Gianfranco Zola to Headline The Famous CFC Bangkok as Ascott Brings Chelsea’s Global Fan Experience to Thailand

Gianfranco Zola to Headline The Famous CFC Bangkok as Ascott Brings Chelsea’s Global Fan Experience to Thailand

By Manu Vardhan Kannan

Published on March 7, 2025

The Ascott Limited (Ascott), the Official Global Hotels Partner of Chelsea Football Club, is bringing The Famous CFC to Bangkok, Thailand, following the remarkable success of its Singapore edition. This global fan engagement event, scheduled for April 25-26, 2025, will be hosted at Ascott Embassy Sathorn Bangkok and Somerset Rama 9 Bangkok, offering Chelsea supporters and Ascott Star Rewards (ASR) members an unparalleled experience.

Chelsea legend Gianfranco Zola, a two-time Chelsea Player of the Year, will headline the event. Zola, who played a pivotal role in Chelsea’s success from 1996 to 2003, was voted the club’s greatest-ever player in 2003. His visit to Bangkok marks Chelsea’s much-anticipated return to the city since 2017.

During The Famous CFC in Singapore in late 2024, Zola was warmly received by fans from across the region. Known for both his footballing excellence and his approachable nature, Zola’s presence in Bangkok is expected to draw an enthusiastic response from Chelsea’s passionate fanbase.

The Bangkok edition will include a lineup of activities such as a watch party for Chelsea’s match against Everton on April 26 and an exclusive meet-and-greet with Zola. The Famous CFC aims to deepen Chelsea’s bond with supporters worldwide, having already engaged fans in Mumbai, Los Angeles, Singapore, and Kuala Lumpur since its launch in 2023.

imageAscott Embassy Sathorn, Bangkok

Ascott’s Commitment to Chelsea Fans

Tan Bee Leng, Chief Commercial Officer of Ascott, expressed excitement about bringing the fan experience to Bangkok after the success in Singapore. Ascott Star Rewards members will gain exclusive access to meet Zola, hear stories from his career, and experience Chelsea’s legacy up close. The event promises VIP hospitality, curated stays at Ascott properties, and unforgettable moments for Chelsea supporters.

imageSomerset Rama 9 Bangkok

Since partnering with Chelsea FC, Ascott has enhanced its hospitality offerings for football fans. ASR members enjoy match-and-stay packages, access to Chelsea soccer school training sessions, and VIP entry to Ascott’s private hospitality suite at Stamford Bridge. Additionally, the rebranding of Stamford Bridge Hotel London under Ascott’s ‘lyf’ brand by late 2025 is set to redefine the fan experience.

Exciting Opportunities for ASR Members

As part of The Famous CFC Bangkok, Ascott is launching an exclusive campaign for ASR members. Those who book and stay with Ascott stand a chance to win an evening with Gianfranco Zola, including access to the Ascott x Chelsea pre-match party and a special appearance by Zola.

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Two exclusive experience packages are available for ASR members:

  1. Intimate Fan Experience with Gianfranco Zola – Includes access to the Ascott x Chelsea pre-match party and a limited-edition Ascott x Chelsea merchandise pack.

  2. Ultimate Weekend with Gianfranco Zola – Includes all the benefits of the first package plus an exclusive VIP meet-and-greet and photo opportunity with Zola.

For ticket details and event updates, visit Ascott’s official website.


Chef Manuel Alonso to Host One-Night Rooftop Takeover at LUZ Bangkok

Chef Manuel Alonso to Host One-Night Rooftop Takeover at LUZ Bangkok

By Manu Vardhan Kannan

Published on April 22, 2026

LUZ Bangkok Tapas Bar at INNSiDE by Meliá Bangkok Sukhumvit is set to host a special one-night rooftop experience featuring Michelin-starred Chef Manuel Alonso. Scheduled for April 25, the event titled “Taste of Tapas: Touch the Sky” will bring together Spanish culinary traditions and a lively dining atmosphere in the heart of Bangkok.

