Exploring the Sustainable and Artisanal Goan Coffee Culture

Goan Specialty Coffee: A Blend of Sustainability and Flavor

By Nishang Narayan

Published on June 15, 2024

Goa, known for its picturesque beaches and vibrant culture, is also making a name for itself in the world of specialty coffee. The state's burgeoning coffee scene is characterized by a commitment to sustainability, artisanal practices, and a focus on high-quality, single-origin beans. This evolution has created a unique coffee culture that attracts both locals and tourists.

Sourcing and Sustainability

Goa's specialty coffee often begins its journey in the region's lush plantations, which emphasize sustainable and ethical farming practices. Local coffee farmers prioritize organic cultivation methods, avoiding harmful pesticides and fertilizers to protect the environment and ensure the health of their crops. These practices are not only better for the planet but also enhance the quality and flavor of the coffee beans.

Sustainability extends beyond farming methods. Many Goan coffee producers engage in direct trade, establishing direct relationships with coffee farmers. This approach ensures that farmers receive fair compensation for their work, promotes higher quality standards, and fosters a deeper connection between the producer and the consumer.

Artisanal Roasting and Unique Flavours

Once harvested, Goan coffee beans undergo meticulous processing and roasting to bring out their best qualities. Local roasters often focus on small-batch roasting, a technique that allows them to experiment with different profiles and highlight the unique characteristics of each bean. The result is a diverse range of flavors that often include fruity and floral notes, reflective of Goa's rich terroir.

The rise of specialty cafes in Goa has further propelled the popularity of these artisanal coffees. These cafes are dedicated to showcasing the nuances of Goan coffee through expertly crafted brews and innovative coffee-based beverages.

The Role of Specialty Cafes

Specialty cafes play a crucial role in promoting Goan coffee culture. One notable example is Boho Box Cafe, located in Anjuna, North Goa. According to Ambika Saxena, CEO of Boho Box, "At The Boho Box, we've crafted more than just a cafe; we've created an experience. Nestled along the tranquil Baga River in Anjuna, North Goa, our bohemian-themed sports bar and cafe redefine the art of unwinding. We take pride in offering an exquisite blend of stunning river views, a diverse menu, and an ambiance that's trendy, vibrant, and serene, all in one. Our carefully curated continental cuisine, signature coffees, and refreshing cocktails ensure that your taste buds embark on a memorable journey with every visit."

Boho Box Cafe epitomizes the holistic approach to coffee culture in Goa. It offers a space where guests can relax, work, and enjoy the unique Goan vibe, all while savoring some of the best coffee the region has to offer. The cafe's emphasis on creating a memorable experience, rather than just serving coffee, reflects a broader trend in Goa's specialty coffee scene.

Trends and Innovations

The specialty coffee industry in Goa is also keeping pace with global trends. Sustainability remains at the forefront, with many cafes and roasters adopting eco-friendly practices and packaging. Additionally, there is a growing interest in cold brew coffee, which is known for its smooth texture and low acidity. Cold brew variations, including flavored and nitro-infused options, are becoming increasingly popular among coffee enthusiasts.

Another emerging trend is the infusion of coffee with health-boosting ingredients like adaptogens and superfoods. This aligns with the broader wellness trend, transforming the coffee-drinking experience into a mindful, health-conscious ritual.

To conclude, Goa's specialty coffee scene is a dynamic blend of tradition, innovation, and sustainability. From the careful cultivation of coffee beans to the artisanal roasting and the unique offerings of specialty cafes, every aspect of Goan coffee culture is designed to provide an exceptional experience. Whether you are a casual coffee drinker or a connoisseur, Goa's specialty coffee promises a journey of discovery and delight.

For those looking to immerse themselves in this vibrant coffee culture, a visit to cafes like Boho Box offers a perfect introduction to the flavors and ambiance that define Goan specialty coffee. As the industry continues to grow and evolve, Goa is poised to become a significant player on the global coffee stage.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

Welcome to post your talent

A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.

Goan Specialty Coffee: A Blend of Sustainability and Flavor

Most Read In News

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

About Ghodawat Consumer Limited (GCL)

About Sanjay Ghodawat Group (SGG)

Most Read In News

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

Most Read In News

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

A Tribute to Maharashtra’s Love for Chai

TVC Credits

Most Read In News