Gianfranco Zola to Headline The Famous CFC Bangkok as Ascott Brings Chelsea’s Global Fan Experience to Thailand

Gianfranco Zola to Headline The Famous CFC Bangkok as Ascott Brings Chelsea’s Global Fan Experience to Thailand

By Manu Vardhan Kannan

Published on March 7, 2025

The Ascott Limited (Ascott), the Official Global Hotels Partner of Chelsea Football Club, is bringing The Famous CFC to Bangkok, Thailand, following the remarkable success of its Singapore edition. This global fan engagement event, scheduled for April 25-26, 2025, will be hosted at Ascott Embassy Sathorn Bangkok and Somerset Rama 9 Bangkok, offering Chelsea supporters and Ascott Star Rewards (ASR) members an unparalleled experience.

Chelsea legend Gianfranco Zola, a two-time Chelsea Player of the Year, will headline the event. Zola, who played a pivotal role in Chelsea’s success from 1996 to 2003, was voted the club’s greatest-ever player in 2003. His visit to Bangkok marks Chelsea’s much-anticipated return to the city since 2017.

During The Famous CFC in Singapore in late 2024, Zola was warmly received by fans from across the region. Known for both his footballing excellence and his approachable nature, Zola’s presence in Bangkok is expected to draw an enthusiastic response from Chelsea’s passionate fanbase.

The Bangkok edition will include a lineup of activities such as a watch party for Chelsea’s match against Everton on April 26 and an exclusive meet-and-greet with Zola. The Famous CFC aims to deepen Chelsea’s bond with supporters worldwide, having already engaged fans in Mumbai, Los Angeles, Singapore, and Kuala Lumpur since its launch in 2023.

imageAscott Embassy Sathorn, Bangkok

Ascott’s Commitment to Chelsea Fans

Tan Bee Leng, Chief Commercial Officer of Ascott, expressed excitement about bringing the fan experience to Bangkok after the success in Singapore. Ascott Star Rewards members will gain exclusive access to meet Zola, hear stories from his career, and experience Chelsea’s legacy up close. The event promises VIP hospitality, curated stays at Ascott properties, and unforgettable moments for Chelsea supporters.

imageSomerset Rama 9 Bangkok

Since partnering with Chelsea FC, Ascott has enhanced its hospitality offerings for football fans. ASR members enjoy match-and-stay packages, access to Chelsea soccer school training sessions, and VIP entry to Ascott’s private hospitality suite at Stamford Bridge. Additionally, the rebranding of Stamford Bridge Hotel London under Ascott’s ‘lyf’ brand by late 2025 is set to redefine the fan experience.

Exciting Opportunities for ASR Members

As part of The Famous CFC Bangkok, Ascott is launching an exclusive campaign for ASR members. Those who book and stay with Ascott stand a chance to win an evening with Gianfranco Zola, including access to the Ascott x Chelsea pre-match party and a special appearance by Zola.

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Two exclusive experience packages are available for ASR members:

  1. Intimate Fan Experience with Gianfranco Zola – Includes access to the Ascott x Chelsea pre-match party and a limited-edition Ascott x Chelsea merchandise pack.

  2. Ultimate Weekend with Gianfranco Zola – Includes all the benefits of the first package plus an exclusive VIP meet-and-greet and photo opportunity with Zola.

For ticket details and event updates, visit Ascott’s official website.


Amsterdam Plans Higher Tourist Tax and Cruise Terminal Closure to Manage Tourism Pressure

Amsterdam Plans Higher Tourist Tax and Cruise Terminal Closure to Manage Tourism Pressure

By Manu Vardhan Kannan

Published on June 11, 2026

Amsterdam is planning a major overhaul of its tourism strategy with proposals that include raising its tourist tax to 20 per cent by 2030, closing the city's cruise terminal, and purchasing businesses and properties in the city centre to reduce tourism-related pressure.

The proposals were unveiled in a coalition agreement released this week by the city's ruling parties. According to a report by The Independent, the measures are aimed at addressing the growing impact of tourism on public spaces, local infrastructure, and residents' quality of life.

Amsterdam currently charges one of the highest tourist taxes in Europe, with visitors paying 12 per cent of their overnight accommodation cost. Day visitors are also subject to a tourist tax of €15.

Under the proposed plan, the tourist tax will increase to 16 per cent next year and then rise by one percentage point annually until it reaches 20 per cent in 2030.

“Amsterdam remains an attractive destination for visitors from all over the world,” the coalition agreement said, as per The Independent report. “Tourism contributes to the city’s economy, but at the same time places significant pressure on public spaces, quality of life and municipal facilities.”

City officials said the additional revenue generated through the tax increase would be used to make Amsterdam cleaner, safer, and more liveable for both residents and visitors.

One of the most significant proposals involves shutting down Amsterdam's cruise terminal. The coalition government stated that it wants to “end the option to reach Amsterdam by sea cruise” and plans to discuss possible alternatives with national and regional authorities.

The agreement also includes plans to buy buildings and businesses in the city centre as part of wider efforts to transform the area and ease tourism-related congestion.

In addition, Amsterdam is considering increasing its entertainment levy, which applies to activities such as canal boat tours, boat rentals, and other water-based experiences. The move is intended to ensure that day visitors contribute more towards maintaining the city's infrastructure and public services.

The proposed measures reflect Amsterdam's broader efforts to balance the economic benefits of tourism with the need to protect local communities, public spaces, and the overall quality of life in one of Europe's most visited destinations.


