ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

By Nishang Narayan

Published on September 22, 2024

Celebrating 50 years of redefining affordable travel, ibis has launched its new global campaign, "Go Get It," alongside its first-ever travel trends report in collaboration with Globetrender. Based on surveys from 9,000 respondents across eight major markets including India, the report delves into the travel habits of Gen Z and Millennials, highlighting a growing preference for experiences over material possessions.

As Jean-Yves Minet, Global Brand President for Midscale & Economy at Accor, notes, “For us, travel is about more than just reaching a destination. It’s about forging meaningful connections with both people and places.” With this in mind, ibis’ new campaign aims to make travel more accessible while enhancing guest experiences.

Key Travel Trends for 2025
The report outlines ten significant trends that will define travel in 2025:

  1. TikTok Trailblazing: Social media continues to play a major role in travel decisions, with viral destinations gaining popularity among young travelers.
  2. City Hopping: Multi-city trips are on the rise, with 26% of respondents planning to explore multiple cities during one trip.
  3. Gig Tripping: Experiences like music festivals and cultural events are now a top travel motivation for nearly half of Gen Z and Millennial travelers.
  4. Stadium Safaris: Sporting events are another key driver, with 13% of younger travelers planning trips around live games and stadium visits.
  5. Weekend Extenders: The rise of remote work has blurred the lines between work and leisure, leading to the trend of "workcations."
  6. Scene Seeking: Travelers, particularly from the LGBTQ+ community, are increasingly drawn to destinations with year-round community engagement.
  7. Gastro Globetrotting: Food tourism is booming, with 92% of respondents citing local cuisine as an essential part of their travel experience.
  8. Tribe Travel: Traveling with friends is gaining traction, with 28% planning trips with their social circles.
  9. Set Jetting: Visiting movie and TV show locations, known as film tourism, is also on the rise.
  10. Nocturnal Activities: Nightlife and after-dark experiences are becoming key priorities for the younger crowd, particularly among those aged 18-24.

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One standout statistic shows that 58% of travelers now believe that “experiences are better than stuff.” This marks a cultural shift where young travelers prioritize personal growth, cultural connections, and community-building experiences.

As part of its continued effort to democratize travel, ibis remains committed to providing quality stays at affordable prices, ensuring that travelers can focus on immersing themselves in their journeys. “Budget shouldn’t limit your travel experience,” adds Minet, reflecting the brand's philosophy of making travel enriching for all. With the launch of “Go Get It,” ibis is poised to lead the way in shaping the future of travel for the next generation.


CGH Earth Saha Unveils Coorg Wild Walk – A Wilderness Retreat at Nagarhole

CGH Earth Saha Unveils Coorg Wild Walk – A Wilderness Retreat at Nagarhole

By Author

Published on March 10, 2025

CGH Earth Saha has launched its ninth villa, Coorg Wild Walk, adjacent to Nagarhole National Park in Karnataka. Nestled within a lush coffee estate near Kutta’s Nanachi Gate, this secluded four-bedroom villa offers travelers an intimate and immersive experience in one of India’s most pristine wildlife reserves, home to tigers, leopards, elephants, and a thriving bird population.

Designed as a peaceful retreat, the villa blends seamlessly with its natural surroundings. Expansive picture windows frame uninterrupted views of the coffee plantation and forest, while the semi-open lounge and dining areas allow guests to stay connected to nature. Infused with Kodava craftsmanship, the interiors add a touch of local charm to the space. Guests can book individual rooms or reserve the entire villa for a private escape.

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The experience at Coorg Wild Walk extends beyond the villa. Guided nature walks, birdwatching excursions, and safaris in Nagarhole offer thrilling encounters with wildlife. The on-site culinary offerings celebrate the flavors of Kodagu and Karnataka, with locally sourced ingredients shaping an authentic dining experience.

