ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

ibis Celebrates 50th Anniversary with Global Campaign, Highlights Travel Trends for Gen Z & Millennials in 2025

By Nishang Narayan

Published on September 22, 2024

Celebrating 50 years of redefining affordable travel, ibis has launched its new global campaign, "Go Get It," alongside its first-ever travel trends report in collaboration with Globetrender. Based on surveys from 9,000 respondents across eight major markets including India, the report delves into the travel habits of Gen Z and Millennials, highlighting a growing preference for experiences over material possessions.

As Jean-Yves Minet, Global Brand President for Midscale & Economy at Accor, notes, “For us, travel is about more than just reaching a destination. It’s about forging meaningful connections with both people and places.” With this in mind, ibis’ new campaign aims to make travel more accessible while enhancing guest experiences.

Key Travel Trends for 2025
The report outlines ten significant trends that will define travel in 2025:

  1. TikTok Trailblazing: Social media continues to play a major role in travel decisions, with viral destinations gaining popularity among young travelers.
  2. City Hopping: Multi-city trips are on the rise, with 26% of respondents planning to explore multiple cities during one trip.
  3. Gig Tripping: Experiences like music festivals and cultural events are now a top travel motivation for nearly half of Gen Z and Millennial travelers.
  4. Stadium Safaris: Sporting events are another key driver, with 13% of younger travelers planning trips around live games and stadium visits.
  5. Weekend Extenders: The rise of remote work has blurred the lines between work and leisure, leading to the trend of "workcations."
  6. Scene Seeking: Travelers, particularly from the LGBTQ+ community, are increasingly drawn to destinations with year-round community engagement.
  7. Gastro Globetrotting: Food tourism is booming, with 92% of respondents citing local cuisine as an essential part of their travel experience.
  8. Tribe Travel: Traveling with friends is gaining traction, with 28% planning trips with their social circles.
  9. Set Jetting: Visiting movie and TV show locations, known as film tourism, is also on the rise.
  10. Nocturnal Activities: Nightlife and after-dark experiences are becoming key priorities for the younger crowd, particularly among those aged 18-24.

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One standout statistic shows that 58% of travelers now believe that “experiences are better than stuff.” This marks a cultural shift where young travelers prioritize personal growth, cultural connections, and community-building experiences.

As part of its continued effort to democratize travel, ibis remains committed to providing quality stays at affordable prices, ensuring that travelers can focus on immersing themselves in their journeys. “Budget shouldn’t limit your travel experience,” adds Minet, reflecting the brand's philosophy of making travel enriching for all. With the launch of “Go Get It,” ibis is poised to lead the way in shaping the future of travel for the next generation.


YoloBus Sees Rising Family and Senior Travel to Southern Pilgrim Spots This Monsoon

YoloBus Sees Rising Family and Senior Travel to Southern Pilgrim Spots This Monsoon

By Nishang Narayan

Published on July 4, 2025

YoloBus, one of India’s top intercity mobility platforms, is witnessing a noticeable change in traveler preferences this monsoon season, with a strong surge in demand for southern religious destinations such as Tirupati, Madurai, and Rameswaram.

Responding to this uptick, YoloBus is now operating 25 dedicated services on these routes and has announced plans to introduce 10 additional services in the coming months to cater to growing passenger interest.

A particularly sharp trend is unfolding on the high-traffic Bangalore–Tirupati corridor, which has recorded an 8% week-on-week rise in passenger numbers. In response, YoloBus recently deployed three new premium buses on this popular route, reinforcing its commitment to ensuring comfort, safety, and reliability for its passengers.

“Southern India continues to draw travelers for its spiritual and cultural depth. The growth we’re seeing is aligned with long-term preferences, not just short-term reactions,” said Sanjay Jadoun, CEO of YoloBus. “We’re committed to expanding our network and enhancing the travel experience for our passengers across the region.”

More Families and Senior Citizens on Board

YoloBus is also observing a change in traveler demographics. There’s been a noticeable rise in bookings from families and senior citizens, particularly from urban hubs like Bangalore, Chennai, and Hyderabad. Today, around 12% of YoloBus’s passengers are above the age of 45, indicating stronger trust in the brand’s high safety and comfort standards among older travelers.

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Even as some parts of Northern India deal with safety concerns, travel trends to the South have remained steady and unaffected. The region’s peaceful, culturally rich pilgrim spots continue to attract visitors, irrespective of external events.

Future Plans for Expansion

While YoloBus currently does not operate services to Kerala destinations like Kochi, Munnar, or Alappuzha, nor to prominent pilgrim hubs such as Sabarimala, Velankanni, or Palani, the company is closely monitoring demand patterns and exploring possible expansion into these routes.

About YoloBus

YoloBus is a leading intercity travel provider in India, offering premium, safe, and comfortable journeys. Serving over 1 million travelers across more than 400 routes nationwide, YoloBus connects cities through a modern fleet of luxury buses equipped with top-tier amenities and advanced safety systems. With a focus on customer satisfaction, punctuality, and continuous innovation, YoloBus continues to raise the bar for intercity bus travel in India.


