India’s beer scene gets a bold upgrade with the arrival of Conan, a new entrant redefining what a strong beer can be. The brand launches with its first variant, an 8% ABV Premium Strong Lager, crafted for those who enjoy power with finesse.

Brewed from robust German malt and premium American hops, Conan delivers a refreshing smoothness that challenges the harshness often associated with traditional strong beers in India. This launch sets a new benchmark for balance and quality, blending strength with sophistication.

The brand is the brainchild of Arvind Bajaj, a seasoned entrepreneur with ventures spanning exports, lifestyle, hospitality, and real estate. Inspired by his travels through Germany and Belgium, Bajaj envisioned a beer that merges international craftsmanship with Indian taste preferences.

“In India, strong beers have traditionally been harsh, bitter, and unappealing to many, especially women. With Conan, our mission is to craft a beer that is bold yet approachable, strong yet smooth, and one that redefines the perception of strong beer in India,” said Arvind Bajaj, Founder of Conan.

Carrying the tagline “Unleash the Warrior Within,” Conan celebrates individuality and confidence, inviting beer enthusiasts to embrace their bold side. Whether enjoyed at a party or after a long day, the brand promises an experience rooted in authenticity and attitude.

Conan made its debut in Delhi this October with 500ml cans. Expansion is set to follow in Uttar Pradesh this December, with a pan-India rollout in the pipeline. Future releases will include a Super Premium Strong, a Light Lager, and a Belgian Wheat, expanding the brand’s portfolio for diverse tastes.

With this launch, Conan aims to build a new culture of beer appreciation in India, one that combines strength, style, and sophistication in every sip.