Chinese Wok Revamps Menu with Sharper Pricing and Bolder Choices to Redefine the Dine-In Experience

Chinese Wok Revamps Menu with Sharper Pricing and Bolder Choices to Redefine the Dine-In Experience

By Manu Vardhan Kannan

Published on June 27, 2025

Chinese Wok, one of India’s leading Desi Chinese quick service restaurant (QSR) brands, has unveiled a revamped dine-in menu that simplifies choices, introduces sharper pricing, and delivers a bolder dining experience. The transformation is part of the brand’s continued evolution, informed by extensive consumer research and AI-led behavioural analytics.

The new two-page menu, designed to reduce complexity and decision fatigue, replaces the earlier expansive list of over 100 items and 1,000 possible combinations. Guests can now enjoy 12 customisable value combos, offering up to 40% savings, alongside popular picks like the Super Bowl. The result: a 35% reduction in ordering time, improved guest accessibility, and faster in-store operations.

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“We noticed a pattern — customers were increasingly defaulting to à la carte orders, which often led to unplanned spends and slower decision-making,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks. “Our trials during Sunday and Wednesday offers proved that the right pricing and packaging could shift this behaviour significantly. The new menu is a direct response to those insights — designed to simplify choices, accelerate order time, and drive higher combo adoption. It’s about making indulgence easier while strengthening dine-in efficiency and profitability.”

As part of this strategic revamp, hero products like Kurkure Momos and Desi Chowmein now take centre stage, reflecting the brand’s commitment to innovation and scaling high-demand favourites.

Complementing the menu update are refreshed interiors across Chinese Wok outlets, featuring bold colour palettes, dynamic graphics, modernised furniture, upgraded lighting, curated music, and AR-powered digital experiences — all curated to foster a vibrant, social, and immersive dining atmosphere.

The menu and store redesigns arrive at a pivotal point in Chinese Wok’s 10-year journey. With over 235 stores operating under a COCO (Company-Owned, Company-Operated) model, the brand ensures consistency in quality and service. As it aims for a ₹1000 crore target, this consumer-focused transformation is set to drive the next phase of growth.

As a proud homegrown QSR, Chinese Wok continues to set new standards in Indian-style Chinese cuisine—blending innovation, scalability, and consumer delight to solidify its place as a frontrunner in India's evolving food retail landscape.


McDonald’s India (North & East) Spreads Festive Cheer with Special Meal Offers

By Manu VArdhan Kannan

Published on October 5, 2025

McDonald’s India – North and East has announced the launch of its Festive-Meals, available at a special price with up to 51% off, adding more flavour and joy to the celebrations this festive season. The limited-time offer aims to make moments of Durga Puja and Diwali even more special by bringing families and friends together over affordable and delicious McDonald’s favourites.

As part of the campaign, McDonald’s has also released a festive anthem film celebrating togetherness, joy, and inclusivity. The film showcases how Festive-Meals bring communities closer, allowing people to share laughter, music, and happy moments over their much-loved burgers and fries.

Speaking about the initiative, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “For more than 25 years, McDonald’s has been woven into the fabric of India’s festive spirit. Each festival gives us the chance to connect with our customers through cherished moments of celebration. This year, the Festive Meal offers continue that tradition by making every festive gathering more delightful, with the familiar taste and everyday value that bring families and friends together at McDonald’s.”

To ensure inclusivity, McDonald’s is also offering No Onion, No Garlic (NONG) versions of favourites like the McAloo Tikki Burger and Happy Meals®, catering to festive food preferences. The brand continues to uphold one of the strictest vegetarian and non-vegetarian segregation practices in the industry, maintaining separate kitchens, storage, and equipment to ensure 100% purity for vegetarian food.

Notably, McDonald’s India stands out as the only market globally with fully vegetarian restaurants, located in Jammu (New Track-Tarakote Marg and Ardhkuwari) and Amritsar (near the Golden Temple). These outlets reflect the brand’s respect for local traditions while offering the familiar McDonald’s experience.