Atmosphere Core Showcases Sustainability Progress in Core Impact Report 2025

Atmosphere Core Showcases Sustainability Progress in Core Impact Report 2025

By Manu Vardhan Kannan

Published on June 10, 2026

Atmosphere Core has unveiled its Core Impact Report 2025, presenting the environmental initiatives and measurable outcomes achieved across its Maldives resort portfolio. Released on Earth Day 2026, the report highlights the company's efforts to integrate sustainability into daily operations, with a focus on marine conservation, renewable energy, waste management, and resource efficiency.

The report offers stakeholders and the wider hospitality industry a detailed look at how environmental commitments are being translated into practical action across one of the world's most environmentally sensitive tourism destinations.

A key highlight of the report is Atmosphere Core’s continued investment in coral reef restoration. Across its resorts, more than 16,600 coral fragments have been planted on 360 reef frames, supporting the regeneration of marine ecosystems facing increasing climate-related challenges.

At OBLU SELECT Sangeli, the Muraka Conservation Project continues to play a significant role in the company’s sustainability efforts. Since its launch in 2019, the initiative has focused on coral restoration, marine-life monitoring, environmental education, and guest engagement through coral adoption programmes and marine biology experiences.

The project has also benefited from collaboration with the Maldives’ environmental authorities through the Rasfari Reef Restoration Programme. This partnership supports a more science-led approach to reef conservation and aligns resort-level initiatives with broader environmental restoration goals in the region.

The report also highlights conservation efforts at Atmosphere Kanifushi Maldives, where pyramid-shaped coral cage nurseries are being used to encourage healthy coral growth before transplantation into surrounding reef areas. The initiative reflects the company’s approach of implementing location-specific solutions while contributing to larger conservation goals across its portfolio.

Beyond marine conservation, the report details the company’s progress in energy and resource management. During the past year, Atmosphere Core generated 7.9 million kilowatt-hours of solar power, meeting 13 per cent of the total energy requirements across its resorts.

Waste management initiatives also delivered notable results. Through waste-to-value systems, including the conversion of 140 tonnes of organic waste into biogas energy, the company saved more than 2.1 million litres of diesel and prevented over 5,700 tonnes of carbon emissions.

The report further highlights efforts to reduce single-use plastics across the portfolio. Atmosphere Core eliminated more than 2.1 million plastic bottles and 1.48 million plastic straws across its nine-resort portfolio, demonstrating how operational changes can significantly reduce environmental impact at scale.

With sustainability becoming an increasingly important focus within global tourism, the Core Impact Report 2025 highlights Atmosphere Core’s ongoing efforts to combine responsible hospitality practices with measurable environmental outcomes across its Maldives operations.


Four Seasons Resorts Maldives Launches Learn with Legends Summer Camp for Families

Four Seasons Resorts Maldives Launches Learn with Legends Summer Camp for Families

By Manu Vardhan Kannan

Published on June 9, 2026

Four Seasons Resorts Maldives has announced the launch of Learn with Legends, a new family-focused summer camp designed to combine learning, adventure and island experiences. Running from July 20 to August 31, 2026, the complimentary programme will take place across Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa.

Bringing together globally recognised athletes, coaches, explorers and storytellers, the initiative offers guests an opportunity to learn directly from experts while enjoying a memorable island holiday. The programme includes workshops, coaching sessions and guided adventures that encourage skill-building, personal growth and meaningful family experiences.

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At Landaa Giraavaru, football enthusiasts can train with former German captain Arne Friedrich, former England captain Casey Stoney, England centurion Jill Scott and former Premier League midfielder Steve Sidwell. At Kuda Huraa, surfing sessions will be led by former elite professional surfer and coach Ross Williams alongside former Championship Tour surfer Travis Logie.

The programme also features martial arts and wellness experiences. Angela Lee Pucci, former six-time world champion and Brazilian Jiu-Jitsu black belt, and coach Bruno Pucci will lead sessions at Landaa Giraavaru. At Kuda Huraa, Brazilian Jiu-Jitsu pioneer and multiple-time world champion Leo Vieira will conduct training sessions. Indian Shaolin monk and Kung Fu master Hurssh Verma and national Kungfu champion Guo Jing will offer classes across both resorts.

Adding a focus on exploration and conservation, award-winning filmmaker and ocean storyteller Craig Foster, known for My Octopus Teacher, will join world-record explorer Ash Dykes to lead immersive storytelling and discovery experiences. Guests at Landaa Giraavaru will also have the opportunity to learn from oceanographer Dr Phil Hosegood through marine science and ocean-focused activities.

The complimentary programme includes a variety of workshops and activities, although selected experiences will be offered in limited numbers and subject to availability. Families can take part in football coaching, surfing lessons, martial arts training and conservation-focused adventures led by experts in their respective fields.

For guests looking for a more personalised experience, private one-to-one coaching sessions will also be available at an additional cost and subject to availability.

Commenting on the initiative, Armando Kraenzlin, Regional Vice President of Four Seasons Resorts Maldives, said:

"Learn with Legends offers a fresh perspective in luxury family travel, where world-class talent, meaningful experiences and exceptional surroundings come together to create something truly transformative. What makes this program so powerful is the human connection: guests aren't simply learning skills and participating in activities. They are engaging with some of the world's leading figures in their fields and accessing high-level inspiration that will resonate well beyond their stay."

To complement the summer programme, Four Seasons Resorts Maldives is also offering its Stay Longer package at both Landaa Giraavaru and Kuda Huraa. Families booking four consecutive paid nights will receive a complimentary fifth night, daily breakfast for two, one dinner for two at selected restaurants, and a shared island experience such as a Dolphin Cruise or Sunset Fishing excursion.

With a blend of sport, adventure, conservation and personal development, Learn with Legends aims to offer families a unique summer experience where learning and leisure come together in one of the world's most sought-after island destinations.

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