Hotels Across Germany are Filling Up for UEFA Euro 2024

Hotels Across Germany are Filling Up for UEFA Euro 2024

By Nithyakala Neelakandan

Published on June 8, 2024

With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.

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In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.

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Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).

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Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.

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On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.

Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.

Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.

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Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.

The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.

The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.


United Hospitality Management Signs Three New Hotels with IHG in India

United Hospitality Management Signs Three New Hotels with IHG in India

By Manu Vardhan Kannan

Published on August 8, 2026

United Hospitality Management (UHM) has announced the signing of three new hotel management agreements with IHG Hotels & Resorts, adding 182 keys to its expanding India portfolio. The new properties include Garner Corbett, voco Kanatal, and Garner Ahmedabad, marking another milestone in the company's growth strategy since entering the Indian market through the acquisition of Rosastays in December 2025.

Scheduled to open between 2027 and 2029, the three hotels are part of UHM's plan to build a balanced portfolio across leisure and business destinations in India.

The upcoming 50-key Garner Corbett will cater to the growing demand for wildlife and nature tourism in Uttarakhand. The 92-key voco Kanatal will offer an upscale mountain retreat in one of North India's emerging leisure destinations, while the 40-key Garner Ahmedabad will strengthen the company's presence in one of western India's fastest-growing commercial hubs. Together, these projects highlight UHM's focus on working closely with hotel owners to develop professionally managed hospitality assets across key markets.

Commenting on the expansion, Carlos Leal, Executive Chairman and Board Member, United Hospitality Management, said:

"India's hospitality sector is entering a new phase of growth, driven by rising domestic travel, improving infrastructure and increasing investor confidence. Against this backdrop, UHM sees India as one of its most strategic growth markets. Our objective is to build a diversified hospitality platform that delivers long-term value for owners while bringing international expertise to the Indian market."

Since entering India, UHM has signed 10 properties and established dedicated commercial, operations, and technical services teams. The company has also strengthened its leadership team while investing in governance and technology platforms to support its future growth.

UHM follows a brand-agnostic, owner-first approach, enabling it to partner with leading hospitality brands such as Marriott, Hyatt, IHG Hotels & Resorts, Accor, Wyndham, and Yotel. The company works with owners to identify the most suitable brand and operating model for each property, helping maximise asset performance while delivering quality guest experiences.

Speaking about the company's operating philosophy, Klaus Assmann, Chief Executive Officer, UHM Middle East, India & Southeast Asia, said:

"Hotel owners today are seeking strategic operating partners who can maximise asset performance while preserving brand integrity. Our role is to combine international expertise with deep local market knowledge to develop the right positioning for every asset and deliver sustainable commercial performance."

UHM currently has a portfolio of 24 operational and pipeline properties in India and aims to manage more than 100 hotels across the country over the long term. According to the company, the latest signings reflect growing confidence among hotel owners in its owner-centric management model.

Highlighting the company's plans for India, Deepika Arora, Managing Director, United Hospitality Management India, said:

"These three signings reflect the confidence owners have placed in our operating model and mark another step in expanding our presence across India. We continue to see strong opportunities across gateway cities, emerging leisure destinations, mixed-use developments and branded residences. Our aim is to remain focused on partnering with the right owners and the right brands."

Looking ahead, UHM said it is in advanced discussions for several hotel management agreements and strategic partnerships across India and Southeast Asia. The pipeline includes luxury and upscale hotels, resorts, mixed-use developments, and branded residential projects.

Beyond hotel management, UHM has also built a diversified hospitality platform with more than 20 proprietary food and beverage concepts, wellness brands including Serenity, The Art of Well Being and Pure by Serenity, the fitness brand Active by Serenity, as well as sports and leisure facilities such as golf and football academies, tennis and padel clubs, and luxury beach clubs.


IHCL Signs 151 Key Gateway Hotel in Raipur, Chhattisgarh

IHCL Signs 151 Key Gateway Hotel in Raipur, Chhattisgarh

By Manu Vardhan Kannan

Published on August 8, 2026

Indian Hotels Company (IHCL), India’s largest hospitality company, has signed a new Gateway hotel in Raipur, Chhattisgarh. The 151-key property will be developed as a greenfield project in partnership with Mr. Kanhaya Lal Agrawal of KLA Group.

