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By Manu Vardhan Kannan
Published on May 2, 2025
Dubai Tourism has recorded a strong start to 2025, welcoming 5.31 million international visitors from January to March, reflecting a 3% increase from Q1 2024. The city continues to showcase consistent momentum following consecutive years of record-breaking tourism performance.
The Dubai Department of Economy and Tourism (DET) is further reinforcing its global travel trade ties at the 32nd edition of the Arabian Travel Market (ATM), being held from 28 April to 1 May at the Dubai World Trade Centre. With more than 125 key stakeholders represented on the Dubai stand, including top hotels, DMCs, and government bodies, DET is focusing on strengthening its position across over 80 source markets.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), highlighted the broader impact of tourism. “The sustained growth of the tourism sector continues to be vital not only through its direct economic impact, but as a pathway to investment, talent, and businesses into the city,” he said.
Key strategic partnerships announced in Q1 2025 include collaborations with Amadeus, Premier Inn Middle East, and Hyatt Hotels, as well as the Dubai College of Tourism’s alliance with Marriott International aimed at increasing Emirati participation in the tourism workforce. These moves align with the Dubai Economic Agenda D33, which aims to double the city's economy by 2033.
Tourism growth also reflects positively in the hospitality sector, with the average daily rate (ADR) rising by 2% year-on-year to AED 647, and high room occupancy levels being maintained.
In terms of regional data, Western Europe accounted for 22% of international arrivals, followed by CIS and Eastern Europe (17%), and the GCC (15%). South Asia and MENA markets also delivered strong visitor numbers.
Looking back at H1 2024, Dubai welcomed 9.31 million overnight international visitors, a 9% year-on-year rise. South Asia alone contributed 1.62 million visitors, highlighting the effectiveness of Dubai’s targeted marketing efforts.
Dubai’s accommodation and food services sector grew by 3.7% during the first nine months of 2024, reinforcing its importance to the city's GDP. Moreover, Dubai secured its position as the top global destination for Greenfield FDI projects in tourism and F&B sectors for the fourth year in a row.
The city also made major strides in sustainable tourism, with 153 hotels receiving the Dubai Sustainable Tourism Stamp in 2025—a 118% increase from the previous year. Global campaigns such as the latest "Find Your Story" featuring Millie Bobby Brown and Jake Bongiovi have helped elevate Dubai’s profile internationally.
As Dubai builds on this momentum, it remains focused on innovation, inclusive growth, and curating diverse experiences, further solidifying its goal to become the best city in the world to visit, live, and work.
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Published on May 5, 2025
Norwegian Cruise Line (NCL), a leader in global cruise travel, has announced extensive revitalizations for Norwegian Epic and Pride of America, both scheduled to debut their new enhancements in time for the 2025 summer season. These upgrades aim to give travelers even more freedom, flexibility, and fun with improved accommodations and entertainment for all age groups.
“We are excited to provide guests with MORE to do on board starting this summer,” said David J. Herrera, President of Norwegian Cruise Line. “Delivering the best vacation experience, where guests have the freedom to do more of what they love, is and will always continue to be our goal.”
The Norwegian Epic will complete its three-week dry dock on May 8, 2025, and return with notable additions to its top deck, including a new hot tub on deck 18 and a refreshed Kids’ Aqua Park, which replaces the Splashgolf area. The Vibe Beach Club, an adults-only retreat, will be expanded with more lounge chairs, private cabanas, and an additional hot tub. Also, eight new staterooms—a mix of balconies and oceanviews—will be added.
Following these enhancements, Norwegian Epic will begin a season of bucket-list cruises in Europe. Guests can enjoy nine to eleven-day sailings from Rome to stunning Mediterranean and Greek Isles destinations such as Santorini, Mykonos, Valletta, Naples, Catania, and Florence/Pisa. Later in the year, the ship will return to San Juan, Puerto Rico, for seven-day Southern Caribbean cruises visiting Tortola, St. Lucia, Barbados, and more.
Meanwhile, the Pride of America will undergo upgrades from May 3 to 31, 2025, including a new Starbucks location in The Capitol Atrium and the introduction of pickleball within the existing sports court.
To offer guests more choices, 12 new Club Balcony Suites and three Inside Staterooms will be added to deck 12. The ship’s youth facilities—Splash Academy and Entourage teen club—will be relocated to deck 6, while new Library and Card Room spaces will be added, replacing older venues.
After its dry dock, Pride of America will resume its signature seven-day inter-island Hawaii cruises, the only ones of their kind in the world. Departing from Honolulu 52 weeks a year, this itinerary offers nearly 100 hours of port time with immersive overnight stays in Maui and Kauai, allowing guests to explore four Hawaiian islands in one unforgettable journey.
These upgrades further reinforce Norwegian Cruise Line’s commitment to offering guests enriching and flexible travel experiences tailored to their preferences.
