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By Manu Vardhan Kannan
Published on March 7, 2025
The Ascott Limited (Ascott), the Official Global Hotels Partner of Chelsea Football Club, is bringing The Famous CFC to Bangkok, Thailand, following the remarkable success of its Singapore edition. This global fan engagement event, scheduled for April 25-26, 2025, will be hosted at Ascott Embassy Sathorn Bangkok and Somerset Rama 9 Bangkok, offering Chelsea supporters and Ascott Star Rewards (ASR) members an unparalleled experience.
Chelsea legend Gianfranco Zola, a two-time Chelsea Player of the Year, will headline the event. Zola, who played a pivotal role in Chelsea’s success from 1996 to 2003, was voted the club’s greatest-ever player in 2003. His visit to Bangkok marks Chelsea’s much-anticipated return to the city since 2017.
During The Famous CFC in Singapore in late 2024, Zola was warmly received by fans from across the region. Known for both his footballing excellence and his approachable nature, Zola’s presence in Bangkok is expected to draw an enthusiastic response from Chelsea’s passionate fanbase.
The Bangkok edition will include a lineup of activities such as a watch party for Chelsea’s match against Everton on April 26 and an exclusive meet-and-greet with Zola. The Famous CFC aims to deepen Chelsea’s bond with supporters worldwide, having already engaged fans in Mumbai, Los Angeles, Singapore, and Kuala Lumpur since its launch in 2023.
Ascott Embassy Sathorn, Bangkok
Ascott’s Commitment to Chelsea Fans
Tan Bee Leng, Chief Commercial Officer of Ascott, expressed excitement about bringing the fan experience to Bangkok after the success in Singapore. Ascott Star Rewards members will gain exclusive access to meet Zola, hear stories from his career, and experience Chelsea’s legacy up close. The event promises VIP hospitality, curated stays at Ascott properties, and unforgettable moments for Chelsea supporters.
Somerset Rama 9 Bangkok
Since partnering with Chelsea FC, Ascott has enhanced its hospitality offerings for football fans. ASR members enjoy match-and-stay packages, access to Chelsea soccer school training sessions, and VIP entry to Ascott’s private hospitality suite at Stamford Bridge. Additionally, the rebranding of Stamford Bridge Hotel London under Ascott’s ‘lyf’ brand by late 2025 is set to redefine the fan experience.
Exciting Opportunities for ASR Members
As part of The Famous CFC Bangkok, Ascott is launching an exclusive campaign for ASR members. Those who book and stay with Ascott stand a chance to win an evening with Gianfranco Zola, including access to the Ascott x Chelsea pre-match party and a special appearance by Zola.
Two exclusive experience packages are available for ASR members:
Intimate Fan Experience with Gianfranco Zola – Includes access to the Ascott x Chelsea pre-match party and a limited-edition Ascott x Chelsea merchandise pack.
Ultimate Weekend with Gianfranco Zola – Includes all the benefits of the first package plus an exclusive VIP meet-and-greet and photo opportunity with Zola.
For ticket details and event updates, visit Ascott’s official website.
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Published on October 24, 2026
Varel Singapore, a Tribute Portfolio Hotel, has appointed Agnes Cheng as General Manager, bringing more than 20 years of hospitality experience across luxury, upscale and boutique hotels in Singapore. In her new role, she will oversee the hotel's operations, commercial strategy and financial performance, with a focus on guest satisfaction and business growth.
Agnes has held senior positions at several established hospitality groups, including Naumi Hotels, Millennium & Copthorne Hotels, Far East Hospitality and The Ascott Limited. Her experience covers hotel operations, sales and marketing, revenue optimisation, food and beverage (F&B) management and strategic partnerships.
Before joining Varel Singapore, Agnes served as General Manager of Naumi Hotel Singapore, where she managed hotel operations, commercial performance and financial performance while overseeing the Rang Mahal restaurant. During her tenure, she led operational improvements and major asset enhancement initiatives, including restaurant refurbishment and enhancements to the hotel's façade.
Under her leadership, Naumi Hotel Singapore received the Best Boutique Hotel accolade at the TTG Travel Awards in both 2025 and 2026. The hotel also received the Tripadvisor Travellers' Choice Best of the Best Award 2026 during her tenure.
Agnes also brings experience in hotel openings, having played key roles in the launches of Citadines Connect City Centre Singapore, Bay Hotel Singapore and Grand Park Orchard. Across these appointments, she developed new business opportunities, built long-term client relationships and guided sales teams towards achieving revenue targets.
Known for her hands-on and collaborative management approach, Agnes places importance on team development, operational efficiency and service quality. Her leadership approach focuses on empowering employees, creating a positive working environment and maintaining consistent service standards while supporting business performance.