The four-hour takeover is being organised in collaboration with the Spanish-Thai Chamber of Commerce and will also feature LUZ’s Head Chef Juan Ignacio “Nacho” García Racionero. The evening will focus on a shared dining concept, with a curated tapas menu designed by both chefs.

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Chef Manuel Alonso brings with him over four decades of experience from Casa Manolo, his family-run restaurant in Valencia. Known for its deep connection to Mediterranean coastal cuisine, the restaurant has earned a Michelin star along with several Sol Repsol recognitions. His cooking style reflects a balance of locally sourced ingredients and techniques shaped over years of experience in Spain’s leading kitchens.

At LUZ Bangkok, guests can expect dishes that highlight his roots, including a seafood paella inspired by Valencia, along with ajo blanco, a chilled almond and garlic soup served with smoked sardine. The menu is designed for sharing, staying true to the social nature of Spanish dining.

The event will be held from 5 pm to 9 pm. Guests will be served a selection of tapas along with one drink, while DJ music adds to the relaxed rooftop setting. Members of the Spanish-Thai Chamber of Commerce will also receive a welcome sangria on arrival.

Located across the 33rd and 34th floors, LUZ Bangkok Tapas Bar offers an indoor-outdoor layout with open views of the city skyline. A unique highlight of the venue is the view from the 33rd floor, where diners can look up into the base of the pool above.

Sharing his thoughts, Tarek Beheiry, general manager of INNSiDE by Meliá Bangkok Sukhumvit, said, "Chef Alonso's cooking comes from decades of consistency and a very clear point of view. Spanish food is meant to be shared, and this social way of dining sits at the heart of how both chefs approach food; made even more special by our spectacular vistas of Bangkok's skyline."

With limited seating available, guests are encouraged to book in advance for this exclusive dining experience.


Ascott Sees Record Southeast Asia Signings in 2025

Ascott Sees Record Southeast Asia Signings in 2025

By Manu Vardhan Kannan

Published on April 21, 2026

The Ascott Limited has recorded its strongest-ever signing performance in Southeast Asia in 2025, adding more than 7,300 units across the region. This marks a 55% increase compared to the 4,700 units signed in 2024, highlighting a significant growth phase for the company.

This momentum has placed Ascott among the top three hospitality companies in Southeast Asia for new signings in 2025, according to Horwath HTL. The company currently has over 200 operational properties in the region, along with a pipeline of around 150 properties. With more than 25 new openings expected in the next 12 months, the pipeline reflects steady owner confidence and Ascott’s ability to convert signings into operational properties.

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A key highlight of this expansion is Ascott Tay Ho Hanoi, located on the shores of West Lake in Hanoi’s Tay Ho District. Positioned as Ascott’s largest full-service MICE hotel, the property will feature 1,165 rooms, 10 food and beverage concepts, and a spa when fully operational in 2027. It also includes an international convention centre with 13 event spaces, including one of the largest pillarless ballrooms in Hanoi.

Ascott’s growth is supported by strong tourism recovery across Southeast Asia, driven by rising regional travel demand and improved connectivity. At the same time, the hospitality market remains fragmented, creating opportunities for established brands like Ascott to expand through both new developments and conversions.

Ms Serena Lim, Chief Growth Officer, Ascott, said: “Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth. Our expansion is intentional and owner-led, anchored by long-term partnerships with owners who value our flex-hybrid model and its ability to deliver resilient outcomes. Supported by our multi-typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types. The depth of owner interest and track record across Southeast Asia gives us confidence in both our pipeline and our ability to execute this expansion.”

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Ms Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia, Ascott, added: “The upcoming wave of openings reinforces Southeast Asia's role as both a core growth engine and a showcase for Ascott's multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus, from efficient conversions to reliable delivery on the ground. The strength of our local teams has been instrumental in translating strategy into outcomes, turning pipeline into reality with the speed and precision our owners and guests expect. We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards.”