Adventures by Disney has announced two brand-new European land itineraries for 2026, offering travelers unique opportunities to explore the cultural richness of Switzerland and the mythical beauty of Greece. Known for creating unforgettable family travel experiences, Adventures by Disney continues to expand its global portfolio with more than 40 guided-group adventures across the world.
The new Switzerland itinerary allows guests to take in stunning alpine landscapes, charming lakeside towns, and cultural delights. The adventure includes an alpine hike with views of the Matterhorn, the mountain that inspired Disneyland’s iconic Matterhorn Bobsleds attraction. Guests can also look forward to savoring authentic Swiss treats like fondue and chocolate, visiting the medieval Château de Chillon, kayaking in the turquoise waters of Lake Brienz, and enjoying an exclusive after-hours visit to the Olympic Museum.
The Greece itinerary, titled Mythology of Athens, Peloponnese & Rhodes, brings ancient stories and historic wonders to life. Guests will explore famous landmarks including the Acropolis of Athens, Mycenae, and the Epidaurus Theatre. The journey also includes kayaking and snorkeling above an underwater archaeological site, visiting the picturesque port town of Nafplio, and discovering the medieval city of Rhodes, once home to the legendary Colossus of Rhodes, one of the Seven Wonders of the Ancient World.
Each adventure is led by Disney-trained Adventure Guides who ensure a seamless experience for all age groups. Special activities for “Junior Adventurers” make these journeys ideal for families, while select departures are reserved exclusively for adults.
In 2026, Adventures by Disney will offer nine departures to Switzerland (six for families and three for adults) and ten departures to Greece (six for families and four for adults).
Bookings open to the public on May 9, 2025. Travelers can learn more or book their vacation by visiting AdventuresbyDisney.com or contacting a travel agent.
For over 20 years, Adventures by Disney has offered curated, guided experiences that combine cultural immersion, insider access, and the storytelling magic that Disney is known for. These new additions to the itinerary portfolio reaffirm the brand's commitment to helping guests connect with the world in meaningful, memorable ways.
Published on May 4, 2025
Dusit Hotels and Resorts, the hotel arm of Thailand’s leading hospitality brand Dusit International, is expanding its footprint in Vietnam with the opening of Dusit Le Palais Tu Hoa Hanoi on 9 May 2025. Situated along the peaceful banks of Hanoi’s iconic West Lake, the property promises a refined blend of Thai-inspired hospitality and Vietnamese cultural elegance.
This marks Dusit’s debut in the capital city and its second property in Vietnam, following the success of Dusit Princess Moonrise Beach Resort in Phu Quoc. The new hotel is nestled in the historic Tay Ho district, an area known for its cultural richness and artisanal heritage, and draws inspiration from Princess Từ Hoa, a royal figure celebrated for her contribution to the local silk industry.
A daughter of Emperor Lý Thần Tông, Princess Từ Hoa left the royal palace to teach silk weaving to locals in Nghi Tàm, the very area the hotel now occupies. Her story is woven into the hotel’s design and philosophy, creating a unique retreat that pays tribute to craftsmanship, community, and cultural pride.
The hotel houses 207 elegantly designed rooms and suites offering views of either the West Lake or the Hanoi skyline. Each room blends contemporary luxury with Vietnamese aesthetics, supported by Dusit’s hallmark warm and intuitive service, catering to both business and leisure travellers.
Culinary offerings include Soi Restaurant serving authentic Thai cuisine, Vinci Italian Restaurant and Rooftop Bar with panoramic city views, Phở Lụa for a Vietnamese street-food experience focused on the country’s signature noodle soup, and Dusit Gourmet for pastries, coffee, and afternoon tea. The hotel also features four private dining rooms for exclusive events.
Dusit Le Palais Tu Hoa Hanoi goes beyond accommodation, offering a fully equipped gym, wellness activity spaces, three ballrooms, and a rooftop event venue ideal for weddings, conferences, and social gatherings.
"We are honoured to expand our presence in Vietnam and bring Dusit's distinctive Thai-inspired gracious hospitality to Hanoi for the very first time," said Gilles Cretallaz, Chief Operating Officer, Dusit International. "Inspired by the remarkable legacy of Princess Từ Hoa, Dusit Le Palais Tu Hoa Hanoi is much more than a new hotel—it is a celebration of cultural heritage, artistic spirit, and heartfelt service."
Located on Au Co Street, just 20 minutes from Noi Bai International Airport, the hotel offers easy access to Hanoi’s key cultural attractions, making it a convenient luxury option for global and domestic travellers alike.
To commemorate the opening, Dusit is offering a special Princess' Welcome package exclusively for Dusit Gold members. The offer includes daily breakfast for two, early check-in, late check-out, a welcome drink, complimentary room upgrades (subject to availability), and up to 25% off dining. Dusit Gold membership is free and can be registered online at dusit.com/enrollment.
Dusit Le Palais Tu Hoa Hanoi is poised to become a cultural landmark that honours the past while embracing the future, offering a serene and immersive experience in the heart of Vietnam’s capital.
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