Empowering Hospitality: The Bingoforge Journey from Vision to Innovation

Empowering Hospitality: The Bingoforge Journey from Vision to Innovation

By Manu Vardhan Kannan

Published on July 26, 2025

At the heart of Bingoforge lies a vision that has remained unwavering since its inception, to equip the hospitality industry with intuitive, intelligent, and fully integrated CRM solutions. This journey began from a deep, firsthand understanding of the hurdles faced by hoteliers, restaurateurs, and sales professionals. Disconnected systems, outdated processes, and fragmented data had long plagued the industry, slowing down growth and innovation. It was this very gap that inspired the creation of Bingoforge.

The company’s story dates back to 2017, when Zubin Bilimoria, a seasoned professional with over 30 years of experience across airlines, travel solutions (GDS), and hospitality technology, founded the brand. Operating initially under the name Zubin Hospitality Solutions, the humble beginnings took root in a neighborhood CCD coffee shop. During his stint as Global Sales Director at RezNext in 2015-16, Zubin noticed the glaring absence of a specialized Sales CRM designed exclusively for the hospitality ecosystem. With insight, experience, and a clear purpose, he set out to build a solution that would transform how sales teams in the industry functioned.

With strong support and feedback from senior leaders in hospitality, the first version of the product, MyHotelCRM was developed in collaboration with a hotel chain, ensuring every feature was born from real-world challenges and use cases. What started as a basic contact and lead management tool soon grew into a robust, scalable platform that caters to the needs of all hospitality stakeholders, from sales executives to ownership and management teams.

Today, MyHotelCRM is available in three distinct versions, LITE, BUSINESS, and ENTERPRISE and serves a wide array of properties including hotels, restaurants, and clubs of all sizes. Its compatibility with both one-way and two-way integrations with leading PMS platforms has made it a preferred solution across the sector. Among its integration partners are IDS Next (IDS Fortune and IDS FX), WinHMS, WinCloud, InnKeys PMS, Protel, and MyCloud Hospitality. The platform is also working toward integrations with global players such as Opera Cloud, among others.

In keeping with its vision of seamless connectivity, Bingoforge has been steadily expanding its interface capabilities. This includes planned integrations with hotel websites, social media platforms, IVR, WhatsApp communication, and Revenue Management Solutions, ensuring users benefit from a truly centralized and intelligent CRM system.

From those early coffee shop days to becoming a leading sales solution provider in the hospitality domain, Bingoforge’s journey has been marked by passion, innovation, and a relentless focus on simplifying workflows. The company’s offerings now extend to corporate ERP solutions as well, designed to match and adapt to customer-specific workflows.

The most recent milestone in Bingoforge’s evolution is its partnership with Trillion Global Innovations, with Mr. Pankaj Kumar Goel, Director and Co-founder, joining as a Consulting Sales Partner. This collaboration is set to amplify Bingoforge’s market presence, taking its trusted solutions to an even wider audience.

For more information, visit www.bingoforge.com or reach out via email at bd@bingoforge.com.


UNOX Opens New Experience Lounges in Mumbai and Ludhiana

UNOX Opens New Experience Lounges in Mumbai and Ludhiana

By Manu Vardhan Kannan

Published on September 15, 2026


VIT Bhopal University Hosts 3rd International Conference in Paraguay

VIT Bhopal University Hosts 3rd International Conference in Paraguay

By Hariharan U

Published on September 9, 2026


The Khyber Sees Early Gains as Hotels Embrace Digital Twin Technology

The Khyber Sees Early Gains as Hotels Embrace Digital Twin Technology

By Manu Vardhan Kannan

Published on September 9, 2026

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.