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By Nithyakala Neelakandan
Published on June 8, 2024
With summer fast approaching, excitement is building for the 2024 UEFA European Football Championship, kicking off on Friday, June 14th. The tournament, set across various locations in Germany, is not only stirring up enthusiasm among football fans but is also significantly impacting hotel bookings throughout the country. Data from Forward STAR reveals notable spikes in hotel reservations aligned with match dates, indicating a busy season ahead for the hospitality industry.
In the first two weeks of the championship, Cologne is experiencing the highest surge in hotel bookings. As of May 13th, the night of the Switzerland vs. Scotland match on Wednesday, June 19th, has an occupancy rate of 82.3%, with the night before showing 81.5%. Other high-demand dates in Cologne include Saturday, June 15th, for the Switzerland vs. Hungary match (79.6%), with additional matches on June 22nd and June 25th also seeing strong bookings.
Leipzig is another hotspot, with bookings peaking at 79.3% on June 21st for the Netherlands vs. France match. Stuttgart follows closely, showing high occupancy rates for Hungary's matches against Germany on June 19th (76.2%) and Scotland on June 23rd (72.5%).
Dusseldorf sees significant bookings for the Austria vs. France match on June 17th, with an occupancy rate of 74.7%. Munich is also performing well, with June 19th showing an 80.1% booking rate ahead of the Serbia vs. Slovenia match, and a 67% booking rate for the Germany vs. Scotland match on June 14th. In Frankfurt, the Denmark vs. England match on June 20th has driven occupancy to 64.0%.
On the lower end of the spectrum, Berlin and Hamburg have not yet seen as significant an impact. Berlin's highest booking night is for the Netherlands vs. Austria match on June 25th, with an occupancy rate of 54.5%. The city is set to host the championship game on July 14th, with a spike in bookings expected once the finalists are confirmed.
Hamburg shows its highest occupancy for the Georgia vs. Czechia match on June 22nd at 57.7% and for the Poland vs. Netherlands match on June 16th at 53.2%. Interestingly, the night before the Poland vs. Netherlands match sees a notable increase in bookings at 72.3%.
Looking back, the 2021 championship held at London's Wembley Stadium saw significant hotel performance spikes, particularly on the nights of the semi-finals and finals. The semi-finals on July 7th, 2021, reached an occupancy of 84.1% with an average daily rate (ADR) of £143.79. The finals on July 11th saw the highest ADR at £154.13 with 83.0% occupancy. Similarly, the 2016 championship in Paris saw peak performance on the night of the finals, with occupancy at 86.3% and high ADR and RevPAR levels.
Forty percent of June and July hotel stays in Germany are expected to come from international guests, with a 29% increase in total bookings compared to the same period in 2023, according to SiteMinder. The average daily rate has risen by 11% to €214. In Berlin, the average room rate has increased by 18% to €189, with bookings up by 28%.
The UK leads in international bookings, followed by the Netherlands, Switzerland, Austria, and the US. This influx presents a revenue opportunity for hotels to offer upgrades, extras, and tailored packages, enhancing guest experiences and maximizing profits.
The anticipation surrounding UEFA Euro 2024 is not only a boon for football fans but also a critical period for the hospitality industry in Germany. With strategic planning and dynamic pricing, hotels can capitalize on this event, making it a memorable summer for all.
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By Nishang Narayan
Published on February 16, 2025
The Board of Directors of Avadh Sugar & Energy Limited (ASEL) (BSE: 540649 / NSE: AVADHSUGAR) and Magadh Sugar & Energy Limited (MSEL) (BSE: 540650 / NSE: MAGADSUGAR) took on record the unaudited financial results for the quarter and nine months ended December 31, 2024.
Q3FY25:
9MFY25:
“The sugar season 2024-25 has presented a mixed outlook, with challenges such as lower cane yields and lower recovery in key states like Uttar Pradesh, Maharashtra, and Karnataka affecting production. Despite these setbacks, we remain optimistic about long-term growth. However, rising production costs and stagnant ethanol prices call for timely policy adjustments.
At Avadh, we are focused on sustainable expansion, and with the upcoming completion of our crushing enhancement at the Hargaon unit for the 2025-26 season, we expect further value creation.”
“The industry is facing a decline in production due to lower cane availability and recovery, along with a shift toward ethanol. Despite these challenges, our ability to adapt and invest in expansion positions us well for long-term growth.
