Chinese Wok Revamps Menu with Sharper Pricing and Bolder Choices to Redefine the Dine-In Experience

Chinese Wok Revamps Menu with Sharper Pricing and Bolder Choices to Redefine the Dine-In Experience

By Manu Vardhan Kannan

Published on June 27, 2025

Chinese Wok, one of India’s leading Desi Chinese quick service restaurant (QSR) brands, has unveiled a revamped dine-in menu that simplifies choices, introduces sharper pricing, and delivers a bolder dining experience. The transformation is part of the brand’s continued evolution, informed by extensive consumer research and AI-led behavioural analytics.

The new two-page menu, designed to reduce complexity and decision fatigue, replaces the earlier expansive list of over 100 items and 1,000 possible combinations. Guests can now enjoy 12 customisable value combos, offering up to 40% savings, alongside popular picks like the Super Bowl. The result: a 35% reduction in ordering time, improved guest accessibility, and faster in-store operations.

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“We noticed a pattern — customers were increasingly defaulting to à la carte orders, which often led to unplanned spends and slower decision-making,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks. “Our trials during Sunday and Wednesday offers proved that the right pricing and packaging could shift this behaviour significantly. The new menu is a direct response to those insights — designed to simplify choices, accelerate order time, and drive higher combo adoption. It’s about making indulgence easier while strengthening dine-in efficiency and profitability.”

As part of this strategic revamp, hero products like Kurkure Momos and Desi Chowmein now take centre stage, reflecting the brand’s commitment to innovation and scaling high-demand favourites.

Complementing the menu update are refreshed interiors across Chinese Wok outlets, featuring bold colour palettes, dynamic graphics, modernised furniture, upgraded lighting, curated music, and AR-powered digital experiences — all curated to foster a vibrant, social, and immersive dining atmosphere.

The menu and store redesigns arrive at a pivotal point in Chinese Wok’s 10-year journey. With over 235 stores operating under a COCO (Company-Owned, Company-Operated) model, the brand ensures consistency in quality and service. As it aims for a ₹1000 crore target, this consumer-focused transformation is set to drive the next phase of growth.

As a proud homegrown QSR, Chinese Wok continues to set new standards in Indian-style Chinese cuisine—blending innovation, scalability, and consumer delight to solidify its place as a frontrunner in India's evolving food retail landscape.


Galli Gully Debuts with Bun Maska, Keema Maggi & Cold Coffee

Galli Gully Debuts with Bun Maska, Keema Maggi & Cold Coffee

By Hariharan U

Published on August 6, 2025

Delhi just got a new street food gem! Galli Gully Cafe, a spirited, street-inspired café by Meenakshi Kumar, the force behind Roots Café, has opened its first outlet in Zamrudpur, near GK 1’s N Block Market.

Open from 9:00 AM to 7:30 PM daily (with plans to extend hours soon), the cafe is rooted in the idea of turning everyday Indian gallis into flavour-packed, joyful, and inclusive food spaces.

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"After creating Roots Café, I wanted to do something bolder—more street, more soul", says Meenakshi Kumar, founder and chef. “Galli Gully is our love letter to Indian street food—and a safe space for women, queer, and trans folks to reclaim the dining experience”.

Galli Gully doesn’t hold back on flavour or flair. The menu brings a playful twist to familiar favourites, Bun Maska Chutney Bhujia, Keema Maggi, Aloo Tikki with Green Apple Chutney, and the crowd-favourite Gully Chicken Roll with Gunpowder Mayo. Want something spicy and addictive? Try the Sambal Chilli Fries. Their drinks are equally creative with Iced Orange Filter Coffee and Chatori Cold Brew standing out.

The cafe’s vibe is cheeky, loud, and full of life, think neon signs, funky tiles, desi-style wall quotes, vintage posters, and colourful stools that invite lingering chats and laughs. It’s a visual and sensory experience, a little bit tapri, a little bit TikTok, and all heart.

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To celebrate the opening, the cafe is offering a Galli Welcome Combo, a roll, fries, and drink at a special price for the first two weeks. Looking ahead, they plan to host queer artist nights, slam poetry, and pop-ups with home chefs, keeping the vibe fresh and community-driven.

Meenakshi sums it up best: "Galli Gully is not just about food, it’s about belonging. It’s for everyone who’s ever felt ‘too much’ at the table. Here, you're celebrated. You’re seen. You’re fed".

So if you’re looking for food with soul and a place that feels like home, welcome to Galli Gully Cafe.


Break the Sweet Stereotype This Rakhi with Klava’s Premium Baklava Box

Break the Sweet Stereotype This Rakhi with Klava’s Premium Baklava Box

By Manu Vardhan Kannan

Published on August 6, 2025

As Rakshabandhan draws near on August 9, the search for thoughtful, tasteful gifting takes centre stage. This year, Klava, India’s first boutique baklava brand, invites you to sidestep the traditional with its Premium Assorted Baklava Box, an elegant, vegetarian alternative to conventional Indian sweets.

Handcrafted with finesse and packed with flavour, the 500g assorted box is a luxurious mix of time-honoured Middle Eastern confection and modern Indian aesthetics. It features:

  • Pistachio Baklava – Nutty, fragrant, and satisfyingly classic

  • Walnut & Cashew Baklava – Comforting, rich, and nostalgic

  • Chocolate Baklava – A decadent fusion of crisp pastry and velvety cocoa indulgence

Each piece is delicately layered with ultra-thin golden phyllo pastry, subtly sweetened, and crowned with premium nuts sourced from Gaziantep, Turkey, known as the gold standard of pistachios.

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With festive tables often crowded with mithai staples like laddoos and barfis, Klava’s baklava stands apart as a sophisticated gift, a box of celebration, elegance, and culinary storytelling. Available in the beautifully wrapped box is 100% vegetarian and available in-store or via phone reservations.

Location: Unit No 103, Forum Rex Walk, 12th Brigade Road, Bangalore


Haldiram’s Launches ‘Do Dooni Mithaas’ Campaign with Special Rakhi Hampers

Haldiram’s Launches ‘Do Dooni Mithaas’ Campaign with Special Rakhi Hampers

By Manu Vardhan Kannan

Published on August 6, 2025

As Raksha Bandhan approaches, Haldiram’s, one of India’s most trusted names in sweets, has launched its festive campaign titled ‘Do Dooni Mithaas, Itni Sweet hai Rakhi ki Treat’. With this, the brand has introduced an exclusive line of gift hampers designed to help siblings celebrate their cherished bond with sweetness and tradition.

The gifting lineup includes beautifully packaged boxes, Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, along with indulgent hampers such as Rishton Ki Mithaas and Khushiyon Ka Bandhan. These special collections offer a perfect blend of Haldiram’s classic mithai and modern confections, making them suitable for brothers and sisters across generations.

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Sharing thoughts on the launch, Kailash Agarwal, President – Retail QSR at Haldiram’s, said, “Raksha Bandhan is a festival rooted in love, nostalgia, and the bond shared between siblings. With our specially curated Rakhi gift hampers under the 'Do Dooni Mithaas' campaign, we aim to double the sweetness of these cherished moments. This exclusive range is designed to offer not just delicious treats, but also heartfelt memories in a box.”

The limited-edition hampers are available across all Haldiram’s outlets and can also be ordered online via Zomato, Haldiram.com, and leading e-commerce platforms like Amazon and Flipkart.

Whether it’s for a traditional celebration or a modern twist on sibling love, Haldiram’s Rakhi hampers promise to make the occasion extra special.

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