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By Nishang Narayan
Published on May 26, 2025
The hospitality world just said NamAIste to a revolutionary innovation from India. NamAIste – IIHM Hospitality GPT was officially launched in Kolkata, proudly claiming the title of the world's first generative AI-powered knowledge engine tailored exclusively for the hospitality industry.
The launch marks a milestone moment—not just for India but for the entire global hospitality ecosystem. Built under the visionary leadership of Dr. Suborno Bose, Chairman of IIHM and a prominent AI evangelist, NamAIste is a game-changer in the way hospitality professionals, students, and educators will learn, research, and make decisions in the future.
“This is not just a tech marvel—it’s the dawn of a new mindset,” said Dr. Bose during his address at the global launch event at the IIHM Global Campus. Broadcast live across countries and time zones, the unveiling resonated deeply with hospitality leaders, educators, and students. “If the US can have Google and China can have DeepSeek, India can — and now does — have NamAIste,” he added.
Proudly Made in India, this first-of-its-kind Hospitality GPT was developed in partnership with Entiovi Technologies, using a Large Language Model (LLM) built specifically for hospitality. It offers real-time insights, global best practices, service innovations, and curated content from over 60 countries—all in a customized, AI-powered interface. The system even demonstrated a query in Bengali returning answers from Japanese culinary documents—earning a thunderous applause from attendees.
Sanjoy Chatterjee, Chairman, NASSCOM Regional Council (East) and Co-founder of Entiovi, emphasized that NamAIste’s uniqueness isn’t just in its technology, but in the depth of its domain-specific knowledge. “The real achievement is building a platform where a student from Bengal can ask about Japanese hospitality and get an accurate, translated, deeply-researched response instantly,” he said.
The platform is designed to empower students, educators, faculty members, and industry stakeholders alike. With features like access to SOPs, training materials, and trend forecasts, NamAIste is set to revolutionize hospitality education and workforce readiness.
Key benefits of NamAIste include:
Revolutionizing hospitality education and training
Enabling smart, data-driven decision-making for professionals
Providing instant access to global best practices and innovations
Beyond the data and tech, Dr. Bose reminded everyone that hospitality will always be a people-first industry. “AI can assist, but it cannot replace the human smile,” he said, striking a perfect balance between technology and tradition.
This launch wasn’t just a product release—it was a proud “Greeted in India” moment. With IIHM campuses erupting in celebration, the initiative has been hailed as a shining example of Viksit Bharat and Make in India, reaffirming India’s growing influence in global innovation.
IIHM has long been known for redefining hospitality education. With NamAIste, it goes beyond preparing students for the industry—it’s equipping them to lead it.
As Dr. Bose aptly summed it up, “This is India’s gift to the world of hospitality.”
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