Hotels Across Germany are Filling Up for UEFA Euro 2024

Hotels Across Germany are Filling Up for UEFA Euro 2024

By Nithyakala Neelakandan

Published on June 8, 2024

With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.

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In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.

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Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).

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Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.

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On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.

Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.

Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.

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Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.

The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.

The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.


Espire Hospitality Posts Record FY26 Revenue of ₹14,106 Lakhs, EBITDA Grows 38%

Espire Hospitality Posts Record FY26 Revenue of ₹14,106 Lakhs, EBITDA Grows 38%

By Hariharan U

Published on June 30, 2026

Espire Hospitality Limited has reported its highest-ever financial performance for FY 2026, delivering strong growth across revenue, EBITDA, and profitability, driven by robust demand across leisure, spiritual, and business travel segments.

For FY 2026, the company posted revenue of ₹14,106 lakhs, marking a 17% increase over the previous year. EBITDA stood at ₹3,190 lakhs, reflecting a 38% growth, while Profit Before Tax (PBT) was ₹1,157 lakhs and Profit After Tax (PAT) stood at ₹812 lakhs.

The company also recorded its strongest quarterly performance in Q4 FY26, with revenue of ₹4,873 lakhs, up 19% year-on-year, and EBITDA of ₹1,096 lakhs, growing 34% over the same period last year. PBT for the quarter stood at ₹436 lakhs, while PAT came in at ₹422 lakhs.

Operationally, Espire Hospitality continued to outperform industry benchmarks. The company reported an Average Daily Rate (ADR) of ₹10,827 compared to the industry average of ₹8,792, and a RevPAR of ₹6,317 versus the industry average of ₹5,745, highlighting its strong pricing power and yield optimization strategy.

During Q4 FY26, the company added six new properties, contributing nearly 250 keys to its portfolio and strengthening its presence across leisure, pilgrimage, and business destinations in India.

A key highlight of the year was the commencement of an ultra-luxury resort project near Vrindavan, with an estimated investment of around ₹300 crore. The property will be operated by Marriott International under the JW Marriott brand, further strengthening the company’s luxury hospitality portfolio.

Espire Hospitality continues to operate across multiple brand segments, including Six Senses Fort Barwara in the ultra-luxury space, ZANA Luxury Escapes in boutique luxury, and Country Inn Hotels & Resorts in the midscale category. The diversified portfolio enables the company to serve multiple customer segments across India’s growing travel market.

The company also outlined a strong development pipeline, with plans to add over 1,000 keys annually over the next three years. Upcoming projects span key destinations including Bengaluru, Mussoorie, Gurugram, Goa, Jaipur, Varanasi, and several spiritual and leisure hubs.

Commenting on the performance, Managing Director & CEO Akhil Arora said FY26 marked a landmark year for the company, driven by record financial results, portfolio expansion, and operational excellence. He highlighted that Espire Hospitality is building a diversified platform across luxury, upscale, midscale, leisure, and spiritual travel segments.

He further added that the company is actively pursuing expansion across major business hubs such as Mumbai, Bengaluru, Chennai, Pune, and Noida, while also strengthening its presence in spiritual destinations like Varanasi, Rishikesh, and Haridwar, as well as leisure destinations including Goa, Darjeeling, and Ooty.

With strong financial performance, an expanding portfolio, and a robust development pipeline, Espire Hospitality enters FY 2027 with significant growth momentum and a clear focus on scaling its presence across India’s hospitality landscape.


Omaxe Launches Hospitality Vertical with ₹6,200 Crore Investment Plan Across 19 Hotels

Omaxe Launches Hospitality Vertical with ₹6,200 Crore Investment Plan Across 19 Hotels

By Hariharan U

Published on June 30, 2026

Omaxe, one of India’s leading real estate developers, has announced its entry into the hospitality sector with the launch of a dedicated business vertical. The company plans to invest approximately ₹6,200 crore over the next 4–5 years to develop 19 hotels across five states, spanning nearly 5 million sq. ft.

The hospitality portfolio will be developed across high-growth urban centres, pilgrimage destinations, and transit corridors, and will be integrated with Omaxe’s existing townships, mixed-use developments, and commercial projects. The expansion is expected to strengthen the company’s recurring revenue stream while enhancing its integrated development strategy.

Out of the planned 19 hotels, 12 will be located in Uttar Pradesh across cities including Ayodhya, Lucknow, Prayagraj, Ghaziabad, Gorakhpur, Kaushambi, and Vrindavan. Additional projects are planned in New Delhi, Faridabad, and Ujjain, along with four hotels across Chandigarh, Amritsar, and Ludhiana. Overall, Omaxe will establish a presence across 13 cities in five states.

A key highlight of the portfolio is a 158-key Gateway Hotel by IHCL at The Omaxe State in Dwarka, New Delhi. The project is being developed as part of a Public-Private Partnership (PPP) with the Delhi Development Authority (DDA). The company is also developing transit-oriented hospitality infrastructure in Uttar Pradesh in collaboration with UPSRTC.

Speaking on the expansion, Mohit Goel, Managing Director of Omaxe Ltd., said hospitality is a natural extension of the company’s integrated development strategy. He noted that rising connectivity, religious tourism, and growing travel demand across emerging markets are driving the need for quality hospitality infrastructure.

The planned portfolio will cater to multiple segments including business travel, leisure tourism, destination weddings, MICE activities, and religious tourism. It will include midscale, upscale, luxury hotels, pilgrimage properties, and serviced apartments tailored to local demand dynamics.

Omaxe stated that the hospitality business has the potential to generate approximately ₹1,000 crore in annual revenue once stabilized, subject to execution, occupancy levels, and market conditions. The company is also in advanced discussions with leading hospitality operators for branding and management partnerships.

With this move, Omaxe joins a growing list of real estate developers diversifying into hospitality to leverage integrated urban ecosystems and rising tourism demand across India


Papa Johns India Celebrates Father’s Day with Interactive Pizza-Making Experience

Papa Johns India Celebrates Father’s Day with Interactive Pizza-Making Experience

By Hariharan U

Published on June 21, 2026

Papa Johns India marked Father’s Day with a unique and interactive celebration, hosting a special pizza-making experience for fathers and their children at its Hennur and Kasturi Nagar outlets in Bengaluru on June 21, 2026.

Designed to encourage meaningful family bonding, the event brought together registered father-child duos for a hands-on culinary session where participants created their own pizzas under the guidance of Papa Johns chefs. The initiative aimed to transform a traditional dining experience into an engaging activity centred around togetherness and shared memories.

During the event, participants wore branded aprons and caps while learning the art of pizza-making from scratch. The experience also featured Father’s Day-themed games, instant photography sessions, Polaroid keepsakes, and interactive activities designed to make the celebration memorable for families.

Commenting on the initiative, Prashant Mehta, Director of Papa Johns India, said the brand views Father’s Day as an opportunity to celebrate family connections and create meaningful experiences beyond dining. He noted that the event was designed to bring families together through teamwork, creativity, and shared moments in the kitchen.

The sessions concluded with pizza tasting, trivia activities, and group photographs, allowing participants to enjoy the creations they made together.

Through this experience-led activation, Papa Johns India continues to strengthen customer engagement while showcasing the craftsmanship, quality ingredients, and preparation techniques that define its pizzas. The initiative reflects the brand’s growing focus on creating memorable in-store experiences that connect customers with the food and the people they share it with.

Operated in India by PJP Foods India Private Limited under the Ambrosia QSR platform, Papa Johns India continues to expand its presence through dine-in, takeaway, and delivery formats while staying true to its global promise of “Better Ingredients. Better Pizza.”

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