Kolkata-based Chinese restaurant chain Chowman has added another feather to its cap with the launch of its new dine-in outlet at Mira Road (East), Mumbai. This marks the brand’s third outlet in the city, following its Powai (cloud kitchen) and Andheri West locations.

With this new opening, Chowman continues its vision of bringing the “Democratisation of Neighbourhood Fine Dining” to food lovers across India. The Mira Road outlet is designed to deliver a warm, intimate dining experience, staying true to Chowman’s signature charm. The décor blends red-and-black tones, soft lighting, and oriental music, creating an inviting ambience that reflects traditional Chinese aesthetics.

The restaurant can accommodate 36 guests, offering a cosy yet elegant setting for authentic Chinese fare that has become synonymous with the Chowman name.

Speaking about the brand’s journey, Debaditya Choudhury, Managing Director of Chowman, Oudh 1590, Chapter 2, and Chaudhury & Company, said, “Opening 3 outlets in Mumbai in a short interval feels nothing short of a dream. The way Mumbaikars have welcomed Chowman, with open hearts and hungry souls has truly moved me. It’s this warmth that keeps us going, as we now gear up to open 68 more outlets across Mumbai, Bangalore, Hyderabad, and Chennai in the next two months carrying the same love and flavours wherever we go.”

Looking ahead, Choudhury revealed that the brand has already set its sights on Chennai as the next destination. Chowman plans to debut there with two large outlets, likely in Anna Nagar and Neelankarai, with operations expected to begin in early 2026. “We see huge potential in the Chennai market for Chowman. Initially we plan to launch our Chennai operations with two outlets in very prominent locations like Anna Nagar and Neelankarai. Post that if sales picks up we plan to open at least three more outlets in different strategic locations around the city,” Choudhury added.

As Chowman continues to expand its footprint across India, its commitment remains the same — offering an affordable yet refined Chinese dining experience that feels close to home.

Chinese Wok, India’s leading homegrown Desi Chinese quick-service restaurant brand, has announced its debut in the reality TV entertainment space with ‘I-POPSTAR,’ Amazon MX Player’s latest music reality series celebrating India’s independent music talent. As the Official Food Partner, Chinese Wok brings its bold, youthful flavour into the heart of music, culture, and creativity, strengthening its connection with the country’s vibrant Gen Z and millennial audience.

Produced by Rusk Media, I-POPSTAR features 25 emerging musicians competing across auditions, gala rounds, and the grand finale, mentored by King, Aastha Gill, Aditya Rikhari, and Parmish Verma. The show embraces diverse genres including Pop, Rap, R&B, Rock, EDM, and regional fusion, spotlighting originality and fresh voices from across India.

The collaboration reflects a shared spirit between the show and the brand. Today’s young India is ambitious, expressive, and constantly evolving, qualities that align with Chinese Wok’s “Wok Your Way” ethos, which celebrates individuality and hustle. The partnership takes shape through on-air integrations, backstage interactions, playful exchanges with mentors and contestants, and a unique challenge segment that blends flavour, creativity, and performance in true Chinese Wok style.

As part of the association, the brand will co-create an exclusive jingle with one of the I-POPSTAR contestants, infusing music and flavour into a vibrant brand experience. Beyond the screen, Chinese Wok will have a presence at key events such as the Mumbai premiere, Delhi finale festival, and youth showcases across major cities.

Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, shared,

“Chinese Wok has always resonated with the ambition, pace and individuality of young India. Our partnership with I-POPSTAR is a strategic step in expanding our cultural footprint and engaging deeply with the country’s most dynamic, creative audiences. With 250+ outlets across 45+ cities, this collaboration signals the next phase of our brand evolution, where food, culture and creative energy meet.”

Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, said,

“I-POPSTAR is raw, expressive and unapologetically fresh and that’s exactly the spirit of Chinese Wok. We’re excited to join India’s next popstars on-screen, share fun flavour moments, and even co-create a jingle with one of the artists. It’s food, culture, music, and youth energy coming together and when cravings hit the stage, Chinese bole toh Chinese Wok!”

This marks Chinese Wok’s first-ever entry into the reality TV and talent ecosystem, a bold and strategic move that builds deeper cultural relevance with India’s young audience through music, humour, sport, and digital storytelling.

Three Brothers Distillery has announced the launch of Northern Pride Premium Blended Whisky, a new expression that embodies the strength and cultural spirit of northern India. The introduction follows the success of the brand’s earlier release, 55°North, which gained strong traction across Delhi and Uttarakhand, expanding the company’s presence in the premium whisky market.

Crafted from fine Indian grain spirit and blended with three distinct Scotch malts, Northern Pride delivers a smooth texture, delicate sweetness, and a balanced finish. Designed for those who value authenticity, it reflects character and craftsmanship over excess.

The whisky is a product of the distillery’s focused philosophy, honest production, controlled expansion, and respect for taste. From ingredient selection to design, every stage has been carefully developed with precision and clarity. The bottle’s clean, elegant look complements its refined identity, representing confidence without extravagance.

Varun Gupta, Founder of Three Brothers Distillery, shared his thoughts on the launch, saying,

“Our experience with 55°North gave us both insight and motivation to explore a fresh expression that connects to the northern ethos. Northern Pride reflects discipline, transparency, and genuine craftsmanship. Early response from both retailers and patrons has been encouraging, showing that drinkers recognise sincerity and skill. We look forward to strengthening our distribution across key cities and building a stronger reputation for Indian whisky that stands on merit.”

Production of Northern Pride Premium Blended Whisky follows a small-batch method, ensuring quality and consistency. Distribution has already begun in leading urban markets through select partnerships with premium outlets and bars, while wider availability across new regions is planned for early 2026.

With this launch, Three Brothers Distillery continues its journey from a single-label venture to a respected name among new-age producers. Its growing portfolio reflects commitment, accuracy, and relevance and Northern Pride carries that legacy forward, symbolising both the spirit of celebration and the pride of belonging.