Hotels Across Germany are Filling Up for UEFA Euro 2024

Hotels Across Germany are Filling Up for UEFA Euro 2024

By Nithyakala Neelakandan

Published on June 8, 2024

With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.

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In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.

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Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).

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Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.

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On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.

Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.

Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.

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Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.

The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.

The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.


Apeejay Surrendra Park Hotels Reports Q4 FY26 Revenue of INR 183.7 Cr

Apeejay Surrendra Park Hotels Reports Q4 FY26 Revenue of INR 183.7 Cr

By Manu Vardhan Kannan

Published on May 30, 2026

Apeejay Surrendra Park Hotels Limited (ASPHL) has announced its financial results for the fourth quarter and financial year ended March 31, 2026, reporting steady operational growth supported by strong occupancy levels and continued expansion across key hospitality markets.

The company reported revenue from operations of INR 183.70 crore for Q4 FY26, compared to INR 177.32 crore during the same quarter last year. Operating EBITDA for the quarter stood at INR 52.99 crore, while profit after tax (PAT) was reported at INR 11.88 crore.

ASPHL recorded occupancy levels of 90 per cent during the quarter, reflecting sustained demand across both business and leisure travel segments and reinforcing the company’s position within India’s hospitality sector.

For the full financial year FY26, the company crossed the INR 700 crore annual revenue milestone for the first time, reporting revenue from operations of INR 707.28 crore. Annual PAT for the year stood at INR 65.72 crore.

The company stated that growth during FY26 was supported by expansion into Tier II and Tier III cities along with strategic acquisitions aimed at strengthening its presence in high-potential hospitality destinations.

During the financial year, ASPHL acquired control of Zillion Hotels and Resorts Private Limited, Fisherman’s Grove Resorts Private Limited, and Thali Hotels and Destinations Private Limited. These acquisitions are expected to further strengthen the company’s hospitality presence across Mumbai and Kerala.

ASPHL also reaffirmed its long-term growth plans and said it remains on track to more than double its room inventory to 6,653 keys over the next five years.

The company’s bakery and confectionery brand, Flurys, also continued its expansion during FY26. The brand currently operates 110 outlets and recorded a 29 per cent year-on-year revenue growth during the financial year, supported by new store additions and strong performance across existing outlets.

Commenting on the results, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels, said FY26 marked a significant milestone as the company crossed INR 700 crore in annual revenue for the first time. He added that Q4 reflected resilient operational performance with continued leadership in occupancy and RevPAR metrics.

Dewan further noted that the sale of serviced apartments at EM Bypass, Kolkata, contributed positively to cash flow during the year. He added that the company remains focused on long-term value creation through portfolio expansion, guest-centric experiences, operational efficiency, and margin improvement.

The company also highlighted that recent global recognition received by Ran Baas The Palace, Patiala and The Lotus Palace, Chettinad further strengthens its positioning as a design-led and experience-driven hospitality group.


ITDC Reports Record FY26 Profit Growth Amid Global Uncertainty

ITDC Reports Record FY26 Profit Growth Amid Global Uncertainty

By Hariharan U

Published on May 25, 2026

India Tourism Development Corporation (ITDC), the public sector undertaking under the Ministry of Tourism, Government of India, has reported a strong financial performance for FY 2025–26 with a 14 percent increase in profit before tax (PBT) compared to the previous financial year.

The corporation also announced a dividend payout of Rs 22.02 crore to the Government of India, reflecting continued operational strength and improved financial performance despite ongoing geopolitical uncertainties impacting the global hospitality and tourism sector.

According to the company, the growth was driven by enhanced operational efficiencies, strategic initiatives across business verticals, optimal resource allocation, and continued focus on customer-centric service delivery.

Commenting on the performance, Mugdha Sinha said the results reflect ITDC’s ongoing efforts towards strengthening service standards while building on the organisation’s long-standing legacy and institutional trust.

During the financial year, ITDC also introduced three operational manuals focused on procurement of goods and services, sound and light shows, and general clauses aimed at improving governance, standardisation, and transparency across institutional processes.

The corporation further highlighted its increasing focus on technology-enabled transformation through the adoption of AI-based solutions to improve operational agility, customer experience, and business planning capabilities.

FY26 also marked two major milestones for the organisation as ITDC celebrated 60 years of its legacy alongside 70 years of The Ashok, one of India’s most iconic hospitality properties.

The company stated that its future strategy will continue to focus on operational excellence, digital transformation, sustainability, and long-term value creation while strengthening its contribution to India’s tourism and hospitality ecosystem.

The financial performance comes at a time when India’s hospitality and tourism sector continues to navigate evolving global market conditions, changing travel patterns, and increased focus on technology-led efficiencies across public and private sector enterprises.


Zepto Eyes Rs 11,000-Crore IPO Launch in July 2026

Zepto Eyes Rs 11,000-Crore IPO Launch in July 2026

By Manu Vardhan Kannan

Published on May 25, 2026

Quick commerce platform Zepto is reportedly preparing to launch its much-awaited Rs 11,000-crore initial public offering (IPO) in July 2026. According to people familiar with the matter, the Bengaluru-based startup is targeting a stock market debut before July 31.

If the public issue moves ahead as planned, Zepto will join competitors Zomato and Swiggy, which are already listed on Indian stock exchanges.

The company recently received approval from the Securities and Exchange Board of India (Sebi) for its maiden public issue and is now expected to submit its Updated Draft Red Herring Prospectus (UDRHP). Zepto had earlier filed its IPO papers through the confidential route in December 2025.

Founded by Stanford University dropouts Aadit Palicha and Kaivalya Vohra, Zepto has built its growth strategy differently from many players in the quick commerce space. A recent report by brokerage Bernstein highlighted that the company has focused more on strengthening existing markets rather than rapidly expanding into newer locations.

According to the report, Zepto currently has the highest concentration of dark stores in the quick commerce category, operating nearly 21 stores per city. In comparison, several competitors operate around nine stores per city.

The report also noted that Zepto currently runs 1,255 dark stores across 61 cities, while rival Blinkit has 2,222 stores spread across 243 cities. Instead of aggressively entering more markets, Zepto appears to be prioritising stronger penetration within the cities where it already operates.

Bernstein further pointed out that Zepto maintains the highest store-to-pincode ratio in the segment, reflecting its strategy of building density in selected urban markets.

The company's network continues to remain heavily focused on metro cities, where factors such as faster delivery timelines, higher order frequency and stronger customer engagement can help improve operations over time.

According to the analysis, rather than pushing growth through large-scale expansion, Zepto appears to be focusing on building stronger usage patterns and operational efficiency within a smaller number of markets.

With IPO plans now moving forward, Zepto is preparing for a major milestone that could further strengthen its position in India's growing quick commerce market.

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