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By Nithyakala Neelakandan
Published on June 8, 2024
With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.
In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.
Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).
Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.
On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.
Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.
Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.
Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.
The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.
The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.
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By Manu Vardhan Kannan
Published on November 8, 2026
The Indian Hotels Company (IHCL) has announced the opening of Himalayan Woodcroft, Sirmaur – IHCL SeleQtions in Himachal Pradesh. Set amidst the Himalayan highlands, the 41-key property brings together traditional regional architecture, scenic valley views and leisure experiences.
Spread across six acres and surrounded by pine and banj oak forests, the hotel draws inspiration from the region's architectural heritage. It is built in the traditional Kathkuni style, using locally sourced stone and deodar wood. The property offers panoramic views of the valley and the snow-capped Churdhar peak.
Designed as a hillside hamlet, Himalayan Woodcroft features independent cottages with warm wooden interiors, valley-facing windows and private sit-outs. The design blends with the natural surroundings, offering guests a setting to enjoy the landscape and tranquillity of Sirmaur.
Speaking about the opening, Gaurav Pokhariyal, Chief Operating Officer, Full-Service Business, IHCL, said, “As travellers increasingly seek experiences rooted in destination and local character, demand for leisure offerings in emerging markets continues to grow. SeleQtions celebrates hotels with a strong sense of place and individual character. Himalayan Woodcroft, Sirmaur – IHCL SeleQtions reflects this ethos and strengthens our presence in Himachal Pradesh’s leisure travel circuit.”
The hotel's dining options include Woodcroft Nest, an all-day dining restaurant serving Indian, regional and international cuisine. Mist, the bar, offers guests a cosy space to unwind while enjoying views of the valley.
For recreation and wellness, the property features a swimming pool overlooking the valley and a fitness centre. These facilities add to the leisure experience for guests visiting the Himalayan destination.
Bijayan Sinha, Hotel Manager, Himalayan Woodcroft, Sirmaur – IHCL SeleQtions, said, “Himalayan Woodcroft offers guests an opportunity to experience the natural beauty and tranquility of Sirmaur in a setting inspired by the region’s architectural heritage. We look forward to welcoming travellers to this hillside escape.”
With its traditional Kathkuni architecture, independent cottages and natural surroundings, Himalayan Woodcroft adds to IHCL's presence in Himachal Pradesh's leisure travel circuit.
By Hariharan U
Summit Hotels & Resorts has reported a 162% year-on-year increase in net operating profit for the first half of FY 2026–27 (April–September 2026), significantly ahead of its 14% revenue growth during the period. Gross operating profit increased by 41%, while average room rates rose 26%, indicating improved operating performance across the company's leisure hospitality portfolio.
The company recorded an overall occupancy of 60%, with 84,067 occupied room nights during the six-month period. The results come despite the inclusion of the monsoon season, traditionally a challenging period for leisure hotels in the Eastern Himalayas and Northeast India, where adverse weather and reduced tourist movement can affect travel demand.
The increase in net operating profit, considerably higher than revenue growth, points to improved operating margins. Summit attributes its performance to stronger revenue management, operating efficiencies and tighter cost discipline across its properties.
Sumit Mitruka, Founder & CEO, Summit Hotels & Resorts, said, "Our first-half performance demonstrates the progress we have made in strengthening the fundamentals of our business. Achieving 162% growth in net operating profit against 14% revenue growth, particularly during a period that includes the monsoon off-season, reflects better revenue management, operating efficiencies and the commitment of our teams.
"We expect the second half to be considerably stronger, supported by the peak leisure travel season, contributions from newly opened hotels and the expansion of our portfolio across different travel segments. While profitability remains essential to building a sustainable business, our larger purpose is to make every traveller's journey better. We want our guests to experience the warmth of home through safe, clean and comfortable stays, fair pricing and genuine care. This is the philosophy we are strengthening across the organisation through The Summit Way, where kindness towards guests and respect for our employees are as important as our commercial achievements."
Looking ahead, Summit Hotels & Resorts expects stronger business performance in the second half of FY 2026–27, covering October 2026 to March 2027. The company expects the peak leisure travel season and contributions from newly opened properties to support the next phase of growth.
