Empowering Hospitality: The Bingoforge Journey from Vision to Innovation

Empowering Hospitality: The Bingoforge Journey from Vision to Innovation

By Manu Vardhan Kannan

Published on July 26, 2025

At the heart of Bingoforge lies a vision that has remained unwavering since its inception, to equip the hospitality industry with intuitive, intelligent, and fully integrated CRM solutions. This journey began from a deep, firsthand understanding of the hurdles faced by hoteliers, restaurateurs, and sales professionals. Disconnected systems, outdated processes, and fragmented data had long plagued the industry, slowing down growth and innovation. It was this very gap that inspired the creation of Bingoforge.

The company’s story dates back to 2017, when Zubin Bilimoria, a seasoned professional with over 30 years of experience across airlines, travel solutions (GDS), and hospitality technology, founded the brand. Operating initially under the name Zubin Hospitality Solutions, the humble beginnings took root in a neighborhood CCD coffee shop. During his stint as Global Sales Director at RezNext in 2015-16, Zubin noticed the glaring absence of a specialized Sales CRM designed exclusively for the hospitality ecosystem. With insight, experience, and a clear purpose, he set out to build a solution that would transform how sales teams in the industry functioned.

With strong support and feedback from senior leaders in hospitality, the first version of the product, MyHotelCRM was developed in collaboration with a hotel chain, ensuring every feature was born from real-world challenges and use cases. What started as a basic contact and lead management tool soon grew into a robust, scalable platform that caters to the needs of all hospitality stakeholders, from sales executives to ownership and management teams.

Today, MyHotelCRM is available in three distinct versions, LITE, BUSINESS, and ENTERPRISE and serves a wide array of properties including hotels, restaurants, and clubs of all sizes. Its compatibility with both one-way and two-way integrations with leading PMS platforms has made it a preferred solution across the sector. Among its integration partners are IDS Next (IDS Fortune and IDS FX), WinHMS, WinCloud, InnKeys PMS, Protel, and MyCloud Hospitality. The platform is also working toward integrations with global players such as Opera Cloud, among others.

In keeping with its vision of seamless connectivity, Bingoforge has been steadily expanding its interface capabilities. This includes planned integrations with hotel websites, social media platforms, IVR, WhatsApp communication, and Revenue Management Solutions, ensuring users benefit from a truly centralized and intelligent CRM system.

From those early coffee shop days to becoming a leading sales solution provider in the hospitality domain, Bingoforge’s journey has been marked by passion, innovation, and a relentless focus on simplifying workflows. The company’s offerings now extend to corporate ERP solutions as well, designed to match and adapt to customer-specific workflows.

The most recent milestone in Bingoforge’s evolution is its partnership with Trillion Global Innovations, with Mr. Pankaj Kumar Goel, Director and Co-founder, joining as a Consulting Sales Partner. This collaboration is set to amplify Bingoforge’s market presence, taking its trusted solutions to an even wider audience.

For more information, visit www.bingoforge.com or reach out via email at bd@bingoforge.com.


TCS Named Strategic Technology Partner for New Terminal One at JFK Airport

TCS Named Strategic Technology Partner for New Terminal One at JFK Airport

By Hariharan U

Published on July 16, 2026

Tata Consultancy Services (TCS) has been appointed as the strategic technology and innovation partner for The New Terminal One at John F. Kennedy International Airport (JFK), supporting the development of a next-generation digital ecosystem designed to transform the airport experience for passengers, airlines, and operations teams.

As part of the partnership, TCS will build the digital foundation for the terminal by deploying advanced technologies across passenger processing, artificial intelligence-driven IT operations, infrastructure management, and cybersecurity. The collaboration aims to create a seamless, connected, and efficient airport environment powered by real-time data and intelligent automation.

The New Terminal One at JFK is part of The Port Authority of New York and New Jersey’s $19 billion transformation programme for JFK Airport, one of the largest airport redevelopment initiatives in the United States. The project is envisioned as a world-class aviation hub focused on enhancing passenger experience through modern infrastructure and innovative technology.

Through the partnership, TCS will leverage its digital solutions, including Cognix and ignio platforms, to enable end-to-end visibility across critical airport operations such as passenger processing, baggage management, terminal security, and IT infrastructure.

The deployment of AI-powered systems will help improve operational efficiency, enhance predictive capabilities, and support faster decision-making across multiple airport functions. The technology foundation is expected to enable a more reliable and personalised travel experience for passengers while helping airport teams manage complex operations more effectively.

Commenting on the partnership, Jennifer Daniel Aument, CEO, The New Terminal One at JFK, said that TCS will play an important role in helping the terminal achieve its vision of becoming one of the world’s leading airport experiences, delivering enhanced services for partner airlines and travellers.

