ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

By Nishang Narayan

Published on September 22, 2024

Celebrating 50 years of redefining affordable travel, ibis has launched its new global campaign, "Go Get It," alongside its first-ever travel trends report in collaboration with Globetrender. Based on surveys from 9,000 respondents across eight major markets including India, the report delves into the travel habits of Gen Z and Millennials, highlighting a growing preference for experiences over material possessions.

As Jean-Yves Minet, Global Brand President for Midscale & Economy at Accor, notes, “For us, travel is about more than just reaching a destination. It’s about forging meaningful connections with both people and places.” With this in mind, ibis’ new campaign aims to make travel more accessible while enhancing guest experiences.

Key Travel Trends for 2025
The report outlines ten significant trends that will define travel in 2025:

  1. TikTok Trailblazing: Social media continues to play a major role in travel decisions, with viral destinations gaining popularity among young travelers.
  2. City Hopping: Multi-city trips are on the rise, with 26% of respondents planning to explore multiple cities during one trip.
  3. Gig Tripping: Experiences like music festivals and cultural events are now a top travel motivation for nearly half of Gen Z and Millennial travelers.
  4. Stadium Safaris: Sporting events are another key driver, with 13% of younger travelers planning trips around live games and stadium visits.
  5. Weekend Extenders: The rise of remote work has blurred the lines between work and leisure, leading to the trend of "workcations."
  6. Scene Seeking: Travelers, particularly from the LGBTQ+ community, are increasingly drawn to destinations with year-round community engagement.
  7. Gastro Globetrotting: Food tourism is booming, with 92% of respondents citing local cuisine as an essential part of their travel experience.
  8. Tribe Travel: Traveling with friends is gaining traction, with 28% planning trips with their social circles.
  9. Set Jetting: Visiting movie and TV show locations, known as film tourism, is also on the rise.
  10. Nocturnal Activities: Nightlife and after-dark experiences are becoming key priorities for the younger crowd, particularly among those aged 18-24.

image

One standout statistic shows that 58% of travelers now believe that “experiences are better than stuff.” This marks a cultural shift where young travelers prioritize personal growth, cultural connections, and community-building experiences.

As part of its continued effort to democratize travel, ibis remains committed to providing quality stays at affordable prices, ensuring that travelers can focus on immersing themselves in their journeys. “Budget shouldn’t limit your travel experience,” adds Minet, reflecting the brand's philosophy of making travel enriching for all. With the launch of “Go Get It,” ibis is poised to lead the way in shaping the future of travel for the next generation.


SpiceJet Announces Special Diwali Flights to Ayodhya from Key Indian Cities

SpiceJet Announces Special Diwali Flights to Ayodhya from Key Indian Cities

By Manu Vardhan Kannan

Published on October 7, 2025

SpiceJet has announced the launch of daily non-stop flights connecting Ayodhya with Delhi, Bengaluru, Ahmedabad, and Hyderabad starting October 8, 2025. The initiative coincides with the Diwali festive season, making travel to the Shri Ram Temple easier for devotees and tourists while reinforcing SpiceJet’s commitment to affordable and accessible travel.

The new services will be introduced in a phased manner to ensure seamless connectivity and reliable operations. SpiceJet also revealed that flights from Mumbai to Ayodhya are under consideration to meet the growing travel demand during the festive and winter seasons.

Debojo Maharshi, Chief Business Officer, SpiceJet, said, “There could be no better occasion than Diwali to visit Ayodhya, the birthplace of Lord Ram. We are delighted to make travel to the holy city easier and more convenient for devotees and tourists alike. Our new daily flights from key metros will ensure smooth and affordable access to Ayodhya during Diwali, allowing passengers to celebrate the festival in its most divine setting.”

The special Diwali flight services are expected to cater to increased passenger traffic, offering greater flexibility for travellers from major Indian cities. This network expansion strengthens SpiceJet’s domestic reach while supporting religious and seasonal tourism.

SpiceJet, an IATA-IOSA certified airline, operates a fleet of Boeing 737s and Q-400s and continues to be among India’s largest regional carriers under the UDAN scheme. The airline remains focused on expanding its network to meet cultural and regional travel needs across the country.