Commenting on the signing, Ms. Suma Venkatesh, Executive Vice President, Real Estate & Development, IHCL, said, “Raipur has emerged as one of central India’s important economic centres, driven by industrial expansion, infrastructure development and its growing role as an administrative and educational hub. The signing of Gateway Raipur will enable IHCL to cater to the city’s evolving hospitality demand and we are delighted to partner with Mr. Kanhaya Lal Agrawal for this project.”

Gateway Raipur will offer 151 rooms along with an all-day dining restaurant, specialty restaurant and bar. The hotel will also feature a fully-equipped gym, swimming pool and spa for guests.

For weddings, social gatherings and business events, the property will have more than 10,000 sq.ft of banquet space, supported by multiple meeting rooms for conferences and other events.

Mr. Kanhaya Lal Agrawal, KLA group, said, “Raipur continues to witness strong economic and social growth. We are pleased to partner with IHCL and contribute to the city’s evolving hospitality landscape.”

Raipur, the capital of Chhattisgarh, has grown into an important centre for commerce, industry and governance. Its expanding infrastructure and economic activity have also increased demand for quality hospitality options.

Following the addition of Gateway Raipur, IHCL will have four hotels in Raipur, including three under development.

About the Owning Company

KLA Group, promoted by Mr. Kanhaya Lal Agrawal, was established in 2002 and has developed a strong presence in infrastructure development across India. The company has worked on several road infrastructure projects for central and state government agencies.

Over the years, KLA Group has expanded its operations into construction, mining and road development, adding to its presence across the infrastructure sector.


Ajay’s Café Records 89% Surge in Cold Coffee Sales on Friendship Day

Ajay’s Café Records 89% Surge in Cold Coffee Sales on Friendship Day

By Hariharan U

Published on August 7, 2026

Ajay’s Café witnessed a strong surge in consumer demand across its café network on Friendship Day, with its signature burgers and cold coffees recording significant growth as customers celebrated the occasion with friends and loved ones.

The café chain reported an 89% increase in cold coffee sales compared to the previous day, reaching 16,834 cups, while burger sales grew nearly 54% to 33,472 units during the celebration.

The highest contribution came from Ahmedabad, Surat, and Vadodara, which together accounted for nearly 60% of Ajay’s Café’s total Friendship Day sales across both product categories. The performance highlights the growing popularity of occasion-based dining and café experiences across Gujarat’s major urban markets.

Friendship Day emerged as a key consumption moment, with both food and beverage categories witnessing simultaneous growth. Ajay’s signature burgers and cold coffees have remained core offerings since the brand’s inception and have become popular choices for social gatherings, casual meetups, and celebrations.

Over the years, Ajay’s Café has evolved beyond being a dining destination, positioning itself as an accessible space where customers can connect, spend time together, and celebrate everyday occasions.

Speaking about the growth, Jaideep Solanki, Director, Ajay’s Good Food Pvt. Ltd., said, “We have seen the cold coffee category evolve significantly in Gujarat, and Ajay's has been a trendsetter in building and popularising the cold coffee culture, particularly across South Gujarat. What started as a signature café offering has today become a widely consumed beverage, with consumers associating cold coffee as much with everyday catch-ups and social occasions as with cafés.”

He added, “The Friendship Day numbers are a strong testimony to how deeply this consumption habit has taken root—selling more than 16,000 cold coffees in a single day demonstrates the scale of the occasion-led demand. For us, this is also what the ‘Happy Wali Feeling’ represents, creating familiar products and accessible café experiences that naturally become part of how people come together.”

The Friendship Day performance marks another milestone for the café chain, which has built a strong consumer base since its inception in 2014. To date, Ajay’s Café has served more than 4.36 crore burgers and 3.02 crore cold coffees, reflecting the continued popularity of its signature offerings among customers.

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