambient sounds at sunset before shifting into upbeat and club-driven sets later in the night. This gradual transformation is designed to mirror the changing energy of the space as guests move from evening relaxation to late-night celebration.

A defining element of the concept is the introduction of “Verre Characters,” a storytelling feature that assigns playful personas inspired by everyday human traits. From dreamers to socialites and collectors, guests are invited to identify with these characters, adding an interactive narrative layer to the experience.

According to Ranjit Philipose, Senior Vice President – Operations, Goa, IHCL, Verre has been designed to go beyond traditional dining and drinking formats. He noted that the concept blends design, music, storytelling, and mixology to create a more immersive and memorable social experience in Goa’s evolving hospitality landscape.

With its combination of panoramic views, evolving atmosphere, and experiential storytelling, Verre positions itself as a distinctive addition to Goa’s rooftop and nightlife scene


Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

By Manu Vardhan Kannan

Published on June 10, 2026

Novotel Hyderabad Airport is inviting guests to experience the flavours of coastal Italy with A Taste of the Italian Coast, a specially curated brunch designed to bring together authentic Italian cuisine, seasonal ingredients, and a relaxed dining atmosphere.

Hosted at Food Exchange, the brunch celebrates the rich culinary traditions of Italy’s coastline through a menu featuring classic favourites and fresh creations inspired by the region’s vibrant food culture.

Designed as a leisurely Sunday dining experience, the brunch offers families, friends, and food enthusiasts an opportunity to enjoy a carefully crafted selection of Italian dishes in a welcoming and elegant setting.

With its focus on comforting flavours, quality ingredients, and the laid-back charm associated with coastal Italy, the experience aims to transport guests on a culinary journey while offering a memorable afternoon of dining and hospitality.

The brunch will be available every Sunday in June 2026, except 21 June, at Food Exchange, Novotel Hyderabad Airport, from 12:30 PM to 4:00 PM.

  • Venue: Food Exchange, Novotel Hyderabad Airport
  • Dates: Every Sunday in June 2026 (except 21 June)
  • Time: 12:30 PM – 4:00 PM


Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

By Manu Vardhan Kannan

Published on June 10, 2026

Café Delhi Heights (CDH) has announced the opening of its newest outlet at Central 50, Noida, further expanding its presence in one of the city's emerging lifestyle destinations. Designed as an all-day dining space, the new café offers a welcoming atmosphere that transitions seamlessly from casual daytime gatherings to relaxed evening experiences.

Spread across 1,680 sq. ft. and accommodating up to 69 guests, the outlet has been thoughtfully designed to create the feel of a modern neighbourhood café. The interiors feature a soothing mix of terracotta and lime tones, complemented by warm wooden finishes, brick-tiled details, and rattan accents. Carefully placed black highlights add contrast, while large windows allow natural light to create changing patterns throughout the day.

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Speaking about the new opening, Vikrant Batra said, “We wanted this space to feel calm, comfortable and effortlessly welcoming, a place that truly speaks of comfort, where you can drop in for a coffee during the day or unwind in the evening. Central 50 is an exciting new destination in Noida, and it gives us the perfect opportunity to connect with a diverse, evolving audience.”

Located within Central 50, the café is expected to attract a wide range of guests, including corporate professionals, families, and young urban diners. Its flexible layout and relaxed ambience make it suitable for everything from informal meetings and quick coffee breaks to leisurely meals and evening catch-ups.

Over the years, Café Delhi Heights has built a strong reputation for offering comfort-focused dining experiences across India. Since opening its first outlet in Gurgaon, the brand has expanded across multiple cities while maintaining its signature approach of creating spaces that feel both familiar and unique.

The launch at Central 50 marks another step in the brand’s growth journey. With a focus on combining thoughtfully designed spaces and enjoyable dining experiences, Café Delhi Heights continues to strengthen its presence in key urban markets across the country.

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