Celebrating 50 years of redefining affordable travel, ibis has launched its new global campaign, "Go Get It," alongside its first-ever travel trends report in collaboration with Globetrender. Based on surveys from 9,000 respondents across eight major markets including India, the report delves into the travel habits of Gen Z and Millennials, highlighting a growing preference for experiences over material possessions.

As Jean-Yves Minet, Global Brand President for Midscale & Economy at Accor, notes, “For us, travel is about more than just reaching a destination. It’s about forging meaningful connections with both people and places.” With this in mind, ibis’ new campaign aims to make travel more accessible while enhancing guest experiences.

Key Travel Trends for 2025
The report outlines ten significant trends that will define travel in 2025:

1. TikTok Trailblazing: Social media continues to play a major role in travel decisions, with viral destinations gaining popularity among young travelers.
2. City Hopping: Multi-city trips are on the rise, with 26% of respondents planning to explore multiple cities during one trip.
3. Gig Tripping: Experiences like music festivals and cultural events are now a top travel motivation for nearly half of Gen Z and Millennial travelers.
4. Stadium Safaris: Sporting events are another key driver, with 13% of younger travelers planning trips around live games and stadium visits.
5. Weekend Extenders: The rise of remote work has blurred the lines between work and leisure, leading to the trend of "workcations."
6. Scene Seeking: Travelers, particularly from the LGBTQ+ community, are increasingly drawn to destinations with year-round community engagement.
7. Gastro Globetrotting: Food tourism is booming, with 92% of respondents citing local cuisine as an essential part of their travel experience.
8. Tribe Travel: Traveling with friends is gaining traction, with 28% planning trips with their social circles.
9. Set Jetting: Visiting movie and TV show locations, known as film tourism, is also on the rise.
10. Nocturnal Activities: Nightlife and after-dark experiences are becoming key priorities for the younger crowd, particularly among those aged 18-24.

One standout statistic shows that 58% of travelers now believe that “experiences are better than stuff.” This marks a cultural shift where young travelers prioritize personal growth, cultural connections, and community-building experiences.

As part of its continued effort to democratize travel, ibis remains committed to providing quality stays at affordable prices, ensuring that travelers can focus on immersing themselves in their journeys. “Budget shouldn’t limit your travel experience,” adds Minet, reflecting the brand's philosophy of making travel enriching for all. With the launch of “Go Get It,” ibis is poised to lead the way in shaping the future of travel for the next generation.