Gulshan Group has announced the launch of North India’s first Taj Branded Serviced Apartments project in Noida, in partnership with Indian Hotels Company (IHCL). The development also includes a Taj hotel and comes with a total investment of around INR 1,000 crores.

Located in Sector 129 along the Noida Expressway, this greenfield project is set to become the tallest Taj hotel in the country. The development is expected to generate a total revenue of approximately ₹2,000 crore, marking a significant step in Noida’s growth as a destination for luxury living and hospitality.

Developed by Gulshan Group, the project reflects its focus on creating landmark developments that combine modern living with long-term value. The collaboration with Taj further adds to the project’s positioning, bringing together strong expertise in real estate and hospitality.

Gulshan Nagpal, Chairman, Gulshan Group, said: “This collaboration represents more than a partnership, it is a convergence of two legacy-driven brands committed to excellence. Bringing Taj to Noida under Gulshan’s vision is our way of shaping the city’s luxury narrative and delivering an address that will stand as a benchmark for generations to come. We are investing INR 1,000 crores to not only make it iconic but also one of its kind branded serviced apartments in India.”

Yukti Nagpal, Director, Gulshan Group, added: “This project is our statement to the industry,  reimagining luxury beyond traditional boundaries by blending the glamour of hospitality with the magnanimous scale of real estate. At Gulshan Group, we are driven by trust, design integrity, and a long-term vision. In partnership with Taj, we are envisioning what we believe will be India’s tallest Taj, a global-standard address destined to become one of the most iconic landmarks in the country.”

Puneet Chhatwal, Managing Director & CEO, IHCL said, “India is among the top five global economies and the rising affluence levels is leading to demand for luxury products and services including branded residences in urban centres. The unveiling today of this landmark development of a Taj hotel and branded residences will set a benchmark in luxury in the National Capital Region. We are delighted to progress this partnership with the Gulshan Group.”

The project will feature a luxury Taj hotel with 150 rooms along with 74 Taj Branded Serviced Apartments. Guests can expect multiple dining options including an all-day dining restaurant, a bar, and two specialty restaurants. The property will also include an 8,000 sq. ft. ballroom, meeting spaces, and pre-function areas designed for events and celebrations.

Wellness and leisure will be key highlights, with facilities such as a swimming pool, gym, health club, and Taj’s J Wellness Circle. The serviced apartments will offer spacious residences of around 7,500 sq. ft. each, designed for high-end living. Residents will also have access to a private club with terraced gardens, lounge areas, sports facilities, a children’s play area, and an infinity pool.

With Noida emerging as a fast-growing urban hub in the NCR region, supported by strong infrastructure and a growing business ecosystem, this project is expected to further boost the city’s appeal as a destination for luxury living and investment.