"We are thrilled to welcome guests to Coorg Wild Walk. Nestled within a coffee plantation and just minutes from the Nanachi Gate of Nagarhole National Park, this retreat offers an unmatched connection with nature. Whether it's waking up to bird calls, sipping estate-grown coffee on the verandah, or embarking on curated wildlife experiences, the thrill of the forest is ever-present," said George Joseph, Vice President, Operations – CGH Earth.

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With a strong focus on sustainability and cultural authenticity, CGH Earth Saha continues its legacy of crafting meaningful travel experiences. Coorg Wild Walk promises a unique blend of adventure and serenity, making it an ideal getaway for wildlife lovers and nature enthusiasts.

More details at CGH Earth Saha


IITM Ahmedabad 2025 Opens with Exciting Opportunities for the Travel Industry

IITM Ahmedabad 2025 Opens with Exciting Opportunities for the Travel Industry

By Author

Published on March 10, 2025

Ahmedabad is set to host the much-anticipated India International Travel Mart (IITM) from March 7-9, 2025, at the YMCA International Centre. As one of India’s premier travel and tourism exhibitions, IITM continues to be a key platform connecting industry professionals, destinations, and travel brands from across the globe.

Celebrating its 25th anniversary, IITM Ahmedabad showcases over 100 exhibitors from 15 Indian states, highlighting diverse tourism offerings, from cultural and adventure travel to wellness and luxury experiences. Tourism boards, hotels, airlines, and tour operators are actively engaging with buyers and travel enthusiasts, fostering collaborations and business opportunities.

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This year's event features B2B networking sessions, exclusive travel offers, and a hosted buyer program for Gujarat-based travel agents. With Nepal Tourism as the Partner Country and Tourism Malaysia as the Feature Country, the exhibition provides an excellent opportunity to explore global and domestic travel trends.

Industry leaders emphasized the significance of IITM in shaping the future of travel. Rohit Hangal, Director of Sphere TravelMedia, highlighted the exhibition’s role in innovation and partnership building, while Sanjay Hakhu underscored India's growing outbound travel market and its impact on the industry.

As the travel sector continues its strong recovery, IITM Ahmedabad stands as a crucial meeting point for stakeholders, offering unparalleled networking and business prospects. The upcoming editions of IITM will continue to connect travel professionals across India, further strengthening the tourism industry.

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Celebrate Women’s Day with a Luxurious ELIVAAS Retreat

Celebrate Women’s Day with a Luxurious ELIVAAS Retreat

By Nishang Narayan

Published on March 2, 2025

This Women’s Day, take a well-deserved break and immerse yourself in unparalleled luxury with an ELIVAAS retreat. Whether you’re looking for a solo escape, a fun-filled girls’ trip, or a cherished mother-daughter getaway, ELIVAAS' exclusive private villas promise the perfect balance of relaxation, indulgence, and world-class hospitality.

With handpicked destinations across North Goa, Udaipur, Nainital, Shimla, and Alibaug, each retreat offers a seamless blend of comfort, exclusivity, and breathtaking landscapes.

Why an ELIVAAS Retreat is the Perfect Women’s Day Gift

Unmatched Luxury
Thoughtfully designed villas that offer the ultimate comfort and exclusivity.

Tailored Experiences
From wellness retreats to adventure-filled escapes, every stay is curated to match your preferences.

Breathtaking Destinations
Relax and rejuvenate in stunning locations, perfect for a special celebration.

Choose Your Exclusive Getaway:

North Goa – Experience opulent coastal luxury in a private villa.

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Udaipur – Soak in the royal charm of Rajasthan with an indulgent stay.

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Nainital – Rejuvenate in the serene embrace of nature.

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Shimla – Unwind in the majestic Himalayan landscapes.

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Alibaug – Escape to the tranquil shores of Alibaug.

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This Women’s Day, honor yourself and the women who inspire you with a bespoke retreat that celebrates strength, elegance, and joy.

It’s time to indulge, relax, and celebrate—you deserve it.

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