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By Nishang Narayan
Published on June 15, 2024
Goa, known for its picturesque beaches and vibrant culture, is also making a name for itself in the world of specialty coffee. The state's burgeoning coffee scene is characterized by a commitment to sustainability, artisanal practices, and a focus on high-quality, single-origin beans. This evolution has created a unique coffee culture that attracts both locals and tourists.
Sourcing and Sustainability
Goa's specialty coffee often begins its journey in the region's lush plantations, which emphasize sustainable and ethical farming practices. Local coffee farmers prioritize organic cultivation methods, avoiding harmful pesticides and fertilizers to protect the environment and ensure the health of their crops. These practices are not only better for the planet but also enhance the quality and flavor of the coffee beans.
Sustainability extends beyond farming methods. Many Goan coffee producers engage in direct trade, establishing direct relationships with coffee farmers. This approach ensures that farmers receive fair compensation for their work, promotes higher quality standards, and fosters a deeper connection between the producer and the consumer.
Artisanal Roasting and Unique Flavours
Once harvested, Goan coffee beans undergo meticulous processing and roasting to bring out their best qualities. Local roasters often focus on small-batch roasting, a technique that allows them to experiment with different profiles and highlight the unique characteristics of each bean. The result is a diverse range of flavors that often include fruity and floral notes, reflective of Goa's rich terroir.
The rise of specialty cafes in Goa has further propelled the popularity of these artisanal coffees. These cafes are dedicated to showcasing the nuances of Goan coffee through expertly crafted brews and innovative coffee-based beverages.
The Role of Specialty Cafes
Specialty cafes play a crucial role in promoting Goan coffee culture. One notable example is Boho Box Cafe, located in Anjuna, North Goa. According to Ambika Saxena, CEO of Boho Box, "At The Boho Box, we've crafted more than just a cafe; we've created an experience. Nestled along the tranquil Baga River in Anjuna, North Goa, our bohemian-themed sports bar and cafe redefine the art of unwinding. We take pride in offering an exquisite blend of stunning river views, a diverse menu, and an ambiance that's trendy, vibrant, and serene, all in one. Our carefully curated continental cuisine, signature coffees, and refreshing cocktails ensure that your taste buds embark on a memorable journey with every visit."
Boho Box Cafe epitomizes the holistic approach to coffee culture in Goa. It offers a space where guests can relax, work, and enjoy the unique Goan vibe, all while savoring some of the best coffee the region has to offer. The cafe's emphasis on creating a memorable experience, rather than just serving coffee, reflects a broader trend in Goa's specialty coffee scene.
Trends and Innovations
The specialty coffee industry in Goa is also keeping pace with global trends. Sustainability remains at the forefront, with many cafes and roasters adopting eco-friendly practices and packaging. Additionally, there is a growing interest in cold brew coffee, which is known for its smooth texture and low acidity. Cold brew variations, including flavored and nitro-infused options, are becoming increasingly popular among coffee enthusiasts.
Another emerging trend is the infusion of coffee with health-boosting ingredients like adaptogens and superfoods. This aligns with the broader wellness trend, transforming the coffee-drinking experience into a mindful, health-conscious ritual.
To conclude, Goa's specialty coffee scene is a dynamic blend of tradition, innovation, and sustainability. From the careful cultivation of coffee beans to the artisanal roasting and the unique offerings of specialty cafes, every aspect of Goan coffee culture is designed to provide an exceptional experience. Whether you are a casual coffee drinker or a connoisseur, Goa's specialty coffee promises a journey of discovery and delight.
For those looking to immerse themselves in this vibrant coffee culture, a visit to cafes like Boho Box offers a perfect introduction to the flavors and ambiance that define Goan specialty coffee. As the industry continues to grow and evolve, Goa is poised to become a significant player on the global coffee stage.
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Published on August 19, 2024
On the eve of India's 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, launched a heartfelt campaign titled "India: The Homecoming." This initiative calls upon the global Indian diaspora to rediscover the beauty, diversity, and transformation of their homeland. At the center of this campaign is an evocative online film featuring the legendary poet and lyricist Gulzar Saab. Through his powerful words and distinctive voice, the film captures India's evolution and invites the Indian community across the globe to experience the country's transformation.