Fluent in English, Mandarin and Cantonese, Agnes brings a combination of operational knowledge, commercial expertise and experience across different hotel brands to her new role at Varel Singapore. As General Manager, she will focus on building on the hotel's existing foundation, strengthening guest satisfaction and supporting its continued growth in Singapore's hospitality market.
Published on October 23, 2026
The Hari Singapore has appointed award-winning chef Aaron Tan as its Director of Culinary ahead of the hotel's opening in early 2027. Bringing more than 25 years of experience across hotels, fine-dining restaurants and international events, Tan will lead the hotel's food and beverage operations, including four restaurants and bars, banqueting and in-room dining.
Tan will focus on delivering quality food with flavour at the centre, supported by thoughtful presentation and a strong kitchen team. From breakfast and dining experiences to in-room service, he aims to create a consistent culinary identity across the hotel.
“Aaron has a deep respect for tradition, but he’s never afraid to bring something new to the table,” said General Manager Andreas Kraemer. “Just as importantly, he wants to grow cooks, not just menus. I can’t think of a better person to shape dining at The Hari Singapore.”
Sharing his approach to food, Tan said, “Singapore diners know good food, and they can tell when something is real. For me, food has to look good and taste even better, with flavour always first. I don’t expect to win anyone over with one dish. We will earn their trust plate by plate, visit by visit. My philosophy has always been simple: cook with heart, and never forget your roots.”
Tan joins The Hari Singapore from Frasers House, a Luxury Collection Hotel, formerly InterContinental Singapore, where he has served as Executive Sous Chef and Executive Chinese Chef since 2019. During his tenure, he strengthened the profile of its Cantonese restaurant, Man Fu Yuan, through refined cooking and culinary collaborations.
In 2025, Tan introduced the Manchu-Han Imperial Feast to Singapore for the first time, working with Master Chef Qi Jinzhu after 14 months of preparation. In 2026, he also led a four-hands culinary collaboration with Lily’s at The Ritz-Carlton, Bangkok.
His culinary journey began in Singapore, where he developed his skills under Hong Kong master chefs before expanding his experience across Western, Asian and fusion cuisines. He later held senior positions at Conrad Centennial Singapore, Fairmont Singapore and Hotel Vagabond. He was also one of three chefs responsible for the Singapore Pavilion at the Shanghai World Expo 2010.
Tan's achievements include winning the 2016 Lee Kum Kee International Young Chef Chinese Culinary Challenge in Hong Kong, where he represented Singapore against 42 chefs from 13 countries. He has also led Singapore teams to medals at the World Championship Chef competitions and won Gold at the Souchu International Cooking Competition in Beijing.
Beyond the kitchen, Tan serves as Vice President of the Society of Chinese Cuisine Chefs (Singapore), where he mentors emerging culinary professionals. With his experience in Cantonese cuisine, international culinary collaborations and team development, Tan will lead the dining programme at The Hari Singapore as the hotel prepares to welcome guests in early 2027.
Published on October 22, 2026
Boutique Hospitality Services Limited has appointed Apat Salamone as Hospitality Partnership Manager as its parent company, Boutique Corporation Public Company Limited (BC), looks to expand its hotel management, third-party operating and hospitality technology businesses.
Apat brings 12 years of hospitality experience, covering hotel operations, B2B business development and sales. In his new role, he will lead business development across BC's Hotel Management Services (HMS), Third-Party Operator (TPO) and upcoming hospitality technology (SaaS) business.
His responsibilities will include building the commercial pipeline, managing owner and client relationships for properties operating under BC's hotel management agreements, and overseeing key business development activities. These properties include JonoX Karon Phuket. He will also help steer key milestones towards the planned launch of BC's SaaS product by the end of 2026.
The appointment comes as BC strengthens its focus on hotel operations and technology. The company is a certified Third-Party Operator for Accor and Marriott, managing both internationally branded and independent hotels on behalf of their owners. Alongside its hotel management business, BC is developing technology solutions designed to help hotels improve operational efficiency and overall performance.
BC's portfolio includes its own brands, Journeyhub Hotels and Jono Hotels, alongside internationally branded properties such as Novotel and ibis Chiang Mai Nimman Journeyhub, Mercure Phuket Patong Journeyhub and greet Bangkok Sukhumvit 16 Jono. The portfolio is also set to expand with the addition of Mövenpick Resort Phuket Kamala Beach and JonoX Sukhumvit 5 – Handwritten Collection.
With Apat's appointment, BC aims to strengthen its business development efforts while advancing its hotel management and technology plans. His experience across operations, sales and business development is expected to support the company's efforts to build stronger partnerships with hotel owners and expand its hospitality offerings.
As the company prepares for its planned SaaS launch by the end of 2026, the appointment also reflects its broader focus on combining hotel operating expertise with technology solutions to support better-performing properties.
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