Its expansion strategy covers leisure, spiritual and emerging tourism destinations through three hospitality collections:
Signature: Premium, destination-led stays.
Off Beat: Properties in lesser-explored leisure destinations.
Mandir: Hospitality offerings catering to spiritual and pilgrimage tourism.
The upcoming portfolio includes properties in Varanasi, Salasar and Rishikesh, alongside developments across the Eastern Himalayan region. These additions are expected to expand the company's geographic presence and diversify its demand base beyond established leisure markets.
Alongside its commercial and expansion priorities, Summit is strengthening its organisational culture through The Summit Way – A Culture of Kindness & Generous Hospitality.
Guided by the purpose of Making Every Journey Better, the initiative focuses on embedding genuine care, fair pricing, employee wellbeing and service consistency across the portfolio. The company positions employee respect and guest experience as central to its approach to sustainable business growth.
With higher room rates, improved operating profitability and a pipeline spanning leisure and pilgrimage destinations, Summit Hotels & Resorts is looking to build on its first-half performance as it enters the peak travel season.
Net operating profit: 162% year-on-year growth
Revenue: 14% year-on-year growth
Gross operating profit: 41% year-on-year growth
Average room rates: 26% year-on-year growth
Occupancy: 60%
Occupied room nights: 84,067
Published on November 7, 2026
Bharti Real Estate, the real estate arm of Bharti Enterprises and owner of the Worldmark brand, has launched World St. at Worldmark, Aerocity, New Delhi. Spanning 2.6 lakh sq. ft., the new retail and food and beverage destination currently has 29 brands operational, with more openings planned. The launch also marks another step towards the company's larger retail expansion, with a destination mall of approximately 3 million sq. ft. targeted for 2028.
Designed as a social and culinary hub, World St. features a pedestrian-friendly promenade stretching approximately half a kilometre across Worldmark 4, 5 and 6. The development brings together restaurants, cafés, patisseries and retail outlets, along with alfresco dining spaces and green courtyards. Its walkable layout connects the commercial buildings, combining workplace, dining and leisure experiences.
The opening was marked by a two-day celebration. Open Plate, an open-air music festival, took place on 31 October, followed by World St. Live, featuring curated music and street performances, on 1 November.
Speaking about the launch, S. K. Sayal, Managing Director and CEO, Bharti Real Estate, said, “Retail is an integral part of our vision to develop Worldmark into a truly integrated Global Business District. With World St. at Worldmark, we have opened approximately 2.6 lakh sq. ft. of curated retail and F&B space, bringing together leading international and domestic brands in a pedestrian-friendly setting. The destination is designed to offer a vibrant mix of dining, shopping and social experiences, complementing Worldmark’s established commercial ecosystem. With over 20 food and beverage brands and a growing retail offering, this place is emerging as a lively destination for the wider business community as well as visitors from across Delhi-NCR. We believe that integrating high-quality retail and F&B with a world-class business environment will create a more engaging destination, enhance the overall experience for occupiers and visitors, and strengthen Worldmark’s position as a preferred business and lifestyle hub.”
The operational brand portfolio includes PF Chang’s, Magnolia Bakery, L’Opéra, YouMee, PizzaExpress, Chili’s, Kwality, Da Milano, Blue Tokai, PAUL, Starbucks Reserve, Forest Essentials, Mithai by Roseate, Le Marche Select, Mazze, Himalaya Opticals, Mokobara, Columbia, GIVA, Geetanjali, McDonald’s and Nykaa Luxe, among others. Bentley is also part of the announced brand portfolio.
International brands Olive Garden, Selva Maya and Lindt & Sprüngli are making their India debut at the destination. India’s first Time Out Market is also planned as a future addition, further expanding its food and beverage offering.
Looking ahead, Bharti Real Estate plans to develop a destination mall spanning approximately 3 million sq. ft., with around 2.8 million sq. ft. of gross leasable area. The mall is part of Worldmark 2.0, a development spanning approximately 7 million sq. ft. and including around 3 million sq. ft. of delivered office space across Worldmark 4, 5 and 6.
The wider Worldmark development at Aerocity is planned across nearly 17 million sq. ft., bringing commercial, retail, dining and leisure spaces together within an integrated business district.
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