ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

By Nishang Narayan

Published on September 22, 2024

Celebrating 50 years of redefining affordable travel, ibis has launched its new global campaign, "Go Get It," alongside its first-ever travel trends report in collaboration with Globetrender. Based on surveys from 9,000 respondents across eight major markets including India, the report delves into the travel habits of Gen Z and Millennials, highlighting a growing preference for experiences over material possessions.

As Jean-Yves Minet, Global Brand President for Midscale & Economy at Accor, notes, “For us, travel is about more than just reaching a destination. It’s about forging meaningful connections with both people and places.” With this in mind, ibis’ new campaign aims to make travel more accessible while enhancing guest experiences.

Key Travel Trends for 2025
The report outlines ten significant trends that will define travel in 2025:

  1. TikTok Trailblazing: Social media continues to play a major role in travel decisions, with viral destinations gaining popularity among young travelers.
  2. City Hopping: Multi-city trips are on the rise, with 26% of respondents planning to explore multiple cities during one trip.
  3. Gig Tripping: Experiences like music festivals and cultural events are now a top travel motivation for nearly half of Gen Z and Millennial travelers.
  4. Stadium Safaris: Sporting events are another key driver, with 13% of younger travelers planning trips around live games and stadium visits.
  5. Weekend Extenders: The rise of remote work has blurred the lines between work and leisure, leading to the trend of "workcations."
  6. Scene Seeking: Travelers, particularly from the LGBTQ+ community, are increasingly drawn to destinations with year-round community engagement.
  7. Gastro Globetrotting: Food tourism is booming, with 92% of respondents citing local cuisine as an essential part of their travel experience.
  8. Tribe Travel: Traveling with friends is gaining traction, with 28% planning trips with their social circles.
  9. Set Jetting: Visiting movie and TV show locations, known as film tourism, is also on the rise.
  10. Nocturnal Activities: Nightlife and after-dark experiences are becoming key priorities for the younger crowd, particularly among those aged 18-24.

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One standout statistic shows that 58% of travelers now believe that “experiences are better than stuff.” This marks a cultural shift where young travelers prioritize personal growth, cultural connections, and community-building experiences.

As part of its continued effort to democratize travel, ibis remains committed to providing quality stays at affordable prices, ensuring that travelers can focus on immersing themselves in their journeys. “Budget shouldn’t limit your travel experience,” adds Minet, reflecting the brand's philosophy of making travel enriching for all. With the launch of “Go Get It,” ibis is poised to lead the way in shaping the future of travel for the next generation.


IndiGo Focuses on Operational Stability, Plans Select Route Expansion

IndiGo Focuses on Operational Stability, Plans Select Route Expansion

By Hariharan U

Published on January 3, 2026

IndiGo has outlined a cautious yet forward-looking approach as it prepares for the next phase of growth, placing strong emphasis on “operational reliability” while planning a limited set of international route additions. The airline said its immediate focus is to “stabilise operations” as it continues to strengthen capacity and network resilience.

As part of its international plans, IndiGo has announced the launch of non-stop services to Athens. This route will also mark the international debut of India’s first Airbus A321XLR, a new aircraft type expected to support the airline’s entry into fresh overseas markets as it gradually expands beyond short-haul operations.

Beyond Athens, the airline has not shared details of additional international destinations or capacity increases. IndiGo stated that it will continue to grow its international footprint while further densifying its domestic network, without outlining the pace or scale of expansion.

On the domestic front, the airline is also preparing to begin operations from Noida International Airport at Jewar, strengthening its presence in the National Capital Region once services commence.

Addressing recent operational challenges, IndiGo said it had swiftly restored normal operations following a temporary network disruption. The airline also confirmed that it is “fully collaborating and providing requested information to the regulator's committee” as part of an ongoing review by the Directorate General of Civil Aviation.

While IndiGo reiterated its long-term ambitions, including plans related to widebody aircraft and sustained growth, its near-term outlook remains measured. The airline said its renewed focus on stability will help drive future scale, innovation, and impact as it carefully explores new frontiers.


Navi Mumbai Airport Sees 26,000+ Passengers in First Five Days

Navi Mumbai Airport Sees 26,000+ Passengers in First Five Days

By Hariharan U

Published on January 1, 2026

Navi Mumbai International Airport (NMIA) has made an impressive start, handling a total of 26,021 passengers in its first five days of operations. This includes 12,431 arrivals and 13,590 departures, showing strong demand right from day one.

Weekend traffic was particularly high, with 5,548 travellers on Saturday and 5,614 on Sunday, reflecting growing confidence among passengers. During this initial period, the airport managed 162 flight movements, 81 arrivals and 81 departures, while keeping on-time performance smooth for both airlines and ground services.

Currently, NMIA connects 13 major domestic destinations, including Ahmedabad, Bengaluru, Chennai, Cochin, Coimbatore, Delhi, Goa (MOPA), Hyderabad, Jaipur, Lucknow, Mangalore, Nagpur, Vadodara. These connections cover key business and leisure hubs, giving travellers more options and conveand nience in the Mumbai Metropolitan Region.

Looking ahead, the airport plans to expand its network with additional destinations and increased flight frequencies in coordination with partner airlines. With strong early passenger response and ready infrastructure, NMIA is set to become a modern, seamless travel hub in Western India


Air India Expands Partnership with airBaltic to Offer Seamless Connectivity to Latvia

Air India Expands Partnership with airBaltic to Offer Seamless Connectivity to Latvia

By Hariharan U

Published on January 1, 2026

Air India has strengthened its partnership with airBaltic, the flag carrier of Latvia, by entering into a new codeshare agreement, making travel between India and the Baltic region easier and more seamless for its customers. This move builds on the interline partnership established between the two carriers in June 2025.

Under the codeshare, Air India has begun adding its ‘AI’ designator code on airBaltic-operated flights between Riga and Air India’s European gateways including Amsterdam, Paris, Frankfurt, Copenhagen, Milan Malpensa, Vienna, Zurich, and London Gatwick. This allows passengers to travel between India and Riga with a single Air India ticket, covering connecting flights under the same booking.

Additionally, Air India’s interline agreement with airBaltic allows travellers to reach Tallinn, Estonia, and Vilnius, Lithuania via select European gateways, further expanding access to the Baltic region.

Nipun Aggarwal, Chief Commercial Officer, Air India, said, "This expanded partnership with airBaltic reflects Air India’s commitment to providing seamless global connectivity to our customers. Latvia and the wider Baltic region are growing travel markets, and this codeshare makes the journey more convenient than ever."

Air India currently operates multiple non-stop flights connecting India with Europe:

  • Delhi: Amsterdam (7x weekly), Paris (14x weekly), Frankfurt (12x weekly), Copenhagen (4x weekly), Milan (6x weekly), Vienna (4x weekly), Zurich (4x weekly)

  • Mumbai: Frankfurt (5x weekly)

  • Amritsar & Ahmedabad: London Gatwick (3x weekly each)

Since its privatization in 2022, Air India has expanded its global alliance network to include 24 codeshare partnerships and nearly 100 interline agreements, offering passengers access to over 800 destinations worldwide.

The new codeshare flights are now available for booking through both airlines’ official channels and travel partners.

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