At Magadh, we are committed to sustainability and are enhancing our crushing capacity and implementing steam-saving measures at our Narkatiaganj unit, which is now operational for the 2024-25 crushing season. With the right policy support, the sugar industry can continue to play a crucial role in India's economy.”
Published on February 7, 2025
Sterling Holiday Resorts Ltd. has announced its strongest quarter yet in Q3 FY25, marking a milestone in the company’s growth trajectory. With 18 consecutive quarters of profitability, Sterling’s performance in Q3 surpassed even its traditionally dominant Q1, thanks to strategic portfolio expansion that strengthened revenue streams beyond peak seasons.
The company reported a 12% YoY income growth, reaching ₹1,389 Mn. EBITDA increased by 14%, with a solid 38.8% EBITDA margin, while EBIT rose 13% YoY.
Sterling’s portfolio now spans 48 locations with 57 resorts, hotels, and retreats in the upper-mid to upper-upscale segments. Strengthening its footprint, the company added three new resorts in Q3:
Maintaining its rapid growth pace, Sterling has launched one resort per month for the past 18 months, with several more in the pipeline.
"Sterling has witnessed its strongest-ever quarter, a testament to our brand's growing preference among customers. A surge in holiday demand, coupled with our aggressive resort expansion, has fueled this success," said Vikram Lalvani, MD & CEO, Sterling Holiday Resorts.
Sterling’s food and beverage division has been another strong performer, recording a 20% YoY growth. The company attributes this to its enhanced dining experiences and a diverse range of culinary offerings across its properties.
Further strengthening its commitment to sustainability, Sterling has introduced Sterling Sankalp, an ESG initiative aimed at responsible tourism. The company has implemented key measures across several resorts, including:
On a year-to-date (YTD) basis, Sterling has achieved a 14% growth in income (₹3,842 Mn) and a 35% EBITDA margin, showcasing its sustained upward trajectory. With an expanding portfolio, a thriving food and beverage sector, and a strong focus on sustainability, Sterling continues to solidify its leadership in the hospitality industry.
Published on February 5, 2025
The Union Budget 2025 has introduced key measures that promise growth across the hospitality, food & beverage, and startup sectors. Industry leaders see these developments as game-changing, driving innovation, infrastructure enhancement, and workforce development.
Mayank Prasad, Founder of Curated Catering by Design, sees the budget as a positive step for the catering and hospitality sector.
"The establishment of the National Institute of Food Technology will drive innovation and skill development in food processing, benefiting the entire ecosystem. The push to enhance tourism by developing 50 key destinations is a welcome move that will directly boost demand for premium catering services. Additionally, government support for hospitality training programs will help bridge the skill gap, ensuring a well-trained workforce for the sector," he said. With these measures, the catering industry is poised to scale, innovate, and contribute significantly to India's evolving culinary landscape.
Rahul Taneja, Head of Operations at Dharana at Shillim, highlighted the transformative impact of the budget on tourism.
"A standout feature is its strong emphasis on the travel and hospitality industry, with well-structured measures to boost both domestic and international tourism. Initiatives like promoting spiritual and medical tourism, along with the Heal in India initiative, will be game-changers," he noted. The budget’s collaboration with the private sector and simplified visa norms aim to position India as a top destination for holistic well-being, integrating Preventative Medicine, Healing Nutrition, Ayurveda, and more. Additionally, investments in skill development within the hospitality sector will enhance service quality, elevating India's global tourism reputation.
Vishal Puri, Co-Founder of Spalba, praised the budget’s steps toward fostering innovation and sustainability."Investments in tourism infrastructure and connectivity enhancements, like the development of greenfield airports and the modified UDAN scheme, should boost domestic and international travel. However, the quality of services at these airports, specifically regarding cancellations, needs to be controlled for these measures to be effective," he pointed out. The inclusion of hotels in the harmonized tourism infrastructure scheme and the ₹1 lakh crore Urban Challenge Fund are also expected to transform urban tourism experiences. Additionally, startups will benefit from an extended tax holiday, simplified compliance, and increased funding through the ₹10,000 crore Startup India Fund, driving digital innovations and sustainability.
With a strong focus on tourism, catering, and startups, the Union Budget 2025 sets the stage for accelerated growth, making India a more attractive and accessible destination for travelers and entrepreneurs alike.
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