Hotels Across Germany are Filling Up for UEFA Euro 2024

Hotels Across Germany are Filling Up for UEFA Euro 2024

By Nithyakala Neelakandan

Published on June 8, 2024

With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.

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In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.

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Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).

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Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.

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On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.

Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.

Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.

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Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.

The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.

The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.


Lemon Tree Hotels Opens Keys Prima in Mussoorie, Expands Uttarakhand Portfolio to 10 Hotels

Lemon Tree Hotels Opens Keys Prima in Mussoorie, Expands Uttarakhand Portfolio to 10 Hotels

By Manu Vardhan Kannan

Published on August 2, 2026

Lemon Tree Hotels Limited has announced the opening of Keys Prima by Lemon Tree Hotels, Kempty Road, Mussoorie, marking the group's second operational property in the popular hill station. With this launch, the company has expanded its operational portfolio in Uttarakhand to 10 hotels, while 11 additional properties remain under development across the state.

The hotel is managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited. Nestled along Kempty Road against the scenic backdrop of the Garhwal Himalayas, the property features 47 thoughtfully designed rooms and suites across Superior, Deluxe, Executive and Studio Suite categories. Designed to cater to both leisure and social travellers, the hotel offers an upper midscale hospitality experience with a range of modern amenities.

Guests can enjoy all-day dining at Keys Café or relax with beverages at Unlock Bar. The property also features a swimming pool, fitness centre, spa, and a dedicated kids' zone. For meetings, conferences, weddings and social gatherings, the hotel offers Grand Chamber, a well-equipped banquet and conference venue.

Commenting on the opening, Vishvapreet Singh Cheema, President, Lemon Tree Hotels Ltd., said, "Uttarakhand continues to be one of the most prominent tourism markets in the country, with sustained demand across leisure, pilgrimage and MICE travel through the year. Mussoorie, in particular, is one of those rare destinations whose appeal has endured across generations, retaining its place as one of India's most loved hill stations. The opening of our second hotel here allows us to be part of the destination's timeless appeal while responding to the growing demand for trusted hospitality. With its location on Kempty Road and a product designed to bring together leisure, wellness, dining and celebrations, the hotel is well placed to appeal to the many ways in which guests experience Mussoorie."

The hotel offers convenient connectivity for travellers, located approximately 71 km from Dehradun's Jolly Grant Airport, 44 km from Dehradun Railway Station, and around 10 km from Mussoorie Library Bus Station.

The opening further strengthens Lemon Tree Hotels' multi-brand presence in Uttarakhand, a key market for the company's growth strategy. With 10 operational hotels and 11 more in the pipeline, the hospitality group continues to expand across the state's major leisure and pilgrimage destinations, catering to the rising demand for quality accommodation in one of India's leading tourism markets.


IAG Reports 16% Drop in Q2 Profit Amid Rising Fuel Costs and Middle East Conflict

IAG Reports 16% Drop in Q2 Profit Amid Rising Fuel Costs and Middle East Conflict

By Manu Vardhan Kannan

Published on August 2, 2026

International Airlines Group (IAG), the parent company of British Airways, Iberia, and Aer Lingus, has reported a 16% decline in second-quarter operating profit, citing higher fuel costs and weaker travel demand resulting from the ongoing Middle East conflict. The airline group also expects its overall capacity to remain flat for the rest of the year.

For the second quarter, IAG posted an operating profit before exceptional items of €1.41 billion, down from €1.68 billion during the same period last year. Despite the decline, the result slightly exceeded analysts' expectations of €1.37 billion.

The airline group said rising fuel prices and emissions-related expenses significantly impacted performance. During the second quarter, fuel costs and emissions charges increased by nearly 23% to €2.22 billion, affecting all of IAG's airlines from March onwards.

Although the company has slightly lowered its full-year fuel cost forecast to between €8.3 billion and €8.6 billion, compared with the approximately €9 billion projected in May, fuel remains one of its biggest financial challenges.

IAG stated that the prolonged conflict in the Middle East has weakened travel demand across several markets, adding pressure on airlines already facing elevated operating costs. The company had previously issued a profit and capacity warning in May as geopolitical uncertainty began affecting bookings.

The group's traditionally strong transatlantic business has also experienced pressure as changing travel patterns impact one of its most profitable markets.

Looking ahead, IAG said it is around 57% booked for the second half of the year, with booked revenue currently in line with the same period last year. The airline expects to offset approximately 60% of its higher fuel expenses through increased ticket prices and ongoing cost-efficiency initiatives.

The latest results reflect the broader challenges facing the aviation industry, with several European carriers reporting similar pressures from rising operating costs, geopolitical tensions, and softer travel demand in recent months.


IHCL Signs Gateway Hotel in Tiruchirappalli, Expands Presence in Tamil Nadu

IHCL Signs Gateway Hotel in Tiruchirappalli, Expands Presence in Tamil Nadu

By Manu Vardhan Kannan

Published on August 2, 2026

Indian Hotels Company (IHCL), India's largest hospitality company, has announced the signing of a Gateway hotel in Tiruchirappalli (Trichy), Tamil Nadu. The project will be developed as a greenfield property, further strengthening IHCL's presence in one of South India's key business and spiritual destinations.

Commenting on the signing, Ms. Suma Venkatesh, Executive Vice President, Real Estate & Development, IHCL, said, “As travel demand continues to grow beyond metros and Tier 1 cities, destinations such as Trichy are emerging as significant markets, supported by a diverse mix of business, education and religious travel. With its central location and access to the region's most revered sites, this signing reinforces IHCL's commitment to expanding its footprint in high-growth Tier-2 cities while strengthening our spiritual circuit in South India.”

Strategically located on the Grand Southern Trunk Road, the 176-key Gateway Tiruchirappalli will offer views of the Kaveri River and the iconic Rockfort Temple on one side, while overlooking the Sri Ranganatha Swamy Temple at Srirangam and Jambukeswara Temple at Thiruvanaikaval on the other.

The hotel will feature an all-day dining restaurant, a specialty restaurant, and a bar. Guests will also have access to a swimming pool, gym, health club, and spa, providing a complete leisure experience.

Designed to serve both business and social events, the property will offer over 5,000 sq. ft. of banquet space, along with meeting rooms, pre-function areas, and one acre of outdoor lawns suitable for weddings, celebrations, conferences, and corporate gatherings.

Speaking about the partnership, Mr. A. Bagurudeen, Try Alam Hotels Pvt. Ltd., said, “We are pleased to partner with IHCL to bring the Gateway brand to Tiruchirappalli. The city continues to witness steady growth across industries, creating demand for hospitality infrastructure.”

Tiruchirappalli is one of Tamil Nadu's leading cultural and pilgrimage destinations, known for landmarks such as the Rockfort Temple, Sri Ranganathaswamy Temple, and Jambukeswarar Temple at Thiruvanaikaval. The city's growing business, education, and tourism sectors continue to drive demand for quality hospitality infrastructure.

With the addition of this property, IHCL's portfolio in Tamil Nadu will grow to 33 hotels, including 14 under development.

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