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By Manu Vardhan Kannan
Published on March 7, 2025
The Ascott Limited (Ascott), the Official Global Hotels Partner of Chelsea Football Club, is bringing The Famous CFC to Bangkok, Thailand, following the remarkable success of its Singapore edition. This global fan engagement event, scheduled for April 25-26, 2025, will be hosted at Ascott Embassy Sathorn Bangkok and Somerset Rama 9 Bangkok, offering Chelsea supporters and Ascott Star Rewards (ASR) members an unparalleled experience.
Chelsea legend Gianfranco Zola, a two-time Chelsea Player of the Year, will headline the event. Zola, who played a pivotal role in Chelsea’s success from 1996 to 2003, was voted the club’s greatest-ever player in 2003. His visit to Bangkok marks Chelsea’s much-anticipated return to the city since 2017.
During The Famous CFC in Singapore in late 2024, Zola was warmly received by fans from across the region. Known for both his footballing excellence and his approachable nature, Zola’s presence in Bangkok is expected to draw an enthusiastic response from Chelsea’s passionate fanbase.
The Bangkok edition will include a lineup of activities such as a watch party for Chelsea’s match against Everton on April 26 and an exclusive meet-and-greet with Zola. The Famous CFC aims to deepen Chelsea’s bond with supporters worldwide, having already engaged fans in Mumbai, Los Angeles, Singapore, and Kuala Lumpur since its launch in 2023.
Ascott Embassy Sathorn, Bangkok
Ascott’s Commitment to Chelsea Fans
Tan Bee Leng, Chief Commercial Officer of Ascott, expressed excitement about bringing the fan experience to Bangkok after the success in Singapore. Ascott Star Rewards members will gain exclusive access to meet Zola, hear stories from his career, and experience Chelsea’s legacy up close. The event promises VIP hospitality, curated stays at Ascott properties, and unforgettable moments for Chelsea supporters.
Somerset Rama 9 Bangkok
Since partnering with Chelsea FC, Ascott has enhanced its hospitality offerings for football fans. ASR members enjoy match-and-stay packages, access to Chelsea soccer school training sessions, and VIP entry to Ascott’s private hospitality suite at Stamford Bridge. Additionally, the rebranding of Stamford Bridge Hotel London under Ascott’s ‘lyf’ brand by late 2025 is set to redefine the fan experience.
Exciting Opportunities for ASR Members
As part of The Famous CFC Bangkok, Ascott is launching an exclusive campaign for ASR members. Those who book and stay with Ascott stand a chance to win an evening with Gianfranco Zola, including access to the Ascott x Chelsea pre-match party and a special appearance by Zola.
Two exclusive experience packages are available for ASR members:
Intimate Fan Experience with Gianfranco Zola – Includes access to the Ascott x Chelsea pre-match party and a limited-edition Ascott x Chelsea merchandise pack.
Ultimate Weekend with Gianfranco Zola – Includes all the benefits of the first package plus an exclusive VIP meet-and-greet and photo opportunity with Zola.
For ticket details and event updates, visit Ascott’s official website.
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Published on August 28, 2026
The Singapore EDITION is bringing the summer season to a close with The Summer EDITION, a series of three gatherings taking place throughout September 2026. Across the hotel’s well-known spaces, guests can look forward to a garden party, a tropical disco brunch and a classic movie screening by the pool.
The programme begins with The Summer EDITION Garden Party on Saturday, 19 September 2026, from 6:30 to 9:30 p.m. at the hotel’s lower ground.
The evening will feature live food stations serving freshly shucked oysters, Jamón Ibérico, porchetta, Wagyu beef skewers, Wagyu brisket tacos, seafood paella, Mediterranean mezze, charcuterie and artisanal cheeses. A dessert corner will bring seasonal favourites with citrus and fresh fruits. Champagne, cocktails and beer on tap will also be available throughout the evening.
The popular ‘Ring-for-Champagne’ wall will return, while DJ Stephen Day will provide chilled beats. Guests are encouraged to dress in yellow and orange, with the event open to guests aged 21 and above.
The celebrations continue with The Summer EDITION Tropical Disco Brunch on Saturday, 26 September, from 12 noon to 3 p.m. DJ Aldrin will bring evergreen disco hits to the terrace, while Josper grills and classic cocktails take centre stage. A Spritz station will offer the classic Aperol Spritz along with locally inspired creations.
The brunch will feature chilled seafood including Maine lobster, scallop, tiger prawns and mussels, along with tuna and salmon sashimi. From the Josper grill, guests can enjoy Wagyu beef, tiger prawns, Iberico pork jowl and lamb shoulder confit. Salads, appetisers, Mediterranean mezze and artisanal cheeses from Les Frères Marchand will complete the spread.
Guests are encouraged to arrive in disco shimmer and summer colours. The brunch is open to guests aged 18 and above. The series concludes with The Summer EDITION Movie at The ROOF on Sunday, 27 September. Set beside the hotel’s 43-metre pool, the evening will feature a silent screening of the classic Roman Holiday.
Starting at 6:30 p.m., guests can enjoy an Italian-inspired spread including Amalfi orecchiette with crab meat in a tomato-based sauce, Prosciutto di Parma with melon, mortadella and stracciatella sandwiches. Pass-around fritto misto, bomboloni tiramisù gelato sandwiches and caramel macadamia or smoked bacon and parmesan popcorn will accompany the film. The movie will screen from 7:30 to 9:30 p.m., with audio delivered through headphones. Guests can also relax on a hammock float in the pool, sponsored by AcquaBoss, an Australian brand known for floats made using sustainable, eco-friendly materials.