Amit Bajaj, President, North America, TCS, highlighted the role of artificial intelligence in shaping the future of aviation experiences. He noted that AI will support a seamless and dependable passenger journey while helping transform The New Terminal One into a technology-led experiential destination.

With airports worldwide increasingly adopting digital transformation strategies, the partnership reflects the growing role of technology in improving passenger journeys, operational resilience, and security. From automated processes and predictive analytics to intelligent infrastructure management, digital platforms are becoming central to the future of global aviation.

The collaboration between TCS and The New Terminal One at JFK represents a significant step towards creating a smart airport ecosystem where technology, innovation, and hospitality converge to deliver a more efficient and engaging travel experience


Radisson Hotel Group Launches AI-Powered Real-Time Hotel Price Matching Technology

Radisson Hotel Group Launches AI-Powered Real-Time Hotel Price Matching Technology

By Hariharan U

Published on July 5, 2026

Radisson Hotel Group has launched a new AI-powered real-time price matching technology, aimed at transforming the way guests book directly through hotel websites and strengthening transparency in hotel pricing.

The system automatically identifies lower publicly available rates for Radisson properties listed on third-party platforms such as OTAs and search engines, and instantly matches those prices on RadissonHotels.com. This removes the need for manual claims, screenshots, or approval processes that are typically required under traditional best rate guarantee programs.

Unlike conventional models, the new system operates in real time. When a lower rate is detected on platforms including Booking.com, Expedia, Agoda, Trip.com, and others, the AI engine verifies the pricing difference and automatically applies the matched rate, redirecting users directly to the hotel’s booking platform.

According to Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group, modern travellers expect speed, simplicity, and confidence when booking. He noted that the new feature ensures guests always receive the best available price when booking directly with Radisson.

For guests, the system eliminates uncertainty around pricing and simplifies the booking journey. For hotel teams, it reduces administrative workload associated with manual price match requests and allows staff to focus more on guest service and operational efficiency. The tool also provides better visibility into pricing trends and booking behaviour.

The AI-powered price matching feature is now live across all Radisson Hotel Group properties worldwide, marking a significant step in the company’s digital transformation strategy.

The initiative forms part of Radisson’s broader push toward automation and AI-driven solutions aimed at improving direct bookings, enhancing transparency, and creating a more seamless digital experience for travellers. By replacing traditional reactive pricing guarantees with a fully automated system, Radisson is positioning itself at the forefront of hospitality technology innovation.


Radisson Hotel Group Launches App-Only Rates Across Hotels in India

Radisson Hotel Group Launches App-Only Rates Across Hotels in India

By Manu Vardhan Kannan

Published on July 4, 2026

Radisson Hotel Group (RHG) has introduced App-Only Rates across its portfolio of hotels in India, giving travellers access to exclusive savings when they book through the Radisson Hotels mobile application. The new initiative is designed to make direct bookings more rewarding while offering guests a smoother and more personalised booking experience.

With the launch of App-Only Rates, guests booking through the mobile app can enjoy up to 10% additional savings over existing public rates. The move is part of RHG's strategy to encourage direct bookings while enhancing the overall guest journey through digital innovation.

Members of Radisson Rewards can unlock even more benefits, including member-only discounts, personalised offers, and exclusive promotions. By combining App-Only Rates with membership benefits, eligible guests can enjoy savings of up to 23%, along with tailored offers and exclusive experiences.

The Radisson Hotels mobile app allows travellers to browse hotels, book stays, manage reservations, explore hotel facilities, and access member benefits from a single platform. Whether travelling for business, a family holiday, or a weekend getaway, guests can enjoy a convenient booking experience from reservation to check-out.

Commenting on the launch, Nikhil Sharma, MD & COO, South Asia, Radisson Hotel Group, said, "At Radisson Hotel Group, we are constantly looking for ways to create greater value for our guests. The introduction of App-Only Rates in India reflects our aim to enhance the guest experience through digital innovation, rewarding loyalty, and offering exclusive benefits that make every stay even more rewarding. We remain focused on delivering a seamless and personalized experience for travelers at every touchpoint."

The introduction of App-Only Rates forms part of the group's broader digital strategy to strengthen customer engagement, increase direct bookings, and provide greater value through its own platforms. The offers are now available across participating Radisson Hotel Group properties in India through the Radisson Hotels mobile application.

Radisson Hotel Group currently has more than 200 hotels in operation and development across India, making it one of the country's largest international hotel operators. The group also maintains the largest presence among international hotel brands in Delhi NCR, while more than half of its portfolio is spread across tier-2 and tier-3 cities.

Its portfolio in India includes brands such as Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Radisson Individuals, and Radisson Individuals Retreats, catering to a wide range of business and leisure travellers.

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