The Festive Meal brings exceptional value , the McAloo Tikki Value Meal (Burger + Fries + Beverage) is priced at just ₹99 instead of ₹203, while a wholesome 4-course meal available at a special price. Exciting offers are also available across McDonald’s premium burger range, making the season even more delightful.

Customers can enjoy these Festive-Meals via dine-in, takeaway, drive-thru, or through delivery on the McDonald’s app, Swiggy, and Zomato.


KFC and Snickers Team Up for India’s First-Ever Brand Collaboration

KFC and Snickers Team Up for India’s First-Ever Brand Collaboration

By Manu Vardhan Kannan

Published on October 5, 2025

KFC India and Snickers India have announced their first-ever brand collaboration with a limited-edition dessert,  the KFC X Snickers Choco Mousse Cake. This unique creation combines layers of chocolate-soaked sponge, creamy chocolate mousse, and finely chopped Snickers pieces, making it a dessert that’s indulgent, fun, and unforgettable.

This partnership marks a milestone moment, bringing together KFC’s 30-year legacy of delivering innovative food experiences in India with Snickers’ reputation as the ultimate hunger-satisfying chocolate bar.

Speaking on the collaboration, Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries, said, “Who would’ve imagined KFC & Snickers in the same sentence, let alone the same plate. That’s the fun of this collaboration, two iconic brands coming together to create something unexpected and delicious! The KFC X Snickers Choco Mousse Cake is our first co-created dessert and the ultimate finger lickin’ good finale to a KFC meal.”

Adding to this, Nikhil Rao, Chief Marketing Officer, MW India, shared, “Today’s Gen Z audience seeks not just great taste but also share-worthy experiences. Our collaboration with KFC India brings the iconic taste of SNICKERS® into a dessert experience that is indulgent, fun, and crafted for a new generation of food explorers. This partnership celebrates two beloved brands coming together to offer something bold and exciting that consumers didn’t even know they wanted but will now crave.”

The KFC X Snickers Choco Mousse Cake is available for a limited time across 1,300+ KFC restaurants in India, for dine-in and takeaway, as well as via the KFC app, website (online.kfc.co.in), and leading food delivery apps. Fans can also pre-order via the KFC app to skip queues and enjoy this finger lickin’ good dessert right away.


Celebrate Diwali with Quro: India’s Artisanal Liqueur

Celebrate Diwali with Quro: India’s Artisanal Liqueur

By Hariharan U

Published on October 4, 2025

This Diwali, make your celebrations memorable with Quro, India’s first liqueur of its kind. More than a drink, Quro is an artisanal expression of heritage, craftsmanship, and individuality perfect for gifting during the festival of lights.

Crafted from 36 carefully selected ingredients sourced from across India including vibrant fruits, fragrant flowers, and traditional herbs and spices, Quro balances smoothness with complexity. Its flavour is at once familiar and intriguingly new, making it ideal for festive toasts, sharing special moments, or gifting to loved ones.

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Quro’s elegant packaging, inscribed with the name in multiple Indian scripts, celebrates the country’s diversity and adds a distinctive touch to any Diwali gift. The liqueur is versatile: sip it neat, enjoy it as a spritz, or try signature serves like the Quro Qrisp.

“Gifting Quro isn’t just about celebration; it’s about honouring tradition, togetherness, and the spirit of Diwali with something thoughtfully crafted and truly original,” says the team at Inspired Spirits.

About Inspired Spirits

Founded in 2023 by Anmoll Alok Bansal, Inspired Spirits was born out of a vision to bring innovation and creativity to India’s spirits category. Recognising a gap for bold experimentation in flavours and ingredients, Anmoll set out to reimagine what premium homegrown spirits could be.

Quro is the first creation from Inspired Spirits, a contemporary liqueur that celebrates curiosity, craftsmanship, and bold ideas. It marks the beginning of a journey to redefine how India experiences and engages with artisanal spirits.

  • Available at: Select premium wine stores across Goa

  • Follow on: Instagram and LinkedIn

This festive season, let Quro light up your celebrations with a gift that is bold, timeless, and unmistakably Indian.

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