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore." The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore."
The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
As India celebrates another year of independence, this campaign serves as a powerful invitation for the Indian diaspora to return and rediscover the ever-evolving landscape of their homeland.
Published on August 17, 2024
Medusa Beverages, the renowned home-grown beer brand, has partnered with Warner Bros Discovery Global Consumer Products to unveil an exclusive House of the Dragon inspired edition. This collaboration artfully merges Medusa's brewing expertise with the captivating world of the acclaimed HBO Original drama series, offering fans a unique and immersive experience.
Drawing inspiration from the fiery essence of dragon fire and the bold, adventurous spirit of the brand, this limited-edition collection is crafted in celebration of the series' return. The partnership marks a pioneering moment in India's beverage market, promising an unforgettable experience for both fans and beer enthusiasts alike.
Each brew in this collector's series is presented in exclusive, limited-edition cans, meticulously designed to reflect the dramatic landscapes of House of the Dragon. From scorching infernos to icy realms, these cans embody the pivotal elements of the series' epic narrative, making them a must-have for collectors.
Expressing his excitement about the collaboration, Avneet Singh, Founder & CEO of Medusa Beer, said, "We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series."
This innovative partnership not only highlights the creativity and boldness of Medusa Beverages but also celebrates the rich storytelling that has made House of the Dragon a global phenomenon. Fans can now indulge in a brew that truly embodies the spirit of the series, offering a taste of the epic world of dragons and adventure.
By Nithyakala Neelakandan
Published on August 5, 2024
Hilton India has reimagined its flagship initiative, Wedding Diaries, first introduced in 2021, with a renewed focus on simplifying the wedding planning process. The revamped initiative introduces the concept of a Wedding Ambassador, an expert who serves as a dedicated liaison between the family and the hotel. This role is designed to provide personalized service and manage every detail from the initial consultation to the final celebration, ensuring a seamless and stress-free experience for couples.
To promote the refreshed Wedding Diaries, Hilton has launched a comprehensive digital campaign featuring a new video film shot at Conrad Pune, one of Hilton’s flagship luxury properties in India. The campaign, created by MagicCircle Communications, showcases the playful competition between a bride and groom, emphasizing the role of the Wedding Ambassador in curating surprise elements for the celebrations. The videos, accompanied by an original wedding song, capture the festive spirit and vibrant essence of grand Indian weddings.
Culinary excellence, a key component of Indian weddings, is a major focus of the Wedding Diaries initiative. Hilton has partnered with celebrity chefs to create custom culinary experiences that reflect each couple’s preferences and cultural traditions. Additionally, the brand’s festive gifting concept, Khushiyan by Hilton, now includes a team of expert halwais who prepare premium sweets, offering customizable options that cater to both local and international tastes.
Hilton is also committed to sustainability through its Wedding Diaries offering. Guests can opt for a carbon-neutral event by purchasing carbon offsets in partnership with ClimeCo. The Meet with Purpose initiative allows couples to reduce the environmental impact of their wedding by incorporating sustainable practices, such as using locally sourced ingredients and collaborating with vendors who adhere to strict environmental standards.
Manish Tolani, Hilton’s Vice President and Commercial Director for South Asia, highlighted the importance of this relaunch, stating, “The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Our goal is to simplify the process and deliver a personalized experience that reflects each couple’s unique style and preferences. With Wedding Diaries, we are committed to overseeing every detail to ensure reliability and excellence in execution.”
Gaurangi Mathur, Senior Creative Director at MagicCircle Communications, added, “Our goal with the Wedding Diaries campaign was to capture Hilton’s signature warmth and hospitality, highlighting the meticulous care they offer to families and couples.”
The campaign officially launched on July 31 across major digital platforms. Hilton is also pursuing strategic co-branding partnerships to extend the campaign’s reach and visibility in key markets. As part of its continued investment in India, Hilton plans to roll out additional collaborations with prominent figures from entertainment and sports, further enhancing its Wedding Diaries offering.
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