Hotels Across Germany are Filling Up for UEFA Euro 2024

Hotels Across Germany are Filling Up for UEFA Euro 2024

By Nithyakala Neelakandan

Published on June 8, 2024

With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.

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In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.

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Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).

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Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.

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On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.

Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.

Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.

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Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.

The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.

The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.


IHCL Signs Ginger Hotel in Sindhudurg, Expands Maharashtra Portfolio

IHCL Signs Ginger Hotel in Sindhudurg, Expands Maharashtra Portfolio

By Manu Vardhan Kannan

Published on July 30, 2026

Indian Hotels Company (IHCL) has announced the signing of Ginger Sindhudurg in Maharashtra. The project is a conversion of a standalone hotel and will be expanded to a 50-key property, further strengthening the company's presence in the state.

Commenting on the signing, Ms. Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL, said, “Sindhudurg is emerging as a sought-after leisure destination on Maharashtra’s Konkan coast, driven by improving connectivity, growing visitor footfall and increasing demand for short stay travel. Its accessibility from key feeder markets like Mumbai, Pune and Goa, along with its scenic coastline, positions the destination for sustained tourism growth. This signing reflects our strategy of expanding the brand’s presence in high-potential destinations and we are happy to partner with Ms. Sawant for this project.”

The upcoming Ginger Sindhudurg will feature an all-day dining restaurant, a bar, a swimming pool, and a fully equipped gym. The hotel will also include dedicated meeting rooms and a banquet hall, catering to business meetings, conferences, and social events.

Speaking about the partnership, Mrs. Priyanka Sawant said, “We are delighted to partner with IHCL to bring the Ginger brand to Sindhudurg. We look forward to working with IHCL and contribute to the destination’s growing tourism appeal.”

Located along Maharashtra's scenic Konkan coastline, Sindhudurg is known for attractions such as Sindhudurg Fort, Sawantwadi Palace, Moti Talav Lake, and the pristine Tarkarli beaches. The destination has been witnessing growing interest from leisure travellers, supported by improved connectivity and increasing tourism.

With this signing, IHCL's portfolio in Maharashtra grows to 66 hotels, including 34 hotels under development, reinforcing the company's expansion strategy across key leisure and business destinations.


Hyatt Place Debuts in Vithalapur, Strengthening Hospitality in Gujarat's Industrial Hub

Hyatt Place Debuts in Vithalapur, Strengthening Hospitality in Gujarat's Industrial Hub

By Manu Vardhan Kannan

Published on July 30, 2026

Hyatt Hotels Corporation has announced the opening of Hyatt Place Vithalapur, marking the debut of the Hyatt Place brand in Vithalapur, Gujarat. The 108-room hotel becomes the first globally recognized hotel brand in the fast-growing industrial destination, offering modern comfort, convenience, and efficient service for both business and leisure travellers.

Strategically located in one of India's rapidly expanding manufacturing corridors, Hyatt Place Vithalapur is well positioned to cater to the increasing number of corporate travellers visiting the region. With leading global companies, particularly from the automobile sector, strengthening their presence in Vithalapur, the destination continues to emerge as an important centre for industrial growth in India.

Commenting on the opening, Bhuwan Chandra, General Manager, Hyatt Place Vithalapur, said, "As Vithalapur rapidly transforms into a pivotal hub in India’s manufacturing ecosystem, we are excited to introduce Hyatt Place Vithalapur to the market. With this debut, we’re not just opening a hotel, we’re creating a hospitality experience that aligns with the ambitions of the region. Hyatt Place Vithalapur is thoughtfully designed to support the evolving lifestyles of modern business travelers, offering the perfect blend of comfort, connectivity and convenience."

Designed to meet the needs of today's travellers, the hotel offers a range of contemporary guestrooms and suites, including King and Twin rooms, King Deluxe, and Premium rooms, with several rooms featuring private balconies overlooking the swimming pool.

Guests can dine at Zing, the hotel's all-day dining restaurant, which offers a variety of global cuisines along with live kitchen experiences. The property is positioned to serve business travellers, conference delegates, and international guests looking for a comfortable and well-connected stay.

Sharing his thoughts on the launch, Mr. Vijay Maan, Director, Sukhmaa Group, said, “Collaborating with Hyatt for this opening is not just a business milestone, it is a dream taking shape. This relationship is built on a shared vision to bring world-class hospitality to a region that has long deserved global attention. We believe this hotel will not only serve as a premium stay for guests across a variety of travel occasions, but will also spark new energy, pride and opportunity for the local community. With Hyatt’s legacy of excellence and our deep-rooted commitment to this area, we’re creating more than a hotel, we’re creating a landmark that reflects the growth and momentum of Vithalapur.”

With its debut in Vithalapur, Hyatt Place strengthens Hyatt's presence in India's growing industrial markets while providing a modern hospitality option for travellers visiting one of Gujarat's fastest-developing business destinations.


Lemon Tree Hotels Signs Keys Select Property on Indore–Ujjain Highway

Lemon Tree Hotels Signs Keys Select Property on Indore–Ujjain Highway

By Manu Vardhan Kannan

Published on July 30, 2026

Lemon Tree Hotels Limited has announced the signing of Keys Select by Lemon Tree Hotels, Panthpiplai, Ujjain in Madhya Pradesh. The property will be managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited.

With this addition, Lemon Tree Hotels' portfolio in Madhya Pradesh has grown to 15 properties, including three operational hotels and 12 upcoming properties, further strengthening the group's presence across the state's key commercial and pilgrimage destinations.

Located on the Indore–Ujjain Road, the upcoming hotel enjoys a strategic location between Indore, the state's commercial hub, and Ujjain, one of India's most important spiritual destinations. The property is expected to cater to a diverse mix of business, leisure, and pilgrimage travellers visiting both cities.

The hotel will feature 51 well-appointed rooms, a restaurant, a banquet hall, a meeting and conference hall, a swimming pool, and a fitness centre. Positioned in the midscale segment, the property is designed to offer a comfortable and convenient stay for guests travelling between Indore and Ujjain.

Commenting on the signing, Vishvapreet Singh Cheema, President, Lemon Tree Hotels Ltd., said, “Panthpiplai presents a compelling opportunity, with Ujjain seeing significant investment in infrastructure and tourism, building on its long-standing importance as one of India's foremost spiritual destinations. Its proximity to Indore, a major commercial and industrial centre, further strengthens the location's potential. As a trusted midscale brand, Keys Select by Lemon Tree Hotels is well suited to this market, offering guests a dependable, comfortable and contemporary stay at the right value. With Simhastha 2028 further elevating Ujjain's profile and continued infrastructure development strengthening connectivity, we see strong potential for the hotel and the market in the years ahead.”

The property also offers excellent connectivity to major transport hubs. Devi Ahilyabai Holkar Airport, Indore, is approximately 41 km away, while Ujjain Junction Railway Station is located around 18.5 km from the hotel, making it easily accessible for travellers.

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