As part of its expansion, Ascott is entering around 20 new cities across Southeast Asia, including destinations such as Phu Quoc, Nha Trang, Phuket, Hat Yai, Labuan Bajo, Medan, Davao, Biñan, Johor Bahru, and Langkawi. This move takes the brand beyond established markets into emerging leisure and business destinations.

About 30% of the pipeline will be driven through conversions, allowing Ascott to reposition existing properties under its brands and speed up market entry. Projects like Citadines Mitra Bandung, Oakwood Pandanaran Semarang, and Fox Hotel Nagoya Batam are expected to open within a year of signing, showing the efficiency of this approach.

The pipeline also reflects Ascott’s multi-typology strategy, covering serviced residences, hotels, resorts, social living spaces, and branded residences. Brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection are all part of this expansion. Resort developments are expected to play a major role, helping balance the company’s presence across business and leisure segments.

Among the upcoming openings, Lasong Hotel & Villas Sam Son by The Unlimited Collection is set to complete its full opening on 24 April 2026, offering a wellness-focused experience on Vietnam’s northern coast. HARRIS Resort Cam Ranh, expected to open from 4Q 2026, will introduce the HARRIS brand to Vietnam with a large-scale beachfront property designed for leisure travellers.

Other notable projects include the 1926 Heritage Hotel Penang by The Unlimited Collection, opening in 2026 with a restored heritage setting, and lyf Chinatown Singapore, scheduled for July 2026, offering a social living concept in a culturally rich neighbourhood. Somerset Clarke Quay Singapore and Ascott Ortigas Manila are also part of the upcoming portfolio, adding to the brand’s presence in key urban markets.

With this strong pipeline and continued expansion across markets and formats, Ascott is steadily strengthening its position in Southeast Asia, supported by a mix of new developments, conversions, and experience-led properties.


MSC Cruise Division Unveils Sandy Cay Private Island in The Bahamas

MSC Cruise Division Unveils Sandy Cay Private Island in The Bahamas

By Manu Vardhan Kannan

Published on April 18, 2026

MSC Group’s Cruise Division has introduced Sandy Cay, a new luxury private island destination in The Bahamas, set to open in 2028. Located near Ocean Cay MSC Marine Reserve, the island is designed to offer a more exclusive and immersive experience for guests travelling with MSC Cruises and Explora Journeys.

Sandy Cay is planned as a quieter extension of Ocean Cay, giving travellers a more relaxed and intimate environment. The island focuses on connecting guests with nature, offering a peaceful setting shaped by the natural beauty of the surrounding ocean.

One of the defining features of Sandy Cay is its pristine aragonite sand, known for being among the purest and brightest in the world. This gives the island its name and creates a calm and scenic atmosphere. The concept has been carefully developed to offer a balance of comfort and simplicity while staying aligned with the natural surroundings.

The new destination will work alongside Ocean Cay, adding another layer to the overall experience. While both islands share the same clear waters of The Bahamas, Sandy Cay will focus more on privacy and a slower pace, offering guests a different way to explore the region.

Alongside this announcement, MSC Cruises has also shared plans to upgrade Ocean Cay MSC Marine Reserve. The enhancements will include new dining options, dedicated beach areas for families and adults, expanded relaxation spaces, and interactive experiences linked to marine conservation.

These developments reflect the group’s approach of evolving its destinations while maintaining a strong focus on sustainability and environmental care. The aim is to offer guests a mix of relaxation, exploration, and meaningful engagement with nature.

With Sandy Cay set to open in 2028, MSC Cruises and Explora Journeys are continuing to expand their private destination offerings, creating a seamless connection between experiences at sea and on land. The addition is expected to further strengthen their position in the global cruise market while offering travellers a more refined and nature-focused holiday experience.

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