Uncover the Soul of Krabi with 5 Extraordinary Experiences in 2025

Uncover the Soul of Krabi with 5 Extraordinary Experiences in 2025

By Nishang Narayan

Published on July 3, 2025

As Thailand captures the world’s imagination—serving as the backdrop for the newest season of The White Lotus and the much-awaited Jurassic World Rebirth—there’s never been a better time to visit. Perched gracefully on Krabi’s stunning Andaman shoreline, Phulay Bay, a Ritz‑Carlton Reserve, gives travellers a chance to step into these cinematic stories, all while immersing in Thailand’s rich cultural and natural beauty.

Here are five unforgettable ways to experience Krabi’s soul in 2025:

Explore Krabi’s Untouched Wonders

Embark on Phulay Bay’s exclusive Discover the Jurassic Paradise adventure—a curated journey inspired by Krabi’s prehistoric charm and its starring role in the upcoming Jurassic World film. Start with a stroll on Pak Bia Island’s powdery sands, hemmed in by towering karst cliffs and turquoise seas. Then kayak across the still waters of Klong Root—also known as Mirror Lake—where lush canopies reflect so perfectly, it feels like paddling through a painting. From secret lagoons to wild forest trails, this is Krabi in its raw, magical form.

A Taste of Thailand: Cook Like a Local

Food is at the heart of Thai culture, and there’s no better way to connect than by learning to cook like a local. At Phulay Bay, join a small, hands-on Thai cooking class that starts with hand-picking fresh herbs and produce. Discover how to balance sweet, sour, and spicy notes, pick up time-honoured kitchen techniques, and prepare classic dishes. The best bit? You’ll feast on your creations in a serene nook of the resort—often at the Chomtawan Bar—paired with sunset views and a soft sea breeze.

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Reconnect with Yourself at The Spa

Begin your day with yoga by the sea, where gentle Andaman waves and rustling palms set the rhythm for breathwork and meditation. Then retreat to The Spa at Phulay Bay, an expansive haven with 11 treatment rooms, vitality pools, steam and sauna facilities. Indulge in rituals drawn from Thai and global wellness traditions—whether it’s a warm herbal compress, sound therapy with singing bowls, or a detox session with local botanicals. It’s restoration, reimagined.

Muay Thai: A Cultural Workout

Blend fitness and tradition with Phulay Bay’s Muay Thai sessions. Held in a calm indoor-outdoor studio, these workouts are led by seasoned trainers and tailored to all skill levels. You’ll learn the art of Thai boxing—mastering punches, kicks, and elbow strikes—while uncovering stories behind Thailand’s national sport. It’s as invigorating for the body as it is enlightening for the mind.

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Walk with Giants: The Elephant Sanctuary Experience

In partnership with the Krabi Elephant House Sanctuary, Phulay Bay offers a respectful, deeply moving way to meet Thailand’s gentle giants. Spend your morning alongside rescued elephants: feed them, give them playful mud baths, or join them for a dip. Guided by passionate sanctuary workers and the resort’s dedicated team, this immersive experience highlights conservation efforts and forges connections that last long after you leave.

Plan the Extraordinary

At Phulay Bay, every moment is artfully crafted—where personal butlers, bespoke experiences, and Krabi’s natural splendour come together in seamless harmony. Whether you’re chasing cinematic landscapes, culinary adventures, or soulful Thai traditions, this is where you embrace the extraordinary.

Plan your journey to Phulay Bay, a Ritz-Carlton Reserve, and let Krabi’s spirit become part of yours.


Plan B Travel Jordan & Royal Jordanian Airlines Host Destination Webinar for Indian Travel Trade

Plan B Travel Jordan & Royal Jordanian Airlines Host Destination Webinar for Indian Travel Trade

By Nishang Narayan

Published on July 1, 2025

Plan B Travel Jordan and Royal Jordanian Airlines recently joined hands to host a destination-focused webinar aimed at the Indian travel trade. Titled Master the Wonders of Jordan, the session attracted notable Indian travel agents, underlining Jordan’s growing appeal as a luxury travel destination for Indian travellers.

The webinar offered a comprehensive look at Jordan’s diverse tourism highlights — from the archaeological marvels of Petra, the tranquil shores of the Dead Sea, to the dramatic landscapes of Wadi Rum. Designed to equip travel professionals with deeper insights and practical tools, the session aimed to boost confidence in promoting and selling Jordan as a unique travel experience.

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Participants also received exclusive updates from Royal Jordanian Airlines, which showcased their enhanced connectivity, service upgrades, and tailored trade benefits for the Indian market — making Jordan even more accessible and attractive for outbound travellers.

Sharing thoughts on the initiative, Rana Abu Alhala, CEO of Plan B Travel & Tourism, said, “We aim to strengthen partnerships within the Indian travel fraternity. With Jordan’s exclusive offerings of legacy, adventure, and well-being experiences, we see great potential for tourism growth. This webinar was aimed at strengthening product knowledge and empowering the trade to position Jordan notably.”

To add to the excitement, participants stood a chance to win exclusive prizes from Royal Jordanian Airlines along with thoughtfully curated tokens of appreciation from Plan B Travel Jordan — turning the educational experience into a rewarding one.

As Jordan emerges as a compelling destination for Indian travellers, initiatives like these ensure travel agents are well-equipped to inspire their clients with unforgettable journeys.

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