The quick commerce battle in India is moving fast, and Eternal is making sure Blinkit keeps pace. The Gurugram-based parent company has infused Rs 450 crore into its quick commerce arm Blinkit, according to a regulatory filing with the Registrar of Companies. This is Eternal's first capital injection into the business in 2026, following a total of Rs 2,600 crore pumped in across 2025.

To put the 2025 numbers in context, Eternal injected Rs 500 crore in January, Rs 1,500 crore in February, and another Rs 600 crore in November of last year. The latest infusion signals that the pace of investment isn't letting up as competition in the 10-minute delivery segment continues to intensify.

Blinkit has reasons to feel confident heading into this next phase. The company turned profitable in the December quarter, reporting an adjusted EBITDA profit of Rs 4 crore in Q3FY26 compared to a loss of Rs 103 crore in the same period the previous year. Revenue jumped to Rs 12,256 crore from Rs 1,399 crore a year earlier, and gross profit climbed to Rs 3,539 crore from Rs 1,300 crore. Those are significant numbers, and they reflect a business that has found its footing even as it continues to scale aggressively.

The capital will support Blinkit's ongoing dark store expansion, working capital requirements, and operating costs as it pushes towards its target of 3,000 micro-warehouses by March 2027. As of December 31st, the company had 2,027 stores operational.

The competitive landscape around Blinkit is getting busier. Swiggy raised Rs 10,000 crore through a qualified institutional placement in December 2025, just over a year after its IPO. Zepto has filed confidential draft papers with SEBI for its own IPO. And larger players including Amazon, Flipkart, and Reliance Industries are all stepping up their presence in quick commerce, making this one of the most actively contested spaces in India's consumer technology sector right now.

There's also been a notable leadership shift at Eternal. Founder Deepinder Goyal stepped down as Managing Director and CEO in February, with Blinkit founder and CEO Albinder Dhindsa taking over the top role. Dhindsa continues to lead Blinkit as well, consolidating leadership of the quick commerce business at a critical growth phase.

One more number worth noting: in terms of net order value, Blinkit has now overtaken Eternal's core food delivery business. That's a remarkable milestone for a segment that didn't exist in its current form just a few years ago.