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By Nithyakala Neelakandan
Published on June 8, 2024
With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.
In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.
Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).
Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.
On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.
Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.
Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.
Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.
The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.
The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.
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By Hariharan U
Published on October 27, 2025
Wyndham Hotels & Resorts reported its Q3 2025 financial results, showing steady growth across operations and financial metrics. Global system-wide rooms increased 4% year-on-year to 855,400, including 503,400 in the U.S. and 352,000 internationally, while the company awarded 204 new development contracts, up 24% from Q3 2024. The global development pipeline grew 4% to 257,000 rooms, with roughly 70% in midscale and above segments and 58% internationally.
Ancillary revenues rose 18% compared to the same period last year. Net income climbed 3% to $105 million, and adjusted net income reached $112 million, with diluted EPS increasing 5% to $1.36 and adjusted diluted EPS up 5% to $1.46. Adjusted EBITDA grew 2% to $213 million, while global RevPAR declined 5% in constant currency, mainly due to softer results in Asia Pacific and Latin America, partially offset by gains in EMEA and Canada.
Wyndham generated $86 million in net cash from operating activities and $97 million in free cash flow, ending the quarter with $70 million in cash and total liquidity of about $540 million, maintaining a net debt leverage ratio of 3.5x. In October 2025, the company refinanced its $750 million revolving credit facility, extending maturity to 2030, increasing capacity to $1 billion, and reducing borrowing costs by 35 basis points. Shareholder returns included the repurchase of 830,000 shares for $70 million in Q3 and year-to-date buybacks of 2.5 million shares for $223 million, alongside $31 million in dividends.
Looking ahead, Wyndham expects full-year global room growth of 4–4.6%, global RevPAR change of -3% to -2%, fee-related revenues of $1.43–$1.45 billion, adjusted EBITDA of $715–$725 million, adjusted net income of $347–$358 million, and adjusted diluted EPS of $4.48–$4.62, while maintaining a focus on portfolio expansion, strengthening its development pipeline, and delivering consistent shareholder value amid evolving industry conditions.
By Manu Vardhan Kannan
Published on October 26, 2025
Alaska Air Group reported strong financial results for the third quarter of 2025, posting a GAAP net income of $73 million and adjusted earnings per share of $1.05. The airline’s growth is being fueled by new nonstop routes from Seattle to London and Reykjavik, set to launch in May 2026, and the introduction of the Atmos Rewards loyalty program, which exceeded premium credit card sign-up expectations.
In a major technological upgrade, Alaska Air is installing Starlink high-speed Wi-Fi across its fleet, offering complimentary access to Atmos Rewards members. The company is also progressing with the integration of Hawaiian Airlines and advancing its Alaska Accelerate strategy, aiming for significant growth and profitability by 2027.
Analysts have assigned a Hold rating on ALK stock with a $49.00 price target, citing strong financial recovery but noting bearish technical indicators and increased leverage as potential risks. The airline continues to focus on expanding its global reach and enhancing customer loyalty through strategic partnerships and its Atmos Rewards program.
Published on September 14, 2025
Royal Caribbean Group (NYSE: RCL) has announced a significant increase in its shareholder returns, declaring a 33% hike in its quarterly dividend. The company’s Board of Directors approved a dividend of $1.00 per common share, payable on October 13, 2025, to shareholders of record at the close of business on September 25, 2025.
Jason Liberty, President and CEO of Royal Caribbean Group, said the move underscores the company’s confidence in its performance and long-term growth strategy. “Today’s dividend increase reflects both the strength of our performance and our commitment to return capital to shareholders. This increase in dividend, along with our ongoing share repurchase program, highlights our balanced approach to capital allocation, returning value to shareholders while funding future growth,” Liberty stated.
Royal Caribbean Group is a global leader in the vacation industry, operating a fleet of 68 ships across five brands that serve millions of guests annually. Its portfolio includes Royal Caribbean International, Celebrity Cruises, and Silversea, as well as land-based experiences such as Perfect Day at CocoCay and the Royal Beach Club collection. The company also holds a 50% joint venture in TUI Cruises, which manages brands like Mein Schiff and Hapag-Lloyd Cruises.
With a reputation for innovation and guest-focused experiences, Royal Caribbean Group continues to expand its global footprint while maintaining its commitment to responsible and sustainable growth.
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