Hotels Across Germany are Filling Up for UEFA Euro 2024

Hotels Across Germany are Filling Up for UEFA Euro 2024

By Nithyakala Neelakandan

Published on June 8, 2024

With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.

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In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.

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Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).

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Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.

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On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.

Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.

Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.

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Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.

The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.

The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.


ITC Hotels Reports Strong Q3 Performance, Consolidated Revenue Up 21%

ITC Hotels Reports Strong Q3 Performance, Consolidated Revenue Up 21%

By Hariharan U

Published on January 22, 2026

ITC Hotels reported a strong growth performance for the quarter ended December 31, 2025, with consolidated revenue from operations reaching ₹1,231 crore, up 21% year-on-year. EBITDA stood at ₹467 crore, reflecting a 23% increase, while PAT rose sharply by 42% to ₹307 crore, according to a company release.

The growth was driven by higher occupancy and average daily rates (ADR) across key markets. Targeted digital campaigns and loyalty initiatives contributed to revenue scaling, while cost management measures covering procurement efficiencies and energy optimisation supported healthy margins. Room revenue grew 12%, propelled by robust performance in corporate, wedding, and MICE segments. Overall RevPAR expanded 13%, maintaining a 48% premium over the industry, highlighting ITC Hotels’ strong brand standing.

Food & Beverage revenue rose 8%, led by banqueting and corporate events, supported by innovative culinary offerings. EBITDA margin for the quarter stood at 39%, expanding 110 basis points on a comparable basis due to revenue growth, higher management fees, cost control, and operating leverage.

Active asset management remained central to ITC Hotels’ strategy, with planned renovations completed across key properties to enhance guest experience through modernised amenities, refreshed interiors, and contemporary design.

Internationally, ITC Ratnadipa and Sapphire Residences in Colombo, Sri Lanka, maintained market leadership in RevPAR and achieved EBITDA positivity for the nine months ended December 31, 2025. Apartment handovers have commenced, reflecting progress in the residential segment.

In India, ITC Hotels secured a land parcel at Yashobhoomi, Dwarka, New Delhi, for a premium 5‑star hotel on a 91‑year lease. The property, slated for completion by 2030, will feature contemporary banqueting and signature cuisine, enhancing Yashobhoomi as a global destination for conventions and exhibitions.

Aligned with its asset-right strategy, ITC Hotels expanded in Tier‑II and Tier‑III cities, opening new properties in Bodh Gaya, Rishikesh, Siliguri, Sirmaur, Dungarpur, and Jaipur during the quarter. In CY2025, the company signed 28 hotels with 2,790 keys, a 26% growth over CY2024, and crossed the milestone of 150 operational hotels with over 14,000 keys.

With these results, ITC Hotels reinforces its growth trajectory, driven by strategic expansion, operational excellence, and consistent focus on premium hospitality offerings across India and beyond


Hospitality Sector Expects Strong Policy Support in Budget 2026, Says Vishal Vithal Kamat

Hospitality Sector Expects Strong Policy Support in Budget 2026, Says Vishal Vithal Kamat

By Hariharan U

Published on January 21, 2026

As the Union Budget 2026 draws closer, voices from the hospitality industry are growing stronger, calling for focused policy measures and enhanced financial support to drive sustainable growth. Sharing his pre-budget views, Vishal Vithal Kamat, Executive Director at Kamat Hotels India Ltd, highlighted the need for greater attention to the hospitality sector and its wider economic impact.

Kamat emphasised that hospitality goes far beyond hotels, encompassing tour operators and a broad network of allied services that collectively play a vital role in boosting tourism and employment across the country. He noted that the sector has been seeking targeted benefits and supportive policies for several years to help streamline operations and improve ease of doing business.

“We have strong expectations from the Union Government to enhance budgetary allocations for the hospitality sector as a whole. Hospitality extends beyond hotels to include tour operators and a wide network of allied services that collectively drive tourism and employment. The industry has long been seeking targeted benefits and policy support to streamline operations, improve ease of doing business, and strengthen India’s tourism ecosystem. We are hopeful that the forthcoming budget will address these long-standing concerns in a meaningful way,” he said.

Industry leaders believe that well-structured budgetary support can strengthen India’s tourism ecosystem, encourage investments, and create more employment opportunities. With Budget 2026 on the horizon, the hospitality sector remains optimistic that its long-pending demands will finally find place in national policy planning.


Union Budget 2026: Foodlink CMD calls for tourism and GST reforms

Union Budget 2026: Foodlink CMD calls for tourism and GST reforms

By Hariharan U

Published on January 16, 2026

Sharing his expectations from the Union Budget 2026, Sanjay Manohar Vazirani, Chairman and Managing Director of Foodlink F&B Holdings (India) Limited, said the hospitality and foodservice sector today mirrors India’s evolving consumption story, shaped by rising disposable incomes, experiential spending, and renewed momentum in tourism and events.

Vazirani noted that sustained focus on infrastructure development, tourism promotion, and improved urban connectivity would create a strong multiplier effect for hospitality-led businesses. He said such measures would help India strengthen its positioning as a global destination for premium culinary and lifestyle experiences.

From an industry standpoint, he highlighted the importance of GST rationalisation, clearer compliance frameworks, and continued support for skill development. According to Vazirani, these steps would not only improve operating efficiencies but also reinforce employment generation across the hospitality and foodservice value chain.

He further added that measures aimed at easing access to credit, simplifying trade processes, and supporting Indian hospitality brands expanding globally would benefit the sector while contributing to a stronger, services-driven economy.

Vazirani emphasised that a growth-oriented Budget, one that balances fiscal discipline with consumption-led and tourism-driven growth, has the potential to significantly accelerate India’s hospitality and experiential economy in the years ahead.

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