Qantas to Resume Non-Stop Delhi–Melbourne Flights Ahead of India–Australia T20

Qantas to Resume Non-Stop Delhi–Melbourne Flights Ahead of India–Australia T20

By Manu Vardhan Kannan

Published on October 7, 2025

Qantas, Australia’s largest airline and national carrier, has announced the return of its non-stop flights between Delhi and Melbourne, set to begin on 27 October 2025. Operating three times a week until 28 March 2026, the service re-establishes a key route in the airline’s India–Australia network ahead of the busy travel and cricket season.

The reinstated connection offers Indian travellers direct access to Melbourne, one of Australia’s most popular cities known for its cultural diversity, culinary appeal, and proximity to iconic attractions such as the Great Ocean Road, Yarra Valley, and Phillip Island.

The timing of the relaunch coincides with major cricket fixtures, including the India–Australia T20 match scheduled for 31 October at the Melbourne Cricket Ground. The first Qantas flight on this route will land in Melbourne on 28 October, giving fans convenient access to the event and the city’s vibrant summer sporting calendar, which also features the Ashes and Big Bash League tournaments.

Cam Wallace, CEO of Qantas International, said, “We’re delighted to bring back our non-stop connection between Delhi and Melbourne, just in time for the busy travel season. Flying direct significantly reduces travel time to Australia, and these new flights are perfectly suited for Indian fans attending cricket events in Melbourne, including the T20 series in late October, the Ashes and Big Bash League later in the year.”

He added, “To help support our growing presence in India, we have opened new offices in Delhi, Mumbai and Bengaluru to service our Indian customers, and promote our non-stop flights to Sydney and Melbourne.”

The flights will be operated by Airbus A330-200 aircraft, featuring 26 lie-flat Business Class suites and 204 Economy seats. Across three weekly return services, Qantas will offer over 1,300 seats per week between Delhi and Melbourne, adding more than 30,000 seats during the peak travel season.


Sri Lanka Launches Three-City Roadshow Across Southern India

Sri Lanka Launches Three-City Roadshow Across Southern India

By Hariharan U

Published on October 4, 2025

Sri Lanka Tourism is intensifying its efforts to attract Indian travellers with a three-city roadshow series across Southern India. Scheduled for Madurai, Coimbatore, and Chennai on October 6, 8, and 10, 2025 respectively, the initiative will highlight Sri Lanka’s diverse tourism offerings and strengthen ties with the Indian travel industry.

Organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB), the roadshows will feature B2B sessions and networking evenings designed to showcase Sri Lanka as a year-round destination for all types of travellers. The events will introduce Indian travel agents and industry professionals to Sri Lanka’s tourism sector, its vibrant attractions, and growing opportunities for leisure and MICE travel.

image

“This initiative underscores Sri Lanka’s commitment to strengthening its position as a preferred destination for Indian travellers, offering a blend of breathtaking landscapes, rich culture, and world-class hospitality,” said the delegation led by Mr. Vijitha Herath, Minister for Foreign Affairs, Foreign Employment, and Tourism, and Prof. Ruwan Ranasinghe, Deputy Minister of Tourism.

The delegation includes over 40 stakeholders from across Sri Lanka’s tourism industry, including destination management companies, hotels, resorts, tour operators, and service providers. Each city’s event will host over 200 participants, comprising Indian travel agents, industry leaders, and media representatives.

Adding a vibrant touch to the experience, a Sri Lankan cultural dance troupe will perform at each venue, offering guests a glimpse into the island’s rich heritage and traditions.

About SLTPB & SLCB

The Sri Lanka Tourism Promotion Bureau is the government agency responsible for marketing and promoting Sri Lanka as a travel destination. Working closely with the Sri Lanka Tourism Development Authority, SLCB, and other stakeholders, SLTPB aims to position Sri Lanka as South Asia’s leading tourist destination.

The Sri Lanka Convention Bureau focuses on promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) travel to Sri Lanka. With world-class venues and improved accessibility, SLCB facilitates event planning for international corporations, associations, and incentive houses. India remains a key market for the bureau’s promotional activities.

Both organisations operate under the Ministry of Foreign Employment, Foreign Affairs & Tourism of Sri Lanka, combining efforts to promote the country’s leisure and business tourism offerings.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.