Children below 10 years can enter the Movie at The ROOF experience for free, giving families another way to enjoy the final gathering of The Summer EDITION.
Published on August 25, 2026
Fusion Hotel Group is bringing together festive offers, wellness experiences and cultural activities to mark Vietnam’s National Day on Sept. 2, with celebrations planned across its properties in Southeast Asia.
Members of the Fusionlife loyalty program can enjoy up to 25% off accommodation, spa treatments and dining at participating properties across Da Nang, Hue, Quy Nhon, Cam Ranh, Ho Chi Minh City, Vung Tau and Binh Duong, along with hotels in Bangkok and Phuket. Travelers can register online for Fusionlife membership to access the benefits.
At Fusion Resort & Villas Da Nang, guests can take part in wellness sessions including meditation, yoga and sound healing. At Char Grill House, the resort’s award-winning onsite restaurant, the beachside bar will offer a 1-for-1 cocktail promotion from 5pm to 6pm.
Families can also enjoy Vietnamese-themed activities for children aged 4 to 12. The program includes making paper flags, creating keychains inspired by the national flag, decorating traditional conical hats and flying kites by the beach. In Hue, guests can combine the National Day break with visits to the Imperial City and Thien Mu Pagoda. The city will also host the Hue Wonderverse Music Fest 2026 at the Central Sports Square from Aug. 30 to Sept. 1.
Guests staying at Grand Royal Riverside Hue – Fusion Collection can enjoy a BBQ buffet at The Garden Restaurant from 6:30pm to 9pm. Guests checking in on Sept. 2 will also receive a complimentary drink decorated with the Vietnamese national flag.
At Fusion Resort Cam Ranh, guests can explore Bai Dai Beach while enjoying the resort’s wellness experiences and all-day breakfast, served either by the pool or in the privacy of their villa. A visit to Fusion Farm also gives guests the chance to collect fresh eggs and harvest seasonal produce.
For the evening, the resort’s BBQ buffet brings together grilled seafood such as locally caught oysters, prawns and fish, along with traditional pastries filled with seafood. The menu combines international flavors with local specialities for a relaxed holiday dining experience. At The Ocean Resort by Fusion Quy Nhon, guests can enjoy the central pool and private beach from Aug. 29 to Sept. 3. Pool & Beach Sips will be available daily from 4pm to 6pm.
The Kids’ Club will also host activities on Sept. 2, including making cards for parents, coloring Vietnamese landmarks and creating red flags featuring the iconic yellow star. On August 31, MIXE Restaurant will host a buffet with a “Dine 4, Pay 3” offer. In Ho Chi Minh City, Fusion Original Saigon Centre provides a central base for travelers exploring the city during the National Day holiday. On Sept. 2, Miss Thu, the hotel’s refined restaurant on the 24th floor, will host “A Toast to Vietnam” from 7pm to 10pm. Guests can enjoy curated bites along with 15% off à la carte dishes.
At Fusion Suites Vung Tau, the “Proud to be Vietnamese” program will run from Aug. 29 to Sept. 2. Guests wearing clothing featuring the Vietnamese national flag can receive a complimentary pastry when purchasing any drink at ROAST Café.
Guests booking directly through the hotel website can also receive up to 35% off room rates, along with an additional 12% Fusionlife member benefit and exclusive privileges during their stay.
Meanwhile, HIIVE by fusion Binh Duong New City offers a relaxed stay surrounded by greenery, with an outdoor pool for guests to unwind. At Zest Restaurant, the new menu brings together Asian-inspired flavors with a fusion approach, including Singaporean and Malaysian-inspired dim sum alongside local favourites such as crab soup. With a mix of festive dining, wellness, family activities and local cultural experiences, Fusion’s National Day program offers travelers different ways to enjoy the holiday across Vietnam.
Published on August 24, 2026
Singapore is planning a fresh set of tax and visa incentives to strengthen its asset management industry and stay competitive with Hong Kong. The Monetary Authority of Singapore (MAS) and the finance ministry will introduce tax exemptions on investment profits earned by fund managers managing certain funds, including single family offices.
The government also plans to make it easier for investment professionals to access Singapore's Overseas Networks & Expertise Pass, which is valid for up to five years before renewal and allows holders to work for multiple companies.
More details on the planned tax measures are expected to be announced in the 2027 budget. MAS will also support hedge funds that are committed to establishing or expanding their presence in Singapore through an investment programme.
The move comes as competition between Singapore and Hong Kong, two of Asia's major financial centres, continues to grow. Hong Kong is also working on expanding tax-free carried-interest measures to a wider range of fund houses and individual fund managers, aiming to attract more investment funds and financial talent.
The developments have raised concerns among Singapore-based funds that the growing tax gap could make Hong Kong more attractive to investment professionals. The Alternative Investment Management Association (AIMA) had warned MAS in July that Hong Kong's proposed tax benefits for individual fund managers could increase its appeal.
National Development Minister Chee Hong Tat, who is also deputy chairman of MAS, said it was important to provide the industry with clarity on the government's plans as companies consider where to locate and expand their businesses.
Kher Sheng Lee, AIMA's Asia-Pacific co-head, said the speed of Singapore's response had caught the attention of investors and added that the measures could strengthen the country's position in attracting managers, talent and capital.
MAS has also held discussions with hedge funds in recent months to understand their requirements and preferred tax rates. Singapore's asset management industry has grown at an average rate of 7.5% annually over the past five years, reaching nearly S$7 trillion, according to MAS data. The latest measures highlight Singapore's efforts to remain an attractive base for fund managers and investment professionals as competition with Hong Kong intensifies.
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