Garner Becomes Fastest Growing Brand in IHG’s Global Portfolio

Garner Becomes Fastest Growing Brand in IHG’s Global Portfolio

By Manu Vardhan Kannan

Published on March 23, 2026

Garner hotels, the midscale conversion brand from IHG Hotels & Resorts, has reached a major milestone by opening 100 hotels globally since its launch in August 2023. With this, Garner has become the fastest scaling brand in IHG’s history, reflecting strong demand from both owners and travellers.

The brand’s growth has been driven by its flexible and conversion-friendly model, which allows properties to open quickly while maintaining quality standards. Garner is focused on delivering value through essential stay experiences, making it a practical choice for guests looking for comfort and affordability.

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Looking ahead, the brand has a pipeline of nearly 80 hotels, which is expected to significantly expand its global presence. Currently, Garner has open or pipeline properties across 12 countries, including key markets such as the US, Mexico, Italy, and Japan.

A key factor behind this growth is the rising demand for conversion properties, which accounted for 52 percent of all IHG room openings in 2025. Garner’s model offers benefits such as lower costs, flexible design standards, and faster turnaround times, with some hotels opening just over a month after signing.

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The brand is built around the idea of offering “easy going stays that get you on your way,” focusing on what matters most to guests. This includes comfortable rooms, quality sleep, and a good breakfast, along with practical features like workspaces for business and leisure travellers.

Karen Gilbride, Global Vice President for Garner hotels at IHG Hotels & Resorts, said:

“Garner’s initial global success reflects IHG’s proven expertise in building and scaling conversion-ready brands that owners and guests trust. Beyond offering a high-quality alternative for value-conscious travelers, Garner’s flexible development model allows the brand to more quickly enter new global markets and deliver returns for owners. Even as we’ve reached some amazing initial milestones, we’re just starting to tap into Garner’s full growth potential and look forward to introducing its unique offering to more owners and travelers in the years ahead.”

In the Americas, Garner recorded strong momentum with multiple signings and openings in 2025, including its first property in Mexico and new hotels across the United States. The brand has also entered suburban Boston and the greater New York City area in 2026.

Across Europe, the Middle East, Asia, and Africa, Garner opened 43 hotels in 2025, making it the most active IHG brand in the region. A large part of this growth came from a partnership with NOVUM Hospitality in Germany. The brand also expanded into Italy, Türkiye, and the UK, while making its debut in Japan with multiple openings in Osaka and Kyoto.

Further expansion included its entry into Southeast Asia with a launch in Thailand, along with its first five signings in India. Garner is also set to expand into Greater China later this year, continuing its global growth journey.

With a strong pipeline and growing presence across regions, Garner is set to further strengthen its position as a fast-growing brand in the global hospitality market.


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